2026滇池国际咖啡文化嘉年华丨共创分享暨招商推介活动举办2026 Dianchi International Coffee Culture Carnival - Co creation Sharing and Investment Promotion Event Held

秋染滇池，咖香环湖。8月9日，“滇咖聚 万物生”2026滇池国际咖啡文化嘉年华共创分享暨招商推介活动在滇池东岸顺利举行。活动汇聚省市区各级主管部门领导、行业专家、咖啡产业链企业、本土咖啡主理人、青年艺术家、媒体达人、金融机构及企业家代表，集产业解读、主题分享、荣誉颁奖、资源推介、项目集中签约于一体，立足“有一种叫云南的生活”文旅品牌，依托连续三年积淀的嘉年华城市IP，探索“咖啡+艺术+文旅+金融”融合发展新路径，为昆明咖啡文旅产业高质量发展积蓄动能。

历经三载，滇池国际咖啡文化嘉年华从区域性活动升级为城市文旅新名片，以“咖啡+”为核心，实现了消费拉动、品牌焕新与产业共生的三重价值，为昆明文旅产业发展注入了持久活力与创新动力。

共创分享为城市IP破圈引流提供宝贵思路

活动在云南省歌舞院带来的舞蹈《奥莱敦煌飞天》中正式拉开帷幕，优美的艺术演绎，将滇池湖畔秋日意境与新潮消费业态的活力相融。

云南作为国内精品咖啡核心产区，产业发展潜力备受关注。云南省咖啡产业专家组副组长周开联登台作产业主题解读，立足全国咖啡消费市场变化，剖析云南咖啡原料优势与转型机遇，提出要打通产地到消费端链路，借文旅场景放大本土咖啡价值，为现场从业者理清行业发展方向。

咖啡主理人是咖啡文旅最鲜活的实践主体。云云南南主理人蔡蔡，作为CoE唯一云南国际评审，阐释“种出来，走出来，走回家”发展理念，分享生豆贸易、产地溯源、线下品鉴中心建设的实践，坚守云南咖啡本土根脉。

幸也精品咖啡品牌总监张四喜讲述品牌2021年扎根昆明，伴随三届嘉年华，从流动咖啡车成长为实体门店的创业历程，展现小微咖啡品牌借势城市文旅平台实现蜕变。两位主理人的真实故事，生动展现滇池咖啡文旅业态的蓬勃生机。

当咖啡产业邂逅艺术创意，便赋予城市文化全新表达。青年艺术家倪好带来艺术赋能文旅IP共创分享，围绕艺术如何介入咖啡场景、把咖啡产业转化为城市文化符号展开交流，提出以创意盘活山水资源，推动资源变产品、场景变流量，实现艺术、咖啡、文旅三方共生共荣。

现象级文旅IP的出圈，离不开新媒体力量助推。网络大V拥抱印度洋、咖啡博主小白菜喝咖啡从媒体传播视角分享嘉年华实地观察。她们谈到，嘉年华打破咖啡行业圈层，不断扩容受众群体，既普及咖啡文化，又营造松弛的城市消费氛围，为城市IP破圈引流提供宝贵思路。

咖啡嘉年华的国际朋友圈不断扩大

活动现场还举行了颁奖仪式，致敬投身滇池国际咖啡文化嘉年华的咖啡从业者。“滇咖嘉年华文化传播使者”授予15名国际咖啡主理人，他们分别是阿李GATO品牌主理人DE LA TORRE、巴基斯坦美食品牌主理人Ullah abaid、汉江夜市品牌主理人박효동、KMG Social Club品牌主理人Yani、好嘛披萨品牌主理人Eddi Ameur、山韵咖啡品牌主理人Davidfaber、提瓦拉品牌主理人Daouda、福融坊品牌主理人Hebah、卷毛部落品牌主理人Alin、咕叽玛赫品牌主理人Vivienne、Jack's Chai Tent品牌主理人Wittawat Thuleewan、Jim Twister品牌主理人Pudit Tasukonth、Janchai品牌主理人Janchai Tasukonth、My Moka Coffee品牌主理人Suthita Kantarin、kaprao king品牌主理人Preecha Pintata，表彰他们以咖啡为纽带，通过品云咖传播中国故事、云咖故事与昆明故事，让咖啡嘉年华的国际朋友圈持续不断扩大。

“招财达人”花落滇池东岸商家BIG VAN和滇池西岸商家阿煊脆皮鸡翅主理人，肯定其在市集经营中的创新产品与市场实力；10台独具创意的移动咖啡车斩获“最靓的car”，流动咖啡车成为滇池边一道道流动艺术风景线；逃野计划、狗富貴兒、Amazing house移动的复古首饰屋获得“知心老友”称号，致敬连续三年陪伴嘉年华的同行伙伴。现场知心老友代表现场亲切互动，讲述三年来参与咖啡嘉年华的温暖故事。如今滇池国际咖啡文化嘉年华已经形成“参展即孵化、活动即招商、落地即生根”的良性生态。

招商签约为云南咖啡产业持续赋能

在招商推介环节，滇池度假区文旅投促局、昆明文旅集团依次登台，全面推介咖啡招商优质资源与环湖咖啡精品旅创线路，并向广大咖啡品牌、创业主理人发出落地邀约。

经前期多轮精准对接、深度洽谈，现场集中签约了一批涵盖咖啡文旅投资、银企金融合作的优质项目，涵盖高品质生态度假酒店、低空文旅综合体、旱雪体育运动主题公园等多元业态。其中低空文旅项目将立足环滇池文旅资源与空域优势，打造集考、培、研、学、娱、测于一体的省级标杆项目，填补省内“低空+文旅”融合业态空白；度假酒店、运动主题公园项目也将进一步补齐区域旅居服务、户外休闲配套短板，构建文旅融合全新业态矩阵。同步落地的银企金融合作项目，将搭建政银资源互通、互利共赢的长效合作平台，为昆明文旅产业升级、重点项目落地、实体经济发展持续输送精准金融活水。

本次活动搭建起专家、咖啡从业者、艺术家、政府、资本对话对接的平台。未来，滇池国际咖啡文化嘉年华将持续深挖云南咖啡资源禀赋，持续做好产业赋能、IP打造与招商服务，吸引更多市场主体落户滇池，助力“湖滨春城 山水花都”的打造。

来源：都市时报

全媒体记者：刘巧红

实习生：陈乐

编辑：姜蕾

审核：赵茜

二审：钟玲

终审：彭德光

Autumn dyed Dianchi Lake, surrounded by the fragrance of coffee. On August 9th, the "Dian Coffee Gathers All Things to Live" 2026 Dianchi International Coffee Culture Carnival Co creation Sharing and Investment Promotion Activity was successfully held on the east bank of Dianchi Lake. The event brings together leaders from various levels of provincial and municipal authorities, industry experts, coffee industry chain enterprises, local coffee managers, young artists, media experts, financial institutions, and representatives of entrepreneurs. It integrates industry interpretation, theme sharing, honor awards, resource promotion, and project signing. Based on the cultural and tourism brand "There is a Life called Yunnan", relying on the Carnival City IP accumulated for three consecutive years, it explores a new path of integrated development of "coffee+art+cultural tourism+finance", and accumulates momentum for the high-quality development of Kunming's coffee cultural and tourism industry.

After three years, the Dianchi International Coffee Culture Carnival has upgraded from a regional event to a new business card for urban culture and tourism. With "coffee+" as the core, it has achieved the triple value of consumption driven, brand rejuvenation, and industry symbiosis, injecting lasting vitality and innovative power into the development of Kunming's cultural and tourism industry.

Co creation and sharing provide valuable ideas for breaking through urban IP barriers and attracting traffic

The event officially kicked off with the dance "Ole Dunhuang Flying Apsaras" brought by Yunnan Song and Dance Academy. The beautiful artistic performance blends the autumn atmosphere by the Dianchi Lake with the vitality of trendy consumer formats.

As a core production area for premium coffee in China, Yunnan's industrial development potential has attracted much attention. Zhou Kailian, deputy leader of the Yunnan Coffee Industry Expert Group, took the stage to interpret the industry theme. Based on the changes in the national coffee consumption market, he analyzed the advantages and transformation opportunities of Yunnan coffee raw materials, and proposed to open up the link from the origin to the consumption end, amplify the value of local coffee through cultural and tourism scenes, and clarify the development direction of the industry for current practitioners.

Coffee managers are the most vibrant practitioners of coffee culture and tourism. Cai Cai, the manager of Yunnan Yunnan South, as the only Yunnan international reviewer of CoE, explains the development concept of "grow, go out, go home", shares the practice of green bean trade, origin tracing, and offline quality inspection center construction, and adheres to the local roots of Yunnan coffee.

Zhang Sixi, the brand director of Xingye Boutique Coffee, talked about the brand's entrepreneurial journey from mobile coffee trucks to physical stores in Kunming in 2021, accompanied by three carnivals, showcasing the transformation of small and micro coffee brands through urban cultural and tourism platforms. The real stories of the two managers vividly demonstrate the thriving vitality of the coffee and tourism industry in Dianchi Lake.

When the coffee industry encounters artistic creativity, it gives a new expression to urban culture. Young artist Ni Hao brings art empowered cultural tourism IP co creation and sharing, discussing how art can intervene in coffee scenes and transform the coffee industry into urban cultural symbols. He proposes to creatively activate mountain and water resources, promote the transformation of resources into products and scenes into traffic, and achieve the symbiosis and prosperity of art, coffee, and cultural tourism.

The emergence of phenomenal cultural and tourism IPs cannot be separated from the power of new media. Internet influencers embrace the Indian Ocean, while coffee blogger Xiaobaicai drinks coffee and shares on-site observations of the carnival from a media perspective. They talked about how Carnival breaks through the coffee industry circle, continuously expands its audience, promotes coffee culture, and creates a relaxed urban consumption atmosphere, providing valuable ideas for breaking through the circle of urban IP and attracting traffic.

The international circle of friends of Coffee Carnival continues to expand

An award ceremony was also held at the event site to pay tribute to coffee practitioners who participated in the Dianchi International Coffee Culture Carnival. The "Yunnan Coffee Carnival Cultural Communication Ambassador" has been awarded to 15 international coffee managers, including DE LA TORRE, the brand manager of Ali GATO, Ullah Abaid, the brand manager of Pakistani cuisine, and Hu 효동, the brand manager of Hanjiang Night Market Yani, Brand Manager of KMG Social Club, Eddi Ameur, Brand Manager of Haoma Pizza, Davidfaber, Brand Manager of Shanyun Coffee, Daouda, Brand Manager of Tevala, Hebah, Brand Manager of Furongfang, Alin, Brand Manager of Curly Tribe, Vivienne, Brand Manager of Guji Mahe, Wittawat Thuleewan, Brand Manager of Jack's Chai Tent, Pudit Tasukonth, Brand Manager of Jim Twister, Janchai Tasukonth, Suthita Kantarin, Brand Manager of My Moka Coffee, Preecha, Brand Manager of Kaprao King Pintata, in recognition of their use of coffee as a link to spread the stories of China, Yunnan, and Kunming through tasting Yunka, has continuously expanded the international circle of friends of the Coffee Carnival.

The managers of BIG VAN, a merchant on the east bank of Dianchi Lake, and Axian Crispy Chicken Wings, a merchant on the west bank of Dianchi Lake, who are known as "wealth attracting experts," affirmed their innovative products and market strength in market operations; 10 uniquely creative mobile coffee trucks have won the "Most Beautiful Car" award, and the mobile coffee trucks have become a series of mobile art scenic spots by the Dianchi Lake; The retro jewelry houses of Escape Plan, Dog Fugui Er, and Amazing House Mobile have been awarded the title of "Close Friends", paying tribute to their companions who have accompanied the carnival for three consecutive years. The representative of the intimate old friend on site interacted warmly and told the heartwarming story of participating in the coffee carnival for three years. Nowadays, the Dianchi International Coffee Culture Carnival has formed a benign ecology of "incubation upon exhibition, investment promotion upon activity, and rooting upon landing".

Signing investment contracts to continuously empower Yunnan's coffee industry

In the investment promotion stage, the Dianchi Resort Cultural and Tourism Investment Promotion Bureau and Kunming Cultural and Tourism Group took the stage one after another to comprehensively promote high-quality coffee investment resources and boutique tourism routes around the lake, and issued landing invitations to coffee brands and entrepreneurs.

After multiple rounds of precise docking and in-depth negotiations in the early stage, a batch of high-quality projects covering coffee tourism investment and bank enterprise financial cooperation were signed on site, covering various formats such as high-quality ecological resort hotels, low altitude cultural tourism complexes, and dry snow sports theme parks. The low altitude cultural and tourism project will be based on the cultural and tourism resources and airspace advantages around Dianchi Lake, creating a provincial-level benchmark project that integrates examination, training, research, learning, entertainment, and testing, filling the gap in the integration of "low altitude+cultural and tourism" in the province; Resort hotels and sports theme park projects will further fill the gaps in regional travel services and outdoor leisure facilities, and build a new matrix of cultural and tourism integration. The synchronized implementation of bank enterprise financial cooperation projects will build a long-term cooperation platform for government bank resource exchange and mutual benefit, providing precise financial vitality for the upgrading of Kunming's cultural and tourism industry, the landing of key projects, and the development of the real economy.

This event has established a platform for experts, coffee practitioners, artists, governments, and capital to engage in dialogue and docking. In the future, the Dianchi International Coffee Culture Carnival will continue to tap into Yunnan's coffee resources, provide industry empowerment, IP development, and investment promotion services, attract more market entities to settle in Dianchi, and help build the "Lakeside Spring City Landscape Flower City".

Source: Urban Times

Full media reporter: Liu Qiaohong

Intern: Chen Le

Editor: Jiang Lei

Reviewed by: Zhao Qian

Second instance: Zhong Ling

Final appeal: Peng Deguang