“5708”的咖啡味道，怎么就抓住了人心？How did the coffee flavor of "5708" capture people's hearts?

6月15日，贵安新区湖潮乡二十六厂梧桐大道。51岁的彭永宽守着他的咖啡车，一边磨豆，一边跟客人对话：“在我家摊上，你喝美式比那些精品店里的味道更好。”

卖了九年咖啡的彭永宽，之前在昆明种过小粒咖啡、做过门店。去年他把摊子搬回贵州，第一年营业额就做到了25万。没有固定铺面，只有一台车、一台咖啡机，天气好的周末能出一百多杯，“比在云南打工强得多。”

彭永宽

在5708厂文创园还没正式开园、大部分建筑还在修缮的时候，咖啡摊先来了。最先火起来的不是园区本身，而是秋天落叶纷飞的梧桐大道，年轻人在社交平台刷到照片，开车过来，后备厢一掀，磨豆机一转，一座废弃几十年的工厂旧址就这样被一杯杯咖啡“唤醒”了。

梧桐大道先火了，咖啡摊跟着来了。彭永宽是5708厂文创园最早一批入驻的摊主。他刚来的时候，园区改造还没启动，梧桐树下就他一个人，“没什么人，我就守着树，有人路过就招呼一声。”

商机出现在前年秋天。梧桐叶变黄，落满整条大道，红砖老厂房在满地金黄中格外有味道。有人拍了照片发到社交媒体平台，“贵阳最美梧桐大道”很快传开了。周末涌来几百人拍照打卡，彭永宽忙得“手都磨抽筋了”，一天出一百多杯。

彭永宽的咖啡车

“这个地方就是有那个味儿，”彭永宽说，红砖房、老梧桐，在商场里花多少钱都造不出来。

人来了，更多咖啡车跟来了。到去年秋天，梧桐大道上已经聚集了十几辆咖啡车，烤豆腐、炸土豆等小吃摊也跟着出现。咖啡带动的客流，让5708厂这个几乎被人遗忘的工业遗产，再次进入公众视野。

梧桐大道公路秋季打卡者众多（到处拍的柒月摄）

5708厂始建于1965年，曾是三线建设时期贵州规模最大的航空修理厂之一，代号5708，累计修理战机超千架。上世纪九十年代末工厂关停后，红砖厂房年久失修，沉寂了20多年。如今，这里已成为湖潮乡整体规划下的一个招商引资项目，园区还没修好，人气已经来了。

如今园区改造刚刚起步，大部分建筑还在修缮中。但梧桐大道先火了，年轻摊主们循着客流而来。“选择这里，就是因为这条梧桐大道，其他地方没有。”彭永宽说。

梧桐大道公路咖啡在秋季的景色（到处拍的柒月摄）

他的客人从贵阳市区开车过来将近一个小时。“他们就愿意跑这一趟，到我这里来的，说实话，愿意跑这么远来喝一杯咖啡的，都是懂咖啡的，在梧桐下喝杯咖啡一个下午就美美地度过了。”彭永宽说。

从一辆咖啡车开始，到十几辆，再到固定商铺入驻、园区规划落地。咖啡充当了5708厂转型的“第一块磁铁”，用最低的成本、最轻的方式，验证了这片废弃厂区的吸引力，为人气聚集和后续业态导入铺平了道路。

彭永宽正在制作咖啡

彭永宽对产业有自己的一套看法。他摊子上用的抹茶粉来自贵州铜仁，2024年，铜仁江口县抹茶产量突破1200吨，位居全国第一，出口量世界第二。他说：“现在贵州抹茶品牌也开始在国际上叫得出名号了，价格也开始往上升，产业也开始升级。”在他看来，原料再好，没有自己的品牌，就只能在产业链底端替别人打工。

话锋一转，他提起贵州咖啡豆：“好歹这几年出名了。”贵州并不是传统意义上的优质咖啡产区，论豆子本身，拼不过云南。但贵州的咖啡能卖出价，靠的不是豆子，是品牌、是场景、是消费体验。他说：“人家愿意花18块钱喝我这杯美式，喝的不是豆子，是这个地方、是这杯咖啡背后的东西。”

贵州抹茶粉做的抹茶咖啡

在他看来，抹茶和咖啡就是一个产业升级的缩影：贵州有好茶，品牌慢慢打响了，价格也开始升值，贵州咖啡豆不算顶尖，但咖啡馆开到了梧桐树下、废弃工厂里、老街上，价格就上去了。

做产业的核心不是卖原料，是做品牌。不能把好东西白白给了别人，让别人贴牌卖高价，自己落一个“给人家做嫁衣”。

园区在修，梧桐在长，客人从一个人没有到现在周末排起队。彭永宽说：“等园区修好了，到时候生意肯定比现在还好。”

贵州日报天眼新闻记者 杨学安

编辑 朱登芳

二审 江婷婷

三审 岳振

On June 15, wutong Avenue, No.26 Factory, Huchao Township, Gui'an New Area. Peng Yongkuan, 51, is guarding his coffee cart as he grinds beans and engages in conversation with customers, saying, "At my stall, you taste better in American style than in those boutique shops

Peng Yongkuan, who has been selling coffee for nine years, has previously grown small grain coffee and operated a store in Kunming. Last year, he moved his stall back to Guizhou and achieved a turnover of 250000 yuan in the first year. There is no fixed storefront, only one car and one coffee machine. On a good weekend, they can serve over a hundred cups, which is much better than working in Yunnan

Peng Yongkuan

When the 5708 Factory Cultural and Creative Park had not yet officially opened and most of the buildings were still under renovation, the coffee stall came first. It was not the park itself that first caught fire, but the wutong Avenue, where leaves were falling in autumn. Young people brushed photos on the social platform and drove over. When the trunk was lifted and the bean grinder turned, the old site of a factory that had been abandoned for decades was "awakened" by cups of coffee.

Wutong Avenue was on fire first, and the coffee stand followed. Peng Yongkuan was one of the earliest vendors to settle in the 5708 Factory Cultural and Creative Park. When he first came here, the transformation of the park had not yet started, and he was alone under the wutong tree, "There is no one, I will guard the tree, and when someone passes by, I will say hello."

The business opportunity appeared in the autumn of the previous year. The leaves of wutong trees turn yellow and fall all over the road. The old red brick factory buildings are particularly delicious in the golden yellow. Someone took photos and sent them to the social media platform, and the "most beautiful wutong Avenue in Guiyang" soon spread. Over the weekend, hundreds of people rushed in to take photos and check in. Peng Yongkuan was so busy that his hands were grinding and cramping, and he drank over a hundred cups a day.

Peng Yongkuan's coffee cart

"This place just has that flavor," said Peng Yongkuan. Red brick houses and old wutong can't be built at any cost in the mall.

People are coming, more coffee trucks are following. By last autumn, a dozen coffee trucks had gathered on wutong Avenue, and snack stalls such as roast tofu and fried potatoes had also appeared. The passenger flow driven by coffee has once again brought the almost forgotten industrial heritage of Factory 5708 into the public eye.

Wutong Avenue Highway has many card punches in autumn (taken everywhere in July)

5708 Factory was founded in 1965 and was once one of the largest aviation repair factories in Guizhou during the Third Front Construction period. It was codenamed 5708 and has repaired over a thousand fighter jets. After the factory was shut down in the late 1990s, the red brick factory building fell into disrepair and remained silent for more than 20 years. Nowadays, this has become an investment attraction project under the overall planning of Huchao Township. The park has not been repaired yet, but its popularity has already arrived.

Nowadays, the renovation of the park has just begun, and most of the buildings are still under repair. But wutong Avenue was on fire first, and young stall owners followed the passenger flow. "I chose here because this wutong Avenue is not available anywhere else," said Peng Yongkuan.

Scenery of wutong Avenue Highway Coffee in Autumn (taken everywhere in July)

His guests drove from downtown Guiyang for almost an hour. "They are willing to come here to have a cup of coffee. To be honest, those who are willing to go so far to have a cup of coffee are all coffee savvy. They spent a beautiful afternoon drinking a cup of coffee under wutong," said Peng Yongkuan.

Starting from a coffee truck, to more than ten, and then to the establishment of fixed shops and the implementation of park planning. Coffee served as the "first magnet" for the transformation of 5708 factory, verifying the attractiveness of this abandoned factory area with the lowest cost and lightest method, paving the way for popular gathering and subsequent business introduction.

Peng Yongkuan is making coffee

Peng Yongkuan has his own set of views on the industry. The matcha powder he uses at his stall comes from Tongren, Guizhou. By 2024, the matcha production in Jiangkou County, Tongren, will exceed 1200 tons, ranking first in the country and second in the world in terms of export volume. He said, "Now Guizhou matcha brands are also becoming well-known internationally, prices are starting to rise, and the industry is also upgrading." In his opinion, no matter how good the raw materials are, without their own brand, they can only work for others at the bottom of the industry chain.

The conversation changed, and he mentioned Guizhou coffee beans: "At least it has become famous in recent years." Guizhou is not a traditional high-quality coffee producing area, and in terms of beans themselves, it cannot compete with Yunnan. But the selling price of coffee in Guizhou depends not on the beans, but on the brand, the scene, and the consumer experience. He said, "People are willing to spend 18 yuan to drink my American style cup, not the beans, but the things behind this place and this cup of coffee

Matcha coffee made from Guizhou matcha powder

In his view, matcha tea and coffee are a microcosm of industrial upgrading: Guizhou has good tea, the brand has slowly become popular, and the price has begun to appreciate. Guizhou coffee beans are not top, but when coffee shops open under wutong trees, abandoned factories, and old streets, the price will rise.

The core of doing industry is not selling raw materials, but building brands. You can't give good things to others for nothing, let them sell them at a high price, and make a 'wedding dress for them' for yourself.

The park is under repair and wutong is growing. The guests have been queuing up since they were alone. Peng Yongkuan said, "When the park is repaired, business will definitely be better than it is now

Guizhou Daily Tianyan News Reporter Yang Xue'an

Editor Zhu Dengfang

Second instance Jiang Tingting

San Shen Yue Zhen