一杯咖啡里的城市烟火——北京世纪金源·1/2咖啡节观察City Fireworks in a Cup of Coffee - Observation of Beijing Century Golden Source · 1/2 Coffee Festival

世纪金源购物中心/供图

还未靠近展位，一股柑橘、莓果混着咖啡豆的香气扑面而来。这里不是米其林的后厨，这是北京世纪金源·1/2咖啡节的现场。70多家“小而美”的品牌，正试图用一杯咖啡重新讲述这座城市的消费故事。

家住在世纪金源购物中心附近的居民康妮，对北京城内大大小小的知名咖啡店如数家珍，在这里她不仅找到了熟悉的老牌子，还挖掘了不少天南海北汇聚于此的“宝藏咖啡”。“这次我看到好多都是外地来的咖啡品牌，必须来尝尝，刚买了一杯来自上海的，他们家居然把咖啡做成了鱼子酱形状，很特别！”

康妮说的这杯“鱼子酱苹果派”，出自上海一个主打“好喝、好看、好玩”的品牌。展台上一排被花束精心包裹的咖啡格外吸睛，瞬间唤起食客对“魔都”上海的精致新潮的印象。

但咖啡节真正让人驻足的，不只是好看。

把城市的情绪，“装进”杯子里

类似的“城市情绪”，在咖啡节上几乎随处可见。

来自新疆装在馕做的“碗”里的咖啡让记者眼前一亮！“咖啡最早就是通过丝绸之路传到中国，新疆又是丝绸之路上重要的节点。”疆觅咖啡摊主柴女士告诉记者：“我们就想结合新疆特色，用馕当装咖啡的器皿，做了这款咖啡。”馕的麦香与咖啡的醇厚意外地合拍，端起“馕杯”喝咖啡的体验，也让不少人拍照打卡。

“您好，上次试过刺梨的那款咖啡，特别好喝，还有别的特色风味可以给我介绍一下吗？”在主打贵州特色的咖啡品牌摊位前，一位回头客向摊主问道，其中一款名为“羊皮洞”的咖啡引起了记者的注意。据摊主介绍，这款咖啡的灵感源自贵州的羊皮洞瀑布，而咖啡清冽的口感能让消费者在品尝时感受到清爽宜人，仿佛置身于瀑布之中。

老北京的味觉记忆也没有被忽略。“二八酱咖啡”“山楂桂花酿冷萃”……这些主打老北京记忆与情怀的本土品牌，把麻酱的醇厚、山楂的酸甜融进咖啡里，让本地人喝出一股亲切，外地人尝到一份新鲜。

在这里你会发现，这些咖啡品牌不约而同地在做同一件事：把城市的品味、记忆与烟火气，统统装进杯子里。

创意“配方”，一场脑洞大赛

如果把地方食材放进咖啡里是城市情怀，那真正让人惊喜的，是那些“脑洞大开”的创意。有的咖啡师会指着自家菜单，热情地邀请顾客随便选择，因为每一种都有非常独特的“配方”，“配方”称得上是咖啡师们创意的绝对“赛场”。“这一杯叫‘没有猕猴桃’，这里面没有放猕猴桃，但是你喝着就是猕猴桃的味道。”候鸟咖啡的咖啡师介绍说。还有的咖啡师就静静地站在柜台后面，为顾客手冲一款特殊烘焙的豆子，每一次注水结束后，会邀请对方先品味散逸在空气中的香气。花时间体验咖啡冲泡的不同层次，既有对感官的极致追求，也有对咖啡这种饮品最“较真”的热爱。

苏州的一家咖啡品牌，单日能卖出300杯的明星产品，灵感竟来自一次意外。主理人说：“我特别喜欢苏式绿豆汤，有一次在盛了一碗绿豆汤后，随手将咖啡加了进去，没想到碰撞出令人惊喜的味道。”经过反复调试，这杯咖啡最终呈现出绿豆汤独有的“沙沙”口感，同时清凉、微甜、带着豆香，与咖啡的苦也形成了奇妙的平衡。

“这款谐音‘独苹果’的咖啡，是加入了河南的荆芥，口感上独一无二。”郑州Z平方咖啡合伙人南女士介绍，荆芥自带清冽辛香，区别于普通薄荷，让咖啡的口味更加丰富。还有的咖啡品牌会整一些“花活”，在咖啡里嵌入可食用的鲜花，既增添淡淡花香与层次，也在颜值上牢牢抓住眼球。

情绪，才是真正的“配方”

在咖啡节的一角，记者看到一款来自温州的咖啡品牌精准“戳中”消费者的内心，招牌“镇痛剂”文案上写着：“生活总有些小情绪无处安放。还好有这杯‘镇痛剂’，不烈不冲，红茶裹着果香……所有不适，一口缓解。”

这些看似“不按套路出牌”的咖啡，背后是新一代消费者对“故事”和“情绪价值”的需求在悄然生长。当人们不再满足于一杯标准化的提神饮料，而更愿意为“独特性”“人情味”甚至是“不完美”买单。

这些独一无二的品牌，正像城市里的买手店、文创店、盲盒店一样，成为人们寻找归属感与身份认同的新据点。

在这里，谁能为消费者提供独一无二的情绪价值，谁就能赢得消费者的心。（实习记者 黄羽婕）

Century Jinyuan Shopping Center/photo provided

Before approaching the booth, a scent of citrus and berry mixed with coffee beans wafted towards me. This is not Michelin's kitchen, this is the scene of the Beijing Century Golden Source · 1/2 Coffee Festival. More than 70 "small and beautiful" brands are trying to retell the consumption story of this city with a cup of coffee.

Connie, a resident living near Century Jinyuan Shopping Center, knows all the well-known coffee shops in Beijing, big and small. Here, she not only found familiar old brands, but also excavated many "treasure coffees" that converge from all over the world. This time, I saw many coffee brands from other places that I must try. I just bought a cup from Shanghai and they made coffee in the shape of caviar, which is very special

Connie's "caviar apple pie" comes from a brand in Shanghai that emphasizes "delicious, good-looking, and fun". The row of coffee carefully wrapped in bouquets on the exhibition stand is particularly eye-catching, instantly arousing diners' impression of the exquisite and trendy "magic city" of Shanghai.

But what really catches people's attention at the coffee festival is not just its beauty.

Put the emotions of the city into a cup

Similar 'urban emotions' can be seen almost everywhere at coffee festivals.

The coffee from Xinjiang, packaged in a bowl made of naan, impressed the reporter! Coffee was first introduced to China through the Silk Road, and Xinjiang is an important node on the Silk Road, "Ms. Chai, the owner of a coffee stall in Xinjiang, told reporters." We wanted to combine Xinjiang's characteristics and use naan as a container for coffee to make this coffee. "The wheat aroma of naan unexpectedly matched the richness of coffee, and the experience of holding a" naan cup "to drink coffee also made many people take photos to check in.

Hello, last time I tried the prickly pear coffee, it was really delicious. Can you introduce me to any other unique flavors? "A returning customer asked the stall owner in front of a coffee brand that specializes in Guizhou. One of the coffees, called" Sheepskin Cave, "caught the attention of the reporter. According to the vendor, the inspiration for this coffee comes from the sheepskin cave waterfall in Guizhou, and the refreshing taste of the coffee can make consumers feel refreshed and pleasant when tasting, as if they are in the midst of a waterfall.

The taste memory of old Beijing has not been ignored either. Local brands that focus on the memories and emotions of old Beijing, such as "Erba Sauce Coffee" and "Hawthorn Osmanthus Brewing Cold Extract", blend the richness of sesame sauce and the sweetness and sourness of hawthorn into coffee, making locals feel a sense of familiarity while outsiders taste a freshness.

Here, you will find that these coffee brands are all doing the same thing: putting the taste, memory, and fireworks of the city into their cups.

Creative 'formula', a brainstorming competition

If adding local ingredients to coffee is urban sentiment, then what truly surprises people are those "imaginative" ideas. Some baristas will point to their own menu and warmly invite customers to choose freely, because each one has a very unique "recipe", which can be called the absolute "arena" of baristas' creativity. This cup is called 'No Kiwi', there is no kiwi in it, but when you drink it, it tastes like kiwi, "said the barista of Bird Coffee. Some baristas stand quietly behind the counter, hand brewing a special roasted bean for customers. After each infusion, they invite them to taste the aroma that lingers in the air. Spending time experiencing the different levels of coffee brewing involves both an ultimate pursuit of sensory experience and a genuine love for this beverage.

A coffee brand in Suzhou, which can sell 300 cups of star products in a single day, was inspired by an accident. The host said, "I really like Su style mung bean soup. Once, after serving a bowl of mung bean soup, I casually added coffee and didn't expect it to create a surprising taste." After repeated adjustments, this cup of coffee finally presented the unique "rustling" taste of mung bean soup, while being cool, slightly sweet, with a bean aroma, and forming a wonderful balance with the bitterness of coffee.

This coffee, which sounds like 'only apple', is made with the addition of Henan's catnip, which has a unique taste. "Ms. Nan, a partner at Zhengzhou Z Square Coffee, introduced that catnip comes with a clear and pungent aroma, which is different from ordinary mint, making the taste of coffee more rich. Some coffee brands also incorporate some "floral activities" by embedding edible flowers into their coffee, adding a subtle floral fragrance and layering, while also firmly capturing the eye in terms of appearance.

Emotions are the true 'recipe'

At a corner of the coffee festival, the reporter saw a coffee brand from Wenzhou accurately "poking" into the hearts of consumers. The signature "pain reliever" text reads: "There are always some small emotions in life that have nowhere to go. Fortunately, there is this cup of 'pain reliever', which is not strong or strong, and the red tea is wrapped in fruit aroma... All discomfort is relieved in one bite

These seemingly unconventional coffees are driven by the growing demand of a new generation of consumers for "story" and "emotional value". When people are no longer satisfied with a standardized refreshing drink and are more willing to pay for "uniqueness," "humanity," or even "imperfection.

These unique brands, like buying shops, cultural and creative stores, and blind box stores in the city, have become new strongholds for people to find a sense of belonging and identity.

Here, whoever can provide consumers with unique emotional value will win their hearts. (Intern journalist Huang Yujie)