玉龙雪山咖啡周：雪山脚下，全球游客点赞“中国味道”Jade Dragon Snow Mountain Coffee Week: At the foot of the snow mountain, global tourists praise 'Chinese flavor'
In May, the Jade Dragon in Lijiang not only boasts the majestic and continuous Jade Dragon Snow Mountain and the clear blue sky, but also the rich aroma of coffee flowing throughout the city. The ongoing second Lijiang Yulong Snow Mountain Coffee Week has attracted coffee enthusiasts from all over the world and tourists from home and abroad. When high-quality Yunnan coffee meets the unique slow life of Lijiang, this cultural and tourism feast, which combines international style and local culture, is becoming an excellent window to showcase to the world that there is a kind of life called Yunnan.
Foreign tourists taste coffee during Coffee Week. Photo by correspondent Xu Jun
The highly visual slogan 'A cup of coffee to see snow capped mountains' became a reality at the Coffee Week event. Anatoli, an international student from Zambia, held a freshly brewed Yunnan coffee and exclaimed in the bustling market of Baisha Ancient Town, "The taste of Yunnan coffee is indeed good. We also produce coffee locally, but I have tasted the flavor of our high-quality African coffee from this cup of coffee
Foreign tourists like Yunnan coffee. Photo by correspondent Xu Jun
Not only tourists from traditional production areas have been conquered, but tourists Julia Gushchina from Switzerland and Sophia from Australia have also praised the taste of Yunnan coffee. It has a soft and smooth taste, and the quality is really great, as charming as a fairy tale. "Mr. Gilluley, a tourist from the UK, gave a high evaluation from a professional consumption perspective:" This is a very good quality product, and high-quality products always sell well in the international market. I hope Yunnan coffee can do more international promotion
For a long time, Yunnan coffee has stood out in the Chinese coffee landscape with its unique flavor of "strong but not bitter, fragrant but not strong, and slightly fruity". At this coffee week, whether it was the deep cultivation of high mountains, ecological boutique products from traditional core production areas, or the top market with clean fruit aroma and the charm of time-honored brands, they all refreshed the international friends' understanding of Yunnan coffee with pure Chinese quality.
Foreign tourists are with local Naxi people. Photo by correspondent Xu Jun
This Yulong Snow Mountain Coffee Week not only features modern latte art in the cup, but also represents a deep crossover with Lijiang's traditional intangible cultural heritage. At the event site, the organizer ingeniously moved the modern coffee space into the deeply rooted "Hemeji" intangible cultural heritage market. When the centuries old Sanchuan earthenware, the meticulously crafted bronze ware, and the highly Naxi themed clay sculpture tile cat are placed on the same exhibition stand as modern hand brewed coffee, a wonderful cultural chemistry reaction emerges. Many foreign tourists are deeply attracted by the Dongba calligraphy and tie dyeing techniques on site while drinking coffee. German tourist Frank Tietsche raised his coffee cup and paid tribute to the Jade Dragon Snow Mountain while telling reporters, "Yunnan is indeed a beautiful place, and the experience of 'seeing the snow mountain with a cup of coffee' is unique in the world
This innovative model of transforming ancient intangible cultural heritage into "souvenirs" on young consumers' coffee tables precisely responds to the development thinking advocated by this year's Coffee Week, which is to "transform cultural and tourism traffic into industrial increment". The unique Naxi culture endows modern coffee with a spiritual core and aesthetic thickness that is difficult to imitate.
With people, all industries are possible. "Lijiang, as an internationally renowned tourist destination, is using a cup of coffee to transform the tens of millions of" tourist traffic "that comes here every year into" stay and stay "experiences. Young people coming to Lijiang are no longer just looking at the scenery, but choosing to slow down the pace at the foot of the snow capped mountains, to learn coffee, taste coffee, and share coffee.
The Chinese coffee industry has just embarked on its magnificent future, and the successful holding of Yulong Snow Mountain Coffee Week proves that Lijiang can fully create its own "Lijiang flavor" through technological empowerment and cultural customization. This cup of Yunnan coffee, which combines the background of snow capped mountains, intangible cultural heritage craftsmanship, and modern lifestyle, is spreading its arms and sending the warmest invitation to the world: "I am waiting for you in Lijiang. Welcome to Lijiang for Yunnan coffee
Yunnan Daily - Yun News Reporter: Li Tiecheng
Editor: Ding Xingyi