一杯黔咖连双城！锦江丽笙酒店携手贵旅集团共推“咖啡+文旅”融合新体验A cup of Guizhou coffee connecting two cities! Jinjiang Inn joins hands with your travel group to promote a new experience of "coffee+cultural tourism" integration

On May 19th, coinciding with the 16th "5.19 China Tourism Day", the Pudong Hotel and Guizhou Tourism Industry Development Group officially launched a cross-border cooperation of "coffee+cultural tourism" at the Shanghai New Jinjiang Hotel. Both parties use Guizhou specialty coffee as a link, and through various forms such as urban flash mobs, joint products, cultural and tourism routes, and exclusive member experiences, build a flavor bridge between Shanghai urban life and Guizhou regional scenery, allowing consumers to start from a cup of coffee and embark on a new cultural and tourism experience from taste resonance to physical and mental travel.

Shanghai limited time flash mob, Guizhou rich aroma meets Shanghai style charm

This cooperation is the first to land at the New Jinjiang Hotel in Shanghai. From May 19th to 21st, a limited time Guizhou coffee themed experience will be launched, integrating the local culture and heritage of Guizhou into the urban scene of Shanghai through a fusion model of "coffee+hotel+city life".

At the event, three local specialty coffee brands from Guizhou were gathered: Caishen Coffee, which integrates traditional folk culture into modern coffee aesthetics, imbuing drinks with cultural symbolism and a sense of ceremony; Huamanchuan takes inspiration from local Guizhou ingredients and mountain flavors to create innovative regional flavors; MoShan Xu focuses on the fusion of Eastern tea flavor and coffee culture, presenting a fresh and elegant new experience of tea and coffee.

Shanghai New Jinjiang Hotel and the three major brands jointly launched a limited co branded package, ingeniously matching Guizhou specialty coffee with classic Shanghai style Dim sum such as intangible cultural heritage Shanghai pastries, so that guests can feel the flavor blending across thousands of miles in the taste collision of "one mouthful of Shanghai style, one mouthful of Guizhou", which not only enriches the hotel dining experience, but also enables more people to understand Guizhou's natural and cultural heritage through a cup of coffee.

Deep collaboration between industry and tourism, from a cup of coffee to a journey through Guizhou

This collaboration is not just about taste experience, but also connects the complete chain of "tasting planting grass traveling", achieving the transformation from "a cup of coffee" to "a journey".

Jinjiang Tourism has simultaneously launched a Guizhou coffee themed cultural and tourism route, which deeply combines coffee culture with Guizhou's landscape exploration and cultural exploration. The itinerary is designed around Guizhou's local coffee cultivation, local scenery, ethnic culture, and local lifestyle, allowing consumers to extend their taste experience from the city to their on-site longing for Guizhou's landscape scenery, creating personalized travel inspirations with memorable points.

In terms of membership benefits, the cooperation relies on the Jinjiang Hui membership system to achieve deep activation. Members can exchange 2000 points for admission to the coffee tasting salon and enjoy exclusive benefits in the future, allowing the value of members to continue to be released in cross-border experiences such as accommodation, catering, and travel, and enabling Guizhou tourism to enter consumers' lives in a more daily way.

At the same time, the Pudong Hotel will include the limited edition coffee products and specialty coffee drinks from its hotels in the "Coffee Tasting Time" section of the digital food and travel guide 2026 "Jin Wei Hu Zhao", extending the dining experience from traditional meals to diverse leisure, social and other scenarios, and building a one-stop coffee and food experience map.

This collaboration is not only a cross-border business between coffee and cultural tourism, but also a strategic practice of Jinjiang International Group to leverage its industrial synergy advantages and promote the integration of cross regional cultural and tourism resources. In the future, the Sheraton Jinjiang Hotel will continue to expand its cooperation boundaries with high-quality cultural and tourism destinations, integrate regional culture and contemporary aesthetics into hotel services, and use more innovative cross-border forms to allow guests to experience the diverse charm of China during their travels, promoting the high-quality integrated development of the cultural and tourism industry.

Source: Xinmin Evening News Author: Yang Yuhong