咖香遇酒香！跨界联动点亮浦东消费新场景，陆家嘴咖啡节在森兰开启“无国界”舌尖漫游Coffee meets wine! Cross border linkage lights up a new consumption scene in Pudong, and the Lujiazui Coffee Festival opens a "borderless" tongue roaming in Senlan
当橡木桶陈酿的醇厚酒香与咖啡机萃取的馥郁咖香在森兰湖畔悠然交织，一幅兼具国际风尚、生态质感与城市烟火的夏日消费画卷徐徐展开。6月12日-14日，首届森兰国际红酒咖啡节正式亮相，现场汇聚了来自全球20余个国家的800余款精品佳酿以及40余家精品咖啡，市民游客们在此开启了一场“无国界”的舌尖漫游。
跨界破圈！
森兰开启浦东“日咖夜酒”新玩法
本次活动是2026“森兰无界生活节”的重磅核心板块，也是今年陆家嘴国际咖啡文化节选择打破边界，首次推出“遇见系列”的首站，以双品类、跨业态的创新模式，刷新都市休闲消费新场景。
不少市民对外高桥的印象还停留在“保税”上。此次，森兰国际红酒咖啡节打破保税区传统B端（企业端）贸易的“玻璃墙”，为每一种风味推开一扇面向日常的窗。在现场，除了传统葡萄酒产区，还特别集结了摩尔多瓦、格鲁吉亚、北马其顿等东欧特色产区的精品佳酿——包括拥有“世界最大酒窖”的米列什蒂·米茨酒庄、格鲁吉亚皇家城堡酒庄穆库堡，以及北马其顿总统府专供的戴维娜酒庄等。
来自不少国家的“小甜酒”因为低酒精度数、口感有浓郁果香备受年轻消费者欢迎。“平时在家我就喜欢自己喝一杯，微醺时特别放松。”在浦东上班的吴小姐下班后特地叫上了小伙伴们，在现场他们最喜欢的就是来自各国的果酒系列，在心仪的摊位上边品尝边了解。
Bellini是一款意大利起泡酒品牌。Bellini Cipriani意大利年轻的掌门人Tommaso Bianchin也特地来到森兰国际红酒咖啡节向中国消费者推荐自家的品牌。他说，“Bellini诞生于威尼斯，承载着意大利关于生活、美食与社交的浪漫传统。森兰国际红酒咖啡节让我们看到上海年轻人对品质生活与国际文化的热情，我们希望把最纯正的意式优雅带到森兰。”契合咖香遇酒香的主题，品牌还携手观树咖啡推出限定咖啡Bellini特饮。
在“此刻和函”摊位前，不少市民是冲着“闻夏”“扶光”两款咖啡酒特调而来。
主理人吴灵勇告诉记者，去年首次参与陆家嘴咖啡节后，已在上海开出了首店。“森兰国际红酒咖啡节的理念特别好。这不仅是一场咖啡与美酒交融的盛会，更是一次人与城市、人与生活重新建立连接的机会。”
浦东北部推动消费升级
打造文商旅体展深度融合样板
活动以“寻世界红酒，到浦东森兰”为核心主题，打造“日咖夜酒”全新业态。除了品酒品咖啡外，现场还准备了噗通BEEF HOUSE、爵士汉堡等能量美食，壹口Echo、弥山春晓等甜品与茶食；白熊百货等潮流文创品牌，与HUB Connect户外生活集合也联袂亮相，从经典葡萄酒文化到新兴风味表达，不同国家的自然气候、饮食习惯与生活方式在森兰集中呈现，打造一场真正意义上的“全球味蕾漫游”。
外高桥是长三角酒类贸易的重要集散地。在此，深耕浦东的国际贸易商们通过参与首届森兰国际红酒咖啡节，找到了更多消费群体。“我们没有实体店，一直做的是电商渠道。通过在红酒咖啡节现场摆摊，不少市民认识了我们带来的海外酒庄品牌和特色酒品。”歌意（上海）国际贸易有限公司现场摊位负责人叶女士表示。
本次森兰国际红酒咖啡节，是浦东北部推动消费升级、打造文商旅体展深度融合样板的重要布局。
“森兰外高桥区域依托城市龙舟赛、森兰无界生活等高人气、高规格的文体IP活动汇聚人气，展现出森兰片区承办大型文体消费活动的过硬综合能力。”森兰商运公司相关负责人表示，“通过与陆家嘴国际咖啡文化节这一超级咖啡IP的合作，借力外高桥保税区国内领先的红酒产业政策与全国进口酒核心枢纽优势，我们将深化培育这一自有特色IP，争取成为森兰外高桥区域常态化举办的‘文商旅体’人气节日，将原先针对B端大型商企客户的营销，转化为更多向C端市民大众的推广体验。”
据悉，依托森兰滨水绿地的生态优势，本次活动将文艺演艺与户外休闲有机融合。展区之外，多家户外生活品牌拓展体验区域，推出露营休闲、水上皮划艇、荧光匹克球等丰富业态，让市民沉浸于自然之中，轻松解锁惬意周末。
此次活动也为都市休闲消费创新、城市品质提升探索出新路径，全力助力浦东北部高质量发展。
When the rich aroma of aged oak barrels and the rich aroma of coffee extracted by a coffee machine blend leisurely by the Senlan Lake, a summer consumption picture that combines international fashion, ecological texture, and urban fireworks slowly unfolds. From June 12th to 14th, the first Senlan International Red Wine and Coffee Festival was officially unveiled, bringing together over 800 premium wines and more than 40 specialty coffees from more than 20 countries around the world. Citizens and tourists embarked on a "borderless" journey here.
Breaking through boundaries!
Senlan launches a new gameplay of "Japanese cafes and night drinks" in Pudong
This event is the heavyweight core section of the 2026 "Senlan Boundless Life Festival", and also the first stop of this year's Lujiazui International Coffee Culture Festival to break boundaries and launch the "Encounter Series" for the first time. With an innovative model of dual categories and cross formats, it refreshes new urban leisure consumption scenes.
Many citizens' impression of Waigaoqiao is still limited to 'bonded'. This time, the Senlan International Red Wine and Coffee Festival breaks the traditional B-end (enterprise end) trade "glass wall" of the bonded zone and opens a window facing daily life for every flavor. On site, in addition to traditional wine producing regions, premium wines from Eastern European characteristic regions such as Moldova, Georgia, and North Macedonia were also gathered, including the world's largest wine cellar at Mileshti Mitz Winery, the Georgian Royal Castle Winery at Mukurburg, and the North Macedonian Presidential Palace exclusive Davina Winery.
Small sweet wines from many countries are popular among young consumers due to their low alcohol content and rich fruity aroma. Usually at home, I like to have a drink by myself and relax when I'm a little tipsy. "Miss Wu, who works in Pudong, specially called her friends after work. At the scene, their favorite is the fruit wine series from various countries, and they tasted and learned about it at their favorite stalls.
Bellini is an Italian sparkling wine brand. Bellini Cipriani's young Italian leader Tommaso Bianchi also specially came to the Senlan International Wine and Coffee Festival to recommend his own brand to Chinese consumers. He said, 'Bellini was born in Venice, carrying Italy's romantic traditions of life, food, and socializing.'. The Senlan International Wine and Coffee Festival showcases the passion of young people in Shanghai for quality living and international culture. We hope to bring the purest Italian elegance to Senlan. ”In line with the theme of coffee meets wine, the brand has also partnered with Guanshu Coffee to launch a limited edition coffee Bellini special drink.
In front of the "At this Moment and Letter" booth, many citizens came specifically for the two coffee drinks "Wen Xia" and "Fu Guang".
The organizer Wu Lingyong told reporters that after participating in the Lujiazui Coffee Festival for the first time last year, he has opened his first store in Shanghai. The concept of Senlan International Wine and Coffee Festival is particularly good. It is not only a grand event where coffee and wine blend, but also an opportunity for people to reconnect with the city and life
Pudong North promotes consumption upgrading
Create a deep integration model for cultural, business, tourism, and sports exhibitions
The core theme of the event is "Searching for World Red Wine, Going to Pudong Senlan", creating a new format of "Day Coffee Night Wine". In addition to wine tasting and coffee tasting, there were also energy foods such as Poo Tong BEEF HOUSE and Jazz Burger prepared on site, as well as desserts and tea snacks such as Echo and Mishan Chunxiao; Trendy cultural and creative brands such as White Bear Department Store, along with the HUB Connect outdoor lifestyle collection, have also made their debut. From classic wine culture to emerging flavor expressions, different countries' natural climates, dietary habits, and lifestyles are presented in Senlan, creating a true "global taste buds roaming".
Waigaoqiao is an important distribution center for alcohol trade in the Yangtze River Delta. Here, international traders deeply rooted in Pudong have found more consumer groups by participating in the first Senlan International Red Wine and Coffee Festival. We don't have physical stores, we have been doing e-commerce channels. By setting up stalls at the Red Wine and Coffee Festival, many citizens have become familiar with the overseas winery brands and specialty wines we bring, "said Ms. Ye, the on-site stall manager of Geyi (Shanghai) International Trade Co., Ltd.
This Senlan International Red Wine and Coffee Festival is an important layout for promoting consumption upgrading and creating a deep integration model of cultural, business, tourism, sports and exhibition in the northern part of Pudong.
"Senlan Waigaoqiao District gathers popularity by relying on high popularity and high standard sports IP activities such as the urban Loong Boat race and Senlan Boundless Life, which shows the excellent comprehensive ability of Senlan District to undertake large-scale sports consumption activities. ”The relevant person in charge of Senlan Commercial Transport Company stated that "through cooperation with the super coffee IP of Lujiazui International Coffee Culture Festival, leveraging the leading red wine industry policies in Waigaoqiao Free Trade Zone and the core hub advantages of imported wine in China, we will deepen the cultivation of this unique IP and strive to become a popular 'cultural, commercial, sports' festival held regularly in the Senlan Waigaoqiao region. We will transform the marketing originally targeted at B-end large commercial enterprise customers into more promotional experiences for C-end citizens. ”
It is reported that relying on the ecological advantages of Senlan waterfront green space, this event will organically integrate cultural and artistic performances with outdoor leisure. Outside the exhibition area, multiple outdoor lifestyle brands have expanded their experience areas, launching a variety of formats such as camping and leisure, water kayaking, and fluorescent pickle balls, allowing citizens to immerse themselves in nature and easily unlock a comfortable weekend.
This event also explores new paths for innovation in urban leisure consumption and improvement of urban quality, fully supporting the high-quality development of northern Pudong.