South机器人咖啡屋亮相文博会，国际传播媒体赋能产业、产品出海引发广泛关注South Robot Cafe Debuts at Cultural Expo, International Media Empowers Industry and Products to Go Global, Triggering Widespread Attention
5月21日至25日，第二十二届中国（深圳）国际文化产业博览交易会（以下简称“文博会”）在深圳国际会展中心举行。南方报业传媒集团南方国际传播中心（South）机器人咖啡屋亮相会场，引发广泛关注。这也是South作为广东国际传播旗舰媒体，主动拥抱广货出海，以“媒体+”激活IP商业价值、赋能实体经济、助力“广货行天下”的最新实践。
记者在位于文博会15号展馆的南方报业传媒集团展位看到，South机器人咖啡屋外排起了长队。购买者通过扫码二维码下单，选择个人定制版咖啡，选择图画在咖啡上拉花。South 智能咖啡机器人现场冲泡South咖啡。机器人通过机械臂完成填豆、压粉、萃取、拉花等动作，展示AI技术如何进入一杯咖啡的制作流程。购买者不仅可以现场品尝South拉花咖啡，更能沉浸式体验“媒体+科技+消费”的融合场景。
委内瑞拉籍博主Rafael Saavedra说，场馆内最有趣的部分之一就是全自动机械臂咖啡师这台机器人。他特别喜欢这台机器人，它几秒钟内就可以通过机械臂制作出一杯带有不同图案拉花的咖啡，令他觉得非常新奇。
来自德国的Max目前常住深圳。这次，他带着朋友一起来逛文博会，想看看有没有适合出口到欧洲的产品。逛展间隙，他被South展位提供的免费咖啡吸引，停下来体验了一杯由智能咖啡机现场制作的咖啡。尝过之后，他觉得味道不错，还主动询问起机器的价格。“我得认真考虑一下，”Max笑着说，“这台机器也许可以出口到我的国家。”
South品牌部相关负责人介绍，现场投用的智能咖啡机器人来自广州本土企业。今年春季广交会期间，South服务广货出海，以传播赋能酷库智能咖啡机器人，带来国际合作商机，此次继续在文博会重要场景进行推广，让“广货”故事从展台走向舌尖，从线下体验延伸至社交传播，进一步放大了广东品牌的亲和力与感染力。而此次上线的咖啡豆，“South×釜王咖啡”意式精品联名咖啡豆，也是South出海品牌赋能的又一重要产品。
联名咖啡豆从云南普洱海拔1200米的有机生态庄园，到恒温恒湿的科学仓储与食品级生产车间，全流程自主可控、品质全程可追溯，实现“从种子到杯子”的匠心守护。在文博会南方报业传媒集团展厅，“South×釜王咖啡”配套South智能咖啡机器人现场投用。
联名咖啡豆将构建“文博会线下首发+线上平台持续售卖+线下场景日常体验”的全销售链路，通过南方优品电商平台实现线上销售，同步落地南方报业传媒大厦等线下多场景常态化供应。
South是广东国际传播旗舰媒体，目前已构建起“多语种新闻网站+英文客户端+海外社交矩阵+全球合作媒体”的立体传播体系，聚拢全球超2000万用户，发展写入广东省“十五五”规划纲要。南方报业传媒集团（南方日报社）编委、南方国际传播中心总编辑赵杨称，South将持续探索媒体IP与实体经济、特色好物、文创消费融合新路径，助力更多广货品牌深耕国内市场、扬帆国际舞台，为服务国内国际双循环贡献广东媒体力量。
编辑：倪仕轩 责任编辑：于艳彬
The 22nd China (Shenzhen) International Cultural Industry Expo and Trade Fair (hereinafter referred to as the "Expo") will be held at the Shenzhen International Convention and Exhibition Center from May 21st to 25th. The Southern International Communication Center (South) robot caf é of Southern Newspaper and Media Group made its debut at the venue, attracting widespread attention. This is also the latest practice of South, as the flagship media of Guangdong International Communication, actively embracing the overseas expansion of Guangzhou goods, activating the commercial value of IP through "media+", empowering the real economy, and helping "Guangzhou goods go global".
The reporter saw a long queue outside the South Robot Cafe at the booth of the Southern Newspaper and Media Group located in Hall 15 of the China International Cultural Expo. Buyers can place an order by scanning the QR code, selecting a personalized version of coffee, and choosing to draw flowers on the coffee with pictures. South intelligent coffee robot brews South coffee on site. The robot uses a robotic arm to complete actions such as filling beans, pressing powder, extracting, and pulling flowers, demonstrating how AI technology can enter the process of making a cup of coffee. Buyers can not only taste South latte coffee on site, but also immerse themselves in the fusion scene of "media+technology+consumption".
Venezuelan blogger Rafael Saavedra said that one of the most interesting parts of the venue is the fully automated robotic arm barista robot. He particularly likes this robot, which can create a cup of coffee with different patterns of latte art using its robotic arm in just a few seconds, which he finds very novel.
Max from Germany currently resides in Shenzhen. This time, he brought his friends to visit the Cultural Expo to see if there were any products suitable for export to Europe. During the exhibition break, he was attracted by the free coffee provided by the South booth and stopped to experience a cup of coffee made on site by a smart coffee machine. After tasting it, he thought it tasted good and even took the initiative to inquire about the price of the machine. I need to seriously consider it, "Max said with a smile," maybe this machine can be exported to my country
The person in charge of the South Brand Department introduced that the intelligent coffee robot used on site comes from a local enterprise in Guangzhou. During this year's Spring Canton Fair, South served Guanghuo's overseas expansion, empowering Kuku intelligent coffee robots through dissemination and bringing international cooperation opportunities. This time, it continued to promote the "Guanghuo" story in important scenes of the Cultural Expo, extending from the booth to the tip of the tongue, from offline experience to social communication, further amplifying the affinity and infectiousness of Guangdong brands. And the coffee beans launched this time, the Italian boutique co branded coffee beans of "South X Pot King Coffee", are also another important product empowered by South's overseas brand.
Co branded coffee beans are produced from an organic ecological estate located at an altitude of 1200 meters in Pu'er, Yunnan, to a scientific storage and food grade production workshop with constant temperature and humidity. The entire process is independently controllable and the quality can be traced back, achieving a meticulous protection from seeds to cups. At the exhibition hall of the Southern Newspaper and Media Group at the Cultural Expo, the "South X Pot King Coffee" was equipped with the South intelligent coffee robot and put into use on site.
The co branded coffee beans will build a full sales chain of "offline launch of the Cultural Expo+continuous sales on online platforms+daily experience in offline scenes", and achieve online sales through the Southern Premium e-commerce platform, while synchronously landing in the Southern Newspaper Media Building and other offline multi scene normalized supply.
South is the flagship media of Guangdong International Communication, which has established a three-dimensional communication system of "multilingual news website+English client+overseas social matrix+global cooperative media", gathering over 20 million users worldwide and incorporating its development into Guangdong Province's "15th Five Year Plan" outline. Zhao Yang, an editorial board member of Southern Newspaper Media Group (Southern Daily) and editor in chief of Southern International Communication Center, stated that South will continue to explore new paths for the integration of media IP with the real economy, specialty goods, and cultural and creative consumption, to help more Guangzhou brands deepen their roots in the domestic market and set sail on the international stage, and to contribute Guangdong's media strength to serving the domestic and international dual circulation.
Editor: Ni Shixuan Responsible Editor: Yu Yanbin