一杯咖啡连接上海和贵州，贵旅打造“可品尝的文旅目的地”A cup of coffee connects Shanghai and Guizhou, creating a "tasting cultural and tourism destination" for your travel company

The aroma of coffee from Guizhou drifted into Shanghai.

On May 19th, the "Jinjiang Hotel x Guizhou Tourism Group Coffee Culture Linkage Event" jointly organized by Guizhou Tourism Group and Jinjiang Hotel was held at the New Jinjiang Hotel in Shanghai.

The Pengpai News (www.thepaper. cn) learned on site that this event aims to use coffee as a link to promote high-quality local brands and specialty products from Guizhou to Shanghai, build a bridge for cultural and tourism exchanges and resource complementarity between Shanghai and Guizhou, and enable Shanghai citizens to taste the flavor of Guizhou without leaving Shanghai.

Yang Kun, member of the Party Committee and Deputy General Manager of Guizhou Tourism Group, stated that the cooperation between Guizhou Tourism Group and Jinjiang is not simply a "1+1" stacking, but rather a "tasting cultural and tourism destination" created by leveraging the membership system and local cultural exploration capabilities of both parties, allowing Shanghai tourists to follow the coffee fragrance into Guizhou and experience the cool summer of 23 ℃.

At the event venue.

At this event, the three major local specialty coffee and tea beverage brands in Guizhou, "Caishen Coffee," "Huamanchuan," and "Mashanxu," made a concentrated appearance. They innovatively integrated Guizhou's traditional folk culture, local ingredients, and other elements to achieve cross-border collision.

Shanghai New Jinjiang Hotel will jointly launch a limited co branded package with the three major brands, ingeniously matching Guizhou specialty coffee with classic Shanghai style Dim sum such as intangible cultural heritage Shanghai crisp cake, and feeling the flavor blending across thousands of miles in the taste collision of "one mouthful of Shanghai style, one mouthful of Guizhou".

Nowadays, coffee is not only a simple beverage, but also a carrier to get to know a city, "said Zhao Jina, Deputy General Manager of Guizhou Scenic Tourism Development Co., Ltd. Guizhou coffee is characterized by its mountainous scenery, local flavor, and ethnic culture. Different from urban fast-moving coffee, it focuses more on the combination of relaxation and cultural tourism experience, conveying the" romantic life "of Guizhou travel to tasters.

Guizhou specialty coffee is cleverly matched with classic Shanghai style Dim sum such as intangible cultural heritage Shanghai shortcake.

In addition, the site also released boutique cultural and tourism routes such as "Coffee Journey Guizhou Route" and "Modern Coffee Corner Sea Style Tour", connecting popular cafes, boutique baking workshops, and coffee experience points in ethnic minority villages across Guizhou, covering core cultural and tourism resources such as Malinhe Canyon, Wanfenglin, Huajiang Canyon Bridge, and Huangguoshu Waterfall.

Zhou Wei, Vice President of Jinjiang International Group, expressed his hope to use hotels as display windows and experience entrances, and tourism as channels to transform destination resources into more concrete travel experiences. Through coffee as a medium, he aims to connect the cultural and tourism styles of the two places, bringing Guizhou's flavors and stories into the daily experiences of more consumers, and promoting the integrated development of culture, commerce, and travel in Shanghai and Guizhou.

Pengpai News reporter Leng Yu

(This article is from Pengpai News. For more original information, please download the "Pengpai News" app)