“云豆豆”邀你打卡南博会 5种玩法感受云南咖啡魅力Yundoudou invites you to check in at the South China International Fair and experience the charm of Yunnan coffee with 5 different gameplay options
云南网讯（记者 张琦敏）6月11日至16日，第10届中国—南亚博览会（以下简称南博会）将在昆明滇池国际会展中心举行。届时，云南咖啡主题宣传最佳标识——“云豆豆”将亮相13号馆咖啡产业馆，通过五大互动玩法与市民见面，助力云南咖啡实现从“原料供应”向“品牌输出”转型。
作为中国咖啡种植的核心产区，云南咖啡种植面积与产量均占全国95%以上，面积和产量都是全国第1。近年来，随着品种迭代升级，云南的咖啡品质越来越好，全省咖啡精品率从2021年的8%，提高到2025年的41.7%。在加工端，全省咖啡精深加工率从5年前的20%升至85%。“云豆豆”以云南珍稀保护动物滇金丝猴为核心主体，形象鲜活生动。其嘴唇被巧妙设计为圆润饱满的咖啡豆形态，让云南的生态之美与咖啡的醇香韵味相融相生，该形象正是云南咖啡品牌化进程的生动体现。
展会期间，现场设置了丰富的打卡活动：市民与巡游的“云豆豆”人偶合影或接受采访，即可领取限定周边；拍摄开箱视频发布至社交平台，可实现“一份开箱换礼品”；在品鉴区做“第一口云南”拍照姿势，可额外获赠礼品；更有“云南城市咖啡地图”首发盖章及馆内标识打卡等趣味环节。所有礼品兑换时间为展会期间每日10:00—17:00，兑换地点位于13号咖啡产业馆门口美陈展台。礼品每日限量50份，先到先得，发完即止。
据悉，打卡点位分布于13号咖啡产业馆门口、连廊及馆内普洱展台旁等6处区域。6月11日起，广大市民可前往南博会现场，与“云豆豆”共赴一场“云南豆好爱豆”的咖啡之约。
Yunnan News (Reporter Zhang Qimin): From June 11th to 16th, the 10th China South Asia Expo (hereinafter referred to as the South Expo) will be held at the Dianchi International Convention and Exhibition Center in Kunming. At that time, the best logo for Yunnan coffee theme promotion, "Yun Dou Dou", will be unveiled at the 13th Coffee Industry Hall, meeting with citizens through five interactive gameplay modes to help Yunnan coffee transform from "raw material supply" to "brand output".
As the core coffee producing area in China, Yunnan's coffee planting area and output account for over 95% of the country's total, ranking first in both area and output. In recent years, with the iteration and upgrading of varieties, the quality of coffee in Yunnan has been getting better and better. The province's coffee specialty rate has increased from 8% in 2021 to 41.7% in 2025. On the processing end, the deep processing rate of coffee in the province has increased from 20% five years ago to 85%. The Yunnan Golden Monkey, a rare and protected animal in Yunnan, is the core subject of "Yun Dou Dou", with vivid and lively images. The lips are ingeniously designed in the shape of round and plump coffee beans, blending the ecological beauty of Yunnan with the rich aroma and flavor of coffee. This image is a vivid reflection of the branding process of Yunnan coffee.
During the exhibition, a variety of check-in activities were set up on site: citizens can take photos or give interviews with the parade of "Cloud Bean" dolls to receive limited time merchandise; Shoot unboxing videos and post them on social media platforms to achieve "one unboxing for a gift"; Take the "First Yunnan" photo pose in the tasting area and receive an additional gift; There are also fun activities such as the first stamp of the "Yunnan City Coffee Map" and the check-in of the museum signage. All gift redemption times are from 10:00 to 17:00 daily during the exhibition period, and the redemption location is at the Meichen booth outside the 13th Coffee Industry Hall. The gift is limited to 50 pieces per day, first come, first served, while supplies last.
It is reported that the check-in points are located in six areas, including the entrance, corridor, and Pu'er exhibition booth of the 13th Coffee Industry Hall. Starting from June 11th, the general public can go to the site of the South China International Fair to participate in a coffee event called "Yunnan Beans Love Beans" with "Yundoudou".