咖啡不苦，思茅很酷！2026普洱原产地咖啡文化季启幕Coffee is not bitter, Simao is cool! The 2026 Pu'er Origin Coffee Culture Season kicks off
Follow the rich aroma of coffee and encounter the local customs. On May 1st, the 2026 Pu'er Origin Coffee Culture Season kicked off at the Hongqi Hall in Simao District. This event takes coffee as the core link, connecting industry exhibitions, cultural experiences, local delicacies, cultural and entertainment interactions, and other diverse contents, comprehensively showcasing the unique charm of Pu'er as the "Capital of Chinese Coffee".
The 2026 Pu'er Origin Coffee Culture Season kicked off at the Hongqi Hall in Simao District.
On the first day of the event, the atmosphere was full, and the major functional exhibition areas were opened in an orderly and exciting manner. The core coffee themed exhibition area is the highlight of this event, gathering coffee companies, boutique coffee estates, and emerging coffee brands from all over the world. The booth neatly displays boutique coffee beans, roasted products, and coffee related cultural and creative products from different production areas and processing methods. Exhibitors carry out immersive experience activities such as hand brewed coffee and bean selection on site, showcasing the full industry chain achievements of Pu'er coffee from planting, processing, roasting to production, allowing citizens and tourists to experience the high-quality quality and unique flavor of coffee from the original place up close, unlocking the unique fun of coffee culture.
Coffee exhibition area.
As a "loyal customer" of the cultural season, Dai Wanli, the manager of Mangken Coffee Plantation, participates in the exhibition as scheduled every year. He said with deep emotion, "Watching the cultural season become more popular year by year, its influence continues to expand, and its audience continues to broaden, I am deeply gratified. This is not only an excellent platform for us to showcase boutique coffee and polish local brands, but also a bridge for industry peers to exchange ideas and connect with customer sources and business opportunities. More importantly, it can allow tourists and merchants from all over the world to deeply understand the unique growth environment and exquisite production technology of Pu'er coffee, promote high-quality coffee from the origin, and further promote the upgrading of the local Pu'er coffee industry and move towards a broader market
The characteristic exhibition areas of each township (street) are also popular, with local boutique goods appearing in various places. On site, not only are specialty coffee beans and estate limited coffee products exhibited, but also tea, mountain and wild agricultural products, ethnic intangible cultural heritage handicrafts, local specialty cuisine, and more. One town, one characteristic, one district, one style, fully showcasing the unique natural resources and rich local cultural customs of Simao, comprehensively showcasing the diverse local resources and fruitful achievements of rural development.
Each township (street) presents local high-quality products in a concentrated manner.
There is a continuous flow of people on site, with citizens and tourists shuttling between various booths, tasting delicious coffee, selecting specialty products, and checking in at fun locations, immersing themselves in the unique charm of coffee and local culture blending.
In recent years, the coffee culture season has been a must visit event for me and my family. This year, the on-site decoration is more exquisite and the content of the event is richer. Watching the Pu'er coffee industry become stronger and the brand awareness increase, as a local, I feel proud and truly feel the vigorous development of the local specialty industry, "said Li Yi, a citizen.
Each township (street) presents local high-quality products in a concentrated manner.
Kunming tourist Zhao Lin said, "I have long heard that Pu'er is the core production area of high-quality coffee in China. I have always wanted to experience the charm of coffee from the country of origin. This time, during the coffee culture season, I not only enjoyed the rich flavor of premium coffee, but also felt the strong ethnic and local characteristics of Pu'er. I will recommend Pu'er coffee and its beautiful scenery to more friends and family around me, and I also hope that Pu'er coffee can be known to more people
In addition to the static exhibition area, a variety of exciting activities were also staged on-site on the first day. The theme performance of "Ethnic Coffee", the launch event of the Crossing Mountains Intangible Cultural Heritage · Bean Seed Pod, the performance of the Menglian Divine Bird Dance, and the flash mob parade were staged in rotation, and the atmosphere on site continued to heat up.
Specially brewed coffee.
It is reported that this year's Pu'er Origin Coffee Culture Season will be held from May 1st to 5th, with the theme of "From Origin to Symbiosis". Source point refers to the ecological roots, industrial foundations, and cultural origins of the place of origin; Symbiosis refers to the symbiosis between industry and city, culture and life, and source and market. This year, the event venue has been relocated from the previous two sessions of Meizi Lake Park to Hongqi Hall, hoping to carry the new voice of the industry through this historical landmark and truly root coffee culture in the city and integrate it into daily life. Around the entire coffee industry chain, the event site has set up four immersive themed exhibition areas: traceability, flavor, symbiosis, and professionalism, presenting every link from planting, processing, tasting to cultural dissemination. There are a total of 132 booths on site, covering various formats such as tea and coffee, specialty cuisine, non heritage cultural and creative industries, township promotion, and parent-child handicrafts, showcasing the local specialties from the source of Simao. At the same time, the main venue links with locations such as Simao Old Street, 1955 Courtyard, and Laozhuqing, as well as 742 tea and coffee spaces and 14 boutique coffee estates in the urban area, to build a comprehensive coffee culture experience network. During the event, a series of activities will be launched, including town specific promotions, coffee concerts, and themed performances on "Workers' Coffee", to continue igniting the city's "coffee craze".
Yunnan Daily - Yun News Reporter: Hu Meijun
Simao Integrated Media: Tao Junrong, Lu Haiyang
Editor: Yuan Xi