2026年后谷咖啡再度冠名吉林市马拉松：43年匠心沉淀，铸就民族咖啡标杆！After 2026, Gu Coffee will once again be named Jilin City Marathon: 43 years of craftsmanship has been accumulated, creating a benchmark for ethnic coffee!
后谷咖啡与吉林市马拉松，开创性铸就中国 “咖啡 + 体育” 的标杆范式，“看吉马，喝后谷” 已然成为跑圈热血共鸣与消费市场广泛认可的双重共识。
2026 年，赛事荣耀升级为世界田联精英标牌之路，实力再攀新峰；
后谷咖啡亦携 43 载匠心底蕴与更厚重的品牌积淀，再度奔赴松花江畔，与活力江城携手，共赴这场万众期待的奔跑之约，让中国咖啡香与赛道激情再度碰撞！
深耕43年 以匠心赴约：一场跨越山海的中国咖啡马拉松
赛道凭耐力致远，品牌以坚守行远。
马拉松不是一场瞬时冲刺，而是对耐力的极致考验。
这份行稳致远的追求，正是后谷咖啡43年深耕行业的生动缩影。
当行业仍普遍依赖进口原料时，后谷已率先打破路径依赖，产品远销全球 50 余个国家和地区，成为少数能向世界输出 “咖啡中国标准” 的民族品牌，以硬实力改写国际市场对中国咖啡的刻板印象。
从6亩咖啡种植基地到全球化布局，后谷咖啡以坚守铸就实力，走完一场属于中国咖啡的漫长长跑。
正如跑者以双脚丈量 42.195 公里赛道，后谷以 43 年时光，突围出一条中国咖啡品牌的崛起之路。
以产业升级筑牢根基 以民族担当奔赴远方 -- 后谷咖啡向世界铿锵发声！
2025 年，后谷以体育为媒，完成了与大众的温暖链接，是探索之路的亮眼开篇；
2026 年，再度冠名吉林市马拉松，则是民族品牌怀揣底气，向市场、向世界传递自信的鲜明姿态。
作为亚洲咖啡协会主席国单位，后谷始终以行业担当为己任，全力推动亚洲咖啡在全球市场的话语权提升。
这是一场远比马拉松更漫长的坚守与博弈，核心目标从未改变：让世界喝上中国好咖啡，让中国咖啡稳稳站上世界主场。
这份扎根中国、放眼全球的家国情怀，与马拉松精神深度同频共振。
马拉松的精髓，从不在起跑时的瞬时冲刺，而在途中的恒久坚守、逆境中的执着前行，以及冲线时的从容绽放。
而后谷 43 年的匠心征程，正是中国制造、中国品牌从 “跟跑” 追光、到 “齐跑” 并驱，最终实现 “领跑” 领航的生动缩影，每一步都镌刻着中国咖啡的坚韧与底气。
匠心淬一杯中国好咖啡,致敬每一份不熄的热爱
“坚持的每一步都算数”—— 这是后谷对所有跑者的深情致敬，更是中国民族品牌向世界发出的铿锵回应！
5 月 31 日，吉林市人民广场，当发令枪划破长空，后谷咖啡将与 3 万名跑者热血并肩：跑过松花江畔的清爽晨风，跑过 43 载匠心坚守的每一步印记!
以奔跑赴热爱，以坚守赴荣光，共同奔赴属于中国咖啡、属于每一位追光者的璀璨时刻！
Hougu Coffee and Jilin Marathon have pioneered the benchmark paradigm of "coffee+sports" in China, and "watching the marathon and drinking Hougu" has become a dual consensus that resonates with the passion of running circles and is widely recognized by the consumer market.
In 2026, the glory of the competition will be upgraded to the elite emblem of the World Association of Athletics Federations, and its strength will reach new heights;
Hougu Coffee, with 43 years of craftsmanship and a more profound brand accumulation, once again rushes to the banks of the Songhua River, joining hands with the vibrant city of Jiangcheng, and embarking on this highly anticipated running contract, allowing the aroma of Chinese coffee to collide with the passion of the racetrack once again!
43 Years of Deep Cultivation and Craftsmanship: A Chinese Coffee Marathon Across Mountains and Seas
The track is driven by endurance, and the brand is driven by perseverance.
Marathon is not an instant sprint, but an ultimate test of endurance.
This pursuit of stability and long-term success is a vivid reflection of Hougu Coffee's 43 years of deep cultivation in the industry.
When the industry still relied heavily on imported raw materials, Hougu was the first to break the path dependence, and its products were exported to more than 50 countries and regions around the world, becoming one of the few national brands that could export the "Coffee China Standard" to the world, rewriting the stereotype of Chinese coffee in the international market with its hard power.
From a 6-acre coffee plantation to a global layout, Hougu Coffee has built its strength through perseverance and completed a long run of Chinese coffee.
Just as runners measure 42.195 kilometers of track with their feet, Hougu has broken through the rise of a Chinese coffee brand in 43 years.
Building a solid foundation through industrial upgrading and shouldering national responsibilities, heading to distant places - Hougu Coffee makes a resounding voice to the world!
In 2025, Hougu will use sports as a medium to establish a warm connection with the public, which is a brilliant beginning of the exploration path;
In 2026, once again naming Jilin Marathon is a clear posture of national brands carrying confidence and conveying confidence to the market and the world.
As the chairman unit of the Asian Coffee Association, Hougu has always taken industry responsibility and made every effort to promote the increase of Asian coffee's discourse power in the global market.
This is a much longer perseverance and game than a marathon, with the core goal never changing: to make the world drink good Chinese coffee and to ensure that Chinese coffee firmly stands at the world's home ground.
This patriotic sentiment rooted in China and looking to the world resonates deeply with the marathon spirit.
The essence of a marathon lies not in the momentary sprint at the start, but in the persistent perseverance along the way, the persistent progress in adversity, and the calm blooming when crossing the line.
The 43 year journey of craftsmanship in Hougu is a vivid epitome of Chinese manufacturing and Chinese brands' transition from "following the trend" to "running together" and ultimately achieving "leading" and leading the way. Every step is engraved with the resilience and confidence of Chinese coffee.
Craftsmanship to brew a cup of excellent Chinese coffee, paying tribute to every enduring passion
Every step we persist in counts "- this is Hougu's heartfelt tribute to all runners, and also a resounding response from Chinese national brands to the world!
On May 31st, at People's Square in Jilin City, as the starting gun pierced the sky, Hougu Coffee stood shoulder to shoulder with the passion of 30000 runners: running through the refreshing morning breeze by the Songhua River, running through every step of 43 years of craftsmanship and perseverance!
To run towards love, to persevere towards glory, and to jointly rush towards the brilliant moments that belong to Chinese coffee and every pursuer of light!