茶百道已上新十余款咖啡产品 咖啡业务覆盖门店增至2700家Chabaidao has launched over ten new coffee products and expanded its coffee business coverage to 2700 stores

记者今天从茶百道获悉，据不完全统计，茶百道已上新十余款咖啡产品，咖啡业务覆盖门店数从年初约200家增长至超2700家。在2026年3月的业绩发布会上，茶百道管理层曾表示，预计全年覆盖2000家门店。如今仅过去3个月，覆盖门店数已远超全年目标，发展速度超出预期。

茶百道近日推出首个咖啡产品联名，与国漫头部IP《凡人》动画的合作在全国门店上线。本次联名周边包含镭射票组、冰箱贴等多款产品，其中“煮鸡蛋”周边尤为特别——巧妙玩起IP中“筑基丹”的谐音梗。

社交平台上网友对联名活动反馈积极，纷纷晒出周边。有网友评论：“一代人有一代人的鸡蛋要领，一杯咖啡加一颗煮鸡蛋，早餐被安排得明明白白。”还有人说：“咖啡用料很扎实，圈粉了。”

多位茶百道加盟商坦言“这几天忙得脚不沾地”，不少粉丝一早便到门店排队购买周边。与此同时，咖啡业务本身也为门店带来了增量——早餐时段的订单量有明显增加。

“店里上线咖啡刚刚两周，我们根据品牌的建议把营业时间提早到了七点半，每天的销量都在涨，对整体生意是个很好的补充。”一位加盟商告诉记者。

茶百道方面透露，咖啡业务目前处于快速扩张阶段，将继续“以产品为核心”推进“茶咖协同”战略落地，持续提升门店经营表现。

[编辑：甘皙]

The reporter learned today from Chabaidao that according to incomplete statistics, Chabaidao has launched more than ten new coffee products, and the number of coffee business covered stores has increased from about 200 at the beginning of the year to over 2700. At the performance conference in March 2026, the management of Chabaidao stated that they expected to cover 2000 stores throughout the year. In just the past three months, the number of covered stores has far exceeded the annual target, and the development speed has exceeded expectations.

Chabaidao recently launched its first coffee product collaboration, which has been launched in stores nationwide in partnership with the leading Chinese animation IP "Mortal". This joint merchandise includes multiple products such as laser ticket sets and refrigerator stickers, among which the "boiled egg" merchandise is particularly special - cleverly playing with the pun "building foundation pill" in the IP.

Netizens on social media have given positive feedback on the joint event and have posted their posts. A netizen commented, "Each generation has its own way of making eggs. A cup of coffee with a boiled egg is arranged clearly for breakfast." Some people also said, "The coffee ingredients are very solid and have gained popularity

Several franchisees of Tea Hundred Road admitted that they have been very busy these days, and many fans have been queuing up at their stores early to buy merchandise. At the same time, the coffee business itself has also brought incremental growth to the stores - there has been a significant increase in orders during breakfast time.

The coffee shop has just been online for two weeks, and we have moved up the business hours to 7:30 according to the brand's suggestion. Sales are increasing every day, which is a good supplement to the overall business, "a franchisee told reporters.

According to Chabaidao, the coffee business is currently in a rapid expansion stage and will continue to promote the implementation of the "Tea Coffee Collaboration" strategy with "product as the core" to continuously improve the performance of store operations.

[Editor: Gan Xi]