国丝馆又有新展，在影像中读懂巴西咖啡故事The National Silk Road has a new exhibition, reading the story of Brazilian coffee through images
潮新闻客户端 记者 李娇俨 通讯员 李晓雯
5月20日，“咖啡：人与大地”巴西咖啡影像展暨文化品鉴交流活动在中国丝绸博物馆举办。作为2026“中巴文化年”重要交流项目，这场活动以咖啡为媒，续写东方丝绸与拉美咖啡的文化对话。
展览海报，中国丝绸博物馆提供
此次由巴西咖啡博物馆带来的影像展聚焦“人与大地”主题，展出19幅由摄影师、建筑师兼城市规划师马科斯・皮费尔创作的影像作品。作品走遍巴西米纳斯吉拉斯、圣保罗、巴拉那等六大咖啡产区，以人物为核心，定格咖啡劳动者的劳作瞬间，生动展现咖啡与土地、与人的深厚联结，让观众直观感受巴西咖啡产业的人文温度。
展览现场，中国丝绸博物馆提供
展览现场，中国丝绸博物馆提供
据介绍，巴西咖啡博物馆始建于1998年，隶属于巴西圣保罗州文化、创意经济与工业厅，是巴西咖啡文化的重要传播阵地与文旅地标。此次展览落地中国丝绸博物馆，既是两国文化机构的友好互动，也是丝路文化与咖啡文明的深度交融。
巴西驻上海总领事馆副总领事温斯顿・亚历山大表示，这次巴西咖啡历史影像展首次走进中国、落地杭州，不仅向公众呈现巴西咖啡所承载的人文底蕴与文化内涵，更将进一步深化中巴两国文化交流与民心相通。中巴两国虽远隔山海，却情谊日深，双方以博物馆为平台开展多元文化合作，以展览为纽带增进文化认同，共同续写文明交流互鉴的新篇。
活动现场，中国丝绸博物馆提供
开幕当天，现场同步举办巴西产区咖啡品鉴会。在巴西专业咖啡师的带领下，嘉宾与观众沉浸式体验巴西不同产区咖啡的风味差异，品味巴西咖啡的醇厚层次。活动还融合中西特色，打造丰富文化互动体验：咖啡知识问答送出巴西咖啡博物馆限定纪念品；咖啡渣香囊DIY将环保与中式传统结合，实用又别致；印金团扇体验，让传统纹样与匠心工艺碰撞，为夏日增添雅致意趣。
活动现场，中国丝绸博物馆提供
本次展览将持续至6月21日，免费向公众开放。以丝为桥、以咖啡为介，在影像中读懂巴西咖啡故事，在品鉴中感受中巴文化魅力，共赴一场跨越太平洋的文化之约。
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Tide News Client Reporter Li Jiaoyan Correspondent Li Xiaowen
On May 20th, the "Coffee: People and the Earth" Brazilian Coffee Image Exhibition and Cultural Tasting Exchange Event was held at the China Silk Museum. As an important exchange project for the 2026 China Pakistan Cultural Year, this event uses coffee as a medium to continue the cultural dialogue between Eastern silk and Latin American coffee.
Exhibition poster provided by China Silk Museum
The image exhibition brought by the Brazilian Coffee Museum focuses on the theme of "people and the earth", showcasing 19 image works created by photographer, architect, and urban planner Marcos Piefer. The work travels to six major coffee producing areas in Brazil, including Minas Gerais, S ã o Paulo, and Paran á. With characters as the core, it captures the working moments of coffee workers, vividly demonstrating the deep connection between coffee and the land, as well as with people, allowing the audience to intuitively experience the humanistic temperature of Brazil's coffee industry.
At the exhibition site, provided by the China Silk Museum
At the exhibition site, provided by the China Silk Museum
It is reported that the Brazilian Coffee Museum was founded in 1998 and is affiliated with the Department of Culture, Creative Economy and Industry of S ã o Paulo State, Brazil. It is an important platform for the dissemination of Brazilian coffee culture and a cultural and tourism landmark. The exhibition landing at the China Silk Museum is not only a friendly interaction between cultural institutions of the two countries, but also a deep integration of Silk Road culture and coffee civilization.
Winston Alexander, Deputy Consul General of the Consulate General of Brazil in Shanghai, stated that this Brazilian Coffee Historical Image Exhibition has entered China for the first time and landed in Hangzhou. It not only presents the cultural heritage and connotation carried by Brazilian coffee to the public, but also further deepens cultural exchanges and people to people connections between China and Pakistan. Although China and Pakistan are separated by mountains and seas, their friendship is deepening day by day. Both sides use museums as a platform to carry out multicultural cooperation, and exhibitions as a link to enhance cultural identity, jointly continuing to write a new chapter of cultural exchange and mutual learning.
At the event site, provided by the China Silk Museum
On the opening day, a coffee tasting event from the Brazilian production area was held simultaneously on site. Under the guidance of professional baristas in Brazil, guests and audiences immerse themselves in experiencing the flavor differences of coffee from different regions in Brazil, and taste the rich and mellow layers of Brazilian coffee. The event also integrates Chinese and Western characteristics to create a rich cultural interactive experience: coffee knowledge Q&A will give away limited souvenirs from the Brazilian Coffee Museum; DIY coffee grounds sachet combines environmental protection with traditional Chinese style, practical and unique; The experience of printing gold round fans allows traditional patterns to collide with exquisite craftsmanship, adding elegant charm to summer.
At the event site, provided by the China Silk Museum
This exhibition will last until June 21st and is open to the public free of charge. Using silk as a bridge and coffee as a medium, we can understand the story of Brazilian coffee through images, experience the charm of Chinese and Pakistani culture through tasting, and embark on a cultural journey across the Pacific.
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