海南当前咖啡产业情况介绍 Introduction to the current situation of the coffee ind
海南咖啡产业近年来在政策推动下取得了一定发展,以下是其当前产业情况的介绍:
种植情况 :海南是我国最早种植咖啡的产区,曾有过辉煌的种植历史,但种植面积后来大幅萎缩。近年来,在政府政策扶持下,种植规模逐渐回暖,目前稳定在1.6万亩左右,主要分布在万宁兴隆、澄迈、琼中等地。海南因气候、海拔等原因,更适合种植罗布斯塔咖啡。
产量与加工 :海南本地咖啡干豆产量只有200吨左右,仅占全国2%,远远满足不了海南咖啡企业的加工需求,企业需从越南、埃塞俄比亚、云南等地进口咖啡豆。目前全省咖啡加工产能超3万吨,万宁集中了全省近80%的咖啡加工产能,涵盖种植、加工和贸易等环节。
政策支持 :海南省委、省政府高度重视咖啡产业,启动了咖啡全产业链培育发展三年行动,采取了一系列支持政策,如培育优良咖啡品种、推广咖啡林下种植、引进头部企业等。此外,海南自贸港的加工增值免关税政策也为咖啡产业发展提供了有力支持,降低了企业的原料成本。
品牌建设与市场推广 :海南拥有福山咖啡、兴隆咖啡等多个本土品牌,其中兴隆咖啡和福山咖啡获得了国家地理标志保护产品。2024年海南举办了罗布斯塔咖啡生豆大赛,展示了海南咖啡的独特韵味和魅力,扩大了海南咖啡豆的知名度与影响力。
产业融合 :海南的咖啡文化与旅游深度融合,形成了“咖啡+旅游”的发展模式,如澄迈的福山咖啡文化风情镇、万宁吉纳客兴隆咖啡博物馆等,游客可以在这里体验咖啡制作过程,感受咖啡文化。此外,澄迈还发布了咖啡产业发展规划,将建设国际咖啡贸易基地和全球代加工基地,并设立咖啡研发创新、品牌展示和旅游体验三大中心。
In recent years, the coffee industry in Hainan has achieved certain development under policy promotion. The following is an introduction to its current industry situation:
Planting situation: Hainan is the earliest coffee producing area in China, with a glorious history of planting, but the planting area has since shrunk significantly. In recent years, with the support of government policies, the planting scale has gradually recovered and is currently stable at around 16000 acres, mainly distributed in Xinglong, Chengmai, Qiongzhong and other areas of Wanning. Hainan is more suitable for growing Robusta coffee due to climate, altitude, and other factors.
Production and processing: The local coffee bean production in Hainan is only about 200 tons, accounting for only 2% of the national total, which cannot meet the processing needs of Hainan coffee enterprises. Enterprises need to import coffee beans from Vietnam, Ethiopia, Yunnan and other places. At present, the coffee processing capacity in the province exceeds 30000 tons, and Wanning has concentrated nearly 80% of the province's coffee processing capacity, covering planting, processing, and trade.
Policy support: The Hainan Provincial Party Committee and Government attach great importance to the coffee industry and have launched a three-year action plan to cultivate and develop the entire coffee industry chain. A series of supportive policies have been adopted, such as cultivating excellent coffee varieties, promoting coffee under forest planting, and introducing leading enterprises. In addition, the duty-free policy for value-added processing at Hainan Free Trade Port has provided strong support for the development of the coffee industry, reducing the raw material costs for enterprises.
Brand building and market promotion: Hainan has multiple local brands such as Fushan Coffee and Xinglong Coffee, among which Xinglong Coffee and Fushan Coffee have obtained national geographical indication protection products. In 2024, Hainan held the Robusta Coffee Green Bean Competition, showcasing the unique charm and allure of Hainan coffee, and expanding the popularity and influence of Hainan coffee beans.
Industrial integration: The coffee culture and tourism in Hainan are deeply integrated, forming a development model of "coffee+tourism", such as the Chengmai Fushan Coffee Culture Town, Wanning Jinan Kexinglong Coffee Museum, etc. Tourists can experience the coffee making process and feel the coffee culture here. In addition, Chengmai has also released a coffee industry development plan, which will build an international coffee trading base and a global contract processing base, and establish three major centers for coffee research and development innovation, brand display, and tourism experience.