邦德咖啡搭起两岸交流桥梁，7位台青开启职场新体验Bond Coffee builds a bridge for cross-strait exchanges, 7 Taiwanese youths embark on new workplace experiences

近日，旺旺集团旗下邦德咖啡馆携手上海市台协徐汇区工作委员会，共同举办“台湾青年企业实习体验计划”，邀请7位台湾青年赴上海开展企业实习体验。活动通过企业参访、职业技能培训、门店实践等形式，让台湾青年深入了解大陆消费产业发展和企业文化，在真实职场中提升专业技能，为两岸青年交流搭建起更加务实、高效的平台。

作为本次活动的主办方，邦德咖啡馆围绕“学习+实践”精心设计体验内容。学员们首先走进旺旺集团总部，近距离了解大陆消费品牌的发展历程、创新理念及企业文化，对大陆消费市场和产业发展有了更加直观的认识。活动期间，旺旺集团总经理、邦德咖啡馆创始人蔡旺庭专程来到现场，与台湾青年面对面交流，分享自己多年深耕消费产业与品牌创新的丰富经验，更倾听台湾年轻人的想法，为他们跨海逐梦的勇气点赞，他鼓励台湾年轻人要勇于尝试，从过去走马观花看一看，升级为深度实战体验，把握两岸交流带来的发展机会。

旺旺集团总经理、邦德咖啡馆创始人 蔡旺庭

蔡旺庭表示："年轻人最重要的是开阔自己的视野。希望大家通过这次体验，不只是学会做一杯咖啡，更能从产品制作、门店运营、顾客服务，到供应链管理、数字化运营等方面，全面了解一家企业的运作逻辑，亲身感受大陆成熟的供应链体系、产业体系和消费市场。中国大陆拥有庞大的市场规模和广阔的发展机遇，希望邦德咖啡馆能够帮助更多台湾青年深入了解大陆，在这里找到属于自己的发展方向和人生舞台。"

作为本次体验计划的重要内容，邦德咖啡馆还安排专业咖啡师开展系统培训，带领学员学习品牌首创的现萃咖啡果皮咖啡制作工艺。从咖啡果皮风味品鉴，到冰滴现萃技术实践，学员们在专业指导下亲手完成一杯杯充满果香的特色咖啡，不仅掌握了专业技能，也深入了解了邦德咖啡馆坚持产品创新、倡导绿色可持续发展的品牌理念。

完成培训后，7位台湾青年还正式走进上海多家邦德咖啡馆门店，化身咖啡师参与真实运营实践。从饮品制作、顾客服务到门店运营管理，沉浸式体验大陆服务行业的工作流程，在实践中积累职业经验，也进一步感受大陆消费市场的活力与发展机遇。

参与体验的台湾青年纷纷表示，此次实习不仅学习了专业技能，更切身感受到大陆企业开放包容的工作氛围和蓬勃发展的市场环境，为未来职业规划带来了更多新的思考，也期待未来能够继续参与两岸交流合作。

近年来，邦德咖啡馆持续发挥品牌优势，积极探索两岸青年交流新模式。自2024年8月首店开业以来，品牌已发展近百家门店，并提出未来三年突破1000家门店的发展目标。随着门店网络不断拓展，对咖啡师、店长、运营管理等各类人才的需求持续增加，也将为两岸青年提供更多就业机会和成长空间。未来，邦德咖啡馆将依托品牌发展，结合职业技能培训、门店岗位实践、就业发展指导等多元举措，持续搭建集学习、实践、就业于一体的两岸青年交流平台，以咖啡为纽带，促进两岸青年相互了解、共同成长，为深化两岸青年交流合作注入更多青春力量。

Recently, Bond Cafe, a subsidiary of Want Want Group, joined hands with the Xuhui District Working Committee of the Shanghai Taiwan Association to jointly organize the "Taiwan Youth Enterprise Internship Experience Program", inviting 7 Taiwanese youth to Shanghai for enterprise internship experiences. The event provides Taiwanese youth with a deeper understanding of the development of the mainland's consumer industry and corporate culture through forms such as enterprise visits, vocational skills training, and store practices. It enhances professional skills in the real workplace and builds a more practical and efficient platform for cross-strait youth exchanges.

As the organizer of this event, Bond Cafe has carefully designed experiential content around "learning+practice". The students first walked into the headquarters of Want Want Group to get a close-up understanding of the development history, innovative concepts, and corporate culture of mainland consumer brands, and gained a more intuitive understanding of the mainland consumer market and industrial development. During the event, Cai Wangting, General Manager of Want Want Group and founder of Bond Cafe, specially came to the scene to have face-to-face communication with Taiwanese youth, sharing his rich experience in deeply cultivating the consumer industry and brand innovation for many years. He also listened to the ideas of Taiwanese youth and praised their courage to cross the sea and pursue their dreams. He encouraged Taiwanese youth to be brave enough to try, take a quick look at the past, upgrade it to a deep practical experience, and seize the development opportunities brought by cross-strait exchanges.

Cai Wangting, General Manager of Want Want Group and Founder of Bond Cafe

Cai Wangting said: "The most important thing for young people is to broaden their horizons. I hope that through this experience, we can not only learn to make a cup of coffee, but also fully understand the operation logic of an enterprise from product production, store operation, customer service, supply chain management, digital operation and other aspects, and personally experience the mature supply chain system, industrial system and consumer market in the mainland. Chinese Mainland has a huge market scale and broad development opportunities. I hope that Bond Cafe can help more Taiwanese youth to understand the mainland in depth, and find their own development direction and life stage here."

As an important part of this experience plan, Bond Cafe also arranged professional baristas to conduct systematic training, leading students to learn the brand's pioneering freshly brewed coffee peel coffee making process. From tasting the flavor of coffee peels to practicing ice drop extraction techniques, students have personally completed cups of specialty coffee filled with fruit aroma under professional guidance. They have not only mastered professional skills, but also gained a deep understanding of Bond Cafe's brand philosophy of product innovation and advocating green and sustainable development.

After completing the training, seven Taiwanese youths officially entered multiple Bond coffee shops in Shanghai and transformed into baristas to participate in real operational practices. From beverage production, customer service to store operation management, immerse yourself in the workflow of the mainland service industry, accumulate professional experience in practice, and further experience the vitality and development opportunities of the mainland consumer market.

Taiwanese youth who participated in the experience expressed that this internship not only learned professional skills, but also personally experienced the open and inclusive working atmosphere and thriving market environment of mainland enterprises, bringing more new thinking to future career planning. They also look forward to continuing to participate in cross-strait exchanges and cooperation in the future.

In recent years, Bond Cafe has continued to leverage its brand advantages and actively explore new models of cross-strait youth exchange. Since its first store opened in August 2024, the brand has expanded to nearly 100 stores and has set a development goal of surpassing 1000 stores in the next three years. With the continuous expansion of the store network, the demand for various talents such as baristas, store managers, and operation managers continues to increase, which will also provide more employment opportunities and growth space for young people from both sides of the Taiwan Strait. In the future, Bond Cafe will rely on brand development, combined with various measures such as vocational skills training, store job practice, and employment development guidance, to continuously build a cross-strait youth exchange platform that integrates learning, practice, and employment. With coffee as a link, it will promote mutual understanding and common growth between cross-strait youth, injecting more youthful energy into deepening cross-strait youth exchange and cooperation.