联名星巴克与瑞幸咖啡 平阴玫瑰产品形成8大类160余种完整体系Co branded Starbucks and Luckin Coffee's Pingyin Rose products form a complete system of over 160 varieties in 8 categories
5月21日，“玫”好绽放·“胶”融向新2026年平阴县特色产业新闻发布会举行。发布会全面展示了今年以来济南市平阴县玫瑰、阿胶两大特色产业在科技创新、品牌建设、市场拓展、产业融合等方面的发展成果，并正式发布了“中国银行·平阴玫瑰主题借记卡”。
玫瑰产业全链升级
据平阴县特色产业发展中心主任赵博介绍，2026年以来，平阴立足玫瑰全产业链发展实际，聚焦科技创新、品牌提升、市场拓展等重点领域，持续深化产学研融合，扩大国际交流合作，推动一二三产联动增效，产业发展取得阶段性进展。
种植端，玫瑰花收购价格稳中有升，花农收益有效保障。科研端，与山东农业大学共建“山东平阴玫瑰产业研究中心”，引导企业深耕高附加值领域，丰富产品矩阵。目前，平阴玫瑰产品已形成8大类160余种的完整体系，与星巴克、瑞幸咖啡联名玫瑰系列产品已上市，产业附加值持续提升。国际合作方面，持续深化对外交流，积极对接全球优势资源，平阴玫瑰产品已远销30多个国家和地区。三产融合方面，积极打造“玫瑰+”多元业态，文旅融合持续升温。今年“五一”假期，全县接待游客31.2万人次，同比增长8%。消费场景不断创新，联合淘宝《直播中国》推出“东方寻香”专场直播；平阴玫瑰主题借记卡正式发行，为产业金融融合注入新动力。成功举办济南玫瑰产业发展大会，有效促进“政产学研用”多方协同，为玫瑰产业高质量发展凝聚广泛共识与强劲合力。
深挖“一朵花”的价值
今年，华玫生物携手星巴克推出的“玫瑰20咖啡”系列火爆全网、成功出圈。发布会现场，山东华玫生物科技有限公司董事长王哲表示，“玫瑰20咖啡”的成功并非偶然，并讲述了企业如何深化玫瑰产业价值开发的故事。
据王哲介绍，依托平阴重瓣红玫瑰核心产区优势及独有的超低温真空冻干锁鲜技术，华玫生物满足了星巴克对香气、农残、供应链的严苛要求，以“20朵玫瑰萃取一杯咖啡”的概念成功出圈，标志着平阴玫瑰从传统农产品迈向国际化、高端化、品牌化。未来，华玫生物将围绕“深挖一朵花的价值”，从跨界融合、科技创新、市场拓展三个维度推动产业升级。跨界融合方面，从原料供应升级为联合研发、品牌共创、IP共建，持续落地“玫瑰+咖啡”“玫瑰+茶饮”“玫瑰+烘焙”等潮流产品，并延伸至美妆护肤、大健康、文旅文创、居家生活等领域，推动平阴玫瑰从单品出圈走向产业集群出圈。科技创新方面，强化与高等科研院所合作，完善全流程数字化生产体系，从种植到仓储实现标准化管控。市场拓展方面，线上强化直播带货与内容种草；线下深化与星巴克、连锁餐饮、高端商超合作，布局品牌体验门店。坚持国内市场深耕与海外突破双向发力，让平阴玫瑰持续走红、香飘世界。
“老字号”绽放“新光彩”
围绕记者关心的“福牌阿胶下一步在品牌战略、科技创新、平台赋能等方面有何创新举措”，山东福胶集团监事会主席刘静介绍，福牌阿胶拥有国家级“双非遗”认证、首批中华老字号等八大国字号荣誉，已形成覆盖药品、保健品、功能性食品、美妆、文创、玫瑰、宠物经济等十大业态的“阿胶+”全产业链布局。福牌阿胶荣登2026中国品牌价值中华老字号TOP6，连续16年阿胶产销量位居全国第一，品牌影响力持续提升。
下一步，福牌阿胶将依托“1+5+N”品牌战略完善大滋补产品创新矩阵，不断丰富滋补产品供给，让阿胶好物深度融入年轻一代日常生活。构建“文化+科技”双轮驱动的体验场景，通过数字化技术沉浸式展示阿胶从古法熬制到现代生产的全过程，打造集产品体验、健康咨询、文化展示于一体的线下空间。全面开放“福牌阿胶创新创业平台”，全面对外开放共享优质产业资源，合力培育打造更多市场爆款特色滋补品牌。
金融活水赋能特色产业
中国银行平阴支行行长李倩就“平阴玫瑰主题卡”的推出背景及金融服务创新回答记者提问。据她介绍，“中国银行·平阴玫瑰主题借记卡”以平阴玫瑰为灵感，是一张凝聚地域文化与产业精神的专属卡片。此次联名是平阴县人民政府与中国银行围绕地方品牌建设与民生服务开展的协同探索。中国银行平阴支行将继续打造“结算+信贷+理财”一体化综合服务，依托产业大数据推出普惠贷款，全力支撑玫瑰种植、加工、销售全链条运转，同步覆盖阿胶康养、现代农业、商贸文旅等全部产业。在消费者体验升级方面，落实费用减免政策与积分福利，搭建柜面办理、批量办卡、上门开卡多渠道服务。
此外，中国银行济南分行将在全市推广发卡，让更多的市民了解平阴、了解玫瑰，让每一次用卡，都成为对玫瑰之都文化的守护、对产业发展的有力支撑。
记者:王铮 编辑:柏凌君 校对:杨荷放
On May 21st, the press conference for the characteristic industries of Pingyin County in 2026, featuring the blooming of "Mei" and the integration of "Jiao", was held. The press conference comprehensively displayed the development achievements of the two characteristic industries of roses and ass hide glue in Pingyin County of Jinan City in terms of scientific and technological innovation, brand building, market expansion, industrial integration, etc., and officially released the "Bank of China Pingyin Rose themed debit card".
Rose industry full chain upgrade
According to Zhao Bo, director of the Pingyin County Characteristic Industry Development Center, since 2026, Pingyin has focused on the actual development of the entire rose industry chain, focusing on key areas such as technological innovation, brand enhancement, and market expansion, continuously deepening the integration of industry, academia, and research, expanding international exchanges and cooperation, promoting the linkage and efficiency improvement of the primary, secondary, and tertiary industries, and achieving phased progress in industrial development.
On the planting end, the purchase price of roses has been steadily increasing, effectively ensuring the income of flower farmers. On the research side, we have jointly established the "Shandong Pingyin Rose Industry Research Center" with Shandong Agricultural University to guide enterprises to deepen their cultivation in high value-added fields and enrich their product matrix. At present, Pingyin Rose products have formed a complete system of more than 160 varieties in 8 categories. The Rose series products, jointly launched with Starbucks and Luckin Coffee, have been launched, and the industrial added value continues to increase. In terms of international cooperation, we continue to deepen foreign exchanges and actively connect with global advantageous resources. Pingyin rose products have been exported to more than 30 countries and regions. In terms of the integration of the tertiary industry, we actively create a diversified business model of "Rose+", and the integration of culture and tourism continues to heat up. During this year's May Day holiday, the county received 312000 tourists, a year-on-year increase of 8%. Continuously innovating consumer scenarios, we have partnered with Taobao's "Live China" to launch a special live broadcast on "Searching for Fragrance in the East"; The Pingyin Rose themed debit card has been officially issued, injecting new impetus into the integration of industry and finance. Successfully held the Jinan Rose Industry Development Conference, effectively promoting multi-party collaboration in "government, industry, academia, research, and application", and consolidating broad consensus and strong synergy for the high-quality development of the rose industry.
Digging deep into the value of 'a flower'
This year, Huamei Biotechnology teamed up with Starbucks to launch the "Rose 20 Coffee" series, which became popular across the internet and successfully gained popularity. At the press conference, Wang Zhe, Chairman of Shandong Huamei Biotechnology Co., Ltd., stated that the success of "Rose 20 Coffee" was not accidental and told the story of how the company deepened the value development of the rose industry.
According to Wang Zhe, relying on the core production area advantages of Pingyin double petal red roses and its unique ultra-low temperature vacuum freeze-drying and freshness locking technology, Huamei Biotechnology meets Starbucks' strict requirements for aroma, pesticide residues, and supply chain. With the concept of "20 roses extracted from a cup of coffee", Huamei has successfully gone global, marking Pingyin roses' transition from traditional agricultural products to internationalization, high-end, and branding. In the future, Huamei Biotechnology will focus on "digging deep into the value of a flower" and promote industrial upgrading from three dimensions: cross-border integration, technological innovation, and market expansion. In terms of cross-border integration, we have upgraded from raw material supply to joint research and development, brand co creation, and IP co construction, continuously landing trendy products such as "Rose+Coffee", "Rose+Tea Drink", and "Rose+Baking", and extending them to fields such as beauty and skincare, big health, cultural tourism and creativity, and home life, promoting the transformation of Pingyin Rose from a single product to an industrial cluster. In terms of technological innovation, we will strengthen cooperation with higher research institutes, improve the full process digital production system, and achieve standardized control from planting to warehousing. In terms of market expansion, we will strengthen online live streaming sales and content seeding; Deepen offline cooperation with Starbucks, chain restaurants, and high-end supermarkets, and lay out brand experience stores. Persist in deepening the domestic market and making breakthroughs overseas, and make efforts in both directions to keep Pingyin roses popular and fragrant around the world.
Time honored brand shines with new brilliance
Focusing on the reporter's concern about "what innovative measures will Fupai ass hide glue take in brand strategy, scientific and technological innovation, platform empowerment and other aspects next", Liu Jing, chairman of the board of supervisors of Shandong Fujiao Group, introduced that Fupai ass hide glue has the honor of national "double intangible cultural heritage" certification, the first batch of Chinese time-honored brands and other eight major countries, and has formed a "ass hide glue+" full industrial chain layout covering ten major formats, including medicine, health care products, functional food, cosmetics, cultural creativity, roses, and pet economy. Fupai ass hide glue was listed in the 2026 Top 6 Chinese Time honored Brand Value, ranking first in the production and sales of ass hide glue in China for 16 consecutive years, and its brand influence continued to increase.
Next, Fupai ass hide glue will rely on the "1+5+N" brand strategy to improve the innovation matrix of large nourishing products, constantly enrich the supply of nourishing products, and make ass hide glue products deeply integrated into the daily life of the young generation. Build an experience scene driven by "culture+technology", immerse the whole process of ass hide glue from ancient cooking to modern production through digital technology, and create an offline space integrating product experience, health consultation and cultural display. Fully open the "Fupai ass hide glue innovation and entrepreneurship platform", fully open up and share high-quality industrial resources, and work together to cultivate and create more brands with the characteristics of popular products in the market.
Financial vitality empowers characteristic industries
Li Qian, President of Bank of China Pingyin Branch, answered questions from reporters about the background of the launch of the "Pingyin Rose Theme Card" and financial service innovation. According to her introduction, the "Bank of China · Pingyin Rose Theme Debit Card" is inspired by Pingyin roses and is an exclusive card that embodies regional culture and industrial spirit. This joint venture is a collaborative exploration between Pingyin County People's Government and Bank of China around local brand building and livelihood services. Bank of China Pingyin Sub branch will continue to build an integrated comprehensive service of "settlement+credit+wealth management", launch inclusive loans relying on industrial big data, fully support the whole chain operation of rose planting, processing and sales, and simultaneously cover all industries such as ass hide glue health care, modern agriculture, commerce, culture and tourism. In terms of upgrading consumer experience, we will implement fee reduction policies and point benefits, and establish multi-channel services for counter processing, bulk card processing, and on-site card opening.
In addition, Bank of China Jinan Branch will promote card issuance throughout the city, allowing more citizens to understand Pingyin and Rose, and making every card use a strong support for the protection of Rose City culture and industrial development.
Reporter: Wang Zheng Editor: Bai Lingjun Proofreading: Yang Hefang