一杯咖啡，激发一座城的创新与活力A cup of coffee inspires innovation and vitality in a city
北外滩2.3公里滨江沿线，江风里裹挟着咖啡香气。赵鹤鸣站在“瑞兰豆坊”摊位前，递出一杯名为“雨前”的豆乳咖啡。他是赵家豆腐第五代传承人，2023年开始跨界做咖啡，眼前这杯融合了黄豆与咖啡豆的特调，香气温润，让不少游客觉得惊艳，也让非遗老字号焕发出新的活力。
作为“五五购物节”的市级重点IP活动之一，2026上海国际咖啡文化节在“五一”假期香满申城。一杯咖啡，不仅能看见这座城市的温度与气质，更成为串联起这座城市消费脉搏与市民获得感的柔软纽带。
创新之香
老字号跨界玩出新高度
“五一”小长假，市民邱梓豪的休闲第一站，从一杯咖啡开始。“我们夫妇想喝特别一点的咖啡，就来水岸咖啡生活嘉年华逛一逛。”他左手一杯雪域酥油咖啡，右手一杯西湖醋鱼咖啡，“已经拍好图发朋友圈了，此刻幸福指数正在蹿升。”
300多个品牌组成了咖啡生活嘉年华，来自青浦金泽的瑞兰豆坊是首次参加。赵家豆腐传到赵鹤鸣手上已经是第五代，他一直在思考如何让品牌持续生长。2023年，赵鹤鸣创立了子品牌“瑞兰豆坊”：“咖啡是上海人的最爱，豆制品是上海人的饮食记忆，两者本就同源。”本次咖啡节，品牌带来了“雨前”“南国”“初夏”3款限定特调，其中“雨前”以豆乳澄清葡萄柚果汁为基底，冷萃咖啡的醇厚中带着天然果香，最受欢迎。“我们的门店在青浦，这次来北外滩，就是想让更多年轻人知道，老字号也能玩出新花样。”赵鹤鸣说，希望借上海国际咖啡文化节的舞台，让海派风味走向更广阔的天地。
同样首秀的还有来自中国台湾的“智造所”，品牌主理人阿禄特地飞来上海：“我特意带来了自己烘焙的豆子，包括哥伦比亚、印尼、克罗地亚的咖啡豆，我还非常推荐云南朱苦拉村生豆烘焙的咖啡豆。”他手边的翠绿手冲杯也是自己设计的，因为独到的咖啡美学，一天就卖出去好几套。阿禄觉得：“上海国际咖啡文化节人气太旺了，消费者很‘懂经’，服务也有细腻的颗粒度，小细节中就能看出城市的气质。”
风油精不是拿来用的吗？还能喝？“龙虎大药房”展位前排起长队。“这杯‘虎啸青林’咖啡，是我们为咖啡节量身打造的清凉特调，里面加了薄荷叶、奇异果，还有可食用的清凉油风味糖浆，两天已经补了好几次货了。”上海中华药业有限公司品牌经理谢菊香告诉记者，品牌原来只是想尝试跨界，没想到立马火爆“出圈”，不少消费者还顺手买走了清凉爆浆软糖和“就要清凉桶”冰淇淋，老字号也瞬间显得年轻了起来。
满城之香
“咖啡+”溢出街区幸福感
一杯咖啡，串联全球风味，也氤氲满城香气。打开高德地图的“咖啡文化节专题地图”，上面标注着密密麻麻的特色咖啡馆、活动点位与各区重点文旅地标，咖啡的香气沿着“一江一河”浸润上海的各色街区，让每一位市民游客都能在转角处与幸福感不期而遇。
青浦朱家角镇大淀湖畔，“最江南”2026青浦咖啡嘉年华与主会场同步开启。步入“湖畔有咖市”，60余家特色摊位沿湖岸依次排开，咖啡车、文创摊位、美食铺位错落有致。青浦本土品牌“一芽一叶”已连续三年参展，主理人张嘉怡今年特意为咖啡节定制了清凉解暑的古法冬瓜茶和别具特色的超浓港奶，瓶身采用手工贴标设计，与品牌一贯的国风调性相得益彰。
咖啡串联起江南水乡的“静”与赛车文化的“动”。今年，青浦咖啡嘉年华首次联动上海汽车文化节，打造汽车文化特色专区，落地老爷车主题展、BABYCAR咖啡车体验等沉浸式场景，营造“咖啡香+引擎声”的独特打卡氛围。“我们在空间布局上采用了‘三圈’结构：外圈为咖啡车展示区，中圈为休闲咖啡体验区，内圈为文创产品售卖区。”“湖畔有咖市”发起人王东宁介绍。
在长宁区，咖啡游船微旅行、上生·新所第六届咖啡戏剧节，让咖啡从饮品变成了体验海派生活方式的钥匙；在滴水湖畔，咖啡节分会场在5000平方米的空间内铺陈开来，咖啡市集、无人机演出、烟花秀，交织成“宜居宜业宜游”的新画卷……城市的温度与气质，在一杯杯咖啡的细节中，被五湖四海的客人品出了答案。
活力之香
联动文商旅体展的消费纽带
上海，是全球咖啡门店最多的城市。“目前上海咖啡门店数已从2021年的6193家增长到2025年的10336家，跨越了万店门槛。”在上海交通大学媒体与传播学院副院长徐剑看来，这是一件很有意义的事，“咖啡创造了一种场景，它让人必须来到线下社交，而线下社交就必然带动消费。”如今，上海国际咖啡文化节早已跳出专业咖啡的小圈子，以更为多元的业态和文商旅体展联动的姿态，成为城市经济发展的新引擎。
视角放大到城市维度，“中国入境游第一站”的上海高星级酒店里同样藏着“啡”同寻常的特色咖啡：邬达克橘子气泡冰美式配国际饭店蝴蝶酥、肉桂陈皮拿铁配和平饭店九国饼干、提拉米苏拿铁配锦江饭店葱花饼干……别致的混搭为来沪旅客送上一份独属于这座城市的精致与周到。
国际饭店的新咖啡品牌“派克路二十八”背后还有一个故事。上海国际饭店总经理尹磊告诉记者，不少外地游客和外籍游客来上海，都喜欢带一份蝴蝶酥作为伴手礼，但售卖蝴蝶酥的门店很小，只有约30平方米，许多排队等待的客人随口问一句：“有咖啡吗？”就这一句话，催生了一个新品牌。“根据游客的需求，我们从今年春节后推出了‘派克路二十八’，已经上新了栀子花拿铁、蝴蝶酥咖啡等。”尹磊说，咖啡文化在上海很有底蕴和基础，西点配上咖啡很搭，深受游客的欢迎。
“五五购物节”期间，锦江国际集团还将咖啡串联成了一条城市深度体验线路。锦江国际集团运营协同部总监郑蓓告诉记者，锦江旅游首次推出沉浸式探索上海的精品线路“5天4晚摩登咖隅×海派今潮”：“这一行程以咖啡为线索，串联城市地标与人文街区，通过打卡特色咖啡馆、欣赏经典音乐剧及体验魔都小资慢生活等方式，将咖啡品鉴延展为融合海派历史与当代生活方式的城市深度体验，吸引各地游客来沪。”
与此同时，全市73家影院参与联动，推出票根优惠；全市90家实体书店推出咖啡书单等活动；淘宝闪购、天猫、美团、京东、抖音、蚂蚁集团等平台总计投放1亿元消费补贴……一杯杯咖啡，正以其独有的温度与香气，成为串联上海消费活力、文化记忆与市民获得感的温暖纽带。(记者 徐晶卉 通讯员 项欣)
(来源：文汇报)
Along the 2.3-kilometer riverside of the North Bund, the river breeze is filled with the aroma of coffee. Zhao Heming stood in front of the "Ruilan Doufang" stall and handed over a cup of soy milk coffee called "Before Rain". He is the fifth generation inheritor of Zhao Family Tofu, who started making coffee in 2023. The cup in front of him combines the special notes of soybeans and coffee beans, with a warm aroma that surprises many tourists and brings new vitality to non heritage brands.
As one of the key city level IP activities of the "55 Shopping Festival", the 2026 Shanghai International Coffee Culture Festival will be celebrated throughout Shanghai during the May Day holiday. A cup of coffee not only reveals the temperature and temperament of this city, but also serves as a soft link that connects the pulse of consumption and the sense of achievement of its citizens.
Fragrance of Innovation
Time honored brands cross boundaries and reach new heights
During the May Day holiday, citizen Qiu Zihao's first stop for leisure began with a cup of coffee. "My husband and wife want to drink special coffee, so they come to the Coffee Life Carnival on the Waterfront." He has a cup of snow covered buttered coffee in his left hand and a cup of West Lake Fish in Vinegar Sauce coffee in his right hand. "We have already taken pictures to make friends, and now the happiness index is rising."
More than 300 brands have formed the Coffee Life Carnival, and Ruilan Doufang from Qingpu Jinze is participating for the first time. Zhao's tofu has reached the hands of Zhao Heming for the fifth generation, and he has been thinking about how to sustain the brand's growth. In 2023, Zhao Heming founded the sub brand "Ruilan Doufang": "Coffee is the favorite of Shanghai people, and soy products are the dietary memory of Shanghai people. The two are of the same origin." At this coffee festival, the brand brought three limited edition special notes: "Before the Rain," "South Country," and "Early Summer." Among them, "Before the Rain" is based on clarified grapefruit juice with soy milk, and the rich and natural fruit aroma of cold brewed coffee is the most popular. Our store is located in Qingpu, and this time we come to the North Bund to let more young people know that even old brands can play new tricks, "Zhao Heming said, hoping to use the stage of the Shanghai International Coffee Culture Festival to let Shanghai style flavors go to a wider world.
Also making the debut was the "Smart Manufacturing Institute" from Taiwan, China, China. The brand manager Aloudi flew to Shanghai: "I specially brought my baked beans, including coffee beans from Colombia, Indonesia and Croatia, and I highly recommend the coffee beans baked by raw beans from Zhukula Village, Yunnan Province." The green hand made cup he has at hand was also designed by himself. Because of the unique coffee aesthetics, several sets of coffee were sold in a day. Alu thinks, "The Shanghai International Coffee Culture Festival is so popular. Consumers are very 'knowledgeable', and the service has delicate granularity. The temperament of the city can be seen in small details
Isn't Fengyoujing for use? Can you still drink it? A long queue formed in front of the booth of "Longhu Pharmacy". This cup of 'Tiger Roar Green Forest' coffee is a refreshing special tailored for the coffee festival. It contains mint leaves, kiwi fruit, and edible cooling oil flavored syrup. We have restocked several times in the past two days, "said Xie Juxiang, the brand manager of Shanghai Zhonghua Pharmaceutical Co., Ltd., to reporters. The brand originally only wanted to try cross-border, but it immediately became popular and went viral. Many consumers even bought cool popping gummies and 'Just Want a Cool Bucket' ice cream, and the old brand instantly became younger.
Fragrance of the City
Coffee+overflows the happiness of the neighborhood
A cup of coffee, connecting global flavors, and also filling the city with fragrance. Open the "Coffee Culture Festival Special Map" on Gaode Map, which is marked with densely packed specialty cafes, activity locations, and key cultural and tourism landmarks in each district. The aroma of coffee permeates various neighborhoods in Shanghai along the "one river, one river", allowing every citizen and tourist to unexpectedly encounter happiness at the corner.
On the banks of Dadian Lake in Zhujiajiao Town, Qingpu, the "Most Jiangnan" 2026 Qingpu Coffee Carnival opened simultaneously with the main venue. Entering the 'Lakeside Coffee Market', more than 60 specialty stalls are arranged along the lake shore, with coffee carts, cultural and creative stalls, and food stalls arranged in a staggered manner. The local brand "One Bud, One Leaf" in Qingpu has been participating in the exhibition for three consecutive years. The organizer Zhang Jiayi specially customized the cool and refreshing ancient method winter melon tea and unique ultra strong Hong Kong milk for the coffee festival this year. The bottle body is designed with manual labeling, which complements the brand's consistent Chinese style.
Coffee connects the "stillness" of the water towns in Jiangnan with the "movement" of racing culture. This year, Qingpu Coffee Carnival has for the first time linked with the Shanghai Automotive Culture Festival, creating a special zone for automotive culture features. Immersive scenes such as vintage car themed exhibitions and BABYCAR coffee car experiences have been set up, creating a unique check-in atmosphere of "coffee aroma+engine sound". We have adopted a 'three circle' structure in our spatial layout: the outer circle is the coffee truck display area, the middle circle is the leisure coffee experience area, and the inner circle is the cultural and creative product sales area. "said Wang Dongning, founder of" Lakeside Coffee Market ".
In Changning District, the Coffee Boat Micro Tour and the 6th Shanghai Life · Xinsuo Coffee Drama Festival have transformed coffee from a beverage into a key to experiencing the Shanghai style lifestyle; On the shore of Dishui Lake, the sub venue of the coffee festival is spread out in a 5000 square meter space, with a coffee market, drone performances, and fireworks shows interwoven into a new picture of "livable, business friendly, and tourist friendly"... The temperature and temperament of the city are tasted by customers from all over the world in the details of each cup of coffee.
Fragrance of Vitality
The consumption link of linked cultural, business, tourism and sports exhibitions
Shanghai is the city with the most coffee shops in the world. At present, the number of coffee shops in Shanghai has increased from 6193 in 2021 to 10336 in 2025, crossing the threshold of ten thousand stores. "In the view of Xu Jian, Vice Dean of the School of Media and Communication at Shanghai Jiao Tong University, this is a very meaningful thing." Coffee has created a scene that requires people to come to offline social interaction, and offline social interaction will inevitably drive consumption. "Nowadays, the Shanghai International Coffee Culture Festival has already broken out of the small circle of professional coffee and become a new engine for urban economic development with more diverse formats and a linkage between cultural, commercial, and sports exhibitions.
Zooming in from the perspective of the city, the high-end hotels in Shanghai, known as the "first stop for Chinese inbound tourism," also hide "coffee" and ordinary specialty coffees: Hudec Orange Bubble Ice American style with International Hotel Butterfly Crisp, Cinnamon Peel Latte with Peace Hotel Nine Country Biscuits, Tiramisu Iron with Jinjiang Hotel Scallion Biscuits... The unique mix and match brings a delicate and thoughtful experience unique to this city to travelers coming to Shanghai.
There is a story behind the new coffee brand "Parker Road 28" in international hotels. Yin Lei, the general manager of Shanghai International Hotel, told reporters that many out of town and foreign tourists who come to Shanghai like to bring a butterfly pastry as a souvenir. However, the stores selling butterfly pastries are very small, only about 30 square meters. Many customers waiting in line casually ask, "Do you have coffee?" This sentence has given birth to a new brand. According to the needs of tourists, we have launched 'Parker Road 28' since the Spring Festival this year, and have also launched new products such as gardenia latte and butterfly puff coffee. Yin Lei said that coffee culture has a strong foundation in Shanghai, and pastries paired with coffee are very popular among tourists.
During the "55 Shopping Festival", Jinjiang International Group also connected coffee into a deep urban experience route. Zheng Bei, Director of Operations and Coordination Department of Jinjiang International Group, told reporters that Jinjiang Tourism has launched its first immersive exploration of Shanghai's boutique route, "5-day 4-night modern coffee corner x Shanghai style today's trend": "This itinerary takes coffee as the clue, connects city landmarks and cultural blocks, and extends coffee tasting into a deep urban experience that integrates Shanghai style history and contemporary lifestyle by checking in specialty cafes, enjoying classic musicals, and experiencing the slow life of the wealthy in the magic city. It attracts tourists from all over the world to come to Shanghai
At the same time, 73 cinemas in the city participated in the linkage and launched ticket discounts; 90 physical bookstores in the city have launched activities such as coffee book lists; Taobao flash purchase, Tmall, Meituan, Jingdong, Tiktok, Ant Group and other platforms have invested a total of 100 million yuan in consumer subsidies... A cup of coffee, with its unique temperature and aroma, is becoming a warm link connecting Shanghai's consumer vitality, cultural memory and citizens' sense of gain. (Reporter Xu Jinghui, Correspondent Xiang Xin)
(Source: Wen Hui Bao)