海南精品咖啡品牌亮相韩国釜山影岛国际咖啡节Hainan boutique coffee brand debuts at Busan Yingdao International Coffee Festival in South Korea
From Hainan, China to Busan, South Korea, from island culture to international stage, Hainan boutique coffee brand Seeya Coffee recently went abroad and made its debut at the 2026 Busan International Coffee Festival in South Korea, showcasing the unique quality and development vitality of Hainan Robusta coffee to the world.
During the Busan International Coffee Festival from May 15th to 17th, Seeya Coffee was recommended by the Chinese Consulate General in Busan and specially invited by the organizers to participate. This is the first time that the brand has stepped onto the international exhibition stage, led by Zhang Haokang, Chairman of Hainan Ruize Group, to South Korea to convey the international development determination of "Hainan coffee, world flavor".
At the exhibition, Seeya Coffee showcased two core products, showcasing the craftsmanship and innovative vitality of Hainan Coffee. One of them is the champion coffee bean in the honey processing category of the 2026 Hainan Green Bean Competition. With exquisite processing techniques, it showcases the high quality of Hainan coffee; The other one is the "Busan Yingdao Coffee Festival Co branded Product" jointly created with Sanya Environmental Agriculture Investment Group, which was globally launched at this exhibition, integrating Hainan's local characteristics and cross-border innovation concepts.
Relying on the location and policy advantages of Hainan Free Trade Port, Seeya Coffee focuses on the branding development of Robusta coffee in China, positioning itself as a "boutique cultural tourism coffee brand". It deeply cultivates the operation of boutique coffee stores, immersive coffee tourism experiences, and characteristic peripheral development, and constructs a "coffee+cultural tourism" integrated development model to promote the upgrading of Hainan coffee from agricultural products to cultural business cards.
We hope to use Seeya Coffee as a link to show the world the upgrading and transformation of Hainan's coffee industry, and through a cup of coffee, feel the vitality and creativity of Hainan. ”The relevant person in charge of Hainan Ruize Group stated that this exhibition is an important step for Hainan's coffee industry to move from local cultivation to international dialogue.
As the core production area of Robusta coffee in China, Hainan has nurtured uniquely flavored coffee products with its unique terroir conditions such as volcanic soil and tropical climate. In recent years, the coffee industry in Hainan has accelerated its transformation towards refinement and branding, continuously extending the industry chain and enhancing added value. The appearance of Seeya Coffee at the international exhibition lays the foundation for Hainan Coffee to explore the international market and enhance its international influence, and also provides reference for Chinese characteristic agricultural products to go global.
(Editor of China Daily Hainan Reporter Station: Chen Bowen)
Source: China Daily website