加油+咖啡！首家旺旺邦德咖啡×中国石油IP主题店落户上海Come on, coffee! The first Wangwang Bond Coffee x China Petroleum IP themed store has settled in Shanghai
近日，中国石油与旺旺集团旗下邦德咖啡携手打造的首家IP主题店在上海浦东正式开业。作为双方战略合作的重要成果，主题店以“加油+咖啡”为核心理念，将综合能源服务与咖啡消费场景深度融合，打造集能源补给、咖啡休闲、零售消费于一体的一站式消费空间，探索加油站非油业务创新发展的新路径。
开业仪式上，中国石油上海销售副总经理郭晓明表示，随着消费者需求日益多元化，加油站正加快向综合能源服务站转型升级。此次与旺旺邦德咖啡开展战略合作，是中国石油丰富非油业务生态、提升综合服务能力的重要实践。未来，双方将充分发挥中国石油销售渠道网络优势和旺旺邦德咖啡在产品创新、品牌运营方面的优势，持续打造更多年轻化、品质化、场景化的消费体验，为消费者提供更加便捷、高效的综合服务。
中国石油上海销售副总经理 郭晓明
旺旺集团总经理、邦德咖啡馆创始人蔡旺庭表示，中国石油是全球顶级能源央企，有深厚的品牌影响力，邦德咖啡始终坚持以产品创新和年轻化运营打造具有中国特色的咖啡消费体验。“中国石油给车加油，邦德咖啡给人加油，两家品牌本质上都是‘能量加油站’。”他认为，此次合作不仅实现了双方资源共享、优势互补，更开启了传统能源服务与新消费业态融合发展的新探索。
旺旺集团总经理、邦德咖啡馆创始人 蔡旺庭
据了解，首家IP主题店围绕消费者出行需求进行了全面升级。店内不仅提供邦德咖啡首创的中国现萃咖啡果皮咖啡，还同步引入旺旺旗下经典零食、文创产品等丰富商品，形成“加油+咖啡+零售”的复合消费场景，让消费者在完成车辆补给的同时，也能享受休闲、购物等多元化服务，进一步提升出行体验。
作为旺旺集团重点打造的新消费品牌，邦德咖啡自2024年8月首店开业以来，坚持差异化创新路线，以果皮咖啡等特色产品和年轻化品牌运营快速打开市场，不到两年时间已布局近百家门店，持续拓展机场、商务楼宇、文旅景区等多元消费场景，为此次与中国石油的合作奠定了基础。
业内人士认为，在消费者对便捷化、一站式消费需求持续增长的背景下，能源服务+咖啡消费+零售体验正成为加油站非油业务升级的重要方向。未来双方将以首家IP主题店为起点，逐步推动旺旺邦德咖啡进驻更多中国石油加油站，持续完善“加油+咖啡”消费生态。同时，双方还将围绕IP联名、特色产品开发、会员运营、渠道共建等方面深化合作，让综合能源服务站从单一补能场景进一步升级为集补能、休闲、消费于一体的城市生活空间，为行业融合发展注入新的活力。
Recently, the first IP themed store jointly built by China Petroleum and Bond Coffee under Want Want Group officially opened in Pudong, Shanghai. As an important achievement of the strategic cooperation between the two parties, the theme store takes "refueling+coffee" as the core concept, deeply integrates comprehensive energy services with coffee consumption scenarios, and creates a one-stop consumption space integrating energy supply, coffee leisure, and retail consumption, exploring new paths for innovative development of non oil business at gas stations.
At the opening ceremony, Guo Xiaoming, Deputy General Manager of Sales at PetroChina Shanghai, stated that as consumer demand becomes increasingly diversified, gas stations are accelerating their transformation and upgrading to comprehensive energy service stations. This strategic cooperation with Want Want Bond Coffee is an important practice for China Petroleum to enrich its non oil business ecosystem and enhance its comprehensive service capabilities. In the future, both parties will fully leverage the advantages of China Petroleum's sales channel network and Wangwang Bond Coffee's product innovation and brand operation, continue to create more youthful, high-quality, and scenario based consumer experiences, and provide consumers with more convenient and efficient comprehensive services.
Guo Xiaoming, Vice General Manager of Sales at PetroChina Shanghai
Cai Wangting, General Manager of Want Want Group and Founder of Bond Coffee, stated that China Petroleum is a top global energy state-owned enterprise with profound brand influence. Bond Coffee always adheres to product innovation and youthful operation to create a coffee consumption experience with Chinese characteristics. China Petroleum refuels cars, Bond Coffee refuels people. Both brands are essentially 'energy refueling stations'. He believes that this cooperation not only realizes resource sharing and complementary advantages between the two sides, but also opens up new explorations for the integration and development of traditional energy services and new consumer formats.
Cai Wangting, General Manager of Want Want Group and Founder of Bond Cafe
It is reported that the first IP themed store has undergone a comprehensive upgrade around consumer travel needs. The store not only offers Bond Coffee's pioneering Chinese freshly brewed coffee skin coffee, but also introduces a variety of classic snacks, cultural and creative products from Want Want, forming a composite consumption scene of "refueling+coffee+retail", allowing consumers to enjoy diversified services such as leisure and shopping while completing vehicle supplies, further enhancing their travel experience.
As a new consumer brand that Wangwang Group focuses on building, Bond Coffee has adhered to a differentiated innovation route since its first store opened in August 2024. With specialty products such as fruit peel coffee and youthful brand operations, it has quickly opened up the market. In less than two years, it has laid out nearly a hundred stores and continued to expand into diverse consumer scenarios such as airports, commercial buildings, and cultural and tourism attractions, laying the foundation for its cooperation with China Petroleum.
Industry insiders believe that with the continuous growth of consumer demand for convenience and one-stop consumption, energy services+coffee consumption+retail experience are becoming an important direction for upgrading non oil businesses at gas stations. In the future, both parties will start with the first IP themed store and gradually promote Wangwang Bond Coffee to enter more PetroChina gas stations, continuously improving the "fuel+coffee" consumer ecology. At the same time, both parties will deepen cooperation in areas such as IP co branding, feature product development, membership operation, and channel co construction, further upgrading the comprehensive energy service station from a single energy replenishment scenario to an urban living space that integrates energy replenishment, leisure, and consumption, injecting new vitality into the integrated development of the industry.