2026滇池国际咖啡文化嘉年华直接消费总收入5525万元9天人流量超646万人次The total direct consumption revenue of the 2026 Dianchi International Coffee Culture Carnival was 55.25 million yuan, and the daily traffic exceeded 6.46 million people

为期9天的2026滇池国际咖啡文化嘉年华已落下帷幕，这场以“滇咖生 万物聚”为主题的大型文旅活动数据如何？记者从昆明市文化和旅游局获悉，本次嘉年华活动人流量总数646.4165万人次（其中省外172.395万人次），直接消费总收入5525.174万元，搭建文旅消费新场景拉动消费效果明显。

本次活动汇聚来自全国52个城市的200多辆咖啡车和众多咖啡从业者，构建“东西岸联通双主会场+分会场”全域发展格局，围绕“生根、生趣、生活、生力”四大核心板块策划系列活动。东岸聚焦品质文化体验，西岸主打潮流休闲体验，东西岸联动开展环湖花境巡游、超级咖啡车联盟、滇咖跑等特色活动40余项，完成主会场演出140余场、分会场演出150余场、双岸联动活动10场。活动以咖为媒、以节兴业，创新打造多层次沉浸式场景，构建多元融合的文旅发展新生态，全方位诠释“有一种叫云南的生活”。

本次嘉年华活动规模空前，东西岸主会场人流量343.65万人次，直接消费收入4133.9万元；分会场人流量302.7665万人次，直接消费收入1391.274万元。8月4日，单日活动总人流量及直接消费收入已超过2025年嘉年华活动总人流量及消费总收入；8月8日单日活动总人流量99.02万人次（其中省外32.489万人次），直接消费总收入850.22万元，为本次活动“单冠”。

宣传力度的多维度爆发为本次活动添色不少，截至8月9日17时不完全统计，全网（以主流媒体为主）总计发布图文、音视频等宣传报道14013条，其中央级、省级、市县区级官媒发布信息3577条，包括视频信息634条、图文信息2943条，目前全网总浏览量达13.39亿次，全网原创图文、短视频内容累计约5万条。

新华社推出《全球连线｜多国客商亮相滇池咖啡嘉年华》，助力活动品牌海外出圈。央广网、中国网、中国青年报、中国日报等持续联动发声，省市级媒体精准发力，层层叠加传播热度。袁志平景颇刀舞短视频火爆出圈，单条相关视频平均点赞量达3万，成为现象级传播爆款；云南咖啡官方IP“云豆豆”依托多场景高频曝光，成为活动核心亮点；“咖香花境滇岸巡游”成为抖音同城热搜持续霸榜的线下爆点。（王一帆 孟俊）

来源：昆明日报The 9-day 2026 Dianchi International Coffee Culture Carnival has come to an end. What is the data for this large-scale cultural and tourism event with the theme of "Dian coffee brings together all things"? The reporter learned from the Kunming Municipal Bureau of Culture and Tourism that the total number of visitors to this carnival event was 6.464165 million (including 1.72395 million from outside the province), and the total direct consumption income was 55.25174 million yuan. The construction of a new cultural and tourism consumption scene has significantly stimulated consumption.

This event brings together more than 200 coffee trucks and numerous coffee practitioners from 52 cities across the country, building a comprehensive development pattern of "East West Coast Connection Dual Main Venue+Sub venue", and planning a series of activities around the four core areas of "rooting, interest, life, and vitality". The east bank focuses on quality cultural experiences, while the west bank focuses on trendy leisure experiences. The east and west banks have jointly organized more than 40 characteristic activities such as the Lake Flower Scene Parade, the Super Coffee Car Alliance, and the Yunnan Coffee Run. More than 140 performances have been held at the main venue, over 150 performances at sub venues, and 10 joint activities between the two banks. The event uses coffee as a medium, promotes industry through festivals, innovatively creates multi-level immersive scenes, constructs a diverse and integrated new ecology for cultural and tourism development, and comprehensively interprets "there is a kind of life called Yunnan".

The scale of this carnival event is unprecedented, with a crowd flow of 3.4365 million people at the main venues on both the east and west coasts, and a direct consumption income of 41.339 million yuan; The sub venue had a foot traffic of 3.027665 million people and a direct consumption income of 13.91274 million yuan. On August 4th, the total daily activity traffic and direct consumption income exceeded the total 2025 Carnival activity traffic and consumption income; On August 8th, the total daily traffic of the event was 990200 people (including 3248900 people from outside the province), and the total direct consumption income was 8.5022 million yuan, making it the "single crown" of this event.

The multi-dimensional outbreak of promotional efforts has added a lot of color to this event. As of 17:00 on August 9th, incomplete statistics show that a total of 14013 promotional reports, including graphics, audio, and video, have been published on the entire network (mainly mainstream media). Among them, there are 3577 pieces of information published by central, provincial, and municipal/county level official media, including 634 pieces of video information and 2943 pieces of graphic and textual information. Currently, the total number of views on the entire network has reached 1.339 billion, and the total number of original graphics, text, and short video content on the entire network is about 50000.

Xinhua News Agency launches "Global Connection | Multinational Merchants Appear at Dianchi Coffee Carnival" to help event brands expand overseas. China National Radio, China Net, China Youth Daily, China Daily and other media outlets continue to collaborate and voice their opinions, with precise efforts from provincial and municipal media outlets to spread the heat layer by layer. Yuan Zhiping's short video of Jingpo Daowu has gone viral, with an average of 30000 likes per related video, becoming a phenomenal viral sensation; Yunnan Coffee's official IP "Yundoudou" has become the core highlight of the event, relying on high-frequency exposure in multiple scenarios; The "Coffee Scented Flower Border Tour on the Yunnan Coast" has become an offline hot spot for Tiktok's hot search in the city to continue to dominate the list. (Wang Yifan and Meng Jun)

Source: Kunming Daily