让小粒咖啡香飘四海Let the fragrance of small coffee particles spread throughout the world

烘焙机高效运转。 保山中咖公司供图

初夏的保山，咖啡飘香。走进保山中咖食品有限公司现代化烘焙工厂，从德国、瑞士引进的智能设备正开足马力，一粒粒咖啡豆经过AI智能瑕疵剔除生产线的严格筛选，再通过“氮冷锁鲜”技术封装，变成了一袋袋新鲜醇香的咖啡产品。

“这个‘五一’假期，我们的销售额达到277万元，客户回购率不断攀升。”在保山中咖公司客服中心，公司行政办公室负责人罗映芬介绍，每天有10余名工作人员逐一回复顾客问题。

曾经，保山小粒咖啡产业长期深陷“捧着金饭碗讨饭”的困局。作为云南小粒咖啡的优质产区，这里咖啡豆品质上乘，却卖不出好价钱，产业发展受制。

如何破解这一瓶颈，成为保山中咖公司成立的初心，也是公司一路披荆斩棘的使命。保山中咖公司的答案是：构建一条从“种子到杯子”的完整链条，探索出“基地+咖农+合作社+精深加工+互联网”的融合发展模式。

在种植前端，保山中咖公司投资建设2600余亩精品咖啡种植示范基地，与云南省农科院热经所合作推广中国首个自主知识产权的“云咖一号”新品种，打破国外品种垄断；中端，实行高于市场价的收购政策，激励咖农种植热情，并建立覆盖全流程的质量管控体系；末端，建成3万余平方米现代化烘焙工厂，年烘焙能力达1万吨，挂耳咖啡产能达1亿袋。

这条全产业链，实现了咖啡从种植到销售的全程可追溯。而如何卖好是关键。保山中咖公司精准把握互联网浪潮，打造F2C工厂直营模式，让消费者在享受高性价比的同时，也能让企业得到反馈。旗下“中咖”“辛鹿”“黑钻”三大品牌覆盖中高端、高性价比和高端精品市场，其中“辛鹿”品牌连续5年稳居主流电商平台现磨咖啡类目销量全国第一。2025年，公司销售额达2.7亿元，线上销售占比超96%，生动诠释了数字经济与实体经济深度融合的澎湃动力。

从一粒平凡的种子，到一杯香气四溢的咖啡，再到领跑全国的电商品牌，保山中咖公司的故事，是云南咖啡产业精品化、规模化、品牌化转型的缩影。更可贵的是，企业将发展成果反哺社会。通过“电子商务+工厂+基地+农户”的联动模式，辐射带动保山3万余亩高海拔精品咖啡种植，助力1万余户咖农增收致富；累计提供就业岗位200余个，并通过公益捐助、技术培训、保价收购等方式，积极履行社会责任。

“过去只卖原料豆，价格攥在别人手里。现在，我们把每个环节都牢牢掌握在自己手中，让每一粒咖啡豆的价值都得到充分释放。”公司董事长杨竹感慨道，“看到咖农因为种出好豆子而过上好日子，看到‘云南咖啡’4个字被越来越多的消费者认可，就是我们最大的动力。”

从一颗咖啡豆到一杯好咖啡，保山中咖人用劳动创造价值，用创新驱动发展。这份沉甸甸的全国五一劳动奖状，既是对全体中咖人辛勤付出的肯定，更是对云南咖啡产业转型升级的激励。(记者 杨艳鹏 李建国)

The baking machine operates efficiently. Picture provided by Baoshan Zhongka Company

In early summer, Baoshan is filled with the fragrance of coffee. Entering the modern roasting factory of Baoshan Zhongka Food Co., Ltd., intelligent devices imported from Germany and Switzerland are operating at full capacity. Each coffee bean undergoes strict screening on the AI intelligent defect removal production line and is then packaged using the "nitrogen cold lock freshness" technology, resulting in bags of fresh and fragrant coffee products.

During this May Day holiday, our sales reached 2.77 million yuan, and the customer repurchase rate continued to rise. "At the customer service center of Baoshan Zhongka Company, the head of the company's administrative office, Luo Yingfen, introduced that more than 10 staff members answered customer questions one by one every day.

Once, the Baoshan small grain coffee industry was deeply trapped in the dilemma of "begging for food with a golden rice bowl" for a long time. As a high-quality production area for Yunnan's small grain coffee, the coffee beans here are of superior quality, but they cannot be sold at a good price, which limits the development of the industry.

How to overcome this bottleneck has become the original intention of the establishment of Baoshan Zhongka Company, and also the mission of the company to overcome all obstacles along the way. Baoshan Chinese Coffee Company's answer is to build a complete chain from "seed to cup" and explore the integrated development model of "base+coffee farmers+cooperatives+deep processing+Internet".

At the forefront of planting, Baoshan Zhongka Company has invested in the construction of over 2600 acres of high-quality coffee planting demonstration bases, and cooperated with the Yunnan Academy of Agricultural Sciences' Institute of Thermal Economics to promote China's first independently owned intellectual property "Yunka No.1" new variety, breaking the monopoly of foreign varieties; In the mid-range, implement a purchase policy that is higher than the market price, stimulate the enthusiasm of coffee farmers for planting, and establish a quality control system that covers the entire process; At the end, a modern roasting factory with an area of over 30000 square meters will be built, with an annual roasting capacity of 10000 tons and a hanging ear coffee production capacity of 100 million bags.

This entire industry chain has achieved full traceability of coffee from cultivation to sales. And how to sell well is the key. Baoshan Zhongka Company accurately grasps the Internet wave and creates the direct marketing mode of F2C factory, so that consumers can enjoy high cost performance and enterprises can get feedback at the same time. Its three major brands, "Zhongka," "Xinlu," and "Black Diamond," cover the mid to high end, high cost performance, and high-end boutique markets. Among them, the "Xinlu" brand has consistently ranked first in sales of freshly ground coffee on mainstream e-commerce platforms for five consecutive years. By 2025, the company's sales revenue will reach 270 million yuan, with online sales accounting for over 96%, vividly demonstrating the surging power of the deep integration of the digital economy and the real economy.

The story of Baoshan Zhongka Company, from an ordinary seed to a cup of fragrant coffee, and then to a leading e-commerce brand in the country, is a microcosm of the transformation of Yunnan's coffee industry into a boutique, large-scale, and branded one. What is even more valuable is that enterprises will give back the fruits of their development to society. Through the linkage model of "e-commerce+factory+base+farmers", we have radiated and driven the cultivation of over 30000 acres of high-altitude premium coffee in Baoshan, helping more than 10000 coffee farmers increase their income and become prosperous; We have provided over 200 job opportunities and actively fulfilled our social responsibilities through public welfare donations, technical training, and guaranteed purchase.

In the past, we only sold raw beans and held the price in the hands of others. Now, we firmly control every link in our own hands, allowing the value of every coffee bean to be fully released, "said Yang Zhu, the chairman of the company, with emotion." Seeing coffee farmers living a good life because they grow good beans, and seeing the four words' Yunnan coffee 'being recognized by more and more consumers, is our greatest motivation

From a coffee bean to a good cup of coffee, Baoshan Zhongka people create value through labor and drive development through innovation. This heavy National May Day Labor Award is not only a recognition of the hard work of all Chinese coffee workers, but also an incentive for the transformation and upgrading of Yunnan's coffee industry. (Reporter Yang Yanpeng and Li Jianguo)