从线上爆款到线下桃源,这家前店后厂咖啡工坊,让爱好者直呼“终于等到你”From online bestsellers to offline peach blossom gardens, this front store and back factory coffee workshop has made enthusiasts exclaim "finally waiting for you"

2026-07-23 19:00:37 admin 2350

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在咖啡节上,你或许早已熟悉那个特立独行的身影——白鲸咖啡豆子店。这个在淘宝咖啡豆类目稳居Top30、年烘焙量超过50吨的“资深玩家”,在品牌成立的第十个年头,终于从屏幕背后走出,在上海宝山大场镇的真大路520号,筑起了一座近千平米的“咖啡理想国”。

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这家名为“米谷烘焙工坊”的线下首店,自今年2月试营业以来,便以一种近乎“任性”的姿态诠释着对咖啡的虔诚:周末,这里不对外迎客,而是化作烘焙课堂与杯测会的专属场域。爱好者们通过公众号报名,几乎场场爆满。面对线上“求周末营业”的呼声,主理人许世叡笑着给出了好消息——今年8月,门店将正式放开周末营业,让更多人有缘邂逅这杯好咖啡。

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走进这座1158平方米的复合空间,“前店后厂”的格局带来的震撼直抵人心。前厅是日常的温情,一杯手冲咖啡仅需20至30元出头,便能品鉴到精心烘焙的滋味;而后吧台则藏着“高阶玩家”的宝藏,人均百元以上的预约制品鉴,是对咖啡豆风土的深度探索。更令人动容的是背后的“笨功夫”——资深咖啡师叶师傅每年亲赴云南等产地,从采摘到处理全程定制,只为锁住那一抹不可复制的山野风味。

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为何选择宝山大场?许世叡坦言,这是从三四十个选址中“挑剔”出的缘分:离市区够近、政策扶持够精准,更难得的是场地能通天然气——这对一座真正的烘焙工坊而言,是必不可少的灵魂。

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这里不仅是生产咖啡豆的“心脏”,更是一个让人愿意把时间浪费在美好事物上的空间。无论你是想窝在窗边独处,还是在沙发区与好友分享心得,都能找到恰如其分的角落。未来,这里还将是咖啡文化交流与艺术展览的载体。白鲸的故事,正从线上那包朴素的豆子,延展成一个可触摸、可停留、可对话的真实世界。

来源:新民晚报 作者:郭剑烽

At the coffee festival, you may already be familiar with that independent figure - the White Whale Coffee Bean Shop. This "veteran player" who consistently ranks among the top 30 in the coffee bean category on Taobao and has an annual roasting volume of over 50 tons, finally stepped out from behind the screen in the tenth year of the brand's establishment and built a nearly 1000 square meter "Coffee Ideal Country" at 520 Zhenda Road, Dachang Town, Baoshan, Shanghai.

This offline first store called "Migu Baking Workshop" has been interpreting its devotion to coffee with an almost "capricious" attitude since its trial operation in February this year: on weekends, it does not welcome customers to the public, but instead becomes an exclusive venue for baking classes and cup testing events. The fans signed up through the official account, and the venue was almost full. Faced with the call for online "weekend business", the manager Xu Shirui gave good news with a smile - in August this year, the store will officially open weekend business, allowing more people to have the chance to encounter this good cup of coffee.

Entering this 1158 square meter complex space, the stunning layout of "front store, back factory" is truly breathtaking. The front hall is a daily warmth, where a cup of hand brewed coffee costs just over 20 to 30 yuan to taste the carefully roasted flavor; Then the bar counter hides the treasure of "high-level players", with pre ordered product reviews worth over 100 yuan per person, which is a deep exploration of the coffee bean terroir. What's even more touching is the "clumsy effort" behind it - Senior barista Master Ye personally visits Yunnan and other production areas every year, customizing the entire process from picking to processing, just to lock in that irreplaceable mountain flavor.

Why choose Baoshan Dachang? Xu Shirui frankly stated that this is a fate that was "picky" out of thirty or forty locations: close enough to the city center, precise policy support, and even more rare is that the site can access natural gas - this is an essential soul for a true baking workshop.

This is not only the "heart" of producing coffee beans, but also a space where people are willing to waste their time on beautiful things. Whether you want to be alone by the window or share your thoughts with friends in the sofa area, you can find the perfect corner. In the future, this place will also serve as a carrier for coffee culture exchange and art exhibitions. The story of the white whale is expanding from a simple packet of beans online to a tangible, lingering, and dialogic real world.

Source: Xinmin Evening News Author: Guo Jianfeng


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