贵阳正以一杯咖啡，链接世界Guiyang is connecting the world with a cup of coffee
一杯咖啡，链接世界；一场赛事，激活全城。
7月19日，2026WBrC世界咖啡冲煮大赛中国区总决赛在贵阳落幕，这是该项全球顶级咖啡专业赛事首次落地西南地区，也是贵阳作为“咖啡冠军之城”，再度迎来的全国性行业重磅盛会。
赛场上，9大赛区40余名顶尖冲煮选手同台竞技；咖啡节上，68家国内外优质咖啡品牌集结亮相；配套活动中，世界咖啡冠军贵阳行打通国际前沿咖啡技术与本土产业的互通通道……7月的贵阳，形成“赛事引领、品牌集聚、业态联动、全城热享”的浓厚氛围，小小一杯咖啡，串联起产业升级、消费提质、城市赋能的无限可能。
一场赛事：链接全国、对话世界
这是一场首次离开长三角、落地西南地区的顶级赛事——
既是业界对贵阳咖啡文化氛围、产业发展实力的高度认可，更是本土行业对标前沿、迭代升级的关键契机，为西南咖啡产业搭建起互通互鉴、协同发展的高端交流平台。
“全国顶尖选手齐聚贵阳，带来前沿理念、新型器具与精湛冲煮技艺，通过面对面交流、实打实切磋，为本地从业者搭建了高效的学习提升渠道，助力整个行业提质升级。”贵阳黑石咖啡主理人雷鸣表示。
这是一场赛场内外都吸引力十足的咖啡盛宴——
一旁，是选手们争夺唯一一张通往世界赛的入场券的技艺较量。研磨、注水、萃取……40位参赛选手从9大赛区脱颖而出，大家沉着参赛，只为决出2026WBrC中国区总冠军。
另一旁，“超级引力咖啡节”火热开街，68家国内外优质咖啡品牌集中亮相，点燃全城消费热潮。“我们从兴义过来，就为这次咖啡节而来。”特地从兴义过来的嶽咖啡主理人小白说指了指身后排着长队的国外品牌展位，手里已经攥着第四只空杯，“今天喝了四五杯，国外豆子的风味很惊艳，但贵阳本地的特调也完全不输。”
这也是一场与世界咖啡师对话交流的平台——
赛事期间，举行了世界咖啡冠军贵阳行，2022年WBC世界咖啡师大赛全球总冠军安东尼·道格拉斯亲临贵阳，面对面开展技术交流、实操教学、行业研讨，架起中外咖啡文化、技术理念互通共融的桥梁。
安东尼高度评价贵阳咖啡产业底蕴，他认为，贵阳咖啡文化积淀深厚、人才辈出，将全国总决赛落地于此，是顺势而为、实至名归。贵阳咖啡从业者扎实的功底、极致的匠心、饱满的热忱，正是这座城市持续出圈、持续领跑的核心底气。
如何让赛事和咖啡节不再只是“热闹几天”的咖啡行业节日盛会，而能够链接咖啡全产业链，发挥更持久的行业影响力？
市商务局有关负责人表示，未来，贵阳还将持续开展“世界咖啡冠军贵阳行”系列活动，联动国内外咖啡冠军走进街巷门店、产业基地，推动本土咖啡风味、人才、产业走向全国、走向世界。
多年坚守：匠心深耕、铸就冠军之城
承办这样一场顶级赛事，贵阳凭什么？这份底气来源于20余年的行业人士坚守。
自2005年开始，贵阳诞生了“悦读时光”“土壤咖啡”等第一批精品咖啡店。有别于大宗商业咖啡，精品咖啡对咖啡豆的种植、处理、烘焙到冲煮的全流程均有着较高标准。
匠心耕耘，终结硕果。在2025世界咖啡冲煮大赛（WBrC）中，贵阳选手彭近洋勇夺桂冠，让中国乃至世界咖啡行业和咖啡爱好者的目光再次聚焦贵阳。
彭近洋的夺冠源于他对咖啡近乎“吹毛求疵”的专业精神，他认为细节把控是咖啡创作的“生命线”。比赛中，他聚焦“咖啡的温度”创新命题，深度剖析壶嘴、壶心温度变化对风味的细微影响，以极致细节把控，实现咖啡制作科学性与艺术性的完美融合，斩获评委高度认可，让全国乃至世界目光聚焦贵阳。
这份底气不仅有对品质的坚守，更有消费场景于风味的创新。
依托得天独厚的喀斯特山水资源，贵阳推广“咖啡 景区、咖啡 山水、咖啡 乡村” 模式，打造了悬崖、溶洞、溪流、稻田等山野特色咖啡场景，开发咖啡文旅线路、主题套票。同时，深挖本土特色物产，培育刺梨、酱香、木姜子等黔味特色咖啡，打造独一无二的“贵阳咖味”，形成差异化、标志性的城市咖啡IP。
“贵阳作为‘冠军之城’，行业氛围浓厚、互动体验丰富、消费活力强劲，品牌参展热度远超预期，充分印证贵阳咖啡市场的超强吸引力与产业承载力。”来自宁波的地库咖啡主理人韩波表示。
漫步筑城，咖啡店分布在社区的角落、街巷的两旁、景点的山水之间，随手推开一家店门，或许就能邂逅一杯冠军级的手冲，或是一杯充满贵州风味的创意特调。
小小一杯咖啡香，承载城市活力，赋能产业未来。如今的贵阳，经营咖啡品类店的数量3000余家，有10余位世界及全国咖啡赛事冠军和评审裁判。咖啡产业形成“城区潮流咖啡、街巷文艺咖啡、山野特色咖啡”全域布局，咖啡产业活力蓬勃。
长久布局：全链发力、驱动产业跃升
如何让贵阳从“咖啡馆最多”走向“咖啡产业最强”，一直以来都是贵阳咖啡产业的追求。
近年来，贵阳坚持顶层赋能、标准引领、全链布局、多元融合，推动咖啡产业从“流量打卡”向“实体经济”蝶变升级。
在政策支持上，印发《关于贵阳贵安促进咖啡产业发展的实施意见（试行）》；推出咖啡店开办“一件事”集成改革，精简审批材料、压缩办理时限60%以上，大幅降低创业门槛，持续壮大市场主体；创新推出针对本土咖啡产业的专项贷款“咖啡贷”。
在产业标准上，今年2月，在全省率先出台《咖啡馆管理与服务规范》《咖啡杯测》两项团体标准，对标国际SCA体系，统一服务流程、品质评价、萃取标准，补齐行业规范短板，推动产业从野蛮生长迈向标准化、品质化、精细化发展新阶段。
在产业延伸上，贵阳在种植、加工、流通“三端”发力，打造“从种子到杯子”的咖啡全产业链。目前，贵阳城市范围内有6家拥有SC标准认证的咖啡烘焙工厂，乔治队长咖啡和Outman咖啡的咖啡豆销量更是入围全国前10。
在人才培养上，挂牌成立贵阳咖啡产业学院，搭建智慧咖啡实验室，引入AI烘焙调控、数字化品控等前沿技术教学，接轨国际SCA（国际精品咖啡协会）认证体系，构建起全链条人才培养体系。
一系列举措表明，贵阳正从全链条发力，不断提升咖啡产业的竞争力、影响力，加快打造具有全国影响力的咖啡消费目的地和咖啡文化体验城市，更稳健地走好精品咖啡从“打卡热”到“产业兴”的进阶之路。
“我们欣喜地看到，这些强有力的政策，这让我们这些从业者对未来的发展充满了信心。”贵阳市咖啡行业协会第一届会长卢源说，期待看到“贵阳咖啡”不仅是网红，更会“长红”，不仅能“出圈”，更能“出彩”。
目前，贵阳咖啡产业形成“城区潮流咖啡、街巷文艺咖啡、山野特色咖啡”全域布局，咖啡消费年均增速达18%，咖啡产业活力蓬勃。
咖啡，是贵阳传递给世界的文化新名片。下一步，贵阳将持续放大顶级赛事赋能效应，支持头部咖啡企业咖啡挂耳、咖啡豆等产品进商超，构建贵阳精品咖啡“头部小微”“烘焙加工门店消费”产业链协同发展格局，持续擦亮“爽爽贵阳·咖啡飘香”城市IP。
记者 庭静
A cup of coffee, connecting the world; A competition that activates the entire city.
On July 19th, the 2026WBrC World Coffee Brewing Competition China Finals came to an end in Guiyang. This is the first time that this world-class coffee professional competition has landed in the southwest region, and it is also the national industry heavyweight event that Guiyang, as the "City of Coffee Champions", has once again welcomed.
On the competition field, more than 40 top brewing players from the 9 major competition areas competed on the same stage; At the coffee festival, 68 domestic and foreign high-quality coffee brands gathered and appeared; In the supporting activities, the World Coffee Champion Guiyang Tour opened up a communication channel between international cutting-edge coffee technology and local industries... In July, Guiyang formed a strong atmosphere of "event leadership, brand aggregation, business linkage, and city wide enjoyment". A small cup of coffee connects infinite possibilities for industry upgrading, consumer quality improvement, and urban empowerment.
A competition: linking the whole country and dialogue with the world
This is the first top-level competition to leave the Yangtze River Delta and land in the southwest region——
It is not only a high recognition of the coffee culture atmosphere and industrial development strength in Guiyang by the industry, but also a key opportunity for the local industry to benchmark the forefront, iterate and upgrade, and build a high-end communication platform for mutual learning and collaborative development of the Southwest coffee industry.
Top players from across the country gathered in Guiyang, bringing cutting-edge concepts, new equipment, and exquisite brewing skills. Through face-to-face communication and practical exchanges, they built an efficient learning and improvement channel for local practitioners, helping the entire industry to upgrade and improve, "said Lei Ming, the manager of Guiyang Blackstone Coffee.
This is a coffee feast that is highly attractive both inside and outside the arena——
On the side, there is a skill competition among the contestants competing for the only ticket to the World Championship. Grinding, water injection, extraction... 40 contestants stood out from the 9 competition areas, calmly participating to determine the 2026WBrC China regional championship.
On the other side, the "Super Gravity Coffee Festival" is booming, with 68 high-quality coffee brands from home and abroad appearing together, igniting a consumption boom throughout the city. We came from Xingyi specifically for this coffee festival, "said Xiaobai, the manager of Yue Coffee who came from Xingyi. He pointed to the long queue of foreign brand booths in the back row, holding the fourth empty cup in his hand." I had four or five cups today, and the flavor of foreign beans was amazing, but the local specialties in Guiyang are also not inferior
This is also a platform for dialogue and exchange with baristas around the world——
During the competition, the World Coffee Champion Guiyang Tour was held, and Anthony Douglas, the global champion of the 2022 WBC World Barista Competition, visited Guiyang for face-to-face technical exchanges, practical teaching, and industry discussions, building a bridge for the exchange and integration of coffee culture and technical concepts between China and foreign countries.
Anthony highly praised the rich heritage of Guiyang's coffee industry. He believes that Guiyang has a profound coffee culture and a wealth of talents. It is well deserved to host the national finals here. The solid foundation, ultimate craftsmanship, and full enthusiasm of coffee practitioners in Guiyang are the core confidence for this city to continue to make a name for itself and lead the way.
How to make competitions and coffee festivals no longer just lively coffee industry festivals, but connect the entire coffee industry chain and exert more lasting industry influence?
The relevant person in charge of the Municipal Bureau of Commerce stated that in the future, Guiyang will continue to carry out the "World Coffee Champion Guiyang Tour" series of activities, linking domestic and foreign coffee champions to enter street stores and industrial bases, and promoting local coffee flavors, talents, and industries to go national and global.
Years of perseverance: Craftsmanship and deep cultivation, creating a champion city
Why does Guiyang have to host such a top-level event? This confidence comes from more than 20 years of industry professionals' perseverance.
Since 2005, the first batch of boutique coffee shops such as "Joyful Reading Time" and "Soil Coffee" have emerged in Guiyang. Unlike bulk commercial coffee, specialty coffee has high standards for the entire process of coffee bean cultivation, processing, roasting, and brewing.
Craftsmanship cultivates and ends with fruitful results. In the 2025 World Coffee Brewing Competition (WBrC), Guiyang contestant Peng Jinyang won the championship, bringing the attention of China and even the world's coffee industry and coffee enthusiasts back to Guiyang.
Peng Jinyang's championship was due to his almost "nitpicking" professional spirit towards coffee, as he believed that attention to detail was the "lifeline" of coffee creation. In the competition, he focused on the innovative proposition of "the temperature of coffee", deeply analyzed the subtle impact of temperature changes in the spout and core of the pot on flavor, and controlled the perfect integration of scientific and artistic coffee production with extreme details. He was highly recognized by the judges and attracted the attention of the whole country and even the world to Guiyang.
This confidence not only lies in the commitment to quality, but also in the innovation of consumer scenarios and flavors.
Relying on the unique karst landscape resources, Guiyang promotes the "Coffee Scenic Area, Coffee Landscape, Coffee Village" model, creating mountain and wild specialty coffee scenes such as cliffs, caves, streams, and rice fields, and developing coffee tourism routes and themed packages. At the same time, we will deeply explore local specialty products, cultivate Guizhou style specialty coffee such as prickly pear, sauce aroma, and wood ginger, and create a unique "Guiyang coffee flavor", forming a differentiated and iconic urban coffee IP.
As the 'Champion City', Guiyang has a strong industry atmosphere, rich interactive experiences, and strong consumer vitality. The popularity of brand exhibitions far exceeds expectations, fully demonstrating the super attractiveness and industrial carrying capacity of Guiyang's coffee market, "said Han Bo, the manager of DiKu Coffee from Ningbo.
Strolling through the city, coffee shops are scattered in the corners of the community, on both sides of the streets, and between the mountains and waters of scenic spots. Pushing open the door of a shop, you may encounter a champion level hand punch or a creative special flavor full of Guizhou flavor.
A small cup of coffee fragrance carries the vitality of the city and empowers the future of the industry. Nowadays, there are over 3000 coffee shops operating in Guiyang, with more than 10 world and national coffee tournament champions and judges. The coffee industry has formed a comprehensive layout of "urban trendy coffee, street art coffee, and mountain specialty coffee", and the coffee industry is thriving.
Long term layout: leveraging the entire chain to drive industry growth
How to make Guiyang move from having the most coffee shops to having the strongest coffee industry has always been the pursuit of Guiyang's coffee industry.
In recent years, Guiyang has adhered to top-level empowerment, standard guidance, full chain layout, and diversified integration, promoting the transformation and upgrading of the coffee industry from "traffic check-in" to "real economy".
In terms of policy support, the Implementation Opinions on Promoting the Development of the Coffee Industry in Gui'an, Guiyang (Trial) have been issued; Launching the "One Thing" integrated reform for opening coffee shops, streamlining approval materials, reducing processing time by more than 60%, significantly reducing the threshold for entrepreneurship, and continuously strengthening market entities; Innovatively launched a special loan called "Coffee Loan" for the local coffee industry.
In terms of industry standards, in February of this year, the province took the lead in issuing two group standards, "Coffee Shop Management and Service Standards" and "Coffee Cup Testing", which benchmarked the international SCA system, unified service processes, quality evaluation, and extraction standards, filled the gaps in industry standards, and promoted the industry from wild growth to a new stage of standardized, quality-oriented, and refined development.
In terms of industrial extension, Guiyang is making efforts in the "three ends" of planting, processing, and distribution, creating a complete coffee industry chain from seeds to cups. At present, there are 6 coffee roasting factories with SC standard certification within the city of Guiyang, and the coffee bean sales of George Captain Coffee and Outman Coffee are among the top 10 in the country.
In terms of talent cultivation, Guiyang Coffee Industry College has been established, a smart coffee laboratory has been set up, cutting-edge technologies such as AI roasting control and digital quality control have been introduced for teaching, and the international SCA (Specialty Coffee Association) certification system has been integrated to build a full chain talent cultivation system.
A series of measures indicate that Guiyang is making efforts throughout the entire chain to continuously enhance the competitiveness and influence of the coffee industry, accelerate the creation of a nationally influential coffee consumption destination and coffee culture experience city, and more steadily embark on the path of premium coffee from "check-in fever" to "industrial prosperity".
We are delighted to see these strong policies, which have given us practitioners confidence in our future development, "said Lu Yuan, the first president of the Guiyang Coffee Industry Association. We look forward to seeing" Guiyang Coffee "not only become an internet celebrity, but also grow in popularity, not only" out of the circle ", but also" outstanding ".
At present, the coffee industry in Guiyang has formed a comprehensive layout of "urban trendy coffee, street art coffee, and mountain specialty coffee", with an average annual growth rate of 18% in coffee consumption and a thriving coffee industry.
Coffee is a new cultural calling card that Guiyang has passed on to the world. Next, Guiyang will continue to amplify the empowerment effect of top-level events, support top coffee companies to import coffee hooks, coffee beans and other products into supermarkets, and build a coordinated development pattern of the "top small and micro" and "baking and processing store consumption" industry chain of Guiyang's premium coffee, continuously polishing the "refreshing Guiyang, coffee fragrance" urban IP.
Reporter Ting Jing