肯悦咖啡与“北京礼物”联名产品首秀2026中国新文创市集Kenyue Coffee and "Beijing Gift" Joint Product Debut at 2026 China New Cultural and Creative Market
北京商报讯（记者 郭缤璐）5月19日，北京商报记者了解到，肯悦咖啡与“北京礼物”联合推出的首款咖啡渣循环环保文创旅游产品在2026中国新文创市集亮相。本次首发的肯悦环保概念杯，是“北京礼物”体系内首款聚焦日常饮品场景、主打循环再生理念的官方环保杯具类文创产品。产品采用咖啡渣循环材质，以可循环设计响应国家“双碳”号召。在设计上，杯子深度融合北京文化元素与现代简约美学，兼具城市文旅名片属性与潮流审美；在功能上，打破传统文创“重观赏、轻实用”的局限。
活动期间，“北京礼物”肯悦咖啡社交联名主题餐车亮相朝阳公园核心区域，与“北京礼物”展区形成联动打卡动线，打造集产品展示、互动体验、福利激励于一体的沉浸式体验空间。主题餐车为期10天持续开放，以年轻化、场景化的形式吸引市民游客驻足体验，成为市集热门打卡地标。
On May 19th, Beijing Business Daily learned that the first coffee grounds recycling and environmental protection cultural and creative tourism product jointly launched by Kenyue Coffee and "Beijing Gift" was unveiled at the 2026 China New Cultural and Creative Market. The Kenyue Environmental Protection Concept Cup, which was launched this time, is the first official eco-friendly cup cultural and creative product in the "Beijing Gift" system that focuses on daily beverage scenes and emphasizes the concept of recycling and regeneration. The product adopts coffee grounds recycling material and responds to the national "dual carbon" call with a recyclable design. In terms of design, the cup deeply integrates Beijing cultural elements and modern minimalist aesthetics, combining urban cultural and tourism business card attributes with trendy aesthetics; In terms of functionality, it breaks the limitations of traditional cultural and creative industries that prioritize aesthetics over practicality.
During the event, the "Beijing Gift" Kenyue Coffee social co branded themed dining car made its debut in the core area of Chaoyang Park, forming a linked check-in route with the "Beijing Gift" exhibition area, creating an immersive experience space that integrates product display, interactive experience, and welfare incentives. The themed dining car will remain open for 10 days, attracting citizens and tourists to stop and experience in a youthful and scene oriented way, becoming a popular check-in landmark in the market.