瀑布边喝咖啡还能学手艺？济南起步区焕新消费新场景 Drinking coffee by the waterfall and learning crafts? Jinan Start up Area Revitalizes with New Consumption Scenarios

Drinking coffee is not uncommon, but how about learning how to make coffee while drinking next to a waterfall? In the Magpie Central New Park in the starting area of Jinan, a store called "One Foot Between" gave the answer. There are not only 30-40 types of meals and 20-30 types of coffee here, but also coffee training courses starting from scratch. After only a few months of opening, it has attracted students from many parts of the country to come here. Nanyang style architecture, murmuring waterfalls, and the aroma of coffee - this is not just an ordinary caf é in the scenic area, but a new consumption scene that is growing in the starting area of Jinan.

Slowly enjoy coffee by the waterfall

Entering the store, one is first visually attracted by the spatial layout. Behind the production of 30-40 types of meals and 20-30 types of coffee is a complete set of functional zones. The coffee bar, training operation area, and dining area are interconnected but do not interfere with each other.

Unlike the fast flow of "ordering, taking photos, and leaving" in traditional coffee shops, there is an atmosphere here that makes people slow down. Consumers can sit down and see the teachers in the training area debugging the grinding machine, while students gather in a circle holding their phones to capture details of the operation; In front of the bar, the barista patiently explains the flavor characteristics of each bean; At the outdoor table, families with children taste the food while explaining to the children how the water in the waterfall flows down.

The store manager Li Liang stood at the door and recalled his choice to the reporter. The starting area of Jinan is completely blank in coffee training, and we want to fill this gap. Another reason is more intuitive - the environment of Que Huazhong New Park is too suitable. The Nanyang style architectural complex, flowing rockeries, and broad-leaved plants are not only suitable as a calming scene for coffee training, but also naturally meet the needs of young people for taking photos and checking in. The main customer group is very clear: young couples, coffee enthusiasts with three to five friends, and parent-child families pushing strollers.

A customer who was flipping through the menu at an outdoor table told reporters, "I brought my child to the park to play and didn't expect to find such a great place. He watched the waterfall for half an hour, and I ordered spaghetti and latte. The environment is more comfortable than many coffee shops in the city." Another young girl took out her phone and flipped out Xiaohongshu. "I just saw someone post a tutorial here, saying that you can learn how to make a hand gesture, and came specifically to take a look." During the conversation, several more customers walked in, their eyes first attracted by the waterfall, and then followed the aroma of coffee to the training area.

National students come to 'learn from the classics'

If the environment is the first thing that attracts people to come in, then coffee training is the reason why people are willing to stay and even come back repeatedly.

Since its opening, four professional coffee training courses have been held within one foot. More than 20 students rushed over from Jinan, Qingdao, Hefei, and even Hainan, including coffee shop owners, coffee enthusiasts who have loved coffee for many years, and beginners who have never even touched a pot. Trainer Yu Zhouchao told reporters that many people found notices on Xiaohongshu on their own initiative. They not only value a good environment, but also the brand endorsement of national chain stores and professional teacher resources

On the day of the interview, Yu Zhouchao was explaining the principle of coffee extraction to the students. He didn't rush the students to get started, but started with theory: will increasing the grinding degree by one grid prolong or shorten the extraction time? How much does the acidity increase for every two degrees decrease in water temperature? Each variable is broken down into quantifiable data. When it comes to the three stages of water injection theory, he uses gestures to simulate the water injection action while speaking: the first stage is steaming, the second stage is circling water injection, and the third stage is using a fixed point at the center to raise the water level and increase rolling... He explains while randomly asking questions, and the students concentrate on thinking. Someone quickly gives accurate answers, and the classroom atmosphere is focused and enthusiastic.

Then enter the practice session. The students stepped forward to the operating table, where electronic scales, temperature controlled hand kettles, and several types of beans with different baking degrees were already prepared. Everyone reviews the extraction formula while practicing calibration with a grinder. Someone raised their phone and slowed down the teacher's demonstration, using frame by frame analysis techniques; Someone buried their head in their notebook, stroke by stroke drawing the water injection route map. Yu Zhouchao said, "Every student who walks out of here will become a 'mobile signboard' within a foot. They use their coffee skills and social sharing to accumulate new reputation for the starting area of Jinan

New scenes are emerging one after another

The liveliness within a foot is just a microcosm of the new consumption scene in the starting area of Jinan.

This store belongs to the One Foot Brand - a lifestyle enterprise that operates coffee commercial spaces as its core, integrating cultural and creative content with derivative products. Out of 67 stores nationwide, there are 36 in Shanghai. The reason for settling in Jinan's starting area this time is precisely because of its tolerance and expectations for emerging consumer formats.

In recent years, Jinan's starting area has continued to gather popularity and enrich citizens' travel experience. After the official operation of Queshan Ecological Culture Zone, the park has attracted more than 20 shops to settle in, including several brand stores that are the first stores in the north of the Yangtze River, covering various categories such as Nanyang cuisine, boutique cultural and creative products, and parent-child entertainment. Many tourists come specifically to these "debut" shops. Differentiated operation of comic book bookstores, restaurants specializing in Peranakan culture and Nanyang cuisine, and interactive brands for interstellar players and their families... These first stores, together with one foot away, constitute a rich and diverse consumption scene in the Queshan Ecological Culture Zone.

But the new consumption scene in Jinan's starting area is far more than that. From characteristic markets to cultural and tourism study camps, Jinan's starting area is continuously introducing and cultivating more differentiated and high-quality consumption spaces. The landing of every new store and the entry of every first store are filling the commercial gap in this new area, and providing reasons for residents and tourists to "not want to leave when they come, and still want to come when they leave".

For the starting area of Jinan, creating a new consumption scene is not just a temporary decoration, but a long-term strategy to activate regional vitality and gather urban popularity. From the two ways of opening a cup of coffee to the matrix style landing of the first store in the north, Jinan's starting area is promoting the continuous upgrading of consumer supply with a broader perspective and more practical measures, allowing more and more citizens and tourists to find their own "immersive time" here. The beautiful life of a new district is constantly being unlocked by steaming new scenes.

(Popular News reporter Wang Yawen, correspondent Li Linfei)