在“黔”言“钱”｜JuJu咖啡：借势文旅风口 深耕本土味道Saying "Money" in "Guizhou" - JuJu Coffee: Taking advantage of cultural and tourism outlets to deeply cultivate local flavor
写在前面
街角的小店里，藏着城市最真实的商业脉动。当贵阳持续导入年轻客流，最先感知暖意的，往往是深巷里那些十几平米的小店，它们灵活、敏锐，也脆弱。文旅红利、政策松绑、消费迭代在此交汇，无数小店正从街头巷尾冒头。我们透过一间间小店，拆解这座城市的商业微循环：流量如何落地生根，小生意如何长大，热闹散去后，又如何活得更久、走得更远。
午后一点，白沙巷人流渐缓，闹市喧嚣短暂退去。
JuJu咖啡十余平方米的小店里，店员任志远细致地擦去吧台水渍，转身投入新一轮出品。一杯杯“糯米团子”特调咖啡，在巷弄之间飘出新鲜香气。
这间藏身老城小巷的迷你门店，是贵阳本土新消费业态的鲜活缩影。
今年“五一”假期，小店单日最高出杯近200组，客流迎来峰值。从最初一人守店的巷陌小店，到即将开出第三家门店，JuJu咖啡凭借本土创意、年轻化表达，走出一条从萌芽生长到稳步扩容的小店经济曲线。
本土风味创新，是JuJu快速出圈的核心密码。季度新品“糯米团子”，上架首周便稳居店铺必点榜单。研发团队巧取贵州本土糯米酒，与精品咖啡风味相融，入口酸甜绵柔、糯香绵长，被不少消费者称作“可以喝的流体糯米”。
这一杯特调，卖出的不只是咖啡口感，更是可感知、可体验的贵州本土味道。
在此之前，爆款单品“酸汤美式”早已打响名气。团队大胆将贵州山野小酸汤的独特风味，与巴布亚新几内亚冷萃咖啡结合。看似跳脱常规的搭配，精准击中年轻群体的猎奇心理与社交分享需求。
单杯30元左右定价，成为了特色创意咖啡的尝鲜门槛。在打卡经济、分享消费盛行的当下，自带话题度、画面感、传播度的产品设计，让小店天然具备流量优势，把产品特色转化为实打实的商业价值。
今年以来，贵阳演艺经济火热升温，演唱会、音乐节密集落地，为城市街巷小店持续引流。
在任志远的直观感受里，小店客流热度从今年清明节起持续攀升。“看演出、逛老街、喝特调、拍打卡照”，成为年轻游客到访贵阳的新式消费流程。
在上周GAI演唱会期间，门店前后三天客流量显著高于普通周末，演艺热潮与街巷小店经济深度联动，实现客流互通、热度共享。
文旅演艺赋能小店，是机遇，亦是考验。流量加持之下，小众特色门店快速破圈、收获曝光与销量；但客流随大型活动起落波动，也让小店经营呈现“靠天吃饭”的特征，热度不稳定、客源不持续的问题随之显现。
“文旅热潮对贵阳小店的带动非常直观，给了我们本土小店很好的生存土壤。”任志远坦言，热闹背后始终藏着压力，全网热议贵阳咖啡出圈的同时，行业竞争、用户审美、消费需求都在升级，一时爆红容易，长久走红很难。
面对节假日客流洪峰，JuJu以“小而精、灵而稳”的经营方式从容应对。
每逢客流高峰，门店即刻弹性调配人力，店员全员在岗、店主下场补位，以最朴素高效的方式保障出品速度与服务质量。
十余平方米的空间里，两张小桌、一面靠墙沙发早已坐满，更多年轻人手持咖啡站在巷中闲谈拍照。狭小的店面空间，反而形成独特的稀缺氛围感，排队打卡的场景持续制造话题，让巷陌小店自带传播热度。
从白沙巷首店，到阿云朵仓门店，再到即将亮相青云市集河边的全新最大门店，JuJu的扩张节奏审慎克制、步步贴合城市消费热潮，稳扎稳打完成品牌布局。
除咖啡出品之外，文创是小店沉淀品牌、留存记忆的另一抓手。自开业之初，品牌便坚持原创设计、手工打磨周边产品。统一明亮调性的贴纸、帆布袋、小挂件，与门店视觉风格高度统一，成为游客带走的“贵阳记忆”。
一杯咖啡的消费是一次性体验，一件文创产品的留存却是长期品牌曝光。在流量快速更迭的新消费时代，JuJu以文创为纽带，把短期打卡热度，沉淀为长期、稳定的品牌认知，不断积累本土小店的品牌资产。
本土小店稳步生长的背后，是城市政策的精准托举。2026年，贵阳持续优化营商环境，推行“一照多址”登记改革，已有82户经营主体享受政策红利；云岩区推出咖啡店开办“一件事”集成服务，办理时限压缩超60%。同步启动的全省“青年小店”创业帮扶项目，为青年创业者保驾护航。
税收优惠、金融扶持更是直达小店痛点。小规模纳税人免征增值税、个体工商户个税减半征收等政策落地，多家咖啡小店累计享受数万元税费减免。南明区“企业之家”精准推送贴息贷款等定制化金融服务，为小微业态纾困解难、注入底气。
从爆红巷陌到稳步扩容，从流量加持到沉淀品牌，JuJu正站在从“被看见”到“可持续”的关口上。正如JuJu咖啡店长陈乐的期待：“让更多消费者看到我们这种小店，把流量真正变成人气”。
贵州日报天眼新闻记者
王丹灵 毛小翠
编辑 王小婷 张婷
二审 杨韬
三审 庞博
Foreword
In the small shop on the street corner, there is the most authentic commercial pulse of the city hidden. When Guiyang continues to attract young customers, the first to feel the warmth are often the small shops of over ten square meters in the deep alleys, which are flexible, sharp, and fragile. The cultural and tourism dividends, policy relaxation, and consumption iteration converge here, and countless small shops are emerging from the streets and alleys. We dissect the commercial microcirculation of this city through small shops: how traffic takes root, how small businesses grow, and how they live longer and go further after the hustle and bustle dissipates.
At one o'clock in the afternoon, the flow of people in Baisha Lane gradually eased, and the hustle and bustle of the bustling city briefly subsided.
In JuJu Coffee's small shop of over ten square meters, employee Ren Zhiyuan meticulously wiped off the water stains on the bar and turned around to start a new round of production. A cup of "glutinous rice dumpling" specially brewed coffee wafts with a fresh aroma in the alleys.
This mini store hidden in the alleys of the old city is a vivid epitome of the local new consumer industry in Guiyang.
During this year's May Day holiday, the store sold nearly 200 cups in a single day, and the customer flow reached its peak. From the first one person store in the street to the third store to be opened, JuJu Coffee has developed an economic curve from budding to steady expansion with local creativity and youth expression.
Local flavor innovation is the core password for JuJu to quickly gain popularity. The quarterly new product "Nuomi Tuanzi" has consistently ranked on the store's must visit list since its first week on the shelves. The R&D team skillfully selects Guizhou's local glutinous rice wine, which blends with the flavor of premium coffee. It has a sweet, sour, smooth and mellow taste, and a long-lasting sticky aroma, earning it the nickname "drinkable fluid glutinous rice" by many consumers.
This cup of special flavor sells not only the taste of coffee, but also the local flavor of Guizhou that can be perceived and experienced.
Prior to this, the popular item "Sour Soup American Style" had already gained popularity. The team boldly combines the unique flavor of Guizhou Mountain Wild Sour Soup with Papua New Guinea cold brew coffee. Seemingly unconventional combinations, accurately hitting the curiosity and social sharing needs of young people.
The price of around 30 yuan per cup has become the threshold for tasting specialty creative coffee. In the current era of clock in economy and shared consumption, product design with inherent topicality, visual appeal, and dissemination gives small shops a natural advantage in traffic, transforming product features into tangible commercial value.
Since the beginning of this year, the performing arts economy in Guiyang has been booming, with concerts and music festivals landing intensively, continuously attracting traffic to small shops in the city's streets and alleys.
In Ren Zhiyuan's intuitive experience, the popularity of the small shop's customer flow has continued to rise since this year's Qingming Festival. Watching performances, strolling through old streets, drinking special dishes, and taking photos have become a new consumption process for young tourists visiting Guiyang.
During last week's GAI concert, the customer flow before and after the store was significantly higher than on regular weekends. The entertainment craze was deeply linked with the economy of small shops in the streets, achieving mutual flow of customers and sharing of popularity.
Empowering small shops with cultural tourism and performing arts is both an opportunity and a test. Under the support of traffic, niche specialty stores quickly break through, gain exposure and sales; However, the fluctuation of customer flow with large-scale events has also led to the characteristic of "relying on the weather to make a living" in the operation of small shops, resulting in unstable popularity and unsustainable customer sources.
The cultural and tourism boom has a very direct impact on small shops in Guiyang, providing us with a good living environment for local small shops, "Ren Zhiyuan admitted. Behind the excitement, there is always pressure. While the whole network is discussing the popularity of Guiyang coffee, industry competition, user aesthetics, and consumer demand are all upgrading. It is easy to become popular for a while, but difficult to become popular in the long run.
Facing the peak of holiday passenger flow, JuJu calmly responded with a "small yet refined, agile yet stable" business model.
During peak customer traffic, the store immediately adjusts its manpower flexibly, with all staff on duty and store owners filling their positions, ensuring production speed and service quality in the simplest and most efficient way possible.
In a space of more than ten square meters, two small tables and a sofa against the wall are already full, and more young people are holding coffee and standing in the alley chatting and taking photos. The narrow storefront space instead creates a unique sense of scarcity, and the scene of queuing for check-in continues to create topics, allowing small shops in the alleys to spread their own popularity.
From the first store in Baisha Lane, to the store in Ayuyun Warehouse, and then to the upcoming new largest store by the Qingyun Market River, JuJu's expansion pace is carefully restrained, step by step in line with the urban consumption trend, and steadily completes the brand layout.
In addition to coffee production, cultural and creative industries are another means for small shops to establish their brands and retain their memories. Since its opening, the brand has adhered to original design and hand crafted peripheral products. The stickers, canvas bags, and small accessories with a unified bright tone are highly consistent with the visual style of the store, becoming a "Guiyang memory" that tourists take away.
The consumption of a cup of coffee is a one-time experience, while the retention of a cultural and creative product is a long-term brand exposure. In the new era of rapidly changing traffic, JuJu uses cultural and creative industries as a link to turn short-term check-in popularity into long-term and stable brand recognition, continuously accumulating brand assets for local small stores.
Behind the steady growth of local small shops is the precise support of urban policies. In 2026, Guiyang will continue to optimize its business environment and implement the "one license, multiple addresses" registration reform, with 82 business entities enjoying policy dividends; Yunyan District has launched a "one-stop" integrated service for coffee shops, reducing the processing time by over 60%. The synchronized launch of the province wide "Youth Small Shop" entrepreneurship assistance project provides protection for young entrepreneurs.
Tax incentives and financial support are direct pain points for small shops. Policies such as exempting small-scale taxpayers from value-added tax and halving the personal income tax for individual businesses have been implemented, and multiple coffee shops have cumulatively enjoyed tax reductions of tens of thousands of yuan. Nanming District's "Enterprise Home" accurately promotes customized financial services such as subsidized loans, providing relief and confidence for small and micro businesses.
From becoming a popular street vendor to steadily expanding, from increasing traffic to solidifying the brand, JuJu is standing at the threshold of transitioning from being seen to being sustainable. As expected by JuJu Coffee Manager Chen Le, 'Let more consumers see our small shop and truly turn traffic into popularity'.
Guizhou Daily Tianyan News reporter
Wang Danling, Mao Xiaocui
Editor Wang Xiaoting and Zhang Ting
Second instance Yang Tao
Third instance Pang Bo