72小时2700公里 云南咖啡“出滇记”背后的物流变革 72 hours, 2700 kilometers. Logistics transformation behind Yunnan coffee's "Journey out of Yunnan"

央广网北京4月18日消息 进入4月，云南普洱市2024至2025产季的咖啡鲜果采摘工作已经结束。山路上来自全国各地的大货车一辆接着一辆，将从产地采摘后初加工的咖啡豆源源不断地运往全国各地。数字货运平台运满满数据显示，2024年，云南往省外运输咖啡超10万吨，运输量同比上涨137.7%。其中普洱市咖啡豆发货量排名第一。

数字货运平台运满满助力云南咖啡运输

双向奔赴 从产地到消地架起“直通车”

位于普洱市思茅区南屏镇南岛河村的云南耘达咖啡有限公司，在当地建设了一个占地7亩的国内领先的现代化标准厂房，据公司负责人史斌介绍，这条耗资近七百万元打造的自动化咖啡生豆初加工生产线及精选生产线，日加工咖啡豆可达150吨。

耘达咖啡自动化生产线

据了解，正在作业的是为苏州金猫咖啡有限公司生产的一级咖啡豆，从咖农手中收购的鲜果经过冲洗、晾晒后，被送往这里，在这里经过去壳、筛选，分装后交由货车司机运往苏州。此时，在厂房外，史斌从运满满平台上预约了一辆17.5米的大卡车已经提前到达，正在排队等候装车。货车司机杨师傅是一名85后，进入货运行业已经有20多个年头，常年往返于云南和长三角之间。

2022年，杨师傅通过运满满平台认识了货主史斌，因其货运经验丰富、服务态度好，每当抵达云南，史斌如有运输需求，便会通过运满满平台指派订单功能，将订单指定给杨师傅承运。两人合作已接近4年。

4月2日傍晚，杨师傅开着满载咖啡豆的货车，从耘达咖啡出发，出云南入广西，途径湖南江西，最后从浙江德清进入江苏苏州，4月5日下午抵达金猫咖啡仓库，全程2700多公里，72小时内如约送达。随后，远在云南的货主史斌也收到了运满满APP推送的交易完成提醒。

杨师傅表示，这一次是今年第四次从普洱运输咖啡豆，2024年全年，他七次往返，将云南的咖啡豆运往长三角地区。运满满平台数据显示，云南咖啡出滇的热门运输线路排名第一的是普洱到苏州。

从出山困难到交易省心 云南咖啡数字化升级

2022年，为了更接近咖啡源产地，史斌将昆明的咖啡贸易公司搬迁至普洱，成立耘达咖啡，主要从事咖啡初加工及精选、咖啡生豆进出口贸易。在当地投产首屈一指的自动化生产设备，让年销售规模达到1500吨。

史斌介绍，咖啡豆初加工实现了自动化取代人工，在物流运输方面，也发生了翻天覆地的变化。云南地区山高路远、交通不便，以往传统物流模式下，咖啡豆运输需多次中转，导致运输时间长、易受潮或损坏，制约着咖啡豆的销售。

据史斌回忆，20多年前，物流运输资源非常稀缺，很多地区都是使用拖机机运输咖啡豆。当时的交易量一次才两三吨，需要等待物流公司车辆上门提货，诸多不确定性，时效还慢。

2015年，通过同行介绍，史斌开始使用运满满平台找车发货，刚开始也担心线上交易会存在风险，随着一笔笔订单的按时交付，史斌感受到了运满满平台的“靠谱”。

“一车豆子价值近200万，从普洱运往苏州，相比较传统物流公司一趟成本大概能省3000元左右，除了减少成本之外，在运满满上从找车、下单到交付，全程可追溯，能保障货物的安全，同时还能满足我开票的需求，非常省心。”

杨师傅表示，咖啡豆的运输要格外细心，雨布必须包裹严实，确保咖啡豆避雨防污。杨师傅一般每隔三个月就得换一次新雨布，近两年来，已经换过10多块雨布。

双向赋能 让货主省钱司机赚钱的平衡术

云南省农业农村厅公开信息显示，云南咖啡豆核心产区主要是普洱、保山、临沧、德宏、西双版纳等地。随着咖啡产业的崛起，云南咖啡豆知名度与品质双提升。

数据显示，2024年，普洱咖啡种植面积达到67.9万亩，产量为5.8万吨。去年，耘达咖啡销售规模近5000吨，今年有望突破6000吨。随之而来的，咖啡豆从产地到销地的整车物流运输需求量增大。

像史斌一样越来越多的咖啡商选择使用运满满APP，减少中转，将咖啡豆从种植基地直接运往全国各地。运满满平台数据显示，云南的咖啡豆主要运往江苏、广西、上海、广东、福建等地，从咖啡豆产地来看，普洱种植的咖啡豆，主要运往苏州、南通、上海、广州、漳州等地。保山的咖啡豆则主要运往上海、苏州、钦州、保定、烟台等地。

另据运满满的数据显示，全国咖啡消费大省主要集中在东部沿海，其中江苏、上海、福建、广东是当之无愧的咖啡消费大省。云南咖啡豆从源产地到全国乃至全球各地消费者杯中，背后是一套庞大的物流体系支撑。运满满通过下沉源产地，破解物流运输“最初一公里”，为咖农、收购商、加工厂等构建高效匹配的优质司机运力池，直达消费地，畅通供应链全链路。

此外，运满满还通过数据智能和网络协同，不断升级产品功能、服务标准，构建司机成长体系和货主信用体系，构筑一道坚固的信任护城河。“帮货主省钱，让司机赚钱”。越来越多的货主和司机切实体会到使用运满满平台降本增效的实际效果。杨师傅表示，从普洱到苏州，除去过路费、油费等各项开支，一趟还能赚4000多元。

Beijing, April 18th - As April approaches, the coffee fresh fruit picking work for the 2024-2025 season in Pu'er City, Yunnan Province has ended. On the mountain road, one after another, large trucks from all over the country continuously transport coffee beans that have been picked and processed from their production areas to various parts of the country. Data from the digital freight platform shows that in 2024, Yunnan will transport over 100000 tons of coffee to other provinces, with a year-on-year increase of 137.7% in transportation volume. Among them, Pu'er City ranks first in terms of coffee bean shipments.

Digital freight platform fully supports Yunnan coffee transportation

Two way journey from the place of origin to the place of consumption, setting up a 'through train'

Yunnan Yunda Coffee Co., Ltd., located in Nandaohe Village, Nanping Town, Simao District, Pu'er City, has built a domestically leading modern standard factory building covering an area of 7 acres. According to the company's person in charge, Shi Bin, this automated coffee bean initial processing and selection production line, which cost nearly 7 million yuan to build, can process up to 150 tons of coffee beans per day.

Yunda Coffee Automated Production Line

It is reported that the first grade coffee beans being produced for Suzhou Jinmao Coffee Co., Ltd. are fresh fruits purchased from coffee farmers, washed and dried, and then sent here for shelling, screening, packaging, and delivery to Suzhou by truck drivers. At this moment, outside the factory, Shi Bin had booked a 17.5-meter truck from the Yunman platform and had already arrived early, waiting in line for loading. Mr. Yang, a truck driver born in 1985, has been in the freight industry for more than 20 years and travels between Yunnan and the Yangtze River Delta all year round.

In 2022, Master Yang met shipper Shi Bin through the Yunmanman platform. Due to his rich experience in freight transportation and good service attitude, whenever Shi Bin had transportation needs upon arrival in Yunnan, he would assign orders to Master Yang through the Yunmanman platform's order function. The two have been working together for almost 4 years.

On the evening of April 2nd, Mr. Yang drove a truck loaded with coffee beans from Yunda Coffee, heading south into Guangxi, passing through Hunan and Jiangxi, and finally entering Suzhou, Jiangsu from Deqing, Zhejiang. On the afternoon of April 5th, he arrived at the Jinmao Coffee warehouse, covering a total distance of over 2700 kilometers, and was delivered as scheduled within 72 hours. Subsequently, the shipper Shi Bin, who was far away in Yunnan, also received a transaction completion reminder pushed by the Yunmanman APP.

Master Yang stated that this is the fourth time this year that coffee beans have been transported from Pu'er. In 2024, he will make seven round trips to transport coffee beans from Yunnan to the Yangtze River Delta region. According to data from Yunmanman platform, the most popular transportation route for Yunnan coffee out of Yunnan is from Pu'er to Suzhou.

From Difficulty in Getting Out of the Mountains to Worry Free Trading Yunnan Coffee Digital Upgrade

In 2022, in order to be closer to the origin of coffee, Shi Bin relocated his coffee trading company from Kunming to Pu'er and established Yunda Coffee, mainly engaged in coffee primary processing and selection, as well as import and export trade of coffee beans. The leading automated production equipment has been put into operation locally, achieving an annual sales scale of 1500 tons.

Shi Bin introduced that the initial processing of coffee beans has achieved automation instead of manual labor, and there have been earth shaking changes in logistics and transportation. Yunnan region has high mountains, long roads, and inconvenient transportation. In the past, traditional logistics models required multiple transfers for coffee bean transportation, resulting in long transportation times, susceptibility to moisture or damage, which restricted the sales of coffee beans.

According to Shi Bin's recollection, more than 20 years ago, logistics transportation resources were very scarce, and many areas used trailer machines to transport coffee beans. At that time, the transaction volume was only two or three tons at a time, and it was necessary to wait for logistics company vehicles to pick up the goods at home, with many uncertainties and slow delivery times.

In 2015, through the introduction of peers, Shi Bin began using the Yunmanman platform to find cars and ship goods. At first, he was also worried about the risks of online transactions. As orders were delivered on time, Shi Bin felt the "reliability" of the Yunmanman platform.

A truckload of beans is worth nearly 2 million yuan. Transporting them from Pu'er to Suzhou can save about 3000 yuan compared to traditional logistics companies. In addition to reducing costs, the entire process from finding a car, placing an order to delivery can be traced, ensuring the safety of the goods and meeting my invoicing needs. It is very worry free

Mr. Yang said that the transportation of coffee beans should be particularly careful, and the rain cloth must be tightly wrapped to ensure that the coffee beans are protected from rain and dirt. Master Yang usually needs to change the rain cloth every three months, and in the past two years, he has changed more than 10 pieces of rain cloth.

Dual empowerment enables shippers to save money and drivers to balance their earnings

According to public information from the Yunnan Provincial Department of Agriculture and Rural Affairs, the core coffee bean production areas in Yunnan are mainly Pu'er, Baoshan, Lincang, Dehong, Xishuangbanna, and other places. With the rise of the coffee industry, the popularity and quality of Yunnan coffee beans have both increased.

Data shows that by 2024, the planting area of Pu'er coffee will reach 679000 mu, with a yield of 58000 tons. Last year, the sales scale of Yunda Coffee was nearly 5000 tons, and it is expected to exceed 6000 tons this year. As a result, the demand for whole vehicle logistics transportation of coffee beans from their origin to their destination has increased.

More and more coffee merchants, like Shi Bin, are choosing to use the Yunmanman app to reduce transit and transport coffee beans directly from their planting bases to various parts of the country. According to data from the Yunmanman platform, coffee beans from Yunnan are mainly shipped to Jiangsu, Guangxi, Shanghai, Guangdong, Fujian and other places. From the perspective of coffee bean production areas, coffee beans grown in Pu'er are mainly shipped to Suzhou, Nantong, Shanghai, Guangzhou, Zhangzhou and other places. The coffee beans from Baoshan are mainly transported to Shanghai, Suzhou, Qinzhou, Baoding, Yantai and other places.

According to data from Yunman, the major coffee consuming provinces in China are mainly concentrated along the eastern coast, with Jiangsu, Shanghai, Fujian, and Guangdong being the undisputed coffee consuming provinces. Yunnan coffee beans are supported by a huge logistics system from their origin to consumers' cups across the country and even the world. Yunman is fully transported through the sinking source area, breaking the "first mile" of logistics transportation and building an efficient and matched high-quality driver transportation pool for coffee farmers, buyers, processing plants, etc., directly reaching consumer destinations and smoothing the entire supply chain.

In addition, Yunmanman continuously upgrades product functions and service standards through data intelligence and network collaboration, builds a driver growth system and a shipper credit system, and constructs a solid trust moat. Help shippers save money and make drivers earn money. More and more shippers and drivers are truly experiencing the practical effects of using the Yunman platform to reduce costs and increase efficiency. Master Yang said that from Pu'er to Suzhou, after deducting various expenses such as tolls and fuel costs, one trip can earn more than 4000 yuan.