咖啡控狂喜！有了这个杯，随时随地实现咖啡自由Coffee control ecstatic! With this cup, coffee freedom can be achieved anytime, anywhere

当传统咖啡机还局限于室内

香洲这家企业

已经把咖啡机装进背包、

口袋和车载旅途中了

这款便携式咖啡机

正是来自香之君科技股份有限公司

打破使用场景限制

真正实现“随时随地，现萃咖啡”

解锁全时段咖啡自由

珠海市香之君科技股份有限公司

珠海市香之君科技股份有限公司专注于专业便携式咖啡机及配套产品的研发、设计与生产，深耕咖啡器具领域，以匠心打造高品质咖啡体验。旗下核心品牌Cera+聚焦便携咖啡场景，推出便携式浓缩咖啡机、便携磨豆机、智能温控杯等明星产品，凭借卓越性能与创新设计远销全球100多个国家和地区，致力于打破场景限制，让每个人都能轻松化身咖啡师，随时随地畅享专业咖啡艺术。

依托专业资深的专家研发团队，Cera+持续探索前沿技术与创新设计理念，不断突破便携咖啡器具的技术边界与美学高度。凭借硬核实力与出众设计，旗下产品斩获德国红点产品设计奖、iF（国际论坛设计）奖、美国MUSE国际创新奖、美国SHOP国际零售设计奖、CF广交会设计创新奖、当代好设计奖等多项国内外顶尖设计与创新大奖。

跨界转行：

从航空外贸到咖啡智造

作为深耕航空智造与全球化供应链领域的资深从业者，珠海市香之君科技股份有限公司总经理向军，凭借多年行业积淀与前瞻视野跨界创新，依托自主陶瓷加热核心技术，打造珠海本土硬科技咖啡器具品牌，填补全球高端便携意式咖啡器具市场空白。

珠海市香之君科技股份有限公司总经理向军

据介绍，向军曾长期专注航空外贸工作，精通精密制造工艺与全球供应链体系，积累了深厚的高端智造经验与全球化运营视野，为品牌技术研发、品质把控及海外市场布局筑牢坚实基础。基于对新材料赛道与消费市场的精准研判，向军开启跨界转型之路。他精准预判先进陶瓷材料在民用便携电器领域的广阔应用前景，同时发现行业痛点：传统高端意式咖啡制作依赖大型专业设备，市面缺少便携、专业、适配多场景的精品咖啡器具，户外、差旅、居家场景的高品质咖啡消费需求难以满足。

秉持科技赋能美好生活的初心，向军立足珠海制造优势，依托自研陶瓷加热核心技术，专注研发便携专业意式咖啡器具，打破设备场景限制，让消费者可在多场景轻松制作专业级意式咖啡。同时，他深耕本土科创发展，致力打造珠海硬科技标杆品牌，凭借技术自主化、制造精细化、产品国际化的发展理念，推动“香之君/CERA+”品牌走出国门、走向全球，以硬核国产科技赋能消费升级，向世界展现珠海智造的硬核实力。

打破场景局限：

让用户随时随地喝咖啡

如今，越来越多的独立咖啡馆在香洲街头巷尾冒出来，咖啡消费早已跳出小众圈层，融入市民日常，慢慢养成随性松弛的都市生活方式。伴随着滨海露营、近郊出游、户外轻休闲成为市民群众热门生活选择，消费者不再局限于到店喝咖啡，随时随地现磨一杯精品咖啡，逐步从休闲偏好转变为生活刚需，便携咖啡器具也迎来广阔的市场发展空间。

面对本地化新消费趋势，扎根香洲的珠海市香之君科技股份有限公司精准捕捉户外、通勤、出游多元咖啡场景需求。依托源自航空外贸的精密制造工艺，旗下品牌CERA+聚焦便携咖啡赛道，打造便携式浓缩咖啡机、便携磨豆机、智能温控杯等系列产品，打破门店空间束缚。无论是在城区通勤间隙、情侣路滨海露营亦或是海岛短途出行，消费者无需受制于线下门店，随身携带器具就能自主萃取精品咖啡，在家、户外都能轻松复刻门店级咖啡口感。

“依托珠海智能家电、打印设备及耗材、智能制造装备、新一代信息技术等产业集群优势，当地齐备的上下游产业链配套，为本土咖啡器具品牌的技术研发、产品迭代与规模化量产夯实产业底座。叠加香洲区政府针对高新技术企业、专精特新企业的专项扶持政策，各类研发补助与科创帮扶举措有效缩减企业的研发与运营成本。同时香洲区跨境电商资源丰富，也助力我们顺利打开了130多个海外国家的市场。”珠海市香之君科技股份有限公司副总经理张君宏说道。立足香洲本土的香之君CERA+品牌借助区域优质产业生态，顺利实现航空精密制造工艺落地转化，高效推进新品迭代与标准化量产，将前沿设计创意快速落地为市场化产品。

企业主营产品

便携意式咖啡机（CERA+旗舰）：产品定位“随时随地，专业意式”，适配户外露营、差旅、办公室、家用小空间；支持胶囊粉双兼容，一键萃取20bar高压意式浓缩。

便携磨豆机：产品定位“现磨新鲜，便携静音”，全金属机身，精密钢芯，适配户外/家用现磨需求。

智能温控杯：产品定位“长效恒温，健康饮水”，陶瓷加热+精准控温，适配办公、居家、母婴场景。

采写：李棨豪

初审：李锐、苏敬涵

复审：蔡振丰

支持单位：香洲区科技和投资促进中心

部分素材来源：珠海市香之君科技股份有限公司

When traditional coffee machines were still limited to indoor use

This enterprise in Xiangzhou

I have already packed the coffee machine into my backpack

Pocket and car on the journey

This portable coffee machine

It is from Xiangzhijun Technology Co., Ltd

Breaking the limitations of usage scenarios

Truly achieving 'freshly brewed coffee anytime, anywhere'

Unlock full-time coffee freedom

Zhuhai Xiangzhijun Technology Co., Ltd

Zhuhai Xiangzhijun Technology Co., Ltd. focuses on the research, design, and production of professional portable coffee machines and supporting products, deeply cultivating the field of coffee utensils and creating high-quality coffee experiences with ingenuity. Its core brand Cera+focuses on portable coffee scenes, launching star products such as portable espresso machines, portable grinders, and intelligent temperature controlled cups. With excellent performance and innovative design, it is exported to more than 100 countries and regions around the world, committed to breaking scene limitations and allowing everyone to easily become a barista and enjoy professional coffee art anytime, anywhere.

Relying on a professional and experienced R&D team, Cera+continues to explore cutting-edge technologies and innovative design concepts, constantly breaking through the technological boundaries and aesthetic heights of portable coffee utensils. With its hardcore strength and outstanding design, its products have won many top design and innovation awards at home and abroad, such as the German Red Dot Product Design Award, iF (International Forum Design) Award, MUSE International Innovation Award in the United States, SHOP International Retail Design Award in the United States, CF Canton Fair Design Innovation Award, Contemporary Good Design Award, etc.

Cross border career transition:

From aviation foreign trade to coffee intelligent manufacturing

As a senior practitioner deeply involved in the fields of aviation intelligent manufacturing and global supply chain, Xiang Jun, General Manager of Zhuhai Xiangzhijun Technology Co., Ltd., relies on years of industry accumulation and forward-looking vision to innovate across borders, relying on independent ceramic heating core technology to create a local hard technology coffee utensil brand in Zhuhai, filling the gap in the global high-end portable Italian coffee utensil market.

Xiang Jun, General Manager of Zhuhai Xiangzhijun Technology Co., Ltd

It is reported that Xiang Jun has long been dedicated to aviation foreign trade work, proficient in precision manufacturing processes and global supply chain systems, and has accumulated profound experience in high-end intelligent manufacturing and a global operational perspective, laying a solid foundation for brand technology research and development, quality control, and overseas market layout. Based on accurate analysis of the new material track and consumer market, Xiangjun has embarked on a path of cross-border transformation. He accurately predicted the broad application prospects of advanced ceramic materials in the field of civilian portable appliances, while also identifying industry pain points: traditional high-end Italian coffee production relies on large professional equipment, the market lacks portable, professional, and multi scenario boutique coffee utensils, and the demand for high-quality coffee consumption in outdoor, travel, and home scenarios is difficult to meet.

Adhering to the original intention of empowering a better life with technology, Xiangjun is based on the manufacturing advantages of Zhuhai, relying on self-developed ceramic heating core technology, focusing on the research and development of portable professional Italian coffee utensils, breaking the limitations of equipment scenarios, and allowing consumers to easily make professional Italian coffee in multiple scenarios. At the same time, he deeply cultivates the development of local science and technology innovation, and is committed to building a benchmark brand for hard technology in Zhuhai. With the development concept of technological autonomy, manufacturing refinement, and product internationalization, he promotes the "Fragrant Lord/CERA+" brand to go global and empower consumer upgrading with hard core domestic technology, showcasing the hard core strength of Zhuhai's intelligent manufacturing to the world.

Breaking the limitations of the scene:

Allow users to drink coffee anytime, anywhere

Nowadays, more and more independent coffee shops are emerging on the streets and alleys of Xiangzhou. Coffee consumption has already broken out of the niche circle and integrated into the daily lives of citizens, gradually developing a relaxed and casual urban lifestyle. With coastal camping, suburban travel, and outdoor light leisure becoming popular lifestyle choices for citizens, consumers are no longer limited to drinking coffee in stores. They can grind a cup of premium coffee anytime, anywhere, gradually shifting from a leisure preference to a necessity in daily life. Portable coffee utensils have also ushered in a broad market development space.

Faced with the new trend of localized consumption, Zhuhai Xiangzhijun Technology Co., Ltd., rooted in Xiangzhou, accurately captures the diverse coffee scene demands of outdoor, commuting, and travel. Relying on precision manufacturing technology derived from aviation foreign trade, its brand CERA+focuses on the portable coffee track, creating a series of products such as portable espresso machines, portable grinders, intelligent temperature controlled cups, etc., breaking the constraints of store space. Whether it's commuting in urban areas, camping on couples' roads along the coast, or short trips on islands, consumers don't need to be restricted by offline stores. They can easily extract specialty coffee with their portable devices and replicate the taste of store level coffee at home or outdoors.

Relying on the advantages of industrial clusters such as smart home appliances, printing equipment and consumables, intelligent manufacturing equipment, and new generation information technology in Zhuhai, the local complete upstream and downstream industrial chain support has solidified the industrial foundation for the technology research and development, product iteration, and large-scale production of local coffee appliance brands. Combined with the special support policies of the Xiangzhou District government for high-tech enterprises and specialized and innovative enterprises, various R&D subsidies and scientific and technological innovation assistance measures have effectively reduced the R&D and operation costs of enterprises. At the same time, Xiangzhou District has abundant cross-border e-commerce resources, which have also helped us smoothly open up markets in more than 130 overseas countries, "said Zhang Junhong, Deputy General Manager of Zhuhai Xiangzhijun Technology Co., Ltd. Based in Xiangzhou, the CERA+brand of Xiangzhijun has successfully achieved the landing and transformation of aviation precision manufacturing processes with the help of regional high-quality industrial ecology, efficiently promoted new product iteration and standardized mass production, and quickly implemented cutting-edge design ideas into market-oriented products.

Main products of the enterprise

Portable Italian coffee machine (CERA+flagship): The product is positioned as "professional Italian anytime, anywhere", suitable for outdoor camping, travel, office, and small home spaces; Supports dual compatibility of capsule powder, with one click extraction and high-pressure Italian concentration at 20 bar.

Portable bean grinder: The product is positioned as "freshly ground, portable and silent", with a full metal body and precision steel core, suitable for outdoor/household grinding needs.

Intelligent temperature control cup: The product is positioned as "long-lasting constant temperature, healthy drinking water", with ceramic heating and precise temperature control, suitable for office, home, and maternal and child scenarios.

Authored by: Li Qihao

Preliminary review: Li Rui, Su Jinghan

Review: Cai Zhenfeng

Supporting unit: Xiangzhou District Science and Technology and Investment Promotion Center

Partial source of materials: Zhuhai Xiangzhijun Technology Co., Ltd