我的世界杯故事｜杭州咖啡店爆改“世界杯客厅”，吸引了很多球迷My World Cup Story - Hangzhou Coffee Shop Explodes' World Cup Living Room ', Attracting Many Fans
潮新闻客户端 记者 金檬 实习生 罗紫云
你会用什么方式打开世界杯？
杭州西湖区合贸路一家开业不久的咖啡店，因世界杯大屏观赛的活动意外走红，成为社交平台推荐的“观赛友好门店”。
这里没有最低消费，没有国籍界限，几十名素不相识的球迷可以挤在这方小小的空间里，为进球而击掌欢呼，因易位让座而暖意流动。
“世界杯就像一种社交媒介，让人重拾面对面交流的温度。”咖啡店老板倪先生说。
白天自习、晚上看球，咖啡店爆改“世界杯客厅”
玻璃门上贴着世界杯贴纸，室内悬挂着各国旗帜，足球、奖杯等装饰物点缀其间……一家原本闲适简约的咖啡店，被爆改成了氛围浓厚的“世界杯客厅”。
受访者供图
店主倪先生是一名科班毕业的影视导演，他与合伙人将影视公司的一楼改建为咖啡馆，本只为与朋友交谈、聚会。恰逢世界杯开赛，他决定将这处空间进行临时改造。
受访者供图
更特别的是，改造后举办的观赛活动是免费开放的。无论是否进店消费，只要热爱足球，都可以走进咖啡店一起观看比赛。没有最低消费，也没有任何限制，点一杯咖啡或只是坐下来欣赏比赛，全凭顾客自愿。“比起营业额，我更希望大家因为世界杯走进这里、认识彼此。”倪先生说。
他将观赛活动发布到社交平台上，许多不同职业、不同国家的球迷纷纷走进来。其中，有来自泰国、墨西哥、乌兹别克斯坦、韩国等国家，目前在浙江大学就读的留学生，他们白天在咖啡店里自习、准备汉语考试，晚上就一起看球，加入世界杯的狂欢。
“无界同欢共燃”，这也是世界杯的魅力
世界杯为什么让人着迷？有人说，是90分钟里的跌宕起伏；有人说，是终场哨响时的热泪盈眶。但在这家小小的咖啡店里，世界杯带来的，还有人与人之间最简单也最珍贵的连接。
在观看比赛的间隙，原本陌生的人开始聊起自己支持的球队，分享印象最深的一届世界杯，讨论刚才的精彩进球。有人主动向身边的外国友人打招呼，也有人因为一句“你支持哪支球队？”打开了话匣子。
6月28日观赛时。受访者供图
6月28日的比赛，吸引了近50人挤满小店。大家之前虽然都不认识，但一落座就自然地开始聊天。原本在葡萄牙对哥伦比亚的比赛时坐在前排的葡萄牙球迷们，在阿根廷队出场的时候主动起身，将前面的位置让给了阿根廷的球迷。
阿根廷队进球瞬间，全场惊呼、掌声、碰杯声几乎同时炸开。那一刻，无论支持哪支球队，大家都会相互击掌、拥抱。
“一个人在网上看和一群人一起期待、激动欢呼的感觉是完全不一样的。现在什么事都能在线上解决，这才显得线下的交流更有意义，趁世界杯这个机会重拾人与人之间面对面交流的感受。”倪先生感慨，我们需要集体共情，孤独感会被集体消解。平时毫无交集的人，因同一份热爱就有了连接。
“无界同欢共燃”，是倪先生心里对世界杯的定义。
不同国家的球迷一起观看世界杯比赛。受访者供图
这个夏天，咖啡店里看的不只是比赛，更是跨越国界、共享热爱的温暖时刻。
这家咖啡店刚开业两个月，世界杯观赛活动也是第一次举办。倪先生说，之后想要策划更多有趣的活动，吸引更多顾客相聚于此，让这份面对面的感动延续下去。
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Trendy News Client Reporter Jin Meng Intern Luo Ziyun
How would you open the World Cup?
A recently opened coffee shop on He Mao Road in Xihu District, Hangzhou, unexpectedly became popular due to the World Cup big screen viewing event and became a recommended "spectator friendly store" on social media platforms.
There is no minimum cost or nationality limit here, and dozens of unfamiliar fans can squeeze into this small space, clapping and cheering for a goal, and the warmth flows as they give up their seats due to relocation.
The World Cup is like a social media that brings back the warmth of face-to-face communication, "said Mr. Ni, the owner of the coffee shop.
During the day, self-study and at night, watching football, coffee shops have transformed into "World Cup living rooms"
There are World Cup stickers on the glass doors, flags of various countries hanging indoors, and decorations such as football and trophies adorn the space... A originally leisurely and simple coffee shop has been transformed into a lively "World Cup living room".
Respondent provided pictures
Mr. Ni, the shop owner, is a film and television director who graduated from a professional class. He and his partners converted the first floor of the film and television company into a caf é, originally for chatting and gathering with friends. Coincidentally with the start of the World Cup, he decided to temporarily renovate this space.
Respondent provided pictures
What's even more special is that the modified viewing event is open for free. Whether or not you go to the store for consumption, as long as you love football, you can walk into the coffee shop and watch the game together. There is no minimum spending or any restrictions, ordering a cup of coffee or just sitting down to enjoy the game is entirely voluntary for customers. I would rather have everyone come here and get to know each other because of the World Cup than just the revenue, "Mr. Ni said.
He posted the viewing event on social media, and many fans from different professions and countries came in one after another. Among them, there are international students from Thailand, Mexico, Uzbekistan, South Korea and other countries who are currently studying at Zhejiang University. They study in coffee shops during the day, prepare for Chinese exams, and watch football together at night, joining the carnival of the World Cup.
'Unbounded, let's enjoy and burn together', this is also the charm of the World Cup
Why is the World Cup so fascinating? Some people say it's the ups and downs of 90 minutes; Some people say it was tears welling up in their eyes at the final whistle. But in this small coffee shop, the World Cup brings the simplest and most precious connection between people.
During the break of watching the game, strangers started chatting about the teams they supported, sharing their most memorable World Cup, and discussing the brilliant goals they scored just now. Some people take the initiative to greet foreign friends around them, while others open the conversation with the question 'Which team do you support?'.
When watching the game on June 28th. Respondent provided pictures
The competition on June 28th attracted nearly 50 people to fill the small shop. Although we didn't know each other before, we naturally started chatting as soon as we sat down. The Portuguese fans who were originally sitting in the front row during the match between Portugal and Colombia took the initiative to stand up and give the front seat to the Argentine fans when the Argentine team played.
At the moment when the Argentine team scored, the entire stadium erupted with cheers, applause, and clinking cups almost simultaneously. At that moment, no matter which team they support, everyone will clap and hug each other.
The feeling of looking forward to and cheering with a group of people online is completely different. Nowadays, everything can be solved online, which makes offline communication more meaningful. Taking advantage of the World Cup as an opportunity to rediscover the feeling of face-to-face communication between people, "Mr. Ni sighed." We need collective empathy, and loneliness will be dissolved by the collective. People who usually have no intersection have connections because of the same passion.
Mr. Ni's definition of the World Cup in his mind is' boundless joy and shared combustion '.
Fans from different countries watch the World Cup together. Respondent provided pictures
This summer, coffee shops are not just watching competitions, but also experiencing warm moments of crossing borders and sharing passion.
This coffee shop has only been open for two months, and the World Cup viewing event is also being held for the first time. Mr. Ni said that he wants to plan more interesting activities in the future to attract more customers to gather here and continue this face-to-face touching experience.
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