揭秘：日营收破万的“超级小店”？看新一机器人如何重构咖啡茶饮生意Unveiled: A 'Super Small Shop' with Daily Revenue Exceeding 10000 RMB? How the new robot is restructuring the coffee and tea beverage business
一个人，一套机器人集成环境，就能够撑起一家日营收过万的咖啡奶茶集合店，这昭示着，随着协作机器人乃至人形机器人陆续走进消费领域，高度自动化的商业终端已成为触手可及的产业常态。
你是否还在为咖啡店高昂的人工成本和难以标准化的品控而头疼？
你是否担心奶茶店只有下午有生意，早上的房租白白浪费？
近日，首家机器人咖啡奶茶集合店——新一咖啡在北京正大中心正式开业。这家店用一份惊艳的成绩单，给所有想要入局茶咖赛道的小微创业者带来了全新的解题思路。
1
以极致人效为目标：
跑通“一人一机一店”商业模式
在人力成本不断攀升的今天，传统的咖啡店往往需要至少3-4名店员轮班。而新一咖啡大胆地推出了市场上极其鲜见的“一人一机一店”模型。
这意味着什么？
每1个门店，仅需配备1名店员，加1套自主研发的机器人应用系统。
这套系统并非简单的自动制茶机，而是由拥有超过85%互联网行业经验的“机器漫步”团队打造的全流程智慧集成系统-Robot in store，这套系统整合了机械臂、咖啡机、奶茶机、制冰机、落杯器、打标机等设备，从点餐、收单到制作，乃至数据分析与营销推广，全部实现自动化运行。
结果如何？数据显示，新一咖啡部分门店开业首日营业额就近2万元，直接覆盖了当月的全部房租，而这还是在尚未开通外卖的情况下达成的。
2
仅10余平米就能开的超级智能小店
对于苦于寻找大面积商铺的投资者来说，新一咖啡的选址逻辑极具吸引力。他们的选址团队主要关注10余平方米左右的超小门店，写字楼、临街社区、综合商业体等区域是他们的首选。除了Robot in store(智能店)外，新一咖啡还提供Robot in box(无人咖啡机器人)和Robot in car(网红街景餐车)两种店型，功能差异化、场景全覆盖、可满足不同创业者、不同点位的开店需求。
“能摆下一套机器人系统就可以了，我们要做最极致的小店。”
极小的面积意味着极低的租金压力，配合“人机协作”的高人效，门店的抗风险能力大大增强。在此前的望京试运营小店中，即便背对马路，附近还有知名大品牌夹击，新一咖啡依然实现了2日营收覆盖房租的优异成绩。
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复合打法：
让你的店从早到晚都在赚钱
很多咖啡店主都有一个痛点：生意集中在上午。而奶茶店、咖啡店则是下午生意好。新一咖啡的破局之道，就在于“复合”。
尽管中文名叫“新一咖啡”，但它的英文名却是 TEA^COFFEE^BAKING——咖啡与茶饮的SKU基本持平，并且咖啡+茶饮+烘焙的产品线组合覆盖了早餐和下午茶时段。
“大部分咖啡店的营收在上午产生，奶茶店的营收在下午产生。我们用复合式的打法，把时效用到了极致。”新一创始人这样解读。
这意味着你开的不是一家单纯的咖啡店，而是一个覆盖全时段、全年龄层消费者味蕾的超级集合店。无论是清晨的拿铁配面包，还是下午时分的果茶，你的门店都能满足。
4
拥抱大数据，从爆品中淘爆品
对于合作商来说，最担心的就是产品更新慢、对店员技术依赖过强。新一咖啡的这套机器人系统，最多可承载上百款SKU，能够灵活满足不同消费者的口味需求。
更值得关注的是它的选品逻辑。团队采用大数据选品模式，动态全球原料洞察体系，持续追踪各产区行情与品质数据。非绑定式选品模式，某一产区出问题可快速切换至其他优质产区。通过AI秒级分析全网数据，精准发现爆款元素，机器人标准化执行配方，仅需两周即可完成从选品到上新的敏捷开发。
“既往，今日头条说，你想看的就是头条。在我们这里，你想吃的，就是招牌。”这意味着合作商无需自己绞尽脑汁研发新品，系统会自动帮你筛选出下一个爆款。
5
私域沉淀：
开业前就帮你锁定了上千名顾客
在流量越来越贵的今天，新一咖啡却凭借其数字化能力，在正大中心店开业前，就已经在私域沉淀了上千名真实顾客。
因为大量的接单、制作工作由系统自动完成，店员得以把更多精力倾注在顾客的私域运营上。这意味着，一旦你合作开店，你面对的不是冷冰冰的机器，也不是手忙脚乱的备餐，你只需要专注做好一件事——和顾客交朋友，经营好你的社群。
“一人一机一店”，是新一咖啡为茶咖行业带来的新质生产力。我们正在寻找与我们一样，相信技术能够改变生活，愿意拥抱未来的城市合伙人。
6
极速回本模式，赋能首批联营创业者
为快速布局全国市场、扶持首批优质城市合伙人，新一机器人重磅推出极速回本联营政策，专属前20家联营合作门店，打造行业超低投入、超快回本的创业新模式。
区别于传统茶咖高昂的品牌合作费、管理费、培训费等多重收费模式，本次首批联营客户可享受部分合作费用全免的专属权益。合作商仅需承担门店保证金、房租、基础设备费用以及首批物料费用即可正式开店运营，无任何隐形收费、无额外品牌溢价成本。
该模式从根源上压缩前期投资成本，大幅降低创业门槛。传统茶咖门店前期投入高、回本周期普遍偏长，而依托新一咖啡的高人效、全时段盈利、自动化运营优势+专属联营政策，合作商前期投入直降大半，成本回收周期大幅缩短，叠加门店日营收破万的盈利能力，真正实现轻资产创业、极速回本，彻底解决小微创业者投资风险高、回本慢的核心痛点。
如果你希望拥有一家投资成本低、人效高、科技感、且具备全时段盈利能力的机器人门店，不妨深入了解新一咖啡的合作政策。
Are you still struggling with the high labor costs and difficult to standardize quality control in coffee shops?
Are you worried that the milk tea shop only has business in the afternoon and the morning rent is wasted?
Recently, the first robot coffee milk tea collection store, Xinyi Coffee, officially opened at the Beijing Zhengda Center. This store has provided a stunning performance report card, bringing a brand new problem-solving approach to all small and micro entrepreneurs who want to enter the tea and coffee industry.
one
Targeting ultimate human efficiency:
The business model of "one person, one machine, one store" for running through
In today's constantly rising labor costs, traditional coffee shops often require at least 3-4 staff members to work in shifts. And New One Coffee boldly launched the rare "one person, one machine, one store" model in the market.
What does this mean?
Each store only needs to have one staff member and one self-developed robot application system.
This system is not a simple automatic tea making machine, but a whole process intelligent integrated system - Robot in store built by the "machine walking" team with more than 85% Internet industry experience. This system integrates mechanical arm, coffee machine, milk tea machine, ice maker, cup dropping machine, marking machine and other equipment, from ordering, receiving orders to production, and even data analysis and marketing promotion, all of which realize automatic operation.
What's the result? Data shows that on the first day of opening, some stores of New One Coffee had a turnover of nearly 20000 yuan, directly covering all the rent for the month, which was achieved before the opening of takeaway services.
two
A super smart small shop that can be opened in just over 10 square meters
For investors struggling to find large-scale shops, the location logic of New One Coffee is extremely attractive. Their site selection team mainly focuses on ultra small storefronts of about 10 square meters, with office buildings, street facing communities, comprehensive commercial complexes, and other areas being their first choice. In addition to Robot in Store, New One Coffee also offers two types of stores: Robot in Box (unmanned coffee robot) and Robot in Car (internet famous street view dining car), with differentiated functions and full scene coverage, which can meet the opening needs of different entrepreneurs and locations.
Just be able to set up a robot system, we want to make the most extreme small shop
The extremely small area means very low rental pressure, and with the high efficiency of "human-machine collaboration", the store's ability to resist risks is greatly enhanced. In the previous trial operation of a small shop in Wangjing, even though facing away from the road and surrounded by well-known brands nearby, Xinyi Coffee still achieved excellent results of covering rent with 2-day revenue.
three
Composite playing style:
Make your store profitable from morning till night
Many coffee shop owners have a pain point: business is concentrated in the morning. Milk tea shops and coffee shops have good business in the afternoon. The breakthrough of New Coffee lies in "compounding".
Although its Chinese name is "New One Coffee", its English name is TEA ^ COFFEE ^ BAKING - the SKUs of coffee and tea drinks are basically the same, and the product line combination of coffee+tea drinks+baking covers breakfast and afternoon tea periods.
Most coffee shops generate revenue in the morning, while milk tea shops generate revenue in the afternoon. We use a compound approach to maximize efficiency, "explained the new founder.
This means that you are not just running a simple coffee shop, but a super collection store that covers the taste buds of consumers of all ages and at all times. Whether it's latte with bread in the morning or fruit tea in the afternoon, your store can meet all your needs.
four
Embrace big data and search for explosive products from top sellers
For partners, the biggest concern is slow product updates and excessive reliance on the technical skills of the staff. The robot system of Xinyi Coffee can support up to hundreds of SKUs and flexibly meet the taste needs of different consumers.
More noteworthy is its product selection logic. The team adopts a big data product selection model, a dynamic global raw material insight system, and continuously tracks the market and quality data of various production areas. Non binding product selection mode allows for quick switching to other high-quality production areas if a problem occurs in one production area. By using AI to analyze data across the entire network in seconds, we can accurately identify popular elements. Our robots can execute standardized formulas and complete agile development from product selection to new releases in just two weeks.
Previously, Toutiao said that what you want to see is Toutiao. Here, what you want to eat is our signature. This means that our partners do not need to rack their brains to develop new products, and the system will automatically screen out the next popular item for you.
five
Private domain sedimentation:
I helped you lock in thousands of customers before opening
In today's increasingly expensive traffic market, Xinyi Coffee, with its digital capabilities, had already accumulated thousands of real customers in the private domain before the opening of the Zhengda Center store.
Because a large amount of order taking and production work is automatically completed by the system, store clerks are able to focus more energy on customers' private domain operations. This means that once you collaborate to open a store, you are not facing cold machines or busy meal preparation. You only need to focus on one thing - making friends with customers and managing your community well.
'One person, one machine, one store' is a new quality productivity brought by Xinyi Coffee to the tea and coffee industry. We are looking for urban partners who, like us, believe that technology can change lives and are willing to embrace the future.
six
Rapid cost recovery mode empowers the first batch of joint venture entrepreneurs
In order to quickly expand into the national market and support the first batch of high-quality city partners, New One Robotics has launched a rapid return on investment joint venture policy, exclusively targeting the top 20 joint venture cooperative stores, creating a new entrepreneurial model with ultra-low investment and rapid return on investment in the industry.
Different from the expensive brand cooperation fees, management fees, training fees and other multiple fee models of traditional tea cafes, the first batch of joint venture customers can enjoy exclusive benefits of partial cooperation fee exemption. Partners only need to bear the store deposit, rent, basic equipment costs, and the first batch of material costs to officially open and operate the store, without any hidden charges or additional brand premium costs.
This model fundamentally compresses the initial investment cost and significantly reduces the threshold for entrepreneurship. Traditional tea and coffee shops have high initial investment and generally long cost recovery cycles. However, relying on the high efficiency, full-time profitability, automated operation advantages, and exclusive joint venture policies of New One Coffee, the initial investment of partners has been reduced by half, and the cost recovery cycle has been significantly shortened. Combined with the daily revenue of the store exceeding ten thousand, it truly achieves light asset entrepreneurship and rapid cost recovery, completely solving the core pain points of high investment risk and slow cost recovery for small and micro entrepreneurs.
If you want to have a robot store with low investment costs, high human efficiency, a sense of technology, and full time profitability, you may want to delve into the cooperation policies of New One Coffee.