骑楼下“叹”广式咖啡 赛场上夺世界冠军｜“啡”跃广州·全链向上Sighing under the arcade, winning the world championship at the Guangzhou style coffee competition - "Coffee" jumps to Guangzhou, full chain upward
1836年，十三行靖远街飘出中国第一缕咖啡香，为广州这座千年商都埋下中西交融的文化种子。190年后，广州咖啡师站上了世界咖啡赛事的最高领奖台，让本土咖啡实力惊艳全球。从“舶来品”到“街坊日常”，这杯饮品在广州这座千年商都完成了深度的本土化蜕变。2026广州咖啡文化季，更是点燃全城消费热潮。美团最新数据显示，短短两个月内，广州新增376家咖啡门店，蓬勃的消费热情正转化为实打实的市场版图扩张。
如今的广州，已是全国咖啡门店数量第二城，全城门店总数突破8000家，一条年产值达670亿元的完整咖啡产业链正悄然运转，直接带动超15万人就业，日均现调咖啡消耗量达200万杯。数字背后，是广州独有的咖啡发展路径：不只在于产业规模的发展，更在于“融合创新”与“专业突破”的双向发力。
位于白云区的现代化咖啡烘焙工厂。
赛场逐光 问鼎冠军
不久前，比利时布鲁塞尔世界咖啡与烈酒大赛全球总决赛落幕，广州咖啡师刘展鸿一举夺冠，斩获该项赛事中国选手首个全球总冠军，创下赛事历史最高分、全程全胜的亮眼战绩，向世界展现了广式咖啡的专业实力与创新巧思。
刘展鸿的跨界追梦历程，也是广州咖啡匠人深耕实干、逐光前行的真实写照。
跨界入局前，刘展鸿长期深耕金融领域，与咖啡行业并无交集。因热爱毅然跳出舒适圈，他扎根广州从零起步，从街头咖啡馆基层岗位做起，潜心打磨冲泡技艺、积累行业经验。在日复一日的实操中，他练就扎实的专业功底。征战国际赛场时，刘展鸿打破西式咖啡固有范式，巧妙融入本土荔枝干白，将岭南风物与专业技法相融，打造出独具东方韵味的参赛作品，让广式咖啡魅力惊艳世界。
广州咖啡圈抱团互助、彼此成就的氛围，是匠人成长的坚实底气。刘展鸿备赛期间，往届赛事中国冠军邱健明亲自执教赋能，马振星、王建宁等中国冠军咖啡师无偿烘焙赛事豆、全程助力。这种开放共享、互助共进的行业风气，造就了备受瞩目的“广州咖啡冠军现象”。
近年来，李梦虎、孙衍基、宋春丹等一众本土咖啡匠人，接连斩获国内外顶级赛事大奖，构筑起广州实力雄厚的本土咖啡人才矩阵。赛场高光见证专业高度，街巷醇香承载烟火温度，广州咖啡匠人以专业赋能产业、以匠心融合文化，让咖啡深度融入花城日常。
双轨共生 烟火出新
在国际领奖台上，广州咖啡师让外界看见广式咖啡的硬核专业度。而真正撑起这座城市咖啡烟火气的，是全城遍地开花、各展所长的本土咖啡力量。广州本土咖啡走出了极具辨识度的发展路径：本土连锁品牌稳扎稳打、向外拓界，深耕供应链、扩张市场版图；独立精品小店扎根街巷、深耕本土，打磨特色风味、沉淀城市气质。两种业态共生共长、互为补充，诠释出广府人务实深耕、灵动创新的城市品格。
2026广州校际咖啡赛事联盟院校交流赛手冲咖啡PK赛。
连锁拓界 谋远深耕
扎根本土、长效化深耕，规划化进取，是广州咖啡连锁品牌最鲜明的底色。广州本土连锁品牌始终带着广府实业家的踏实底色，不追短期噱头，只做长期口碑。缇里咖啡的成长故事，就是最好的例证。
2020年诞生于广州的缇里咖啡，从本土街巷起步，如今全国门店突破200家，足迹遍布各大城市，北至哈尔滨、西达新疆阿克苏，实现了全国性版图布局。品牌创始人刘桥坦言，广州是本土品牌最好的“练兵场”：“广州消费者对美食要求严苛，见过精品、懂性价比，花里胡哨的营销毫无意义，唯有扎实品质、亲民定价，才能留住长久市场。”跨界入局咖啡赛道后，团队没有急于抢占流量，而是扎根白云区自建现代化烘焙工厂，牢牢把控咖啡豆烘焙、品控、定价全链条核心环节。工厂日产能可达5至7吨，年产能上限约2000吨，全程自主烘焙的模式，既稳住产品品质，又夯实价格优势，在“好喝不贵”的大众赛道站稳脚跟，用实打实的产业实力印证长期主义的价值。
2026年5月4日，广州咖啡文化季主会场人气旺盛。
相较缇里深耕供应链、规模化拓界的商业路线，PAIXCOFFEE走出了一条“以本土创新构建品牌差异化壁垒”的连锁发展路径，彰显新锐品牌的精准商业洞察力。2020年诞生于海珠区的PAIX，深耕粤港澳大湾区直营布局，现有超40家连锁门店。品牌团队凭借敏锐的市场判断力，从创业初期就捕捉到本土创新的商业价值：贴合广府饮食文化、融入岭南风物的特色咖啡，市场反馈持续向好，消费者认可度极高。基于这一核心商业判断，PAIX坚定将广府文化作为品牌核心基因，摒弃照搬西式咖啡的同质化赛道，持续深耕在地化创意研发。
多年来，PAIX持续迭代本土创意产品，先后落地夏桑菊咖啡、珠江啤酒咖啡等差异化单品，不断强化品牌本土标签。2026广州咖啡文化季期间，PAIX联动风行牛奶推出的五指毛桃煲仔拿铁，更精准拿捏广府饮食偏好与城市文化特色，创新采用砂煲容器打造地域记忆点，成功引爆市场。该款限定特调销售额较前期季节限定提升30%，不仅实现销量突破，更凭借独特的岭南辨识度出圈海内外，为品牌连锁化发展筑牢差异化优势，本土创新是广州新锐品牌破局增长的核心密钥。
来回咖啡深耕精品咖啡细分赛道，依托创始人邓梓扬大宗商品贸易的行业视野，品牌从起步便立足全产业链布局，海外严选精品生豆，自建专业烘焙体系，搭建起从源头供应链到终端门店的完整体系，坚持一店一景的精细化运营，因地制宜打造专属空间美学，凭借稳定品质与独特调性，如今在广州、佛山已布局12家连锁门店。
街巷烟火 广味新生
与连锁品牌的规模化拓界不同，散落在全城老街巷的独立精品小店，坚守精细化、特色化发展路线，以独一无二的本土质感，守护着广州专属的咖啡记忆。在西关永庆坊、东山百年洋楼、沙面绿荫街巷，一家家特色咖啡店与老城肌理深度融合，焕发出新旧共生的独特魅力。
深耕本土风物创新，是广州的独立精品咖啡店最鲜明的特质。土生土长的广州人、梦想舍创始人李梦虎，依托对本土饮食文化的深刻理解，打造出玉兰花Dirty、老广州Dirty等爆款单品，将玉兰花、水葡萄、莲雾等老广熟悉的本土食材融入咖啡，把童年乡愁与岭南清甜风味锁进杯中，让每一杯咖啡都自带广府烟火记忆。
扎根西关祖屋的恩宁公啡，是老城咖啡文化的鲜活载体。店主盘活自家百年祖屋，以满洲窗、花地砖、老式缝纫机等西关老物件装点门店，用“滑捋捋”“凉浸浸”等地道粤语命名特调，将双皮奶等广府甜品融入咖啡研发，以年轻人喜爱的咖啡形式，温柔传承西关百年人文故事。海珠十香园推出融合岭南画派元素的“十香咖啡”，越秀打造“越咖”本土品牌，广州塔推出特色创意咖啡，百花齐放的创新态势，让广式咖啡彻底跳出西式框架，成为专属花城的文化名片。一家家小店、一杯杯特调，以微小而鲜活的创新，拼凑出广州咖啡百花齐放的生动图景。
资深咖啡爱好者Sunny常年打卡广州本土咖啡店，在她看来，广州咖啡最特别的地方，就是把本土食材、老城韵味融进咖啡里。一杯咖啡中，有广府记忆、有原创思考的特调，这更能打动咖啡爱好者，也让喝咖啡变成读懂城市文化的方式。
▌商都沃土 厚积生长
广州为何能培育出顶尖咖啡人才、孵化出优质本土品牌？
答案，藏在千年商都深厚底蕴、包容城市气质、优质消费生态与互助行业氛围共同滋养之中。得天独厚的城市沃土，让外来咖啡文化彻底本土化，为创业者提供了大胆创新、安心试错、稳步成长的绝佳环境。
千年商贸文脉与开放包容的城市底色，筑牢了广州咖啡产业的发展根基。广州作为中国咖啡文化的发源地，1836年十三行诞生国内首家咖啡馆，1905年芳村出现国内首个咖啡烘焙作坊，近两百年的中西交融、华侨文化浸润，让咖啡早已脱离小众潮流，成为岭南代代相传的生活习惯。千年商都兼容并蓄、通达四海，擅长吸纳外来物产、融合外来文化，更善于结合本土民生特色完成创新转化。这份开放不排外、变通不守旧的气质，让咖啡挣脱西式标准化束缚，顺利对接广府饮食、岭南风物与老城烟火，为本土咖啡差异化创新提供了深厚文化支撑。同时，依托成熟的商贸流通体系，不量产咖啡豆的广州，稳居全国咖啡生豆集散核心枢纽，搭建起覆盖生豆贸易、烘焙加工、设备制造、文创培训、终端消费的完整产业链，670亿元级的产业底盘，为品牌创业迭代、升级突破保驾护航。
2026年5月4日，广州咖啡文化季主会场，众多市民游客前来参加活动。
“食在广州”的饮食基因，造就了本地消费者严苛又包容的消费特质，成为倒逼产业精进的核心动力。老广对风味、口感、品质有着极致追求，愿意为好品质、实在性价比买单，从根源上筛除了浮躁网红业态，留存下踏实做产品、用心做创新的优质品牌。同时，广州消费市场极具包容性，经典手冲、岭南特调、连锁大众化饮品、小众精品咖啡，各类业态都能找到专属受众，形成“品质为王、创新突围”的良性市场格局。
开放共享、抱团进阶的行业生态，赋予广州咖啡源源不断的创新活力。广州咖啡圈始终保持彼此成就、无偿共进的纯粹氛围。从业者日常互通烘焙工艺、分享研发思路、交流运营经验，行业前辈倾囊相授，新晋创业者大胆试错。顶尖选手备战赛事时，同行无偿助力、联合攻坚；中小品牌深耕特色时，头部品牌深耕产业基建，各司其职、协同发展。多元包容的城市氛围、严苛优质的消费市场、互助共生的行业生态，多重优势叠加，造就了全国独一份的“广州咖啡现象”。
开拓新局 迭代升级
得天独厚的城市禀赋与产业优势，为广州咖啡产业筑牢发展底气，而本土品牌从未止步于现有成绩，始终延续广府企业务实进取、长远布局的开拓精神，跳出单一门店经营、单一产品售卖的局限，持续深耕产业链、开拓新赛道、解锁新场景，推动产业从“风味出圈”向“产业做强”稳步进阶。2026广州咖啡文化季的全域开展，更为本土品牌搭建了展示、引流、赋能的优质平台，有效激活消费市场、助力品牌增长。
2026广州咖啡文化季期间，五指毛桃煲仔拿铁颇具特色。
2026广州咖啡文化季期间，PAIXCOFFEE推出的“五指毛桃煲仔拿铁”受欢迎程度远超往期，相比今年前两款季节限定提升了30%的销售额，印证了在地化创新产品的市场潜力。
流量赋能是短期助力，产业深耕才是长久底气。当下，广州头部本土咖啡品牌全力攻坚产业链上游，突破发展瓶颈、放大产业优势。缇里咖啡持续推进专属咖啡豆研发、标准化烘焙产能升级，积极谋划合资建设专业烘焙工厂，以源头自主化、生产规模化的优势，持续夯实品质与成本竞争力。同时贴合城市更新与民生需求，布局老城社区新业态，让咖啡烟火深度融入城市肌理。
全行业持续探索多元创新路径，不断迭代岭南特色咖啡产品，深挖场景体验、文化文创、在地融合全新赛道。非遗咖啡、乡野咖香、文创咖啡等新业态层出不穷，永庆坊非遗概念咖啡店将粤剧、醒狮、竹编等广府非遗与咖啡融合，定期开展非遗体验活动；各区依托本土风物打造专属特色咖品，让咖啡成为承载岭南文化、展现城市魅力的重要载体。持续的创新迭代，有效破解行业同质化难题，不断提升广州咖啡的市场竞争力与城市影响力，推动产业迈入高质量发展新阶段。
一杯花城咖香，沉淀百年商都底蕴，映照一城实干新风。赛场之上匠人突破自我，市井之间品牌深耕拓新，广州咖啡的成长，是城市底蕴与实干创新双向赋能的生动答卷。坚守务实初心、永葆创新活力，扎根岭南烟火的广式咖啡，必将持续焕新出彩、飘香致远。
文/广州日报新花城记者：曾繁莹、赵婉彤
图/广州日报新花城记者：刘宇、苏俊杰、骆昌威、杨耀烨、莫伟浓
广州日报新花城编辑：张映武
In 1836, the first scent of coffee wafted from the Thirteen Rows Jingyuan Street in China, planting the cultural seeds of the fusion of Chinese and Western cultures for Guangzhou, a millennium old commercial city. 190 years later, Guangzhou baristas stood on the highest podium of the World Coffee Competition, stunning the world with their local coffee strength. From "imported goods" to "daily life of neighbors", this drink has undergone a deep localization transformation in Guangzhou, a millennium old commercial city. The 2026 Guangzhou Coffee Culture Season has ignited a consumption boom throughout the city. According to the latest data from Meituan, in just two months, Guangzhou has added 376 new coffee shops, and the booming consumer enthusiasm is being translated into real market expansion.
Nowadays, Guangzhou is the second city in China in terms of the number of coffee stores, with a total of over 8000 stores in the city. A complete coffee industry chain with an annual output value of 67 billion yuan is quietly operating, directly driving employment for over 150000 people, and the daily consumption of freshly brewed coffee reaches 2 million cups. Behind the numbers lies a unique coffee development path in Guangzhou: not only in the development of industry scale, but also in the dual efforts of "integrated innovation" and "professional breakthroughs".
A modern coffee roasting factory located in Baiyun District.
Winning the championship on the field one by one
Not long ago, the global finals of the Brussels World Coffee and Spirits Competition in Belgium came to an end, and Guangzhou barista Liu Zhanhong won the championship in one fell swoop, becoming the first Chinese player to win the global championship of the competition. He set an impressive record of the highest score and complete victory in the history of the competition, demonstrating the professional strength and innovative ideas of Cantonese coffee to the world.
Liu Zhanhong's cross-border pursuit of dreams is also a true reflection of Guangzhou coffee artisans' deep cultivation and pursuit of excellence.
Before entering the cross-border market, Liu Zhanhong had long been deeply involved in the financial sector and had no interaction with the coffee industry. Due to his passion for breaking out of his comfort zone, he rooted himself in Guangzhou and started from scratch, starting from a grassroots position in a street caf é, dedicating himself to polishing brewing techniques and accumulating industry experience. Through daily practice, he has developed a solid professional foundation. When competing in international competitions, Liu Zhanhong broke the traditional paradigm of Western style coffee and cleverly incorporated local dried lychee white, blending Lingnan style with professional techniques to create entries with unique Eastern charm, stunning the world with the charm of Cantonese coffee.
The atmosphere of solidarity and mutual achievement in the Guangzhou coffee circle is a solid foundation for the growth of craftsmen. During Liu Zhanhong's preparation for the competition, previous Chinese champion Qiu Jianming personally coached and empowered him, while Chinese champion baristas such as Ma Zhenxing and Wang Jianning baked the competition beans for free and provided full assistance throughout the process. The industry culture of open sharing and mutual assistance has created the highly anticipated "Guangzhou Coffee Champion Phenomenon".
In recent years, a group of local coffee artisans such as Li Menghu, Sun Yanji, and Song Chundan have successively won top awards in domestic and international competitions, building a strong local coffee talent matrix in Guangzhou. The highlight of the competition witnesses the professional height, and the mellow aroma of the streets carries the temperature of fireworks. Guangzhou coffee craftsmen empower the industry with professionalism and integrate culture with ingenuity, deeply integrating coffee into the daily life of the flower city.
Dual track symbiotic fireworks create new possibilities
On the international podium, Guangzhou baristas showcase the hardcore professionalism of Cantonese coffee to the outside world. The real driving force behind the coffee smoke in this city is the local coffee power that blooms throughout the city and showcases its strengths. Guangzhou's local coffee industry has embarked on a highly recognizable development path: local chain brands are steadily expanding their horizons, deepening their supply chain, and expanding their market presence; Independent boutique shops are rooted in the streets and alleys, deeply cultivating the local culture, polishing distinctive flavors, and precipitating urban temperament. The two business formats coexist and complement each other, interpreting the pragmatic and innovative urban character of Guangfu people.
2026 Guangzhou Inter school Coffee Competition Alliance College Exchange Competition Hand made Coffee PK Competition.
Chain expansion, far-reaching planning, and deep cultivation
Rooted in the local market, deeply rooted in long-term development, and planned for progress, are the most distinctive characteristics of Guangzhou coffee chain brands. Guangzhou's local chain brands always carry the down-to-earth background of Guangfu industrialists, not chasing short-term gimmicks, only focusing on long-term reputation. The growth story of Tili Coffee is the best example.
Tili Coffee, born in Guangzhou in 2020, started from local streets and alleys and now has over 200 stores nationwide, covering major cities from Harbin in the north to Aksu in Xinjiang in the west, achieving a nationwide layout. Brand founder Liu Qiao frankly stated that Guangzhou is the best "training ground" for local brands: "Guangzhou consumers have strict requirements for food, have seen high-quality products, understand cost-effectiveness, and flashy marketing is meaningless. Only solid quality and affordable pricing can retain the long-term market." After entering the coffee industry across borders, the team did not rush to seize traffic, but instead rooted themselves in Baiyun District and built a modern roasting factory, firmly controlling the core links of the entire chain of coffee bean roasting, quality control, and pricing. The daily production capacity of the factory can reach 5 to 7 tons, with an annual production capacity limit of about 2000 tons. The mode of independent baking throughout the process not only stabilizes product quality, but also consolidates price advantages, firmly establishing a foothold in the mass market of "delicious but not expensive", and proving the value of long termism with practical industrial strength.
On May 4, 2026, the main venue of Guangzhou Coffee Culture Season was bustling with popularity.
Compared with the business line of Tili's deep cultivation of supply chain and large-scale expansion, PAIXCOFEE has developed a chain development path of "building brand differentiation barriers with local innovation", demonstrating the precise business insight of cutting-edge brands. PAIX, born in Haizhu District in 2020, has been deeply involved in the direct sales layout of the Guangdong Hong Kong Macao Greater Bay Area and currently has over 40 chain stores. With keen market judgment, the brand team has captured the business value of local innovation from the initial stage of entrepreneurship: the specialty coffee that fits the catering culture of Guangfu and is integrated into the Lingnan style, the market feedback continues to improve, and the consumer recognition is extremely high. Based on this core business judgment, PAIX firmly regards Guangfu culture as the core gene of the brand, abandons the homogenized track of copying Western style coffee, and continues to cultivate localized creative research and development.
Over the years, PAIX has continued to iterate over local creative products, successively landing differentiated products such as Xiasangju coffee, the Pearl River beer coffee, and constantly strengthening the brand's local label. During the 2026 Guangzhou Coffee Culture Season, PAIX collaborated with Fengxing Milk to launch the Five Finger Peach Pot Latte, which accurately captures Guangzhou's dietary preferences and urban cultural characteristics. It innovatively uses sand pot containers to create regional memory points, successfully igniting the market. The sales volume of this limited special flavor is 30% higher than that of the previous season limit, which not only achieves sales breakthrough, but also relies on the unique Lingnan recognition to go out at home and abroad, building a differentiation advantage for the development of brand chain. Local innovation is the core key to the breaking and growth of Guangzhou's cutting-edge brands.
Round Trip Coffee has been deeply involved in the subdivision of premium coffee, relying on the industry vision of founder Deng Ziyang's bulk commodity trade. The brand has been based on the layout of the entire industry chain from the beginning, carefully selecting high-quality raw beans overseas, building a professional roasting system, and building a complete system from the source supply chain to the end stores. It adheres to the refined operation of one store, one scene, and creates exclusive space aesthetics according to local conditions. With stable quality and unique tone, it has now set up 12 chain stores in Guangzhou and Foshan.
Streets and alleys are filled with fireworks, creating a fresh and vibrant atmosphere
Unlike the large-scale expansion of chain brands, independent boutique shops scattered throughout the old streets and alleys of the city adhere to a refined and distinctive development path, guarding Guangzhou's exclusive coffee memory with a unique local texture. In Yongqing Fang in Xiguan, Century old Western style buildings in Dongshan, and green shaded streets and alleys in Shamian, each specialty coffee shop deeply integrates with the texture of the old city, radiating a unique charm of coexistence between the old and the new.
Deeply cultivating local cultural innovation is the most distinctive characteristic of independent boutique coffee shops in Guangzhou. Li Menghu, a native of Guangzhou and founder of Dream House, relies on his profound understanding of local food culture to create popular items such as Jade Orchid Dirty and Old Guangzhou Dirty. He integrates familiar local ingredients such as Jade Orchid, Water Grape, and Lotus Mist into coffee, locking childhood nostalgia and Lingnan sweet flavor into his cup, making every cup of coffee carry memories of Cantonese fireworks.
Enning Gongfei, rooted in the ancestral home of Xiguan, is a vibrant carrier of coffee culture in the old city. The shop owner revitalized their century old ancestral home, decorating the store with old items from Xiguan such as Manchurian windows, flower tiles, and old-fashioned sewing machines. They named the store with authentic Cantonese phrases such as "smooth and smooth" and "cool and soaked", and integrated Cantonese desserts such as double skin milk into coffee research and development. In the form of coffee that young people love, they gently inherited Xiguan's century old cultural story. Haizhu Ten Fragrance Garden has launched the "Ten Fragrance Coffee" that integrates elements of Lingnan painting school, Yuexiu has created a local brand of "Yue Ka", and Guangzhou Tower has launched a unique creative coffee. With a diverse range of innovative trends, Guangzhou style coffee has completely broken free from the Western style framework and become the cultural calling card of an exclusive flower city. Small shops and cups of special flavors, with small yet vivid innovations, piece together a vivid scene of Guangzhou coffee blooming in diversity.
Sunny, a seasoned coffee enthusiast, regularly visits local coffee shops in Guangzhou. In her opinion, the most unique aspect of Guangzhou coffee is the integration of local ingredients and the charm of the old city into the coffee. In a cup of coffee, there are special notes with Guangfu memories and original thinking, which can impress coffee enthusiasts and make drinking coffee a way to understand urban culture.
The fertile soil and thick accumulation of growth in Shangdu
Why can Guangzhou cultivate top-notch coffee talents and incubate high-quality local brands?
The answer lies in the profound heritage of the millennium old commercial capital, the inclusive urban temperament, the high-quality consumer ecology, and the mutual assistance industry atmosphere that nourish it together. The unique urban fertile land has thoroughly localized foreign coffee culture, providing entrepreneurs with an excellent environment for bold innovation, trial and error, and steady growth.
The millennium commercial culture and open and inclusive urban background have laid a solid foundation for the development of Guangzhou's coffee industry. As the birthplace of Chinese coffee culture, Guangzhou saw the birth of the first coffee shop in China in 1836, and the first coffee roasting workshop in Fangcun in 1905. Over the past two hundred years, the fusion of Chinese and Western cultures, as well as the infiltration of overseas Chinese culture, has enabled coffee to break away from niche trends and become a tradition passed down from generation to generation in Lingnan. The millennium merchant is inclusive and accessible to all corners of the world, adept at absorbing foreign products, integrating foreign cultures, and combining local livelihood characteristics to achieve innovative transformation. This open and adaptable temperament allows coffee to break free from the constraints of Western standardization, smoothly connect with Cantonese cuisine, Lingnan culture, and old town fireworks, and provide profound cultural support for local coffee differentiation and innovation. At the same time, relying on a mature commercial and trade circulation system, Guangzhou, which does not mass produce coffee beans, has firmly established itself as the core hub for the distribution of coffee beans in China. It has built a complete industrial chain covering green bean trade, baking and processing, equipment manufacturing, cultural and creative training, and terminal consumption, with a 67 billion yuan industrial chassis, providing strong support for brand entrepreneurship iteration and upgrading breakthroughs.
On May 4, 2026, at the main venue of the Guangzhou Coffee Culture Season, many citizens and tourists came to participate in the event.
The dietary genes of "eating in Guangzhou" have created a strict and inclusive consumption trait among local consumers, becoming the core driving force behind the advancement of the industry. Lao Guang has an ultimate pursuit of flavor, taste, and quality, and is willing to pay for good quality and practical cost-effectiveness. From the root, it screens out the impetuous internet celebrity industry and retains high-quality brands that work hard to produce products and innovate with dedication. At the same time, the consumer market in Guangzhou is highly inclusive, with classic handmade drinks, Lingnan specialty drinks, chain popular beverages, and niche specialty coffee, all of which can find exclusive audiences, forming a benign market pattern of "quality is king, innovation breakthrough".
The industry ecosystem of open sharing and group advancement endows Guangzhou Coffee with a continuous stream of innovative vitality. The coffee industry in Guangzhou has always maintained a pure atmosphere of mutual achievement and free progress. Practitioners exchange baking techniques, research and development ideas, and operational experience on a daily basis, with industry veterans sharing their expertise and new entrepreneurs boldly experimenting and making mistakes. When top athletes prepare for competitions, their peers provide free assistance and work together to overcome challenges; When small and medium-sized brands focus on cultivating their own characteristics, top brands focus on industrial infrastructure, each fulfilling their own responsibilities and developing collaboratively. The diverse and inclusive urban atmosphere, rigorous and high-quality consumer market, and mutually beneficial industry ecology, combined with multiple advantages, have created the unique "Guangzhou coffee phenomenon" in the country.
Explore new opportunities, iterate and upgrade
The unique urban endowment and industrial advantages have laid a solid foundation for the development of Guangzhou's coffee industry, and local brands have never stopped at their current achievements. They have always continued the pioneering spirit of Guangfu Enterprises' pragmatic progress and long-term layout, breaking away from the limitations of single store operation and single product sales, continuously deepening the industrial chain, exploring new tracks, unlocking new scenarios, and promoting the steady progress of the industry from "flavor out of the circle" to "industry strengthening". The comprehensive launch of the 2026 Guangzhou Coffee Culture Season has provided a high-quality platform for local brands to showcase, attract traffic, and empower, effectively activating the consumer market and supporting brand growth.
During the 2026 Guangzhou Coffee Culture Season, the Five Fingered Peach Pot Latte is quite distinctive.
During the 2026 Guangzhou Coffee Culture Season, PAIXCOFFEE's "Five Finger Peach Pot Latte" was much more popular than before, with a 30% increase in sales compared to the first two seasonal limited editions this year, confirming the market potential of localized innovative products.
Traffic empowerment is short-term assistance, while deep industry cultivation is long-term confidence. At present, top local coffee brands in Guangzhou are fully committed to tackling the upstream of the industry chain, breaking through development bottlenecks, and amplifying industrial advantages. Tili Coffee continues to promote exclusive coffee bean research and development, upgrade standardized roasting capacity, actively plan joint ventures to build professional roasting factories, and leverage the advantages of independent sourcing and large-scale production to continuously strengthen quality and cost competitiveness. Simultaneously catering to the needs of urban renewal and people's livelihood, we will lay out new business models in the old city community, allowing coffee and fireworks to deeply integrate into the urban texture.
The entire industry continues to explore diverse innovation paths, iterate Lingnan specialty coffee products, and delve into new tracks of scene experience, cultural and creative innovation, and local integration. New formats such as intangible cultural heritage coffee, local curry, and cultural and creative coffee continue to emerge. Yongqingfang Intangible Cultural Heritage Concept Coffee Shop integrates Cantonese opera, lion dance, bamboo weaving, and other intangible cultural heritage with coffee, and regularly carries out intangible cultural heritage experience activities; Each district relies on local scenery to create exclusive specialty coffee products, making coffee an important carrier of Lingnan culture and showcasing the charm of the city. Continuous innovation iteration effectively solves the problem of industry homogenization, continuously enhances the market competitiveness and urban influence of Guangzhou coffee, and promotes the industry to enter a new stage of high-quality development.
A cup of Huacheng coffee fragrance, sedimenting the century old commercial heritage, reflecting the new trend of practical work in the city. On the competition field, craftsmen break through themselves, and brands in the market deeply cultivate and innovate. The growth of Guangzhou coffee is a vivid answer to the dual empowerment of urban heritage and practical innovation. Adhering to the pragmatic original intention, always maintaining innovative vitality, and rooted in the Lingnan fireworks, Cantonese coffee will continue to shine and spread its fragrance far and wide.
Guangzhou Daily Xinhua City reporters: Zeng Fanying, Zhao Wantong
Photo/Guangzhou Daily Xinhua City reporters: Liu Yu, Su Junjie, Luo Changwei, Yang Yaoye, Mo Weinong
Guangzhou Daily Xinhua City Editor: Zhang Yingwu