蜜雪冰城现磨咖啡业务提速：试点门店日均销177杯 多区域陆续落地Honey Snow Ice City's freshly ground coffee business accelerates: pilot stores with daily sales of 177 cups are gradually landing in multiple regions

蜜雪冰城的现磨咖啡业务正在提速。今年3月起，蜜雪冰城启动咖啡产品线迭代试点，分区域、有节奏地将传统滴滤咖啡升级为全自动现磨咖啡，同步配套短保鲜烘咖啡豆、冷链鲜牛奶等原料升级，在保持平价定位的基础上，全面提升产品口感与品质。

据了解，自近期试点上线现磨咖啡以来，蜜雪冰城门店咖啡产品销量增长明显。数据显示，多家试点门店日均咖啡销售占比超过20%。有试点门店上新53天卖出超9000杯咖啡，日均咖啡销量达到177杯。

加盟商孙先生表示，全自动咖啡机操作简单，出品稳定，不同时段、不同店员制作的咖啡口感高度一致，顾客对现磨咖啡的认可度很高，复购率明显提升。目前蜜雪全自动咖啡机已经在河南、山东、广东等区域陆续上新，其他区域也在陆续推进当中。

值得关注的是，早在2025年上半年，蜜雪冰城全国门店咖啡销量就已突破2亿杯，咖啡产品正成长为推动门店增长的核心品类之一。

The freshly ground coffee business of Meixue Ice City is accelerating. Starting from March this year, Meixue Ice City launched a pilot project for the iteration of its coffee product line, upgrading traditional drip filtered coffee to fully automatic freshly ground coffee in a rhythmic manner in different regions. At the same time, it upgraded its supporting raw materials such as short freshness roasted coffee beans and cold chain fresh milk. While maintaining its affordable positioning, it comprehensively improved the taste and quality of its products.

It is reported that since the recent pilot launch of freshly ground coffee, the sales of coffee products in Meixue Bingcheng stores have increased significantly. Data shows that the daily coffee sales of multiple pilot stores account for over 20%. A pilot store sold over 9000 cups of coffee in 53 days, with an average daily coffee sales of 177 cups.

Mr. Sun, a franchisee, stated that the fully automatic coffee machine is easy to operate and produces stable coffee. The taste of coffee made by different staff members at different times is highly consistent. Customers have a high recognition of freshly ground coffee, and the repurchase rate has significantly increased. At present, the Meixue fully automatic coffee machine has been gradually updated in regions such as Henan, Shandong, and Guangdong, and other regions are also progressing.

It is worth noting that as early as the first half of 2025, the coffee sales of Meixue Bingcheng's nationwide stores have exceeded 200 million cups, and coffee products are growing into one of the core categories driving store growth.