2026广州咖啡文化季闭幕活动圆满收官The closing ceremony of the 2026 Guangzhou Coffee Culture Season has come to a successful conclusion
5月，在2026广州咖啡文化季开幕式主会场上，乌金咖啡还是来自云南的“客”；8月，在闭幕活动市集上，它已有了新身份：广州新企业。正是这场跨越百日的咖啡盛事，让这个云南咖啡品牌笃定地将全国营销中心落地广州——从这里，向全国出发。
从“五一”主会场活动启幕，到全城各区轮番接棒，一场横跨三个月的咖啡热潮席卷广州。8月9日，2026广州咖啡文化季闭幕活动圆满收官，这场全城瞩目的咖啡盛事正式落下帷幕。
盛会落幕，余香不绝，它为广州沉淀的消费活力、产业势能与对外开放底气，正持续为城市发展赋能。
8月9日是2026广州咖啡文化季收官之日，收官活动现场气氛热烈。
在2026广州咖啡文化季收官活动现场，咖啡师现场为顾客制作咖啡。
消费潮涌：烟火消费里的城市真实热度
8月9日下午，荔湾悦汇城，“花城咖香”快闪集市人声鼎沸。本土咖啡品牌Lilbee的摊位前人头攒动，不少“咖友”冲着门店招牌“咸柚子Dirty”而来；另一本土品牌Anna ou带来的限定创意特调咖啡“奥罗拉”清新如茶，特别受女士喜欢；广州文化集团旗下国民咖啡品牌“花棣集”的咖啡豆吸引市民争相购买。
这般火热景象不仅出现于闭幕活动上，更贯穿整场广州咖啡文化季。无论是“五一”开幕式主会场上，还是全城各区分会场里，滚烫人气始终在线。数据直观印证消费热度：“五一”主会场累计进场市民游客超13万人次，现场总营收突破1460万元。热闹的背后，是广州深厚的咖啡消费根基。
广州是一座实打实的咖啡之城。消费氛围浓厚、市场生态成熟、贸易活力充沛。
广州商品交易所数据显示，截至今年6月，咖啡生豆交易量达12892吨，同比增长超10.36倍，实现跨越式增长。据《广州咖啡产业发展白皮书（2026）》，截至2025年底，全市咖啡店突破8000家，且规模持续扩容。据美团数据，5月1日至6月底，即广州咖啡文化季开展的两个月里，广州新增咖啡店376家，源源不断的创业者入局赛道，印证市场强劲的吸引力。闭幕活动上发布的“广州咖啡集聚区”榜单，解锁了15个特色咖啡消费片区，各区各具特色。市民一天喝一个“区”，两周都不重样。
这场盛会为行业搭建起同台竞技的舞台，独立咖啡馆充分释放创意，一批融合本土风物的特色咖啡出圈，优质产品又反向赋能实体门店销售。比如PAIX COFFEE在广州咖啡文化季期间推出五指毛桃煲仔拿铁，其销售额较今年前两款季节限定提升30%，成为广式特调出圈的鲜活样本。依托持续升温的咖啡消费热潮，今年上半年广州全市咖啡馆营业额增速超9%。
旺盛的终端消费需求，持续向上传导赋能产业链，滋养大小商户经营发展，为广州咖啡产业积蓄充沛的内生动力，成为行业持续向上的底色。
引凤筑巢：一杯咖啡邀约企业扎根羊城
长达三个月的咖啡消费热潮，是广州向全国、全球咖啡产业递出的亮眼名片。市场的滚烫热度，让外地企业真切看见广州咖啡产业的潜力，众多参展品牌从“过客”成为扎根广州的市场主体，落地布局、深耕羊城。
“头半天就卖光了五天的备料。”回忆起“五一”主会场的经历，乌金咖啡总经理陈国宏依旧印象深刻。在广州咖啡文化季期间，这个来自云南的咖啡品牌共参加3场活动，卖出了600斤咖啡豆。亮眼的数据，让其坚定地将全国营销中心落地广州。
产业落地的喜人态势在全城多点开花。星咖食品（昆山）有限公司参展主会场活动，5天销售额远超预期，这坚定了星咖落子广州的决策，其将广州定为全国发展首站，入驻珠江新城IFC西塔“广州礼物”门店，创新推出“咖啡豆寄存冲泡”消费模式。云南农垦咖啡有限公司也主动对接广州市场，计划前来考察，谋求生产线落地、深度产业合作等多元布局。
本土企业同样借盛会乘风而上，加速扩张脚步。缇里咖啡创始人刘桥从广州咖啡文化季中真切感受到广州咖啡市场的巨大潜力。“人流量完全超出预期，广州咖啡文化季成为我们推进下一步发展的重要契机。”现在，缇里咖啡正加快买地建厂节奏，计划下半年门店规模由200家拓展至260家左右；同时拟在沙面打造咖啡主题“城市会客厅”，以咖啡文化赋能城市品牌建设。短短3个月，广州咖啡文化季带动一批咖啡产业合作项目顺利签约落地。
全产业链上下游企业均按下发展“加速键”。骏德商业集团依托南沙自贸区保税仓储政策，持续扩充仓储库容；汇德中心正筹备建设华南国际咖啡交易创新中心，规划美洲、非洲、亚洲三大产区馆，同步打造专业赛事与行业交流阵地；技诺7月新签近100万元智能仓储项目，将仓储效率从60%～70%提升至80%，下一步还计划在自动化产线和AI算法管理系统上持续加码；酷库机器人不断拓展直营点位；给力咖啡谋划产能升级，计划年内引进一台单次烘焙240公斤生豆的进口烘焙设备，打造华南产能领先的咖啡烘焙工厂。
政策赋能：制度沃土托举全链产业成型
市场火热、企业争相落户。
为何咖啡从业者愿意加码广州？透过2026广州咖啡文化季这扇窗，可以看见，政府精准施策赋能，着力培育完备产业生态，实实在在为市场主体纾困解难，是产业能够行稳致远的关键底气。
“我创业20年，像广州这样自上而下、同心协力扶持产业环境，实属难得。政府氛围好，产业氛围好，广州是我们的宝地。”酷库CEO李彤的一番话，道出众多从业者的共同心声。
借本次广州咖啡文化季举办契机，广州出台《广州市推动咖啡产业高质量发展的若干措施》（以下简称《措施》）。《措施》覆盖咖啡全产业链条，推动产业由消费驱动加速迈向产业驱动，为咖啡产业高质量发展夯实制度根基。
围绕金融赋能环节，《措施》提出引导金融机构面向咖啡种植、生产、流通、门店、文旅消费等环节优化信贷、保险等产品和服务。闭幕式上，中国农业银行广州分行向咖啡产业链重点企业合计授信近4亿元，以定制化金融产品降低中小微咖啡企业融资门槛，提供一揽子金融支撑。
针对贸易流通，《措施》明确优化咖啡生豆进口专项通关机制，完善南沙港、黄埔港、白云机场口岸恒温恒湿仓储、样品检测、分拨配送等配套服务，搭建集保税交易、仓储监管、跨境支付结算于一体的数字化咖啡交易平台；引进咖啡保税加工、分装拼配项目，构建“广州枢纽+周边制造”大湾区协同发展模式。广州市咖啡行业协会秘书长孙海涛认为，关于清关通关手续简化等内容，对贸易商来说是直接“减负”，缩短了交易周期，降低了资金占用成本。
《措施》明确支持咖啡产品、咖啡设备生产企业围绕扩产能、提效率、降能耗等方向开展技术改造。广州技诺智能设备有限公司副总经理田志峰说，措施让企业更愿意投入资金进行设备改造和产业升级；李彤称，措施对正处于产能爬坡和自动化升级关键期的酷库来说是“及时雨”，不仅直接降低扩建成本，还极大增强企业投资信心。
产业向上，人才为基。依托咖啡文化季平台与专项扶持政策，广州常态化开展咖啡技能培训与行业交流活动。克丽玛培训中心创始人李陶说：“广州消费市场庞大，专业烘焙、品鉴、运营人才缺口突出，行业交流与人才培育政策，持续为赛道注入新鲜血液。”
孙海涛认为，目前广州咖啡产业已初步搭建起“贸易—智造—加工—门店消费—文化传播”的完整链条，“通过政策引导和资源倾斜，广州咖啡产业的整体协同效应会越来越强，各链条企业都能释放更大能量，最终推动整个产业向更高水平迈进。”
消费市场提供土壤，市场主体奋勇争先，政策体系搭台护航。消费、企业、政策三者互为支撑，共同滋养广州咖啡产业蓬勃生长。
连通全球：咖啡是广州递给全球的名片
旺盛的消费活力，不断集聚的产业资源，日趋完善的政策生态，最终都指向一座城市更深层的话题：咖啡，能为广州带来什么更大的价值？对于正在建设国际消费中心城市的广州而言，咖啡是属于全世界的通用语言，一杯小小的咖啡，搭建起对外沟通交往的纽带，为城市缔结无数全新机缘。
回溯2026广州咖啡文化季主会场，来自全球13个国家43个城市和地区的233个咖啡全链条优质品牌、世界冠军主理人齐聚羊城。不少企业把广州作为新品发布、风味首发的优先选择，众多国际参展品牌直言，广州已经成为他们观察中国咖啡市场的重要风向标。国际品牌的争相奔赴，印证广州在全球咖啡版图中日益提升的吸引力。
咖啡还为商务往来添上一缕烟火温情。5月正值广交会，不少客商专程前往广州咖啡文化季主会场打卡，商贸往来与文化交流双向奔赴。一杯热气腾腾的咖啡，碰撞出更多潜在的合作商机。
广州咖啡，不只有外来的风味，更藏着本土的奇思妙想。荔枝、五指毛桃、陈皮这些极具岭南印记的风物，被巧妙地融进咖啡特调之中。远道而来的海内外宾客，喝到的不只是一杯饮品，更是读懂广州的一种方式。借由一杯咖啡，外来宾客触摸到广州鲜活的创意与独特城市气质，由此生出对这座城市的向往。
咖啡也是一扇面向世界的展示窗口，向外输出广州味道、广州制造。
酷库的智能咖啡设备，在广州咖啡文化季亮相之后，吸引不少客商；技诺智能咖啡机远销全球100多个国家和地区。更有意思的是，一些海外友人在试过广州的特调咖啡后，专门前往金达咖啡饮品城学习特调技艺。过去我们引进海外咖啡理念，如今外国友人来广州学习咖啡创意。闭幕活动中，专业竞技赛事“陆家嘴咖啡师拉花技能大赛”与云南普洱市咖啡专场同台上演，进一步确立了广州咖啡文化季在咖啡业界的江湖地位。
一杯咖啡，向内激活城市消费、壮大实体产业；向外充当文化使者，讲述广州故事，链接全球市场。
三个月咖香流转，2026广州咖啡文化季画上句点，但“花城咖香”的城市故事仍在继续。它激活消费市场，吸引产业资源落地，完善全链条产业体系，更以咖啡这门世界通用语言，打通对内培育产业、对外链接全球的双向通道。
展望未来，氤氲悠长的花城咖香，将持续赋能广州国际消费中心城市建设，让羊城的活力与创意，随一杯咖啡，走向更辽阔的世界。
In May, at the main venue of the opening ceremony of the 2026 Guangzhou Coffee Culture Season, Wujin Coffee was still a "guest" from Yunnan; In August, at the closing event market, it had a new identity: Guangzhou New Enterprise. It is this century long coffee event that has made this Yunnan coffee brand firmly establish its national marketing center in Guangzhou - from here, to the whole country.
From the opening of the May Day main venue event to the rotation of various districts throughout the city, a coffee craze spanning three months swept across Guangzhou. On August 9th, the closing ceremony of the 2026 Guangzhou Coffee Culture Season came to a successful conclusion, marking the official conclusion of this city wide coffee event.
The grand event has come to an end, and the lingering fragrance continues to empower the development of Guangzhou with its accumulated consumption vitality, industrial potential, and confidence in opening up to the outside world.
58fbaa5fa8c05c357260.jpeg
August 9th is the closing day of the 2026 Guangzhou Coffee Culture Season, and the atmosphere at the closing event was lively.
821fee65505ce33ce50f.jpeg
At the closing event of the 2026 Guangzhou Coffee Culture Season, baristas made coffee for customers on site.
Consumer Tide: The Real Heat of Cities in Fireworks Consumption
On the afternoon of August 9th, in Yuehui City, Liwan, the "Flower City Coffee Fragrance" pop-up market was bustling with people. The booth of local coffee brand Lilbee is crowded with people, and many "coffee friends" come to the store sign "Dirty Salted Pomelo"; The limited edition creative specialty coffee "Aurora" brought by another local brand Anna ou is as fresh as tea and particularly popular among women; The coffee beans of "Huadiji", a national coffee brand under Guangzhou Culture Group, attract citizens to purchase eagerly.
This hot scene not only appeared at the closing ceremony, but also ran through the entire Guangzhou coffee culture season. Whether it is at the main venue of the May Day opening ceremony or at various venues throughout the city, the scorching popularity is always online. The data intuitively confirms the popularity of consumption: the main venue of the May Day holiday has attracted over 130000 visitors, and the total on-site revenue has exceeded 14.6 million yuan. Behind the hustle and bustle lies the profound coffee consumption foundation in Guangzhou.
Guangzhou is a real coffee city. Strong consumer atmosphere, mature market ecology, and abundant trade vitality.
According to data from the Guangzhou Commodity Exchange, as of June this year, the trading volume of coffee beans reached 12892 tons, a year-on-year increase of over 10.36 times, achieving a leapfrog growth. According to the White Paper on the Development of Guangzhou Coffee Industry (2026), by the end of 2025, the number of coffee shops in the city will exceed 8000 and their scale will continue to expand. According to Meituan data, from May 1st to the end of June, which is the two months of the Guangzhou Coffee Culture Season, 376 new coffee shops were added in Guangzhou, and a continuous stream of entrepreneurs entered the market, confirming the strong attractiveness of the market. The list of "Guangzhou Coffee Agglomeration Areas" released at the closing event unlocked 15 specialty coffee consumption areas, each with its own characteristics. Citizens drink one "zone" a day and do not repeat the same for two weeks.
This grand event has set up a stage for the industry to compete on the same stage. Independent cafes fully unleash their creativity, and a group of specialty coffees that integrate local flavors have emerged. High quality products have also empowered physical store sales in reverse. For example, PAIX COFFEE launched the Five Finger Peach Pot Latte during the Guangzhou Coffee Culture Season, which saw a 30% increase in sales compared to the first two seasonal limited editions this year, becoming a fresh sample in the Guangzhou style specialty market. Relying on the continuously rising coffee consumption trend, the turnover growth rate of coffee shops in Guangzhou exceeded 9% in the first half of this year.
The strong demand for terminal consumption continues to guide and empower the industry chain, nourish the business development of small and large merchants, and accumulate abundant endogenous power for the coffee industry in Guangzhou, becoming the foundation for the continuous upward trend of the industry.
Attracting Phoenix to Build a Nest: A Cup of Coffee Inviting Enterprises to Rooted in Yangcheng
The three-month coffee consumption boom is a shining business card that Guangzhou has presented to the national and global coffee industry. The scorching heat of the market has allowed out of town enterprises to truly see the potential of Guangzhou's coffee industry. Many participating brands have transformed from "passing customers" to market entities rooted in Guangzhou, landing and deeply cultivating Guangzhou.
In the first half of the day, we sold out all the ingredients for five days. "Recalling his experience at the main venue of the May Day holiday, Chen Guohong, the general manager of Wujin Coffee, still left a deep impression. During the Guangzhou Coffee Culture Season, this coffee brand from Yunnan participated in three events and sold 600 pounds of coffee beans. The impressive data has convinced it to firmly establish its national marketing center in Guangzhou.
The gratifying trend of industrial landing has blossomed in many parts of the city. Star Coffee Food (Kunshan) Co., Ltd.'s 5-day sales far exceeded expectations at the main venue of the exhibition, which confirmed the decision of Star Coffee to settle in Guangzhou. It designated Guangzhou as the first station of national development, settled in the "Guangzhou Gift" store of IFC West Tower in the Pearl River New Town, and innovated the consumption mode of "coffee bean storage and brewing". Yunnan Nongken Coffee Co., Ltd. has also taken the initiative to connect with the Guangzhou market and plans to come for inspection, seeking diversified layouts such as production line landing and deep industrial cooperation.
Local enterprises also take advantage of the grand event to accelerate their expansion. The founder of Tili Coffee, Liu Qiao, truly felt the huge potential of the Guangzhou coffee market from the Guangzhou Coffee Culture Season. The foot traffic has completely exceeded expectations, and the Guangzhou Coffee Culture Season has become an important opportunity for us to promote our next development. Now, Tili Coffee is accelerating the pace of buying land and building factories, and plans to expand its store scale from 200 to around 260 in the second half of the year; At the same time, it is planned to create a coffee themed "urban living room" in Shamian, empowering the construction of urban brands with coffee culture. In just three months, the Guangzhou Coffee Culture Season has successfully signed and implemented a number of coffee industry cooperation projects.
All upstream and downstream enterprises in the entire industry chain have pressed the "acceleration button" for development. Junde Commercial Group relies on the bonded warehousing policy of Nansha Free Trade Zone to continuously expand its warehousing capacity; Huide Center is preparing to build the South China International Coffee Trading Innovation Center, planning three major production area pavilions in the Americas, Africa, and Asia, and simultaneously creating a professional competition and industry exchange platform; Jinuo signed a nearly 1 million yuan intelligent warehousing project in July, which will increase the warehousing efficiency from 60% to 70% to 80%. The next step is to continue to increase investment in automated production lines and AI algorithm management systems; Kuku Robotics continues to expand its direct sales locations; Awesome Coffee plans to upgrade its production capacity. It plans to introduce an imported roasting equipment that can bake 240 kg of raw beans in a single time this year to build a coffee roasting factory with leading production capacity in South China.
Policy empowerment: institutional fertile ground supports the formation of the entire chain industry
The market is hot and companies are competing to settle down.
Why are coffee professionals willing to invest in Guangzhou? Through the window of the 2026 Guangzhou Coffee Culture Season, it can be seen that the government's precise implementation of policies and empowerment, efforts to cultivate a complete industrial ecosystem, and practical relief for market entities are the key confidence for the industry to achieve stability and long-term success.
I have been in the business for 20 years, and it is rare for Guangzhou to support the industrial environment from top to bottom and work together. The government atmosphere is good, the industrial atmosphere is good, and Guangzhou is our treasure land, "said Li Tong, CEO of Kuku, expressing the common voice of many practitioners.
Taking advantage of the Guangzhou Coffee Culture Festival, Guangzhou has introduced the "Several Measures to Promote the High Quality Development of the Coffee Industry in Guangzhou" (hereinafter referred to as the "Measures"). The Measures cover the entire coffee industry chain, promoting the acceleration of the industry from consumption driven to industry driven, and laying a solid institutional foundation for the high-quality development of the coffee industry.
Regarding the financial empowerment process, the Measures propose to guide financial institutions to optimize credit, insurance and other products and services for coffee cultivation, production, circulation, stores, cultural tourism consumption and other links. At the closing ceremony, Agricultural Bank of China Guangzhou Branch granted a total of nearly 400 million yuan in credit to key enterprises in the coffee industry chain, reducing the financing threshold for small and medium-sized coffee enterprises with customized financial products and providing a package of financial support.
Regarding trade circulation, the Measures specify the optimization of the special customs clearance mechanism for the import of coffee beans, improve supporting services such as constant temperature and humidity warehousing, sample testing, and distribution at Nansha Port, Huangpu Port, and Baiyun Airport ports, and build a digital coffee trading platform that integrates bonded transactions, warehousing supervision, and cross-border payment settlement; Introduce coffee bonded processing, packaging and assembly projects, and build a collaborative development model of "Guangzhou hub+surrounding manufacturing" in the Greater Bay Area. Sun Haitao, Secretary General of the Guangzhou Coffee Industry Association, believes that the simplification of customs clearance procedures is a direct "burden reduction" for traders, shortening the transaction cycle and reducing the cost of capital occupation.
The Measures clearly support coffee product and coffee equipment production enterprises to carry out technological transformation around expanding production capacity, improving efficiency, and reducing energy consumption. Tian Zhifeng, Deputy General Manager of Guangzhou Jinuo Intelligent Equipment Co., Ltd., said that measures have made enterprises more willing to invest funds in equipment renovation and industrial upgrading; Li Tong said that the measures are a "timely rain" for Kuku, which is currently in a critical period of capacity ramp up and automation upgrade. They not only directly reduce expansion costs, but also greatly enhance enterprise investment confidence.
Industry is moving upwards, with talent as the foundation. Relying on the coffee culture season platform and special support policies, Guangzhou regularly carries out coffee skills training and industry exchange activities. Li Tao, founder of Klima Training Center, said, "The consumer market in Guangzhou is huge, and there is a prominent shortage of professional baking, tasting, and operation talents. Industry exchange and talent cultivation policies continue to inject fresh blood into the track
Sun Haitao believes that the coffee industry in Guangzhou has initially established a complete chain of "trade intelligent manufacturing processing store consumption cultural dissemination". "Through policy guidance and resource allocation, the overall synergy effect of the coffee industry in Guangzhou will become stronger, and all chain enterprises can release greater energy, ultimately promoting the entire industry to move towards a higher level
The consumer market provides the soil, market entities strive to be the first, and the policy system provides support. Consumption, enterprises, and policies support each other and jointly nourish the thriving growth of Guangzhou's coffee industry.
Connecting the World: Coffee is Guangzhou's calling card to the world
The vigorous consumption vitality, constantly gathering industrial resources, and increasingly perfect policy ecology all point to a deeper topic in the city: what greater value can coffee bring to Guangzhou? For Guangzhou, which is building an international consumption center city, coffee is a universal language of the world. A small cup of coffee builds a link for external communication and exchanges, creating countless new opportunities for the city.
Looking back at the main venue of the 2026 Guangzhou Coffee Culture Season, 233 high-quality coffee brands and world champion managers from 43 cities and regions in 13 countries around the world gathered in Guangzhou. Many companies prioritize Guangzhou for new product launches and flavor debuts, and numerous international exhibiting brands have stated that Guangzhou has become an important indicator for them to observe the Chinese coffee market. The rush of international brands confirms Guangzhou's increasing attractiveness in the global coffee landscape.
Coffee also adds a touch of warmth to business dealings. In May, it was the Canton Fair, and many merchants made a special trip to the main venue of the Guangzhou Coffee Culture Season to check-in. They traveled in both directions for business and cultural exchanges. A steaming cup of coffee creates more potential business opportunities for collaboration.
Guangzhou coffee not only has foreign flavors, but also hides local whimsical ideas. Litchi, five fingered peach, tangerine peel, and other highly Lingnan themed delicacies are cleverly integrated into the coffee's special flavor. Guests from home and abroad who come from afar not only have a drink, but also a way to understand Guangzhou. Through a cup of coffee, foreign guests can experience the vibrant creativity and unique urban atmosphere of Guangzhou, and thus develop a longing for this city.
Coffee is also a showcase to the world, exporting Guangzhou flavor and Guangzhou manufacturing to the outside world.
After its debut at the Guangzhou Coffee Culture Festival, Kuku's intelligent coffee equipment has attracted many customers; Jinuo intelligent coffee machines are exported to more than 100 countries and regions around the world. What's even more interesting is that some overseas friends, after trying Guangzhou's specialty coffee, specifically went to Jinda Coffee Beverage City to learn specialty techniques. In the past, we introduced overseas coffee concepts, but now foreign friends come to Guangzhou to learn coffee creativity. At the closing event, the professional competitive competition "Lujiazui Coffee Master Flower Pulling Skills Competition" was held on the same stage as the Yunnan Pu'er Coffee Special Session, further establishing the Guangzhou Coffee Culture Season's position in the coffee industry.
A cup of coffee activates urban consumption and strengthens physical industries internally; Act as a cultural ambassador to the outside world, telling the story of Guangzhou and connecting global markets.
After three months of coffee fragrance circulation, the 2026 Guangzhou Coffee Culture Season comes to an end, but the urban story of "Flower City Coffee Fragrance" continues. It activates the consumer market, attracts industrial resources to land, improves the entire chain industry system, and uses coffee as the universal language of the world to open up a two-way channel for cultivating industries internally and connecting the world externally.
Looking ahead to the future, the lingering fragrance of Huacheng coffee will continue to empower the construction of Guangzhou as an international consumption center city, allowing the vitality and creativity of Yangcheng to move towards a broader world with a cup of coffee.