（走进中国乡村）广西深山侗寨飘出咖啡香 引来归乡人(Walking into rural China) The aroma of coffee wafts out of the deep mountain Dong villages in Guangxi, attracting returning villagers

中新社广西柳州6月22日电 题：广西深山侗寨飘出咖啡香 引来归乡人

中新社记者 黄艳梅

“歌声起，山花开，欢迎你到岜团来……”近日，广西柳州市三江侗族自治县独峒镇岜团村风雨桥头传来清亮的侗歌声，游客流连于此，沉浸在这座传统侗寨的山水风光与民族风情之中。

走进村寨，青石板路串联起错落有致的吊脚楼，一间名为“哞哞咖啡馆”的小木屋飘出阵阵咖啡香。“坐在这里，时光仿佛慢了下来。窗外就是百年风雨桥，抬眼青山如黛，俯首溪水潺潺，三两好友在此小憩，甚是惬意。”游客李欣说。

近日，广西三江侗族自治县独峒镇岜团村返乡创业人员吴毓华在咖啡馆为游客制作特色小吃。龚普康 摄

“80后”返乡创业人员吴毓华是这家咖啡馆的主理人之一。她是岜团村的一名农业经理人，也是村民口中的“乡村CEO”。

近年来，吴毓华在村里带领乡亲们种植茶叶。“做茶叶以来，我越来越感觉到，乡村发展需要依托农文旅融合。”吴毓华在接受中新社记者采访时说。

一次偶然的机会，改变了吴毓华的事业轨迹。依托粤桂数字农文旅计划，她参加了数字化经营和新业态探索等相关培训。此后，她心生念头：将咖啡业态嵌入村寨文旅发展，通过业态升级为这座深山古寨引来更多客流。

岜团村旅游资源得天独厚，是“侗款”文化的核心传承地，有水上斗牛场等特色旅游资源，始建于1898年的岜团风雨桥是国家重点文物保护单位。然而，过去由于交通不便、业态单一，这些瑰宝长期“养在深闺”。

近日，一位游客步入广西三江侗族自治县独峒镇岜团村咖啡馆。中新社记者 黄艳梅 摄

“在侗族村寨开一间咖啡屋，是一件很浪漫的事。”在吴毓华看来，咖啡屋的引入，是将现代生活理念与传统村落的静谧之美相融合，为古寨打开一扇面向外界的窗。

2023年10月，在粤桂帮扶资金和互联网企业的支持下，这间以村级集体经济为主导的咖啡馆正式迎客。吴毓华和团队以此为平台，在村里推广“数字化村庄”运营，呈现岜团村的秀美山水和斗牛文化，同时在线销售土特产和文创产品，促进村民增收。

一杯深山咖啡的效应正逐步显现。以咖啡屋为“流量入口”，当地的农家餐馆、民宿逐渐多了起来。在水上斗牛节期间，吴毓华团队通过线上线下联动预热，数百张百家宴门票一售而空，策划的古村市集吸引了上万名游客前来体验。

更多的变化发生在人的身上。曾经，岜团村的年轻人大多数选择外出务工。如今，侗寨迎来了越来越多的“归乡人”。

村民石电女从咖啡屋开业之初便参与经营，经过系统培训与实践成为一名农业经理人。“95后”青年吴健也加入到建设家乡的队伍中，他说：“村里的旅游发展，需要年轻人的创新思维。”

据岜团村党总支部书记王凌介绍，目前，村里游客服务中心综合楼已建成。下一步，该村将深挖旅游资源，壮大特色产业，规划建设研学和文娱活动场所，打造侗族斗牛文化主题村。(完)

Liuzhou, Guangxi, June 22 (Xinhua) -- Title: The aroma of coffee wafts from the deep mountain Dong villages in Guangxi, attracting returnees

Reporter Huang Yanmei from China News Service

The song starts, the mountain flowers bloom, welcome to Ba Tuan... "Recently, the clear Dong song came from Fengyu Bridge in Ba Tuan Village, Dudong Town, Sanjiang Dong Autonomous County, Liuzhou City, Guangxi. Tourists lingered here, immersed in the traditional Dong village's landscape and ethnic customs.

Entering the village, the cobblestone road connects the staggered stilted houses, and a small wooden house called "Moo Moo Cafe" emits the aroma of coffee. Sitting here, time seems to slow down. Outside the window is the century old Wind and Rain Bridge. Looking up at the green mountains like jade, bowing down to the gurgling stream, a few good friends take a nap here, it's very comfortable, "said tourist Li Xin.

Recently, Wu Yuhua, a returning entrepreneur from Batuan Village in Dudong Town, Sanjiang Dong Autonomous County, Guangxi, made specialty snacks for tourists at a caf é. Photo by Gong Pukang

Wu Yuhua, a returning entrepreneur born in the 1980s, is one of the managers of this coffee shop. She is an agricultural manager from Batuan Village and also known as the "village CEO" among the villagers.

In recent years, Wu Yuhua has led his fellow villagers in planting tea in the village. Since making tea, I have increasingly felt that rural development needs to rely on the integration of agriculture, culture, and tourism, "Wu Yuhua said in an interview with China News Service.

A chance encounter changed Wu Yuhua's career trajectory. Relying on the Guangdong Guangxi Digital Agriculture, Culture and Tourism Program, she participated in training related to digital management and exploration of new business formats. Afterwards, she had the idea of embedding the coffee industry into the cultural and tourism development of the village, and upgrading the industry to attract more visitors to this deep mountain ancient village.

Ba Tuan Village has unique tourism resources and is the core heritage site of the "Dong style" culture. It has characteristic tourism resources such as a water bullfighting arena. The Ba Tuan Wind and Rain Bridge, built in 1898, is a national key cultural relic protection unit. However, in the past, due to inconvenient transportation and a single business model, these treasures were "kept in seclusion" for a long time.

Recently, a tourist walked into the Ba Tuan Village Cafe in Dudong Town, Sanjiang Dong Autonomous County, Guangxi. Photo by Huang Yanmei, reporter from China News Service

Opening a coffee shop in a Dong ethnic village is a very romantic thing. In Wu Yuhua's view, the introduction of a coffee shop is a fusion of modern living concepts and the tranquil beauty of traditional villages, opening a window to the outside world for the ancient village.

In October 2023, with the support of Guangdong Guangxi assistance funds and Internet enterprises, this coffee shop led by village level collective economy will officially welcome guests. Wu Yuhua and his team use this platform to promote the operation of "digital villages" in the village, presenting the beautiful scenery and bullfighting culture of Bataan Village. At the same time, they sell local specialties and cultural and creative products online, promoting the increase of villagers' income.

The effect of a cup of deep mountain coffee is gradually becoming apparent. With coffee shops as the "traffic entry point", there are gradually more local farmhouse restaurants and homestays. During the Water Bullfighting Festival, Wu Yuhua's team preheated through online and offline linkage, and hundreds of tickets for the Hundred Family Banquet were sold out. The planned ancient village market attracted tens of thousands of tourists to experience it.

More changes happen to people. Once, most of the young people in Bataan Village chose to work outside. Nowadays, Dong villages are welcoming more and more "returning home people".

Villager Shi Diannu has been involved in the operation of the coffee shop since its opening and has become an agricultural manager through systematic training and practice. Wu Jian, a post-95s youth, has also joined the team of building his hometown. He said, "The development of tourism in the village requires innovative thinking from young people

According to Wang Ling, the secretary of the Party General Branch of Bataan Village, the comprehensive building of the tourist service center in the village has been completed. Next, the village will dig deep into tourism resources, strengthen characteristic industries, plan and construct study and entertainment venues, and create a Dong ethnic bullfighting culture themed village. (End)