在上海、品世界！2026上海国际咖啡文化节在虹口北外滩开幕In Shanghai, enjoy the world! The 2026 Shanghai International Coffee Culture Festival opens on the North Bund in Hongkou

  日前，2026上海国际咖啡文化节在虹口北外滩水上舞台正式启幕。活动以“在上海、品世界”为主题，推动“咖啡+文商旅体展”融合发展，以一杯咖啡串联全球风味、激活消费活力、传递城市温度，全面点燃“五一”假日热潮。

  上海市委常委、宣传部部长赵嘉鸣，上海市副市长卢山，上海市政府合作交流办公室党组书记、主任杨峥，虹口区委书记李谦，虹口区委副书记、区长蒋蕊，上海市委宣传部副部长、市国资委副主任黄斌兵，台盟上海市委主委刘艳等出席活动。

  李谦致欢迎辞。他表示，在虹口，每一杯咖啡都记录着一段独特的城市记忆。本届咖啡节，深度挖掘“咖啡+文商旅体展”的融合价值，当咖啡与文化相遇，世界冠军、全球顶尖烘焙商集体亮相，文艺汇演、非遗体验、书香市集轮番登场，老故事呈现新表达；当咖啡与商旅相融，咖啡节、酒节和花卉节梦幻联动，首店首发、潮流文创、特色美食缤纷荟萃，“日咖夜酒”全时段运营，“票根经济”全商圈联动，不断解锁多元消费新场景；当咖啡与体展相伴，水、陆、空全覆盖的“啡”凡盛宴精彩绽放，滨江运动、街头艺术、露天展演活力四射。咖啡将有机串联历史与现代、本土与国际，让虹口更加可看、可玩、可购、可享，全面提升上海城市品牌的全球影响力。

  黄斌兵在致辞中指出，咖啡是上海城市品格的生动注脚。在上海，品世界。品的是一杯咖啡里的五洲风味，更是海纳百川的上海襟怀。当前，上海正加快推动文商旅体展融合发展，着力打造中国入境旅游“第一站”。我们用一杯咖啡链接世界，让每一位远道而来的朋友，在氤氲香气中感受到这座城市的热忱与暖意、多元与活力。当味蕾的环球旅行与海派文化、国际潮流再度交汇，我们以“咖啡+”为钥匙，打开想象的边界，打破业态的围墙，让咖啡与万物相连、与万事相融，激发出更多鲜活的城市表情，绽放出更多不期而遇的惊喜。诚挚邀请五湖四海的朋友们来上海、到虹口，喝一杯咖啡、品一座城，开启一场与世界的美好邂逅。

  开幕式上，上海市文化创意产业促进会、上海交通大学文化创新与青年发展研究院、虹桥国际咖啡港、美团、淘天集团、淘宝闪购联合发布《2026中国城市咖啡发展报告》，由上海交通大学媒体与传播学院副院长徐剑发布核心数据。报告显示，2025年中国咖啡产业规模达3549亿元，同比增长13.3%，上海咖啡门店达到10336家，正式跨越了万店门槛。

  现场揭晓本届咖啡节推荐官阵容。上海知名演员陈龙、章龄之夫妇，拉丁舞国际裁判谢尔盖·辛金斯，智元机器人以及王者荣耀英雄·李白共同获聘，实现人文、国际、科技、潮流跨界同框，进一步提升活动的传播力与影响力。

  为进一步放大咖啡消费的带动效应，咖啡节合作多家平台发布“咖啡+文商旅体展”联动活动，推出系列惠民举措。沪滇协作“咖啡+”项目集中签约，进一步打通从品种培育、IP赋能到金融保险保障的全链条体系，推动沪滇协作从产业帮扶迈向价值共创，为乡村振兴注入新动能。

  作为本届咖啡节的主会场，全市最大规模的开放式水岸咖啡生活嘉年华于4月30日至5月4日在虹口北外滩精彩呈现。2.3公里的滨江沿线汇集近300个品牌展位、20余家国际咖啡品牌，深度融合非遗手作、老字号焕新、电影音乐、游戏电竞、休闲垂钓等多元场景，让市民游客在逛、品、玩、乐中一站式领略“咖啡+”生活的无限可能。

  主会场设置国际专区、产业链区、跨界融合区、互动体验区四大板块，汇聚全球五大洲顶尖咖啡品牌与本土人气好店，从瑞典、荷兰、德国、意大利等地的冠军咖啡厂牌，到上海本土深耕的精品咖啡代表，让市民游客一站式打卡全球风味。同时，创新打造“水陆空”一体化视效，水上舞台演艺、水岸光影秀、咖啡节专属飞艇低空巡游，搭配特色打卡装置，将整条滨江岸线打造为层次丰富的城市节庆秀场。此外，现场还融入趣味垂钓、真人娃娃机等互动内容，联动2026上海插画艺术节、2026上海虹口花卉节等节展活动，让市民游客在多元场景中感受申城假日的轻松惬意。

  本届咖啡节还联动全市16区及临港新片区，形成“一区一特色”的咖啡文化地图，集结近200个全球顶尖咖啡品牌与产业链企业，推出近50场标杆活动、超6000家商户全城联动，40余场国际专业赛事同期上演，串联书店、影院、文博、景区、商圈、体育赛事与专业展览，推出主题书单、票根互通、场景体验、消费补贴等多元举措，全面拓展咖啡消费新场景，以高频业态激活五一消费热潮，让全城在咖香氤氲中共享节日丰盈与惬意。

  以节聚势、以节促商、以节兴业、以节惠民。2026上海国际咖啡文化节以咖啡为桥，汇四海宾朋、融多元业态、燃全城消费，推动咖啡文化深度融入城市日常生活，成为市民可感知、可参与、可共享的城市文化名片，为上海建设国际消费中心城市、世界文化大都市注入强劲动能。

Recently, the 2026 Shanghai International Coffee Culture Festival officially kicked off at the Hongkou North Bund Water Stage. The theme of the event is "Tasting the World in Shanghai", promoting the integrated development of "Coffee+Culture, Business, Travel and Sports Exhibition", connecting global flavors with a cup of coffee, activating consumer vitality, and conveying urban temperature, fully igniting the "May Day" holiday craze.

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Zhao Jiaming, member of the Standing Committee of the Shanghai Municipal Party Committee and Minister of Propaganda, Lu Shan, Deputy Mayor of Shanghai, Yang Zheng, Secretary and Director of the Party Group of the Shanghai Municipal Government Cooperation and Exchange Office, Li Qian, Secretary of the Hongkou District Committee, Jiang Rui, Deputy Secretary and District Chief of the Hongkou District Committee, Huang Binbing, Deputy Minister of the Shanghai Municipal Party Committee Propaganda Department and Deputy Director of the Shanghai State owned Assets Supervision and Administration Commission, Liu Yan, Chairman of the Shanghai Municipal Party Committee of the Taiwan Democratic League, and others attended the event.

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Li Qian delivered a welcome speech. He said that in Hongkou, every cup of coffee records a unique urban memory. This year's coffee festival deeply explores the integration value of "coffee+cultural, business, and sports exhibitions". When coffee meets culture, world champions and top bakers from around the world make collective appearances, and cultural performances, intangible cultural heritage experiences, and book markets take turns to appear, presenting new expressions of old stories; When coffee and business travel are integrated, coffee festivals, wine festivals, and flower festivals are linked in a dreamy way, with first store launches, trendy cultural and creative events, and a colorful collection of specialty foods. "Day coffee and night wine" operates at all times, and "ticket economy" is linked throughout the entire business district, constantly unlocking diverse new consumption scenarios; When coffee accompanies physical exhibitions, the "coffee" feast covering water, land, and air blooms brilliantly, and the riverside sports, street art, and outdoor performances are full of vitality. Coffee will organically connect history and modernity, local and international, making Hongkou more accessible, playable, purchasable, and enjoyable, comprehensively enhancing the global influence of Shanghai's urban brand.

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Huang Binbing pointed out in his speech that coffee is a vivid footnote to the character of Shanghai city. In Shanghai, experiencing the world. The taste is the flavor of five continents in a cup of coffee, and it is also the embrace of Shanghai that embraces all rivers. Currently, Shanghai is accelerating the integration of cultural, commercial, sports and exhibition development, striving to create the "first stop" for inbound tourism in China. We connect the world with a cup of coffee, allowing every friend who comes from afar to feel the warmth, diversity, and vitality of this city in the misty aroma. When the global travel of taste buds intersects with Shanghai culture and international trends again, we use "coffee+" as the key to open the boundaries of imagination, break down the walls of business models, connect coffee with everything, blend with everything, inspire more vivid urban expressions, and bloom more unexpected surprises. Sincerely invite friends from all over the world to come to Shanghai and Hongkou, have a cup of coffee, taste a city, and embark on a beautiful encounter with the world.

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At the opening ceremony, the Shanghai Cultural and Creative Industry Promotion Association, Shanghai Jiao Tong University Cultural Innovation and Youth Development Research Institute, Hongqiao International Coffee Port, Meituan, Taotian Group, and Taobao Flash Shopping jointly released the "2026 China Urban Coffee Development Report", with core data released by Xu Jian, Vice Dean of the School of Media and Communication at Shanghai Jiao Tong University. The report shows that by 2025, the scale of China's coffee industry will reach 354.9 billion yuan, a year-on-year increase of 13.3%, and the number of coffee stores in Shanghai will reach 10336, officially crossing the threshold of 10000 stores.

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Announce the lineup of recommended officials for this year's coffee festival on site. Renowned Shanghai actors Chen Long and Zhang Lingzhi, international Latin dance judge Sergei Sinkins, Zhiyuan Robot, and King of Glory hero Li Bai have been jointly hired to achieve cross disciplinary integration of humanities, international, technology, and trends, further enhancing the dissemination and influence of the event.

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To further amplify the driving effect of coffee consumption, the Coffee Festival has collaborated with multiple platforms to launch a "Coffee+Culture, Business, Travel and Sports Exhibition" linkage activity, launching a series of measures to benefit the people. The "Coffee+" project of Shanghai Yunnan cooperation has been signed, further connecting the entire chain system from variety cultivation, IP empowerment to financial and insurance protection, promoting the transformation of Shanghai Yunnan cooperation from industrial assistance to value co creation, and injecting new momentum into rural revitalization.

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As the main venue of this year's coffee festival, the largest open waterfront coffee life carnival in the city was presented from April 30th to May 4th on the North Bund in Hongkou. The 2.3-kilometer riverside area gathers nearly 300 brand booths and more than 20 international coffee brands, deeply integrating diverse scenes such as intangible cultural heritage handicrafts, old brand revitalization, film and music, gaming and e-sports, leisure fishing, etc., allowing citizens and tourists to experience the infinite possibilities of "coffee+" life in one-stop shopping, tasting, playing, and enjoying.

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The main venue is divided into four sections: international zone, industry chain zone, cross-border integration zone, and interactive experience zone, bringing together top coffee brands and popular local shops from five continents around the world. From champion coffee brands in Sweden, the Netherlands, Germany, Italy, and other places to local boutique coffee representatives in Shanghai, it provides citizens and tourists with a one-stop experience of global flavors. At the same time, we will innovate and create an integrated visual effect of "water, land, and air", with water stage performances, waterfront light and shadow shows, and exclusive airship low altitude parades for coffee festivals. Paired with unique check-in devices, we will turn the entire riverside into a richly layered urban festival showcase. In addition, interactive content such as fun fishing and live action doll machines are also integrated on site, linking with exhibition activities such as the 2026 Shanghai Illustration Art Festival and the 2026 Shanghai Hongkou Flower Festival, allowing citizens and tourists to experience the relaxed and comfortable holiday in Shanghai in diverse scenes.

This year's coffee festival also links 16 districts in the city and the new area in Lingang, forming a "one district, one characteristic" coffee culture map, gathering nearly 200 global top coffee brands and industry chain enterprises, launching nearly 50 benchmark activities, connecting over 6000 merchants throughout the city, and hosting more than 40 international professional events at the same time. It connects bookstores, cinemas, cultural museums, scenic spots, commercial districts, sports events and professional exhibitions, and launches various measures such as themed book lists, ticket exchanges, scene experiences, and consumption subsidies, comprehensively expanding new coffee consumption scenes, activating the May Day consumption trend with high-frequency formats, and allowing the whole city to share the richness and comfort of the festival in the fragrance of coffee.

To gather power, promote commerce, develop industry, and benefit the people through festivals. The 2026 Shanghai International Coffee Culture Festival takes coffee as a bridge, bringing together guests from all over the world, integrating diverse business formats, and igniting consumption throughout the city. It promotes the deep integration of coffee culture into daily urban life, becoming a city cultural calling card that citizens can perceive, participate in, and share. It injects strong momentum into Shanghai's construction as an international consumption center city and a world cultural metropolis.