上过央视镜头的咖啡店，开进了党群服务中心The coffee shop that has appeared on CCTV cameras has entered the Party and Mass Service Center

（来源：上观新闻）走进虹桥镇党群服务中心的新址，咖啡香醇厚扑鼻。一楼开放式的吧台后，“暴走的咖啡豆”主理人曲忠柱，正熟练地制作着一杯9.9元的美式。

老客们都叫他柱哥，他在虹桥镇“暴走”了整整十年。“暴走的咖啡豆”曾是虹桥街边15平方米的“日咖夜酒”小店，这家咖啡店在点评网站上评分有4.4，如今褪去了“小资”的标签，开进了党群服务中心。

“暴走”岁月里，咖啡是起点也是终点

“暴走”，不仅是柱哥的店名，也是他早年生活的写照。2008年，他来到上海打拼，常年为了生计在长三角奔波。直到2016年，他在虹桥镇一条僻静小路上开下第一家咖啡店，漂泊的脚步才算暂歇。最初的咖啡店，面积不大，装修有些“小资”格调，店门口的一张小桌，常有三五朋友围桌而坐。

“我一直记得2016年去办营业执照，虹桥镇市场所的老师第二天就加急出了证，我问原因，他们说体谅我‘小店经营不容易’。”柱哥回忆说。“也是在镇上的推荐之下，我们小店出现在了央视《经济半小时》的镜头里。”顾客的认可和管理部门的善意，让柱哥有了在虹桥镇扎下根来的信心。

2025年底，9年老店面临租约到期的生存危机。为了寻找新店面，柱哥不得不再次开启了“暴走”寻址的模式。

巧合的是，紫藤街区党群的王书记在走街串巷时，了解到了柱哥的困境，便迅速将这位懂社区、有口碑的店主，引荐给了正在筹备新阵地的虹桥镇党群服务中心。

虹桥镇党群服务中心1楼ZUI虹桥书屋

越虹多功能室（101）

“以前老百姓觉得党群中心是党员开会的地方。现在阵地搬到一楼，我们希望用一杯咖啡的香气，让大家自然而然地走进来。”虹桥镇党群服务中心主任朱雯说。

一边是急需场地的本土小店，一边是需要引入活力的公共空间，这场合作堪称双向奔赴，但也伴随着取舍。老店过去是靠“日咖夜酒”的模式维持利润，入驻党群中心，意味着柱哥必须舍弃卖酒这块业务。

“党群中心是全年龄段的公共文化阵地，晚上卖酒，调性显然不符。”柱哥说，“党群中心给了店租减免，我们也应该有所回应，以后晚间时段，我计划再加入一些咖啡课程，也让更多人通过‘暴走’，进入咱们党群中心。”

门店全貌 门店菜单

不仅如此，柱哥依托自己成熟的烘焙供应链，在不降品质的前提下，在门店推出了9.9元的美式咖啡、15元的拿铁。“把价格打下来，周边群众就能更低门槛地享受这杯咖啡，这也是我对社区的回馈。”

停下脚步，在党群阵地里做“超级链接”

入驻党群中心后，“暴走”了十年的柱哥终于安稳了下来，他的咖啡店也褪去了原有的“小资”标签，成为了社区的“超级链接器”。

周边企业的白领，成了这里的常客。“我就在后面办公楼上班，以前总觉得党群中心有距离感。”白领万小姐在参加了中心举办的公益体验课后，对咖啡产生了浓厚兴趣，“现在只要有空，我就溜达过来跟柱哥学冲咖啡，这种没有门槛的文化体验真的很好。”

更有意思的化学反应，发生在党群中心里面。二楼入驻的科创团队和极客们，常在楼下喝咖啡。柱哥便把自己在上海交大策划的“AI+咖啡文化”课程拿出来探讨。在一杯杯咖啡的碰撞中，咖啡馆也成了一个小型的“社区智库”。

政府搭台，商户唱戏，群众受益。虹桥镇用极低的管理成本，盘活了新党群阵地的文化服务，而这家咖啡小店也跳出个体户的局限，在更广阔的平台上实现了社会价值。

“咖啡本身就是一种极具包容性的载体。”站在全新的吧台前，柱哥一边做着咖啡一边说。在这个海纳百川的城市里，一个店主十年的“暴走”打拼，最终迎来了与一个街镇的“双向奔赴”。

记者：王若曦 赵星悦（见习）

审核：王婷婷 方雨斌

Entering the new location of the Party and Mass Service Center in Hongqiao Town, the aroma of coffee is rich and mellow. Behind the open bar on the first floor, Qu Zhongzhu, the owner of "Crazy Coffee Beans," is skillfully making a 9.9 yuan American style cup.

Old customers call him Brother Zhu, and he has been "running around" in Hongqiao Town for a whole decade. The "Crazy Coffee Beans" used to be a 15 square meter "Japanese Coffee Night Wine" shop on the street of Hongqiao. This coffee shop has a rating of 4.4 on review websites, but now it has shed the label of "petty bourgeoisie" and entered the Party and Mass Service Center.

In the era of 'rampage', coffee is both the starting and ending point

'Rampage' is not only the name of Brother Zhu's shop, but also a reflection of his early life. In 2008, he came to Shanghai to work hard and has been running around the Yangtze River Delta for a living all year round. It was not until 2016 that he opened his first coffee shop on a secluded path in Hongqiao Town, and his wandering footsteps were considered a temporary rest. The original coffee shop was not large in size and had a somewhat "petty bourgeois" style of decoration. There was a small table at the entrance of the shop, where three to five friends often sat around the table.

I always remember going to apply for a business license in 2016, and the teacher at Hongqiao Town Market issued the certificate urgently the next day. When I asked for the reason, they said they understood that 'running a small shop is not easy,' "recalled Zhuge. Thanks to the recommendation of the town, our small shop appeared on CCTV's "Economic Half Hour" program. The recognition of customers and the goodwill of the management department gave Brother Zhu the confidence to establish himself in Hongqiao Town.

At the end of 2025, the 9-year-old store is facing a survival crisis when its lease expires. In order to find a new storefront, Zhuge had to once again activate the "rampage" addressing mode.

Coincidentally, Secretary Wang of the Ziteng Street Party learned about Zhuge's predicament while wandering the streets, and quickly recommended this shop owner who understands the community and has a good reputation to the Hongqiao Town Party and Mass Service Center, which is preparing for a new position.

ZUI Hongqiao Bookstore, 1st Floor, Hongqiao Town Party and Mass Service Center

Yuehong Multi functional Room (101)

Previously, ordinary people thought that the Party and Mass Center was a place for Party members to hold meetings. Now that the venue has been moved to the first floor, we hope to use the aroma of a cup of coffee to let everyone naturally enter, "said Zhu Wen, director of the Party and Mass Service Center in Hongqiao Town.

On one hand, there are local small shops in urgent need of space, and on the other hand, there are public spaces that need to introduce vitality. This cooperation can be seen as a two-way journey, but it is also accompanied by trade-offs. In the past, the old store relied on the "daily coffee and night wine" model to maintain profits. Entering the Party and Mass Center meant that Brother Zhu had to give up the business of selling alcohol.

The Party and Mass Center is a public cultural venue for all ages, and selling alcohol at night is obviously not in line with the tone, "said Zhuge." The Party and Mass Center has given rent reductions for stores, and we should respond accordingly. In the evening, I plan to add more coffee courses to allow more people to enter our Party and Mass Center through 'rampage'

Store Overview

Store menu

Moreover, relying on his mature baking supply chain, Zhuge has launched 9.9 yuan American style coffee and 15 yuan latte in stores without compromising quality. By lowering the price, nearby residents can enjoy this cup of coffee at a lower threshold, which is also my feedback to the community

Stop moving and create a 'hyperlink' in the party mass battlefield

After settling into the Party and Mass Center, Zhuge, who had been on a rampage for ten years, finally settled down. His coffee shop also shed its original "petty bourgeois" label and became the "hyperlink" of the community.

White collar workers from surrounding enterprises have become frequent visitors here. I work in the office building behind me, and I used to feel a sense of distance from the Party Mass Center, "said white-collar worker Miss Wan, who developed a strong interest in coffee after attending a charity experience class organized by the center." Now whenever I have free time, I come over to learn how to make coffee from Brother Zhu. This kind of cultural experience without barriers is really great

A more interesting chemical reaction takes place within the Party Mass Center. The science and technology innovation team and geeks who settled on the second floor often drink coffee downstairs. Zhuge brought up the "AI+Coffee Culture" course he planned at Shanghai Jiao Tong University to explore. In the collision of cups of coffee, the caf é has also become a small 'community think tank'.

The government sets up the stage, merchants sing the opera, and the people benefit. Hongqiao Town has revitalized the cultural services of the new party mass battlefield with extremely low management costs, and this coffee shop has also transcended the limitations of individual businesses and achieved social value on a broader platform.

Coffee itself is a highly inclusive medium, "said Zhuge while making coffee at the brand new bar counter. In this city that embraces all rivers, a shop owner who has been struggling for ten years has finally encountered a "two-way rush" with a street town.

Reporter: Wang Ruoxi and Zhao Xingyue (trainee)

Reviewed by: Wang Tingting and Fang Yubin