两边是肉铺，中间卖咖啡，还能送小葱！开在武汉菜场的咖啡铺每日能卖近百杯There are butcher shops on both sides, coffee in the middle, and even scallions as a gift! The coffee shop located in Wuhan's vegetable market can sell nearly a hundred cups per day

极目新闻记者 尹洁 刘阳

市井烟火与咖啡醇香，会碰撞出怎样的惊喜？在武汉汉桥生鲜市场，两家肉铺间的小档口，一间仅5.2平方米的咖啡铺悄然出圈。磨豆的醇厚香气缠绕着菜场的自然本味，精致的现磨咖啡搭配接地气的送葱福利，让这家小店在开业短短一个月便迅速走红。

清晨八点的汉桥生鲜市场，早已开启热闹的一天。肉档师傅挥刀剁骨的声响此起彼伏，铁钩上悬挂的五花肉、排骨新鲜油亮，果蔬的清爽、肉品的鲜香交织成最地道的烟火气。“六一豆铺”小小的门面在这里显得格外别致，为热闹市井平添了一抹都市质感。

店主余毅是土生土长的武汉80后。学酒店管理的他，曾在上海、珠海、重庆多家知名酒店历练。之后回到家乡，经营日料店并从事咖啡行业多年。前两年迁居汉阳七里庙后，他时常穿梭于菜场市井中体验生活。去年12月，陪妻子买菜时，热闹鲜活的菜场景象让他萌生了一个大胆的念头：咖啡店一定要开在商圈、写字楼吗？菜场里能不能做？

这份突发奇想的灵感，并未让余毅盲目创业。今年2月筹备开店之初，他先是在网上搜索研究了云南、成都多地菜场咖啡店的实践案例。之后，又耗时两个月走访武汉三镇各大菜市场，做深入调研。

“武汉人和成都人的性子很像，做人做事都随性实在，没那么多讲究。”走访一圈下来，余毅心里有了底气。汉桥生鲜是七里庙、玫瑰街这一片规模大、人流量足的菜场，常住老人、年轻家庭、周边写字楼上班族都会来采购，客群覆盖全面，在这里开店完全有机会做起来。

别致的店名“六一豆铺”，藏着余毅的小“私心”。余毅养的布偶猫名为“六一”，是他生活里的温暖陪伴，而小店也特意选在6月1日儿童节正式开业。吧台一角，摆放着一枚头顶咖啡杯的“星星人”小摆件，悄悄袒露着店主心底未曾褪去的童真。而“豆铺”二字，是小店性价比的底气所在——余毅参股了好友在重庆的咖啡豆工厂，省去中间商差价，让平价优质的精品咖啡成为可能。顾客既可到店饮用，也能挑一包喜欢的咖啡豆回去，自己研磨冲泡。

亲民的定价，也是小店吸引顾客的关键。店内常规咖啡一杯10到12元，新客扫码领券，只需不到6元；而市面上卖到五六十元的小众精品咖啡，在这里二三十元就能品尝到。实惠的价格、稳定的品质，让小店客流持续攀升，日均销量七八十杯，客流高峰期单日销量可突破一百杯。“早上8点开门，下午4点半收摊，我也是准点打卡的人。”余毅笑道。

完美贴合菜场氛围的促销策略，更给这家咖啡铺增添了“喜感”。余毅为店铺定下专属福利：凭咖啡消费小票可到对面菜摊免费领小葱一把。余毅说自己是小葱“重度爱好者”，便想到用街坊最熟悉的方式拉近距离。每月月底，他会根据菜摊摊主收集的小票数量，统一结算葱钱，一来一往都是邻里间朴素的默契。

方寸小店，容纳百态客流。早上九点前，店铺的常客多是周边写字楼的上班族和送完孩子的全职宝妈。在附近上班的小胡，每天八点多都会来打包一杯招牌蓝莓布朗尼，拎着杯子快步赶去公司，她说这是周边质价比最高的咖啡店。

上午十点过后，慕名打卡的年轻人接踵而至，不少还是从光谷、蔡甸等地跨区而来。90后郜先生在抖音上刷到这间咖啡铺，前两天专程来探店，一杯小柑橘让他直呼品质在线。同时他还意外发现了汉桥生鲜这个“宝藏”菜场。“环境干净、食材齐全，比我家楼下小菜店选择丰富。”极目新闻记者采访当天，郜先生趁着调休再次过来，喝杯咖啡，顺便买点新鲜菜，“感觉生活很美好。”

小店的出圈，打破了年龄壁垒，既有追随潮流的年轻人，也有尝试新事物的中老年街坊。家住十里铺的简阿姨，经女儿推荐找到了这家店。她说自己平日经常散步来汉桥生鲜买菜，之前没留意这家新开的咖啡档口。“我平时也喝咖啡，但在菜场里还是头一回，今天点了一杯美式，挺新颖。”简阿姨笑着说。

菜场里的不少摊主，也成了“六一豆铺”的铁杆粉丝。据余毅介绍，这里的摊主以前大多没有喝咖啡的习惯，看到有人在“六一豆铺”门口排队，心生好奇也买来尝尝，之后才成为小店常客。“咖啡已经不是多年前大家认为的小资象征，它很能融入市井生活。”余毅说。

咖啡铺对面清真黄牛肉店的谭老板，直夸这里的咖啡接地气、口感好。菜场门口卖小龙虾的摊主，每天都要在小程序上点一杯，忙起来走不开的时候，余毅就主动给他送过去。当记者问到店里没人看管怕不怕丢东西，余毅语气轻松：“市场里所有人都很好，互相搭把手照看一下，不用担心。”

长久以来，咖啡被贴上“精致文艺”的标签，菜场则与柴米油盐的市井氛围深度绑定，二者看似毫无交集。但在汉桥市场，一间小小的咖啡档口打破了这种固有认知。没有华丽装修，没有流量炒作，靠着价格亲民、品质稳定，再加上附赠小葱的细节“赋能”，让诗意的咖啡，稳稳落地在充满烟火气的菜场。

对余毅而言，开这家小店不只是一门生意，更是想把两种生活方式糅合在一起。武汉人的生活本就极具包容性，既能享受高档商圈里精致优雅的下午茶，也能笑纳菜场肉铺旁一杯平价醇香的咖啡，柴米油盐和生活浪漫，从来不用二选一。

来源：极目新闻（记者：尹洁 刘阳）

编辑：陈曦紫 黄琳

审核：张欣

实习生：乔娅娜

Jimu News reporters Yin Jie and Liu Yang

What kind of surprises will arise from the collision of everyday fireworks and the rich aroma of coffee? At the Hanqiao Fresh Market in Wuhan, a small stall between two butcher shops and a coffee shop of only 5.2 square meters quietly emerged. The rich aroma of ground beans wraps around the natural taste of the market, and the exquisite freshly ground coffee paired with down-to-earth scallion gifts has made this small shop quickly popular within just one month of opening.

The Hanqiao Fresh Market at 8 o'clock in the morning has already started a lively day. The sound of the meat stall master chopping bones with his knife echoed one after another, and the fresh and shiny pork belly and ribs hanging on the iron hook intertwined with the freshness of fruits and vegetables and the freshness of meat, creating the most authentic fireworks atmosphere. The small storefront of the "June 1st Bean Shop" looks particularly unique here, adding a touch of urban texture to the lively market.

The shop owner Yu Yi is a born and raised Wuhan born in the 1980s. He studied hotel management and has gained experience in several well-known hotels in Shanghai, Zhuhai, and Chongqing. After returning to my hometown, I ran a Japanese food store and worked in the coffee industry for many years. After moving to Qili Temple in Hanyang two years ago, he often shuttled between vegetable markets and wells to experience life. Last December, while accompanying his wife to buy groceries, the lively scene of the market gave him a bold idea: must coffee shops be located in commercial districts or office buildings? Can it be done in the market?

This sudden inspiration did not make Yu Yi blindly start a business. At the beginning of preparing to open a store in February this year, he first searched and researched practical cases of vegetable and coffee shops in multiple places in Yunnan and Chengdu online. Afterwards, it took another two months to visit major vegetable markets in the three towns of Wuhan and conduct in-depth research.

The personalities of people from Wuhan and Chengdu are very similar. They are both easy-going and down-to-earth in their behavior and actions, without so much emphasis. After visiting around, Yu Yi gained confidence in his heart. Hanqiao Fresh is a large-scale and crowded market located in Qilimiao and Rose Street, attracting elderly residents, young families, and office workers from surrounding areas. With a comprehensive customer base, there is a great opportunity to open a store here.

The unique store name "Liuyi Bean Shop" hides Yu Yi's small "selfishness". Yu Yi's puppet cat is named "June 1st", which is a warm companion in his life, and the small shop has specially chosen to officially open on Children's Day on June 1st. In a corner of the bar, there is a small ornament called "Star Man" with a coffee cup on its head, quietly revealing the owner's childlike innocence that has never faded from his heart. The word "bean shop" is the confidence of the small shop's cost-effectiveness - Yu Yi has invested in a friend's coffee bean factory in Chongqing, saving the middleman price difference and making affordable and high-quality premium coffee possible. Customers can either come to the store to drink or choose a pack of their favorite coffee beans to grind and brew themselves.

Affordable pricing is also the key to attracting customers to small shops. A regular cup of coffee in the store costs 10 to 12 yuan, and new customers can scan the code to receive coupons for less than 6 yuan; And the niche specialty coffee that sells for 50-60 yuan on the market can be tasted here for 20-30 yuan. Affordable prices and stable quality have led to a continuous increase in customer traffic in the small shop, with an average daily sales volume of 70-80 cups. During peak customer traffic periods, the daily sales volume can exceed 100 cups. The stall opens at 8am and closes at 4:30pm. I am also the one who checks in on time, "Yu Yi smiled.

The promotional strategy that perfectly fits the atmosphere of the market has added a sense of joy to this coffee shop. Yu Yi has set an exclusive benefit for the store: with a coffee consumption receipt, you can receive a free handful of scallions at the opposite vegetable stall. Yu Yi said he is a "heavy fan" of scallions, so he thought of using the most familiar way among neighbors to get closer. At the end of each month, he will settle the onion money uniformly based on the number of receipts collected by the vegetable stall owners, which is a simple and tacit understanding between neighbors.

A small square store that accommodates a variety of customer flows. Before 9 o'clock in the morning, the frequent customers of the store are mostly office workers from surrounding office buildings and full-time mothers who have dropped off their children. Xiao Hu, who works nearby, comes every day after 8 o'clock to pack a cup of her signature blueberry brownie and quickly rushes to the office with the cup in hand. She says this is the coffee shop with the highest quality to price ratio in the surrounding area.

After 10 o'clock in the morning, young people came one after another to clock in, many of whom came from other areas such as Guanggu and Caidian. Mr. Gao, a post-90s man, came to this coffee shop on Tiktok. Two days ago, he made a special trip to explore the shop. A cup of small citrus made him call Quality Online directly. At the same time, he unexpectedly discovered the "treasure" market of Hanqiao Fresh. The environment is clean, the ingredients are complete, and there are more choices than the small vegetable shop downstairs in my house. "On the day of the interview with Jimu News, Mr. Gao came back during his break to have a cup of coffee and buy some fresh vegetables." I feel that life is very beautiful

The emergence of small shops has broken down age barriers, with both young people following trends and middle-aged and elderly residents trying new things. Aunt Jian, who lives in Shilipu, found this shop through her daughter's recommendation. She said she often takes a walk to Hanqiao Fresh to buy groceries on weekdays and didn't pay attention to this newly opened coffee stall before. I usually drink coffee, but it's my first time at the market. Today, I ordered an American style cup, which is quite innovative, "Aunt Jian said with a smile.

Many vendors in the market have also become die hard fans of the "June 1st Bean Shop". According to Yu Yi, most of the vendors here used to have no habit of drinking coffee. When they saw someone queuing at the entrance of the "June 1st Bean Shop", they became curious and bought it to try, and later became regular customers of the small shop. Coffee is no longer the symbol of petty bourgeoisie that people thought many years ago. It can blend well into everyday life, "said Yu Yi.

Mr. Tan, the owner of the Halal Yellow Beef Shop across from the coffee shop, praised the down-to-earth and delicious taste of the coffee here. The vendor selling crayfish at the entrance of the market orders a cup on the mini program every day. When he is too busy to leave, Yu Yi takes the initiative to deliver it to him. When asked about the fear of losing things in the store without anyone guarding it, Yu Yi spoke in a relaxed tone, "Everyone in the market is doing well. Let's hold hands and take care of each other. Don't worry

For a long time, coffee has been labeled as "exquisite art", while the market atmosphere is deeply tied to the daily necessities of life, and the two seem to have no intersection. But in the Hanqiao market, a small coffee stall broke this preconceived notion. Without fancy decoration or traffic hype, relying on affordable prices, stable quality, and the details of complimentary scallions to "empower", poetic coffee can steadily land in the bustling market.

For Yu Yi, opening this small shop is not just a business, but also a desire to blend two different lifestyles together. The life of Wuhan people is already highly inclusive, as they can enjoy exquisite and elegant afternoon tea in high-end commercial districts, as well as a cup of affordable and fragrant coffee next to the butcher shop in the market. They never have to choose between firewood, rice, oil, salt, and romantic life.

Source: Jimu News (Reporter: Yin Jie, Liu Yang)

Editor: Chen Xizi, Huang Lin

Reviewed by: Zhang Xin

Intern: Joanna