瑞幸咖啡披露2026年Q1财报，同时公布全品类发展相关数据Luckin Coffee announces Q1 2026 financial report and releases data related to the development of all product categories

来源：经济观察网

经济观察网 瑞幸咖啡2026年第一季度营收增长但净利下滑，门店规模持续扩张，近期品牌及产品相关动态引发市场关注。

业绩经营情况：

根据2026年第一季度财报，公司总净收入为119.95亿元人民币，同比增长35.3%。但净利润为5.06亿元，同比下降约3.3%-3.6%。GAAP营业利润率从去年同期的8.3%下滑至6.0%。值得注意的是，自营门店同店销售增长率首次转为负值（-0.1%）。

门店与用户规模：

截至一季度末，全球门店总数达33596家。最新数据显示，截至5月31日，全球门店总数已超过35000家。月均交易客户数达9309万，同比增长25.3%。

成本压力：

一季度配送费用同比激增89.8%至13.08亿元，是侵蚀利润的主要原因之一。公司已启动总额不超过3亿美元的股份回购计划。

品牌市场活动：

6月8日，瑞幸启动“有瑞幸 就够了”全品类主题活动，并首次披露其现制茶饮及非咖品类累计销售额已超过200亿元人民币，累计打造了22款销量破亿杯的单品。

近期负面舆情：

6月1日，瑞幸与Hello Kitty的联名周边被曝将“HELLO”错印为“HEELO”，引发广泛关注。这已是年内第二次出现类似问题，2月与“线条小狗”联名时也出现过字体错误。产业分析师张书乐指出，这暴露了公司在管理上的疏漏，对品牌是一个污点。近期，大量消费者投诉瑞幸咖啡“去冰”后饮品容量严重缩水，引发对“冰块刺客”和消费公平的质疑。微博数据显示，约45%的网友对此表示强烈不满。瑞幸回应称已加强全国门店培训。黑猫投诉平台上，关于瑞幸的投诉已超过25120条。

股票近期走势：

根据美股市场数据，瑞幸咖啡（LKNCY.US）在6月1日至6月5日期间，股价区间涨跌幅为-0.12%，区间振幅为4.63%。6月5日收盘价为32.12美元。

以上内容基于公开资料整理，不构成投资建议。

Source: Economic Observer Network

Economic Observer Network: Luckin Coffee's revenue increased in the first quarter of 2026, but its net profit declined. The store scale continued to expand, and recent developments related to the brand and products have attracted market attention.

Performance and business situation:

According to the first quarter financial report of 2026, the company's total net income was 11.995 billion yuan, a year-on-year increase of 35.3%. But the net profit was 506 million yuan, a year-on-year decrease of about 3.3% -3.6%. The GAAP operating profit margin decreased from 8.3% in the same period last year to 6.0%. It is worth noting that the growth rate of same store sales in self operated stores has turned negative for the first time (-0.1%).

Store and User Scale:

As of the end of the first quarter, the total number of global stores reached 33596. The latest data shows that as of May 31st, the total number of global stores has exceeded 35000. The average monthly number of trading customers reached 93.09 million, a year-on-year increase of 25.3%.

Cost pressure:

The delivery expenses in the first quarter surged by 89.8% year-on-year to 1.308 billion yuan, which is one of the main reasons for eroding profits. The company has initiated a share repurchase plan with a total amount not exceeding 300 million US dollars.

Brand marketing activities:

On June 8th, Luckin Coffee launched the "Luckin Coffee is Enough" full category theme activity and disclosed for the first time that its freshly made tea drinks and non coffee categories have accumulated sales of over 20 billion yuan, creating 22 products with sales exceeding 100 million cups.

Recent negative public opinion:

On June 1st, it was revealed that the joint merchandise of Luckin Coffee and Hello Kitty mistakenly printed "HELLO" as "HEELO", causing widespread attention. This is the second time a similar issue has occurred this year, and there was also a font error when collaborating with "Line Dog" in February. Industry analyst Zhang Shule pointed out that this exposes the company's management negligence and is a stain on the brand. Recently, a large number of consumers have complained that Luckin Coffee's "de iced" drinks have severely reduced their capacity, raising questions about the "ice assassin" and consumer fairness. According to Weibo data, about 45% of netizens expressed strong dissatisfaction with this. Luckin Coffee responded that it has strengthened nationwide store training. On the Black Cat Complaints Platform, there have been over 25120 complaints about Luckin Coffee.

Recent stock trends:

According to data from the US stock market, Luckin Coffee (LKNCY. US) experienced a price range of -0.12% and a range amplitude of 4.63% from June 1st to June 5th. The closing price on June 5th was $32.12.

The above content is based on publicly available information and does not constitute investment advice.