宣称咖啡可预防多种疾病 德宏黑柔咖啡公司广告违法被处罚Claiming that coffee can prevent various diseases, Dehong Black Soft Coffee Company was punished for advertising violations
黑柔咖啡系列产品。（来源：德宏黑柔咖啡有限公司官网）
信网·信号新闻8月12日讯 8月7日，德宏黑柔咖啡有限公司因宣称咖啡具有“预防近视眼、痛风、糖尿病、胆结石、老年痴呆”等功效，被云南省芒市市场监督管理局处罚。
“云市监德芒罚告﹝2026﹞69 号”行政处罚决定书显示，2026年4月28日，芒市市场监督管理局接到群众举报，称德宏黑柔咖啡有限公司在其官网首页发布涉及疾病治疗功能的宣传内容。
检查发现，该公司网站首页及展厅展示牌均发布了相同内容的宣传语，称咖啡“富含咖啡因、绿原酸、葫芦巴碱等人体有益成分”，具有“缓解疲劳、提神醒脑、美容养颜、减脂塑身、延缓衰老、养胃助消化、利尿排毒”等功效，并明确列出可“预防近视眼、痛风、糖尿病、胆结石、老年痴呆”。
芒市市场监督管理局认为，该公司作为咖啡生产企业，其广告宣传内容违反了《中华人民共和国广告法》第十七条“除医疗、药品、医疗器械广告外，禁止其他任何广告涉及疾病治疗功能，并不得使用医疗用语或者易使推销的商品与药品、医疗器械相混淆的用语”的规定。
经查，上述网站宣传内容由云南诚百科技有限公司设计制作并上传，制作费用为220元；展厅展示牌由芒市新华联广告工作室制作，费用为293元（税后），合计广告制作费用513元。
鉴于该公司在事发后积极配合调查，及时对发布的广告进行了整改，且未造成严重后果，符合从轻处罚情节。芒市市场监督管理局责令该公司立即改正违法行为，处广告制作费用513元一倍的罚款，上缴国库。
企查查平台信息显示，德宏黑柔咖啡有限公司成立于2015年12月14日，法定代表人山云辉。（信网记者）
Black soft coffee series products. (Source: Dehong Black Soft Coffee Co., Ltd. official website)
Xinnet · Signal News, August 12- On August 7, Dehong Heirou Coffee Co., Ltd. was punished by Yunnan Mangshi Market Supervision and Administration Bureau for claiming that coffee has the effects of "preventing myopia, gout, diabetes, gallstones, and senile dementia".
According to the administrative penalty decision document "Yunshi Jian Demang Penalty Notice [2026] No. 69", on April 28, 2026, the Mangshi Market Supervision Administration received a report from the public that Dehong Black Soft Coffee Co., Ltd. had posted promotional content on its official website homepage involving disease treatment functions.
The inspection found that the company's website home page and the exhibition hall display board both published the same slogan, saying that coffee "is rich in caffeine, chlorogenic acid, fenugreek and other beneficial ingredients for human body", has the effects of "alleviating fatigue, refreshing, beauty, fat reduction and body shaping, delaying aging, nourishing stomach and digestion, diuresis and detoxification", and clearly lists the effects of "preventing myopia, gout, diabetes, gallstones, and dementia".
The Mangshi Market Supervision Administration believes that as a coffee production enterprise, the advertising content of the company violates Article 17 of the Advertising Law of the People's Republic of China, which prohibits any advertising involving disease treatment functions except for medical, drug, and medical device advertisements, and does not use medical language or language that can easily confuse the promoted products with drugs and medical devices.
After investigation, the promotional content of the above website was designed, produced and uploaded by Yunnan Chengbai Technology Co., Ltd., with a production cost of 220 yuan; The exhibition hall display board is produced by Mangshi Xinhualian Advertising Studio at a cost of 293 yuan (after tax), with a total advertising production cost of 513 yuan.
Considering that the company actively cooperated with the investigation after the incident, promptly rectified the advertisements published, and did not cause serious consequences, it meets the circumstances of lenient punishment. The Mangshi Market Supervision Administration ordered the company to immediately rectify its illegal behavior, impose a fine of double the advertising production cost of 513 yuan, and turn it over to the national treasury.
According to the information on the Qichacha platform, Dehong Black Soft Coffee Co., Ltd. was established on December 14, 2015, with its legal representative being Shan Yunhui. (Xinhua News Agency reporter)