【聚焦南博会】云南咖啡，这波“花活”整得漂亮！Yunnan coffee, this wave of "flower activity" is beautifully organized!

当特色食材遇上云南咖啡，当老手艺碰撞新潮流，会擦出怎样的火花？第10届中国-南亚博览会上，咖啡产业馆人气爆棚，成为融合风味、文化、创意的打卡胜地。

　　在这里，醇香的咖啡不再是遥远的异域风情，而是红土地上最鲜活、最自信的气息。目前，云南咖啡产量占全国的95%以上，远销世界40多个国家和地区。全省咖啡精品率提高到41.7%，咖啡精深加工率升至85%。从山野到世界，云南咖啡强势出圈。

　　咖啡产业馆里，每一个展位都藏着惊喜，从颠覆味蕾的创意饮品，到韵味悠长的古法技艺，再到颜值出圈的特色文创，逛一圈便能解锁云南咖啡的万千姿态。

　　颠覆味蕾！野生菌、火腿跨界入“咖”

　　本届咖啡产业馆组展面积较上一届增长10%，184家参展企业同台亮相，完整呈现咖啡全产业链发展生态。最让人眼前一亮的，当属咖啡与云南本土特色食材跨界融合的创意饮品，打破大众对传统咖啡的固有印象。

　　“高黎贡山咖啡、怒江老窝火腿再加有机红茶，便形成咸香风味咖啡。”泸水市供销社咖啡师陈高强把怒江最具特色的产品调和在一起，把云南烟火气发挥到极致。

　　爱伲咖啡展位前始终排着长队，招牌野生菌特调咖啡成为爆款产品。“这款创意饮品巧妙融合云南野生菌的鲜香与精品小粒咖啡的醇厚。”爱伲咖啡运营总监仓秀红介绍，无毒白牛肝菌制作绵密奶盖，再以螺旋藻还原野生菌标志性色泽，复刻出趣味十足的见手青拿铁，让观众感受云南风味的奇思妙想。

　　本土食材与咖啡的大胆跨界混搭，不仅打造出独树一帜的滇味咖啡风味，也凭借新奇口感吸引了大批游客与海内外采购商驻足品鉴，他们纷纷为云南咖啡的创新能力点赞。“我们在南博会对接了日本、韩国、迪拜等地客商并达成合作，这里是我们展示品牌风采的绝佳舞台。”连续三年参展的爱伲咖啡董事长刘明辉表示，依托南博会，企业稳步打开对外发展新格局。

　　古法细磨慢煮间，读懂中式咖啡浪漫

　　展馆内，古朴的古法咖啡体验区自成一景，中式咖啡制作技艺精彩重现。“咖啡在云南有上百年的种植饮用历史，”保山比顿咖啡总经理方明峰介绍，古法制作的咖啡风味独特，炭火熬煮的山泉水能烘托出咖啡更醇厚的口感，传统器具手工研磨咖啡豆能最大程度锁住咖啡豆原生香气。煮制完成后，还会加入云南本土红糖、坚果碎进行调配，中和咖啡苦涩，口感香甜绵柔。

　　“希望更多人近距离感受中国传统咖啡制作技艺的魅力，品味沉淀百年的咖啡文化。”方明峰把古法咖啡制作技艺放在展位最显眼的位置，期待参观者读懂云南咖啡的历史传承。此外，保山比顿咖啡携手怒江知子罗咖啡，以“一杯咖啡6把钥匙”为参展主题，实现双产区、双品牌联动，为观众带来更全面的云南咖啡体验。

　　南博会搭建起开放共享的广阔平台，让藏于云南山野的咖啡故事走向台前。一缕咖香牵起百年时光，聚光灯下，中式咖啡的浪漫不止在古法慢煮的仪式感里，更藏在产区坚守、文化赋能、产业升级的步履之中。

　　咖啡渣做周边，小小文创走出国门

　　从舌尖美味转向日用好物，各类咖啡主题文创产品构思精巧，将云南民俗、绿色环保理念融为一体，成为热销产品。上海励品实业带来的咖啡杯系列文创产品，凭借新颖设计收获超高人气。

　　“这是含30%咖啡渣的环保咖啡杯，把咖啡渣变废为宝，杯身还可定制多样图案。”上海励品实业有限公司工作人员李怡一边展示，一边向记者介绍。“本次南博会上，融合云南传统民俗的瓦猫系列盲盒杯具、适配昆明的鲜花杯套与手提袋都很受欢迎。”李怡表示，近年来，特色文创借助南博会平台远销南亚东南亚，成为对外展示咖啡文化的载体。展会现场也有不少客商前来洽谈合作。

　　南博会上，这样深挖咖啡衍生价值的创新产品层出不穷，咖啡不只停留在味觉体验，更渗透进日常器物、生活美学之中。围绕咖啡开发的装饰品、冰箱贴等创意好物十分吸睛，客商们在欣赏创意设计的同时，还能进一步了解咖啡产业的多元发展潜力，让咖啡从一杯饮品，生长为串联经贸、文化与生活方式的重要纽带。

　　咖啡产业馆里，一杯跨界饮品打开味蕾想象，一壶古法慢煮唤醒百年传承，一件环保文创延伸产业价值。跨界、传承、创新，三条路径在此交汇，向世界递出一张香气四溢的咖啡名片。

What kind of sparks will be ignited when specialty ingredients meet Yunnan coffee, when old crafts collide with new trends? At the 10th China South Asia Expo, the coffee industry caf é was extremely popular, becoming a popular destination that combines flavor, culture, and creativity.

Here, the rich and fragrant coffee is no longer a distant exotic atmosphere, but the most vibrant and confident scent on the red soil. At present, Yunnan's coffee production accounts for over 95% of the country's total, and is exported to more than 40 countries and regions around the world. The premium coffee rate in the province has increased to 41.7%, and the deep processing rate of coffee has risen to 85%. From the mountains to the world, Yunnan coffee has made a strong presence in the industry.

In the coffee industry caf é, every booth hides surprises, from creative drinks that subvert taste buds, to ancient techniques with long-lasting charm, and to distinctive cultural and creative products with outstanding appearance. A stroll around can unlock the myriad of styles of Yunnan coffee.

Subvert taste buds! Wild mushrooms and ham cross over into the coffee industry

The exhibition area of this year's coffee industry hall has increased by 10% compared to the previous one, with 184 participating companies appearing on the same stage, presenting the complete development ecology of the entire coffee industry chain. The most eye-catching is undoubtedly the creative beverage that combines coffee with Yunnan's local specialty ingredients, breaking the traditional impression of coffee among the public.

Gaoligongshan coffee, Nujiang Laowo ham, and organic black tea together form a salty and fragrant coffee. "Chen Gaoqiang, a barista from Lushui Supply and Marketing Cooperative, blended Nujiang's most distinctive products together, bringing Yunnan's fireworks to the extreme.

There is always a long queue in front of the Aini Coffee booth, and the signature wild mushroom specialty coffee has become a popular product. This creative beverage cleverly blends the freshness of Yunnan wild mushrooms with the richness of premium small grain coffee, "said Cang Xiuhong, the director of operations at Aini Coffee. The non-toxic white boletus mushroom is used to make a dense milk cap, and then spirulina is used to restore the iconic color of wild mushrooms, creating a fun and whimsical blue latte that allows viewers to experience the whimsical Yunnan flavor.

The bold cross-border mixing of local ingredients and coffee not only creates a unique Yunnan style coffee flavor, but also attracts a large number of tourists and domestic and foreign buyers to stop and taste it with its novel taste. They all praise the innovative ability of Yunnan coffee. We have connected with merchants from Japan, South Korea, Dubai and other places and reached cooperation at the South China International Fair. This is an excellent stage for us to showcase our brand style. Liu Minghui, Chairman of Aini Coffee, who has participated in the fair for three consecutive years, said that relying on the South China International Fair, the company has steadily opened up a new pattern of external development.

Ancient method of fine grinding and slow cooking, understanding the romance of Chinese coffee

Inside the exhibition hall, the quaint ancient coffee experience area forms a unique scenery, showcasing the exquisite craftsmanship of Chinese coffee making. Coffee has a history of over a hundred years of cultivation and consumption in Yunnan, "said Fang Mingfeng, the general manager of Baoshan Bidun Coffee. The coffee made by ancient methods has a unique flavor, and the mountain spring water boiled over charcoal can enhance the richer taste of coffee. Traditional tools for manually grinding coffee beans can lock in the original aroma of coffee beans to the greatest extent possible. After cooking, Yunnan local brown sugar and crushed nuts will be added for blending, neutralizing the bitterness of coffee and resulting in a sweet and soft taste.

I hope more people can experience the charm of traditional Chinese coffee making techniques up close and taste the century old coffee culture. "Fang Mingfeng placed the ancient coffee making techniques in the most prominent position of the booth, hoping that visitors can understand the historical heritage of Yunnan coffee. In addition, Baoshan Bidun Coffee has partnered with Nujiang Zhiziluo Coffee to showcase the theme of "6 keys to a cup of coffee", achieving dual production areas and dual brand linkage, bringing visitors a more comprehensive Yunnan coffee experience.

The South China International Fair has built a broad platform for open sharing, bringing the coffee stories hidden in the mountains of Yunnan to the forefront. A strand of coffee fragrance carries a hundred years of time. Under the spotlight, the romance of Chinese coffee is not only reflected in the ritual of slow cooking with ancient methods, but also hidden in the steps of adhering to the production area, cultural empowerment, and industrial upgrading.

Coffee grounds as peripheral products, small cultural and creative industries go abroad

From delicious food on the tongue to daily necessities, various coffee themed cultural and creative products are ingeniously designed, integrating Yunnan folk customs and green environmental protection concepts into one, becoming hot selling products. The coffee cup series cultural and creative products brought by Shanghai Lipin Industry have gained high popularity with their innovative designs.

This is an environmentally friendly coffee cup containing 30% coffee grounds, which turns coffee grounds into treasure. The cup body can also be customized with various patterns, "said Li Yi, a staff member of Shanghai Lipin Industrial Co., Ltd., while showcasing it to reporters. At this year's South China International Fair, the Wamao series blind box cups that integrate traditional Yunnan customs, as well as the flower cup covers and handbags that are suitable for Kunming, are all very popular. Li Yi said that in recent years, characteristic cultural and creative products have been exported to South Asia and Southeast Asia through the South China International Fair platform, becoming a carrier for showcasing coffee culture to the outside world. Many merchants also came to the exhibition site to discuss cooperation.

At the South China International Fair, innovative products that deeply explore the value derived from coffee emerged one after another. Coffee not only stays in the taste experience, but also permeates into daily objects and aesthetics. Creative items such as decorations and refrigerator stickers developed around coffee are very eye-catching. While appreciating the creative design, customers can further understand the diverse development potential of the coffee industry, allowing coffee to grow from a beverage to an important link between economy, trade, culture, and lifestyle.

In the coffee industry caf é, a cross disciplinary drink opens up the imagination of the taste buds, a pot of ancient slow cooking awakens a century old heritage, and an environmentally friendly cultural and creative extension of industrial value. Crossover, inheritance, and innovation intersect here, presenting a fragrant coffee business card to the world.

Yunnan Net reporter Zhang Qimin, Xia Xintong, Zhang Cheng