南京高淳：网红咖啡赋能文旅 美丽经济点亮乡村Nanjing Gaochun: Internet celebrity coffee empowers cultural tourism, beautiful economy, and lights up rural areas
扬子晚报网 5月2日讯（记者 姜婧仪 通讯员 孔令谦）春日正好，南京市高淳区固城街道花山村景致怡人，固城湖碧波荡漾，花山大桥凌空卧波，水乡生态画卷徐徐铺展。近期，辖区内“花山岚海”“明天再说”两家特色咖啡馆相继走红，依托一线湖景资源与特色文艺设计，成为市民游客休闲打卡热门地，以文旅新业态赋能乡村振兴，有效激活乡村“美丽经济”。
南京高淳网红咖啡赋能文旅
由村内闲置老屋改造而成的“花山岚海”茶咖，整体设计简约清新，二层白色小楼搭配原木陈设，辅以草编布景，与湖畔自然风光相得益彰。湖风习习、咖香弥漫，独特的乡野慢生活氛围吸引众多游客前来体验。目前门店虽处于试营业阶段，依旧客流旺盛，游客或是临湖拍照取景，或是静坐品咖休憩，尽享田园闲适时光。“刷到网络推荐特地前来，湖景优美、环境雅致，乡村休闲体验感十足。”游客纷纷点赞认可。
据店铺主理人陈楠介绍，他早年在外创业，长期关注文旅产业发展。看好家乡乡村文旅发展前景后，毅然选择返乡创业，前期依托水慢城景区开展移动咖啡经营，积累了丰富经验与客源。今年初，他选址固城湖畔，租赁200平方米场地打造实体门店。经过改造装修，全新乡村湖畔咖啡馆全新亮相。试运行两周以来，周末日均接待游客达250人左右，人气持续攀升。据悉，门店将于5月1日正式营业，届时将完善户外景观、特色简餐、休闲配套等服务，全面提升游客游玩消费体验。
南京高淳网红咖啡赋能文旅
同在花山村的“明天再说”咖啡馆，紧邻花山大桥，直面开阔湖域，日间可览湖光水色，夜晚静赏落日晚霞，区位景观优势突出。店内融入船桨、老旧木船等水乡元素，深度融合本地渔家风情，氛围感静谧治愈。店主张娟兰深耕本土，怀揣情怀用心经营，依托优质生态资源打造沉浸式休闲空间。自去年运营以来，门店口碑客流双向提升，“湖畔落日+轻奢咖啡”的特色组合，形成差异化文旅亮点，吸引大批游客专程前来打卡游玩。
小小咖啡馆，释放新活力。两家网红门店的持续出圈，是花山村践行“生态+新业态”发展模式的生动缩影。近年来，花山村持续优化人居环境，深挖生态资源禀赋，依托固城湖、花山大桥等特色景观，积极盘活闲置资源，引入多元市场主体，推动生态资源向消费场景、富民产业转化。
花山村党总支书记何华中表示，村里将以特色新业态为抓手，持续丰富乡村文旅业态。目前，村内第三家特色咖啡馆已启动筹建，通过串点成线、聚气兴产，进一步集聚乡村人气、壮大文旅产业，持续打通生态价值转化路径，让绿水青山真正成为富民增收的优质资产，为固城街道乡村高质量发展注入持久动力。
Yangtze Evening News, May 2nd (Reporter Jiang Jingyi, Correspondent Kong Lingqian) Spring is just right, and the scenery of Huashan Village in Gucheng Street, Gaochun District, Nanjing is pleasant. Gucheng Lake is rippling with blue waves, Huashan Bridge is lying in the sky, and the ecological picture of the water town is slowly unfolding. Recently, two characteristic cafes, "Huashan Lanhai" and "Tomorrow's Talk", have become popular in the area. Relying on first-line lake scenery resources and unique artistic designs, they have become popular places for citizens and tourists to relax and check-in, empowering rural revitalization with new cultural and tourism formats and effectively activating the "beautiful economy" of rural areas.
Nanjing Gaochun Internet Celebrity Coffee Empowers Culture and Tourism
The "Huashan Lanhai" tea caf é, transformed from an idle old house in the village, has a simple and fresh overall design. The two-story white small building is decorated with natural wood and complemented by a woven grass background, complementing the natural scenery by the lake. The gentle lake breeze and the fragrance of coffee fill the air, and the unique rural slow living atmosphere attracts many tourists to come and experience. At present, although the store is in the trial operation stage, the customer flow is still strong. Tourists either take photos by the lake or sit quietly in cafes to relax and enjoy the leisurely time of the countryside. I came here specifically for online recommendations. The lake scenery is beautiful, the environment is elegant, and there is a strong sense of rural leisure experience. "Tourists praised and recognized it one after another.
According to the store owner Chen Nan, he started his own business outside in his early years and has long been concerned about the development of the cultural and tourism industry. After being optimistic about the prospects of rural cultural and tourism development in my hometown, I resolutely chose to return to my hometown to start my own business. In the early stage, I relied on the Water Slow City scenic area to carry out mobile coffee operations, accumulating rich experience and customer sources. At the beginning of this year, he chose to build a physical store by renting 200 square meters of land on the shores of Gucheng Lake. After renovation and refurbishment, the brand new rural lakeside caf é has made its debut. Since the trial operation for two weeks, the average daily reception of tourists on weekends has reached about 250 people, and the popularity continues to rise. It is reported that the store will officially open on May 1st, and at that time, it will improve services such as outdoor landscape, special light meals, and leisure facilities, comprehensively enhancing the tourist experience of sightseeing and consumption.
Nanjing Gaochun Internet Celebrity Coffee Empowers Culture and Tourism
The "Tomorrow's Talk" caf é in Huashan Village is adjacent to the Huashan Bridge, facing the open lake area. During the day, you can enjoy the lake's light and water, and at night, you can enjoy the sunset and sunset. The location has outstanding landscape advantages. The store incorporates water town elements such as oars and old wooden boats, deeply integrating local fishing customs, creating a peaceful and healing atmosphere. Shop owner Zhang Juanlan deeply cultivates the local area, operates with care and passion, and relies on high-quality ecological resources to create an immersive leisure space. Since its operation last year, the store's reputation and customer flow have increased in both directions. The unique combination of "lakeside sunset+light luxury coffee" has formed a differentiated cultural and tourism highlight, attracting a large number of tourists to come and check in and play.
A small caf é, unleashing new vitality. The continuous popularity of two internet famous stores is a vivid reflection of Huashan Village's implementation of the "ecological+new business model" development model. In recent years, Huashan Village has continued to optimize its living environment, deeply tap into its ecological resource endowment, rely on characteristic landscapes such as Gucheng Lake and Huashan Bridge, actively activate idle resources, introduce diverse market entities, and promote the transformation of ecological resources into consumption scenarios and industries that enrich the people.
Hua Shan Village Party Secretary He Huazhong stated that the village will continue to enrich the rural cultural and tourism industry by focusing on distinctive new business models. At present, the construction of the third specialty coffee shop in the village has been launched, which aims to further gather rural popularity and expand the cultural and tourism industry through connecting points and lines, gathering energy and promoting production. It continues to open up the path of ecological value transformation, making green mountains and clear waters truly a high-quality asset for enriching the people and increasing income, injecting lasting momentum into the high-quality development of rural areas in Gucheng Street.