邦德咖啡×金力豪健身强强联手，30家门店布局健康生活新赛道Bond Coffee and Jinlihao Fitness join forces, with 30 stores laying out a new track for healthy living
近日，邦德咖啡馆与金力豪健身的战略合作迎来重要里程碑，双方规划的第一批30家邦德咖啡馆正式落地河北，全部入驻金力豪健身社区智能健身驿站门店。这一合作自今年2月1日在上海完成战略签约，仅用3个月时间就实现首批门店全部落地，刷新行业速度，引发广泛关注！
作为旺旺集团旗下重点打造的新消费品牌，邦德咖啡此次走出上海、布局全国，首站没有选择北上广深或热门旅游城市，而是将目光投向河北。旺旺集团总经理、邦德咖啡馆创始人蔡旺庭表示，河北良好的营商环境以及金力豪成熟的社区场景，是吸引邦德咖啡落地的重要原因。此次合作，也让邦德咖啡真正走进河北年轻人的生活圈与消费场景。
旺旺集团总经理、邦德咖啡馆创始人 蔡旺庭
近年来，邦德咖啡持续围绕健康化、年轻化、中国化进行产品创新，首创了中国现萃咖啡果皮咖啡，将富含绿原酸的咖啡果皮，通过冰滴现萃技术制成茶底，再与IIAC金奖咖啡豆进行现磨调配，形成兼具咖啡醇香与中国茶清爽口感的新型咖啡产品，凭借低咖啡因、高绿原酸的差异化特点，受到年轻消费群体关注，并获得沙利文认证。
作为河北本土知名体育品牌，金力豪健身成立于2005年，深耕体育产业领域多年。现任法定代表人范立红曾获“全国群众体育先进个人”“河北省劳动模范”“河北省三八红旗手”等荣誉。金力豪经过20余年的发展，目前已在邢台、石家庄、邯郸、保定、廊坊、北京等地布局200余家连锁门店及自建4.2万㎡体育＋商业综合体，经营面积超10万平方米。
金力豪董事长 范立红
近年来，金力豪持续推动健身产业数字化升级，自主研发数智化运营平台，并深度参与邢台“5分钟智能健身圈”建设。目前在邢台已建成100家社区智能健身驿站，总面积达3万平方米，辐射周边服务常住人口超50万人，年服务群众达830万人次。
范立红在活动现场表示，金力豪一直希望让健身真正融入社区生活，让健身像逛超市一样方便。而邦德咖啡的入驻，不仅丰富了社区健身驿站的消费场景，也让原本单一的健身空间，逐渐向运动+休闲+社交的复合型社区生活空间升级。此次双方合作，正是希望通过健身+咖啡的融合模式，让居民在家门口就能享受到更便捷、更舒适、更年轻化的生活服务。
可以说，邦德咖啡与金力豪的合作，源于双方健康理念的高度契合，这一契合点被金力豪通过AI技术精准挖掘，成为双方跨界携手的核心契机。作为“河北省社区智能健身驿站”项目试点，金力豪始终坚守一个初心：让运动健康的生活方式走进千家万户，而邦德咖啡将专业咖啡产品、标准化运营体系以及年轻化消费体验带入河北，两者的结合形成运动+饮食的双重健康守护，实现品牌间的互相赋能、互相成就，也为邦德咖啡拓展社区消费场景提供了优质载体。
此次邦德咖啡与金力豪健身强强联手，既是健身与咖啡跨界业态的创新探索，更是国民品牌与河北本土龙头深耕社区、服务民生、赋能实体经济的有力举措。双方秉持共同的健康理念优势互补、彼此赋能，丰富了社区生活场景，激活了便民消费新生态，未来也将持续深耕河北市场，助力全民健身事业发展、推动区域经济提质增效，为地方协同发展与共同富裕注入全新活力。
Recently, the strategic cooperation between Bond Caf é and Jinlihao Fitness has reached an important milestone. The first batch of 30 Bond Caf é s planned by both parties have officially landed in Hebei, and all have settled in Jinlihao Fitness Community Intelligent Fitness Station stores. This cooperation completed its strategic signing in Shanghai on February 1st this year and achieved the first batch of stores landing in just three months, breaking the industry speed and attracting widespread attention!
As a key new consumer brand under the Want Want Group, Bond Coffee has expanded its presence nationwide and set its sights on Hebei instead of Beijing, Shanghai, Guangzhou, and Shenzhen as its first stop. Cai Wangting, General Manager of Want Want Group and Founder of Bond Coffee, stated that the favorable business environment in Hebei and the mature community scene of Jinlihao are important reasons for attracting Bond Coffee to settle down. This cooperation has also allowed Bond Coffee to truly enter the life circle and consumption scene of young people in Hebei.
Cai Wangting, General Manager of Want Want Group and Founder of Bond Cafe
In recent years, Bond Coffee has continued to innovate its products around health, youthfulness, and sinicization. It has pioneered the Chinese freshly extracted coffee peel coffee, which uses ice drop freshly extracted technology to make a tea base from coffee peels rich in chlorogenic acid. Then, it is freshly ground and blended with IIAC Gold Award winning coffee beans to form a new type of coffee product that combines the rich aroma of coffee with the refreshing taste of Chinese tea. With its differentiated characteristics of low caffeine and high chlorogenic acid, it has attracted the attention of young consumers and obtained Sullivan certification.
As a well-known local sports brand in Hebei, Jinlihao Fitness was founded in 2005 and has been deeply involved in the sports industry for many years. The current legal representative Fan Lihong has won the honors of "exemplary individual of National Mass Sports", "model worker of Hebei Province", "March 8th Red Bannerman of Hebei Province", etc. After more than 20 years of development, Jinlihao has set up more than 200 chain stores and built a 42000 square meter sports and commercial complex in Xingtai, Shijiazhuang, Handan, Baoding, Langfang, Beijing and other places, with a business area of over 100000 square meters.
Jinlihao Chairman Fan Lihong
In recent years, Jinlihao has continuously promoted the digital upgrading of the fitness industry, independently developed a digital intelligent operation platform, and deeply participated in the construction of the "5-minute intelligent fitness circle" in Xingtai. At present, 100 community intelligent fitness stations have been built in Xingtai, with a total area of 30000 square meters, serving over 500000 permanent residents in the surrounding area and serving 8.3 million people annually.
Fan Lihong stated at the event that Jin Lihao has always hoped to truly integrate fitness into community life, making it as convenient as shopping at a supermarket. The entry of Bond Coffee not only enriches the consumption scene of community fitness stations, but also gradually upgrades the originally single fitness space to a composite community living space of sports, leisure, and social activities. The cooperation between the two parties aims to provide residents with more convenient, comfortable, and youthful lifestyle services right at their doorstep through the integration of fitness and coffee.
It can be said that the collaboration between Bond Coffee and Jin Lihao stems from the highly compatible health concepts of both parties, which has been precisely explored by Jin Lihao through AI technology, becoming the core opportunity for both sides to work together across borders. As a pilot of the "Hebei Province Community Intelligent Fitness Station" project, Jinlihao has always adhered to one original intention: to bring a healthy lifestyle of exercise into millions of households, while Bond Coffee brings professional coffee products, standardized operation system, and youthful consumption experience into Hebei. The combination of the two forms a dual health protection of exercise and diet, realizing mutual empowerment and achievement among brands, and providing a high-quality carrier for Bond Coffee to expand community consumption scenarios.
The strong collaboration between Bond Coffee and Jinlihao Fitness is not only an innovative exploration of the cross-border business of fitness and coffee, but also a powerful measure for national brands and local leaders in Hebei to deeply cultivate communities, serve people's livelihoods, and empower the real economy. Both sides uphold the common concept of health, complement each other's advantages, and empower each other, enriching the community life scene and activating a new ecology of convenient consumption. In the future, they will continue to deeply cultivate the Hebei market, help the development of national fitness, promote regional economic quality and efficiency improvement, and inject new vitality into local coordinated development and common prosperity.