咖啡乐动赋能宁夏银川文旅新生态 Coffee music empowers the new ecology of cultural tourism in Yinchuan, Ningxia

5月1日，“五一”假期首日，2026银川咖啡音乐嘉年华在宁夏银川森林公园盛大启幕。这场由银川市文化旅游广电局统筹指导、金凤区人民政府匠心打造的文旅盛会，以“音乐+咖啡+艺术”跨界融合之姿，开启为期5天的假日狂欢，标志着银川在深化文旅融合、激活消费潜能、塑造城市IP上迈出坚实一步。

模式创新，构建全域旅游新格局。本次活动创新植入“三产融合”基因，精准锚定年轻消费群体。通过将精品咖啡文化、先锋音乐艺术与本土文旅资源深度耦合，银川正加速实现从单一观光向沉浸式体验的业态跃升，展现出全域旅游高质量发展的崭新气象。

场景赋能，打造城市微度假样板。园区内，60辆创意咖啡车星罗棋布，“来Ber咖啡”、麓野手作等国内头部品牌在此集结。萃取、拉花间，醇厚咖啡香与森林公园草木气交织碰撞。市民游客手持特调，漫游文创市集，品鉴本土风物，在“与全球共萃，与万物共生”的理念中，解锁假日慢生活的塞上注脚。

演艺驱动，奏响多元文化交响曲。活动构建“1主3辅”全天候演艺矩阵，涵盖火舞杂耍、现代舞、脱口秀等多维艺术形态。节奏编排张弛有度：首日主打国际化小众艺术，沉淀节庆质感；5月5日收官之夜，麻园诗人、扭曲机器等摇滚劲旅压轴登场，以高燃旋律致敬西北豪情。动静相宜的演出排期，精准契合不同客群的文化消费需求。

产业延伸，探索可持续发展新径。 嘉年华每日10:00至22:00持续开放，不仅是一场文化盛宴，更是激活城市经济的强力引擎。通过联动全球咖啡产区与本地特色资源，银川正推动文旅产业从“单一节庆”向“可持续咖啡经济体”转型，为全区文旅产业探索出一条业态创新、链条延伸的“银川路径”。

下一步，银川市文旅局将持续深耕“商文旅农体酒”融合发展战略，以咖啡音乐嘉年华为标杆，不断孵化具有核心竞争力的文旅IP，丰富产品供给，优化消费环境，全力助推银川文旅产业提质增效，赋能城市经济高质量发展。

来源：银川市文旅局

On May 1st, the first day of the May Day holiday, the 2026 Yinchuan Coffee Music Carnival grandly kicked off in Yinchuan Forest Park, Ningxia. This cultural and tourism event, coordinated and guided by the Yinchuan Municipal Bureau of Culture, Tourism, Radio, Film and Television, and crafted with ingenuity by the Jinfeng District People's Government, opened a 5-day holiday carnival with the cross-border integration of "music+coffee+art", marking a solid step forward for Yinchuan in deepening cultural and tourism integration, activating consumer potential, and shaping urban IP.

Innovate modes and build a new pattern of comprehensive tourism. This event innovatively implanted the gene of "integration of the tertiary industry" and accurately targeted the young consumer group. By deeply coupling boutique coffee culture, avant-garde music and art with local cultural and tourism resources, Yinchuan is accelerating the leap from a single sightseeing to an immersive experience, showcasing a new atmosphere of high-quality development of comprehensive tourism.

Empower the scene and create a model of urban micro vacation. Within the park, 60 creative coffee trucks are scattered throughout, gathering top domestic brands such as "Lai Ber Coffee" and "Lu Ye Shouzuo". Between extraction and flower pulling, the rich aroma of coffee intertwines and collides with the woody atmosphere of the forest park. Citizens and tourists hold special notes, wander through cultural and creative markets, taste local scenery, and in the concept of "sharing with the world and coexisting with all things", unlock the footnotes of slow holiday life.

Driven by performing arts, playing a symphony of diverse cultures. The activity builds a "1 main and 3 auxiliary" all-weather performance matrix, covering multi-dimensional art forms such as fire dance juggling, modern dance, and talk shows. Rhythm arrangement with balance: On the first day, the focus is on international niche art, which enhances the festive atmosphere; On the closing night of May 5th, rock giants such as Mayuan Poet and Twisted Machine made their final appearance, paying tribute to the northwest's heroic spirit with high pitched melodies. A performance schedule that is both dynamic and static, accurately catering to the cultural consumption needs of different customer groups.

Extending industries and exploring new paths for sustainable development. The carnival is open from 10:00 to 22:00 every day, not only as a cultural feast, but also as a powerful engine to activate the city's economy. By linking global coffee producing areas with local specialty resources, Yinchuan is promoting the transformation of the cultural and tourism industry from a "single festival" to a "sustainable coffee economy", exploring a "Yinchuan path" of innovative formats and chain extension for the cultural and tourism industry in the entire region.

Next, the Yinchuan Municipal Bureau of Culture and Tourism will continue to deepen its integrated development strategy of "business, culture, tourism, agriculture, sports, and wine". Taking the coffee music carnival as a benchmark, it will continuously incubate cultural and tourism IPs with core competitiveness, enrich product supply, optimize consumption environment, and fully promote the quality and efficiency improvement of Yinchuan's cultural and tourism industry, empowering the city's high-quality economic development.

Source: Yinchuan Municipal Bureau of Culture and Tourism