韩国烘焙咖啡市场规模持续扩大 折射消费变化The continuous expansion of the Korean roasted coffee market reflects changes in consumption

中新网首尔8月11日电 (记者 金旭)当地时间11日，韩国农林畜产食品部和韩国农村经济研究院发布咖啡产业及相关消费动向报告显示，2024年韩国烘焙咖啡市场规模为1.3225万亿韩元(约合人民币63亿元)，近6年间年均增速为15.8%。相比之下，调制咖啡市场规模以年均0.5%的速度缩小。

报告显示，韩国的咖啡消费正逐步向以咖啡豆为主的产品转移。精品咖啡消费群体扩大，消费者越来越关注咖啡豆品类和烘焙方式，希望通过不同的风味和口感获得更加特别的咖啡体验。

据韩联社报道，随着消费者在上下班途中或餐后饮用咖啡的需求增加，平价咖啡连锁店和大容量咖啡产品市场同步扩大。数据显示，2023年韩国咖啡店数量达到10.6452万家，相当于每7家餐饮经营主体中就有1家是咖啡店。

咖啡相关产品出口也同步增加。2024年韩国咖啡相关产品出口额达2.296亿美元(约合人民币15.5亿元)，同比增长4.6%。全年出口量为3.5349万吨，其中速溶咖啡占比高达98%。按出口额计算，以色列成为韩国咖啡产品最大出口市场。(完)

Seoul, August 11th (Xinhua) -- On August 11th local time, the South Korean Ministry of Agriculture, Forestry, Animal Products and Food and the South Korean Rural Economic Research Institute released a report on the coffee industry and related consumption trends, showing that the size of the South Korean roasted coffee market in 2024 will be 1.3225 trillion Korean won (about 6.3 billion yuan), with an average annual growth rate of 15.8% in the past six years. In contrast, the market size of blended coffee is shrinking at an average annual rate of 0.5%.

The report shows that coffee consumption in South Korea is gradually shifting towards products dominated by coffee beans. The consumer group of premium coffee is expanding, and consumers are increasingly concerned about the types of coffee beans and roasting methods, hoping to obtain a more unique coffee experience through different flavors and tastes.

According to Yonhap News Agency, as consumers' demand for coffee during commuting or after meals increases, the market for affordable coffee chain stores and high-capacity coffee products is expanding simultaneously. Data shows that by 2023, the number of coffee shops in South Korea will reach 106452, which is equivalent to one out of every seven catering operators being a coffee shop.

The export of coffee related products has also increased synchronously. In 2024, the export value of South Korean coffee related products reached 229.6 million US dollars (approximately 1.55 billion yuan), a year-on-year increase of 4.6%. The annual export volume is 35349 tons, of which instant coffee accounts for as much as 98%. In terms of export value, Israel has become the largest export market for South Korean coffee products. (End)