咖啡季将收官 产业政策出炉The coffee season will come to an end, and industry policies will be announced

花城咖香，回味悠长。2026广州咖啡文化季自5月1日在天河体育中心主会场启幕以来，全市11个区分会场接续咖香绽放。本周，2026广州咖啡文化季即将迎来收官时刻。

8月7日至9日，闭幕活动将于荔湾悦汇城举行，届时，现场将集结40家品牌，不少咖啡品牌将带来专属限定款产品，还有免费体验工坊以及免费杯测体验区，“咖友”们可跟随专业咖啡师学习咖啡产区风味及品鉴技巧，品尝来自各地的精品咖啡，免费体验手冲咖啡与拉花技巧。诚邀广大市民和咖啡爱好者相聚荔湾悦汇城，共赴这场咖香之约。

据悉，本次闭幕活动由中共广州市委宣传部、市委网信办、市工信局、市商务局、市文广旅局联合主办，广州市文化发展集团有限公司和荔湾区委宣传部承办，广州日报报业集团（广州日报社）和广州越秀商业经营管理有限公司协办。

咖啡香气四溢

政策系统保障 赋能广州咖啡产业

记者获悉，此次闭幕式现场将正式发布备受业界期待的《广州市咖啡产业高质量发展扶持政策十条》，其从产业布局、品牌培育、人才引进等多个维度为咖啡产业链提供系统政策保障，为广州建设“咖啡之城”注入强劲动能。同时发布的“广州咖啡集聚区”榜单，将为市民游客提供一份“寻咖指南”，集中呈现广州咖啡消费业态的活力版图。

东西部协作的咖香篇章也将在闭幕式上生动书写。来自云南普洱的推荐官将现场推介普洱咖啡产业，数家普洱头部咖啡品牌集体亮相。此外，傣族非遗舞蹈《孔雀舞》也将在舞台上优雅上演，带来来自远方的风情问候。

金融赋能，银企携手。闭幕式上还将举行金融赋能咖啡产业授信仪式，以定制化金融产品降低咖啡产业链中小微企业融资门槛，推动产业健康可持续发展。华南国际咖啡交易创新中心揭牌及客户签约仪式也将同步举行，为广州在全球咖啡贸易版图上再落重要一子。

活动亮点纷呈 咖香交织音乐电影

在闭幕活动上，咖啡爱好者可以从“咖啡梦工坊”开始体验。这里设有三大免费体验工坊：专业咖啡师主讲的咖啡品鉴课堂，带您领略不同产区的风味；手冲咖啡体验课让您亲手完成专属手冲；咖啡拉花入门教学提供基础技法指导，即使是零基础也能画出漂亮的叶子。

想要喝遍全球？“环球杯测漫游记”免费杯测体验区不容错过。精选来自巴西、哥伦比亚、埃塞俄比亚、卢旺达等知名产区及中国云南的精品咖啡豆，让初涉精品咖啡的市民也能踏上一场环球感官之旅。

此外，闭幕活动还特别设置“冠军咖啡体验营”。本届咖啡文化季“新啡力”青年创新创业大赛冠军、校际咖啡联盟赛各项目冠军及咖啡职业技能竞赛优胜选手将驻场献技，现场制作咖啡并进行展销。市民不仅可以品尝到冠军出品，还能与他们面对面交流，聆听从赛场到创业实践的成长故事。闭幕式上，各赛事优胜者将登台接受颁奖，集中展现广州青年咖啡人才的新生力量。

三天都有亮点轮番上演：“大湾鸡”巡游、AI智能咖啡烘焙机展演将在会场穿梭互动；咖啡烘焙邀请赛、AI手冲咖啡机冲煮挑战赛让科技与技艺同台竞技；咖啡感官趣味挑战赛则邀请爱好者盲品盲测，挑战味蕾极限。每日晚间，主舞台还将分别举办粤语流行音乐会和“喝着咖啡听音乐”主题音乐会，周日晚更有主题电影放映，打造“喝着咖啡看电影”的休闲场景。

值得期待的是，陆家嘴金融城国际咖啡文化节组委会将携“LBC陆家嘴咖啡师拉花技能大赛”登陆本次闭幕活动现场。这项专为专业咖啡师打造的拉花艺术竞技，将为广州咖啡从业者与爱好者呈现一场高水准的视觉盛宴，推动跨城咖啡技艺交流与进阶。

8月7日至9日，让我们相约荔湾悦汇城，在一杯咖啡的香气中，见证2026广州咖啡文化季的完美收官。

40家品牌集结闭幕活动

闭幕活动现场，有广大“咖友”不容错过的精彩体验——“花城咖香”快闪集市将在悦汇城商圈打造沉浸式咖啡风味乐园。约40家品牌集结亮相，以精品咖啡品牌为核心，搭配烘焙甜品与特色美食，形成咖啡主理人领衔、多元品类融合的创意体验矩阵。

本次参展品牌既有资深“咖友”们熟悉的面孔，也有令人眼前一亮的新锐力量。广州本土精品咖啡代表Lilbee将带来其标志性的创意特调；深耕社区咖啡文化的玫瑰咖啡也将携多款经典豆子亮相。在“五一”假期主会场广受好评的咖啡旅人、畔Riverside等品牌也将温暖返场，与老友新朋再续咖香。值得特别关注的是，云南精品咖啡产区的头部品牌将带着本届咖啡文化季专属限定款产品惊喜“空降”。有风咖谷、普洱咖啡发展有限公司等普洱代表品牌将在现场呈现来自高原的纯粹风味。

文、图/广州日报新花城记者：曾繁莹

广州日报新花城编辑：吴一钒

The fragrance of Huacheng coffee leaves a lingering aftertaste. Since the opening of the 2026 Guangzhou Coffee Culture Season on May 1st at the main venue of Tianhe Sports Center, 11 different venues in the city have continued to bloom with the fragrance of coffee. This week, the 2026 Guangzhou Coffee Culture Season is about to come to an end.

From August 7th to 9th, the closing event will be held at Yuehui City in Liwan. At that time, 40 brands will gather on site, and many coffee brands will bring exclusive limited edition products. There will also be a free trial workshop and a free cup testing experience area. "Coffee enthusiasts" can learn the flavors and tasting techniques of coffee producing areas from professional baristas, taste specialty coffee from all over the world, and experience hand brewed coffee and latte art for free. We sincerely invite the general public and coffee enthusiasts to gather at Liwan Yuehui City and join us in this coffee themed event.

It is reported that the closing event is jointly organized by the Propaganda Department of the Guangzhou Municipal Committee of the Communist Party of China, the Cyberspace Administration of the Guangzhou Municipal Committee, the Municipal Bureau of Industry and Information Technology, the Municipal Bureau of Commerce, and the Municipal Bureau of Culture, Radio, Film, and Tourism. It is hosted by Guangzhou Cultural Development Group Co., Ltd. and the Propaganda Department of Liwan District Committee, and co organized by Guangzhou Daily Press Group (Guangzhou Daily) and Guangzhou Yuexiu Commercial Operation Management Co., Ltd.

The aroma of coffee fills the air

Policy system guarantees empowerment of Guangzhou coffee industry

The reporter learned that the highly anticipated "Ten Policies to Support the High Quality Development of Guangzhou's Coffee Industry" will be officially released at the closing ceremony, providing systematic policy guarantees for the coffee industry chain from multiple dimensions such as industry layout, brand cultivation, and talent introduction, injecting strong momentum into the construction of Guangzhou as a "Coffee City". The list of "Guangzhou Coffee Agglomeration Areas" released simultaneously will provide a "coffee search guide" for citizens and tourists, showcasing the vibrant landscape of Guangzhou's coffee consumption industry.

The coffee flavored chapter of cooperation between the East and the West will also be vividly written at the closing ceremony. The recommender from Pu'er, Yunnan will promote the Pu'er coffee industry on site, and several top Pu'er coffee brands will make a collective appearance. In addition, the Dai ethnic intangible cultural heritage dance "Peacock Dance" will also be elegantly performed on stage, bringing greetings from afar.

Financial empowerment, collaboration between banks and enterprises. At the closing ceremony, a financial empowerment coffee industry credit granting ceremony will also be held to reduce the financing threshold for small and medium-sized enterprises in the coffee industry chain through customized financial products, and promote the healthy and sustainable development of the industry. The unveiling ceremony and customer signing ceremony of the South China International Coffee Trading Innovation Center will also be held simultaneously, marking another important milestone for Guangzhou in the global coffee trade landscape.

The highlights of the event are diverse, with a mix of coffee and fragrance, music, and movies

At the closing event, coffee enthusiasts can start experiencing the "Coffee Dream Workshop". There are three free experience workshops here: a coffee tasting class taught by professional baristas, taking you to experience the flavors of different regions; Hand brewed coffee experience class allows you to complete exclusive hand brewed coffee by yourself; The introductory teaching of coffee latte art provides basic technique guidance, allowing even beginners to draw beautiful leaves.

Want to drink it all over the world? Don't miss the free cup testing experience area of "Global Cup Test of Comic Travel Notes". Selected premium coffee beans from well-known production areas such as Brazil, Colombia, Ethiopia, Rwanda, and Yunnan, China, allowing citizens who are new to premium coffee to embark on a global sensory journey.

In addition, the closing event also specially set up a "Champion Coffee Experience Camp". The champion of the "New Coffee Power" Youth Innovation and Entrepreneurship Competition, the champion of various projects in the Inter School Coffee Alliance Competition, and the winner of the Coffee Vocational Skills Competition will be stationed at the coffee culture season to showcase their skills, make coffee on site, and sell it. Citizens can not only taste champion products, but also communicate with them face-to-face and listen to their growth stories from the competition to entrepreneurial practices. At the closing ceremony, the winners of each competition will take the stage to receive awards, showcasing the new generation of young coffee talents in Guangzhou.

Highlights will be staged in rotation for three days: the "Big Bay Chicken" parade and the AI intelligent coffee roasting machine exhibition will shuttle and interact at the venue; Coffee Baking Invitational and AI Hand Brewing Coffee Maker Challenge allow technology and skills to compete on the same stage; The Coffee Sensory Fun Challenge invites enthusiasts to blindly taste and test, challenging their taste buds to the limit. Every evening, the main stage will also hold Cantonese pop concerts and themed concerts of "drinking coffee and listening to music". On Sunday evenings, there will also be themed movie screenings, creating a leisure scene of "drinking coffee and watching movies".

It is worth looking forward to that the organizing committee of the Lujiazui Financial City International Coffee Culture Festival will bring the "LBC Lujiazui Barista Flower Pulling Skills Competition" to the closing event site. This latte art competition, specially designed for professional baristas, will present a high-level visual feast for coffee practitioners and enthusiasts in Guangzhou, promoting cross city coffee skills exchange and advancement.

From August 7th to 9th, let's meet at Liwan Yuehui City and witness the perfect conclusion of the 2026 Guangzhou Coffee Culture Season in the aroma of a cup of coffee.

40 brands gather for closing event

At the closing event, there is a wonderful experience that cannot be missed by many "coffee enthusiasts" - the "Flower City Coffee Fragrance" pop-up market will create an immersive coffee flavor amusement park in the Yuehui City commercial district. About 40 brands gathered and appeared, with boutique coffee brands as the core, paired with baked desserts and specialty foods, forming a creative experience matrix led by coffee managers and integrating multiple categories.

The participating brands in this exhibition have both familiar faces from experienced "coffee enthusiasts" and eye-catching emerging forces. Lilbee, a representative of local boutique coffee in Guangzhou, will bring its iconic creative signature; Rose Coffee, which deeply cultivates community coffee culture, will also showcase a variety of classic beans. Brands such as Coffee Traveler and Riverside, which received high praise at the main venue of the May Day holiday, will also warmly return to the venue to continue their coffee with old and new friends. It is worth noting that the top brands in Yunnan's premium coffee producing areas will surprise with exclusive limited edition products for this year's coffee culture season. Representative Pu'er brands such as Youfengkagu and Pu'er Coffee Development Co., Ltd. will present pure flavors from the plateau on site.

Text and pictures/Guangzhou Daily Xinhua City Reporter: Zeng Fanying

Guangzhou Daily Xinhua City Editor: Wu Yifan