云南咖啡企业组团亮相链博会 集中展示全产业链优势Yunnan coffee companies make a group appearance at the Chain Expo, showcasing the advantages of the entire industry chain

据云南省农业农村厅消息，6月22日至26日，第四届中国国际供应链促进博览会在北京举行。云南省组织12家本土咖啡企业集体参展，借助国家级展会平台，全面展示云南咖啡从种植到品牌打造的全链条发展成果，旨在深化对外合作，提升品牌国际知名度。

此次云南咖啡产业链展区位于链博会健康生活链板块，参展企业来自普洱、红河、西双版纳、临沧等重点咖啡主产区。展会期间，企业将集中开展一系列重要活动：一是进行产区推介与品牌发布；二是组织专业杯测、手冲展演和风味测评等互动体验；三是利用新媒体直播、社交平台打卡等创新方式，拓宽品牌传播渠道。

通过参与链博会，云南咖啡产业希望充分展示其优质的原料资源、成熟的加工体系与特色品牌，直接对接海内外市场资源，推动产销合作，进一步挖掘产业发展潜力。

According to the Yunnan Provincial Department of Agriculture and Rural Affairs, the 4th China International Supply Chain Promotion Expo was held in Beijing from June 22nd to 26th. Yunnan Province organized 12 local coffee companies to participate in the exhibition, using the national exhibition platform to comprehensively showcase the full chain development achievements of Yunnan coffee from planting to brand building, aiming to deepen external cooperation and enhance the international brand awareness.

The Yunnan Coffee Industry Chain Exhibition Area is located in the Healthy Life Chain section of the Chain Expo, with participating companies from key coffee producing areas such as Pu'er, Honghe, Xishuangbanna, and Lincang. During the exhibition, enterprises will focus on carrying out a series of important activities: firstly, promoting production areas and launching brands; The second is to organize interactive experiences such as professional cup testing, hand punch performances, and flavor evaluations; The third is to use innovative methods such as live streaming on new media and social media check-in to expand brand communication channels.

By participating in the Chain Expo, Yunnan's coffee industry hopes to fully showcase its high-quality raw material resources, mature processing system, and distinctive brands, directly connect with domestic and foreign market resources, promote production and sales cooperation, and further tap into the potential for industrial development.