“云南时间农业”让云南的咖啡香味，飘向世界 Yunnan Time Agriculture "brings the aroma of Yunnan coffee to the world

近来，随着国际咖啡期货价格上涨至十年高位，国内多个品牌咖啡饮品宣布涨价。云南的咖啡豆种植面积和产量占比均超过全国98%，是否可以借这波不断传导的涨价潮将其咖啡产业带往“春天”颇受关注。

作为云南本土咖啡豆种植、产品研发、品牌推广及咖啡产品销售的企业，云南时间农业发展有限公司把咖啡种植基地落户在保山市潞江坝，该公司负责人介绍到，保山是国内最早的产业化种植区域，把种植基地放在潞江坝，是由于该地属于国内少有的亚热带干热河谷气候，地处北纬24°46′-25°33′之间，海拔1200米左右，具有土地肥沃、日照充足、雨量丰富、终年无霜等自然条件优势，在这一片区域种植的云南小粒种咖啡颗粒饱满，香气浓郁，有着特殊的风味，苦感轻柔，回甘持久，略带果酸和花香。

除咖啡种植基地外，公司还有着保山咖啡初加工工厂一座、昆明咖啡烘焙工厂一座。在产品研发及品控上，公司拥有一支由Q-Grader咖啡品鉴师、SCA咖啡师、烘焙师组成的专业团队。拥有“时澄”咖啡这个自主品牌。

据悉，“时澄”咖啡的豆子，均来自于公司种植基地里的咖啡豆，而在后制加工环节，“时澄”咖啡则通过在保山、昆明等地的“产品实验、评测中心+咖啡工厂”的模式来完成。同时，还和其他产区的庄园、联社等团体达成合作，将云南咖啡出口至世界各地。

保证产品质量，一直以来都是该公司的核心理念。咖啡豆的种植到产品的研发、评测，再到推广及销售，“云南时间农业”形成了行业闭环模式，团队从业多年沉淀的品控体系，从种植源头上就狠抓产品质量，层层把关，把最具性价比及最好品质的产品投放到市场，让更多的消费者能品尝到云南的咖啡味道。

绿色有机是云南农业产业高速发展的‘密码，也是打造“绿色食品牌”关键的一招。云南时间农业发展有限公司通过严格的审核，获得了雨林联盟有机认证，通过改变土地利用模式、商业和消费者的行为，保护生物多样性和实现可持续生计，为云南自然生态保护做出力所能及的努力。

云南时间农业发展有限公司段洁香总经理说到：“中国咖啡消费市场约为700亿人民币，仅占全世界咖啡消费市场的0.5%，而中国的咖啡市场每年增长速度约为15%，远高于国际市场2%的增长率。这代表，中国咖啡拥有庞大的市场前景，只要云南咖啡能够真正爬出产业链的低端位置，一切将大有可为。

无论是国际巨头还是本土新势力，都已将云南豆列为必选项，需求端的热度正在改变供给，真正推动了云南咖啡的成长，我们更应坚守初心，让世界感知云南，让云南的咖啡香味，飘向世界！”

世界咖啡泰斗Ted Lingle给云南咖啡打出87分的超高分，《纽约时报》的美食专栏也对云南咖啡赞美有加。曾经，困在深山无人识；如今，云南咖啡正用全新的面貌粉碎偏见，重新掌握自己的命运。

Recently, with international coffee futures prices rising to a ten-year high, multiple domestic brands of coffee beverages have announced price increases. The planting area and yield of coffee beans in Yunnan account for over 98% of the national total. It is highly concerned whether Yunnan can take advantage of this continuous wave of price increases to bring its coffee industry to "spring".

As a local coffee bean planting, product research and development, brand promotion, and coffee product sales enterprise in Yunnan, Yunnan Time Agriculture Development Co., Ltd. has settled its coffee planting base in Lujiangba, Baoshan City. The person in charge of the company introduced that Baoshan is the earliest industrialized planting area in China. The reason for placing the planting base in Lujiangba is that the area belongs to one of the few subtropical dry and hot valley climates in China, located between 24 ° 46 ′ -25 ° 33 ′ north latitude, at an altitude of about 1200 meters, with natural advantages such as fertile land, sufficient sunshine, abundant rainfall, and no frost all year round. The Yunnan small grain coffee planted in this area has full particles, rich aroma, special flavor, gentle bitterness, and long-lasting aftertaste. Slightly fruity and floral.

In addition to the coffee planting base, the company also has a Baoshan coffee initial processing factory and a Kunming coffee roasting factory. In terms of product development and quality control, the company has a professional team consisting of Q-Grader coffee tasters, SCA baristas, and roasters. Owning the independent brand "Shicheng" coffee.

It is reported that the beans of "Shicheng" coffee are all from the coffee beans in the company's planting base, and in the post-processing stage, "Shicheng" coffee is completed through a "product experiment and evaluation center+coffee factory" model in Baoshan, Kunming and other places. At the same time, cooperation has been established with estates, cooperatives, and other organizations in other production areas to export Yunnan coffee to various parts of the world.

Ensuring product quality has always been the core philosophy of the company. From the cultivation of coffee beans to product research and development, evaluation, promotion, and sales, "Yunnan Time Agriculture" has formed an industry closed-loop model. The team has accumulated a quality control system with many years of experience, and pays close attention to product quality from the source of cultivation, with layers of checks to release the most cost-effective and best quality products to the market, allowing more consumers to taste the taste of Yunnan coffee.

Green and organic is the 'password' for the rapid development of Yunnan's agricultural industry, and also a key move in building a 'green food brand'. Yunnan Time Agriculture Development Co., Ltd. has passed strict audits and obtained organic certification from the Rainforest Alliance. By changing land use patterns, commercial and consumer behavior, we aim to protect biodiversity and achieve sustainable livelihoods, making every effort to contribute to the protection of Yunnan's natural ecology.

Duan Jiexiang, General Manager of Yunnan Time Agriculture Development Co., Ltd., said: "The coffee consumption market in China is about 70 billion yuan, accounting for only 0.5% of the world's coffee consumption market. However, the annual growth rate of China's coffee market is about 15%, far higher than the international market's 2% growth rate. This represents that Chinese coffee has a huge market prospect. As long as Yunnan coffee can truly climb out of the low-end position of the industry chain, everything will be very promising.

Both international giants and local new forces have made Yunnan beans a must-have, and the demand side heat is changing the supply, truly driving the growth of Yunnan coffee. We should stick to our original intention, let the world perceive Yunnan, and let the aroma of Yunnan coffee float to the world! ”

World coffee legend Ted Lingle gave Yunnan Coffee a super high score of 87, and The New York Times' food column also praised Yunnan Coffee. Once, trapped in the deep mountains without recognition; Nowadays, Yunnan Coffee is using a brand new look to shatter prejudice and regain control over its own destiny.