西北首场咖啡市集在兰启幕 兰州发力“首发经济”激发消费活力The first coffee market in Northwest China is launched in Lanzhou, with the aim of stimulating consumer vitality through the "first economic launch"
记者从兰州市商务局获悉，为深入落实国家提振消费专项行动，加快培育“首发经济”，激发城市消费活力，5月21日至24日，西北地区首场全国性精品咖啡主题展会——“美好的咖啡”市集在兰州万象城启幕。此次活动由兰州万象城联合国内知名市集品牌“美好事物所”共同打造，是兰州市推动“首展、首秀、首发”融合发展的又一标志性成果。
据悉，此次市集以“不出兰州，喝遍全国”为主题，汇聚来自上海、杭州、广州、香港等20余座城市的50余家精品咖啡品牌，其中大部分为外地品牌，超95%为首进甘青宁地区。现场不仅有3位全国咖啡赛事冠军亲临献艺，还集结了Coffee Spot、Parking Coffee、澡堂咖啡、三木屿等一线网红品牌，通过咖啡品鉴、冠军冲煮秀、生活方式市集等多元板块，打造沉浸式精品咖啡消费体验。活动每日开放9小时，全程免费向市民开放。
2025年以来，兰州市商务局先后出台《关于支持“首发经济”加快发展的若干措施》《兰州市消费新业态新模式新场景试点项目申报指南》等政策文件。在政策引导下，兰州万象城、国芳中心、兰州中心等重点商业体积极引进高能级首店与首展资源，形成“首发矩阵”。此次“美好的咖啡”市集作为西北首展，不仅填补了区域高品质咖啡文化展会的空白，更成为首发经济与文商旅融合的创新样本。
据主办方预估，活动将吸引5万至8万人次客流，叠加兰州马拉松赛事带来的外地游客高峰，有效激活周末及夜间消费，带动周边餐饮、零售、住宿等业态协同发展。兰州市商务局相关负责人表示，未来将持续完善首发经济服务体系，支持打造首发中心、首展集聚区和新品发布平台，鼓励更多国际国内优质品牌在兰州举办首店、首秀、首展活动，推动“首发经济”从“点上突破”迈向“面上成势”，助力兰州建设西北地区消费中心城市。
兰州晚报首席记者 赵文瑞 文/图
The reporter learned from the Lanzhou Municipal Bureau of Commerce that in order to deepen the implementation of the national special action to boost consumption, accelerate the cultivation of the "first tier economy", and stimulate urban consumption vitality, the first national boutique coffee themed exhibition in the northwest region, the "Beautiful Coffee" market, opened at the Lanzhou Wanda Plaza from May 21 to 24. This event is jointly created by Lanzhou Wanda Plaza and the well-known domestic market brand "Beautiful Things", and is another landmark achievement of Lanzhou City's promotion of the integrated development of "first exhibition, first show, and first launch".
It is reported that the theme of this market is "Don't leave Lanzhou, drink all over the country", gathering more than 50 boutique coffee brands from more than 20 cities including Shanghai, Hangzhou, Guangzhou, Hong Kong, etc., most of which are from other cities, with over 95% leading the way to the Gansu Qingning region. On site, not only did three national coffee competition champions come to perform, but also first-line internet famous brands such as Coffee Spot, Parking Coffee, Bathhouse Coffee, and Sanmuyu were gathered to create an immersive boutique coffee consumption experience through various sections such as coffee tasting, champion brewing show, and lifestyle market. The event is open for 9 hours daily and is fully open to the public free of charge.
Since 2025, the Lanzhou Municipal Bureau of Commerce has successively issued policy documents such as "Several Measures to Support the Accelerated Development of the 'First Release Economy'" and "Guidelines for the Application of Pilot Projects for New Consumption Formats, Models, and Scenarios in Lanzhou City". Under policy guidance, key commercial entities such as Lanzhou Wanda Plaza, Guofang Center, and Lanzhou Center have introduced high-energy first store and first exhibition resources, forming a "first launch matrix". As the first exhibition in Northwest China, the "Beautiful Coffee" market not only fills the gap of high-quality coffee culture exhibitions in the region, but also becomes an innovative sample of the integration of economy, culture, business and tourism.
According to the organizer's estimation, the event will attract 50000 to 80000 visitors, combined with the peak of out of town tourists brought by the Lanzhou Marathon, effectively activating weekend and nighttime consumption, and driving the coordinated development of surrounding catering, retail, accommodation and other business formats. The relevant person in charge of the Lanzhou Municipal Bureau of Commerce stated that in the future, the first launch economic service system will continue to be improved, supporting the creation of first launch centers, first exhibition gathering areas, and new product release platforms, encouraging more high-quality international and domestic brands to hold first stores, first shows, and first exhibition activities in Lanzhou, promoting the "first launch economy" from "breakthrough points" to "overall momentum", and helping Lanzhou build a consumption center city in the northwest region.
Zhao Wenruiwen, Chief Reporter of Lanzhou Evening News/Photo