孟连咖啡再度亮相联合国！讲述边疆为民发展故事Menglian Coffee makes another appearance at the United Nations! Tell the story of border development for the people

近日，在日内瓦联合国贸易和发展会议活动现场，一篇由人民网撰写的《一杯咖啡里的“为人民服务”》稿件得到了宣介，稿件内容及人民网网页打印版在现场分发给与会人员阅读，收获国际社会关注。联合国贸发会议知识产权股主任、现驻孟加拉办事处官员Kiyoshi Adachi（安達潔），特意与人民网的稿件以及云南孟连咖啡合影留念。

小小咖啡豆，早已和联合国结下不解之缘。2021年5月，时任中国常驻联合国代表张军大使，曾将产自孟连傣族拉祜族佤族自治县的咖啡豆作为特殊礼物赠送给安理会成员国代表。这一粒粒由致富带头人叶萍带领各族咖农精心培育的咖啡豆，象征着中国脱贫攻坚的丰硕成果，是乡村振兴的鲜活缩影。

如今，作为“中国精品咖啡第一县”的孟连，依托得天独厚的地理气候条件，深耕咖啡特色产业，依靠技术扶持、产业培育，让深山咖啡豆变成老百姓增收致富的“金豆豆”。漫山咖啡园的蜕变，正是“为人民服务”最生动的现实写照，产业发展惠及万千普通群众，实实在在增进了边疆百姓民生福祉。

从安理会的外交馈赠，到日内瓦联合国贸易和发展会议上与人民网的“为人民服务”稿件同框，孟连咖啡既延续了来自中国边陲的温暖情谊，也展示了中国基层发展故事在国际舞台上的持续传播与深度表达。

原文阅读：

一杯咖啡里的“为人民服务”

晨光落在云南孟连县城一间咖啡馆里。佤族姑娘赵华站在吧台后，正在细心地做一杯手冲咖啡。

赵华的父母是当地最早一批咖啡种植户。“我爸种了一辈子咖啡，但自己舍不得喝。他不知道这些苦涩的咖啡豆最后去了哪，只知道有人来收，能换钱。”

赵华的咖啡馆如今是孟连精品咖啡一条街上最受欢迎的店铺之一，她拍的短视频让越来越多人知道了这座边陲小城和它的咖啡，咖啡豆也通过供应商出口到了日本、澳大利亚等海外市场。“现在不一样了。我们这一代人，才真正尝到了咖啡的甘甜。”她笑了笑说。

赵华在自己的咖啡馆里。人民网记者 虎遵会摄

从“苦涩的咖啡豆”到“一杯甜美的咖啡”，滋味改变的背后，是一座边城的命运之变。

孟连，傣语意为“寻找到的好地方”。这座西南边陲小城与咖啡的缘分始于1958年，规模化推广始于上世纪80年代。孟连县茶叶和特色生物产业发展中心主任李梅英，至今记得小时候上学路上，干部和百姓一起在田间地头劳作，长长的台地一锄头一锄头开出来，咖啡苗一棵一棵种下去。如今放眼望去，漫山遍野都是咖啡园。

赵华的父亲，就是当年跟着干部们一起开台地的咖农之一。几十年后，他的女儿回到孟连创业，伸出援手的，正是当年那些干部的接班人——李梅英。

李梅英对孟连咖啡品牌如数家珍，对当地咖啡产业的发展了如指掌。人民网记者 虎遵会摄

“小时候看着老一辈干部在田埂上带着大伙儿种咖啡，现在我带着家乡的咖啡走出去，这是一种传承。”李梅英说。从田埂到展会，从带着群众种咖啡到帮着年轻人卖咖啡，两代人手里的活不一样，心里装的却是同一件事。

2023年4月，孟连咖啡精品一条街刚开张时，咖农和店主们心里都没底。李梅英和同事们下了班就去帮忙看店、招待客人。那会儿生意还不太好，赵华和姐姐却把店铺的钥匙交给李梅英，说：“钥匙交给你，我放心。”直到现在，李梅英还带着这把钥匙。

后来，赵华和姐姐在山里开了一家水库咖啡厅，生意刚起步，李梅英和同事们又常去搭把手。赵华回忆说：“那几个月，政府领导每天都来协调工作，大到道路、水电管线的铺设，小到一砖一瓦，都是政府工作人员手把手带着我们从零开始建起来的。”

一把钥匙，托付的是咖农对干部的信任。这份信任，源自那些下班后帮忙看店的傍晚，源自“你需要什么，我来想办法”的承诺一次次兑现。

后来县里组织去外地参展，李梅英第一个想到了赵华。“这些年轻人很会讲当地咖啡的故事。孟连咖啡要走出去，需要年轻人的好点子与新创意。”为吸引更多年轻人回乡，孟连打造了“数字游民社区”。

孟连咖啡产业的发展，也带动了佤族女性的就业。越来越多的佤族女性爱上了咖啡的味道，通过咖啡实现了增收致富。赵华供图

如今，赵华的咖啡事业稳步发展。她的咖啡农场有20多名员工，许多佤族阿姨种了几十年咖啡，几乎没出过远门。去年，赵华带着她们去了香格里拉、丽江、大理，她们特别高兴。

如果说赵华是从种植端走向市场，那么孟连人官勇则是从市场端反哺种植。从市场出发，告诉土地该种什么、种出什么口味。在昆明打工首次品尝到现磨精品咖啡后，他于2017年返乡，走出一条“先开门店、再建烘焙厂、接着做初加工、最后布局种植”的反向创业路。

“从开第一个咖啡馆起，我就不停地想探寻咖啡的风味是怎么来的，后来就研究粗加工、烘焙，到最后种植。”

官勇寻找加工场地时，在山里发现了一所废弃多年的乡村小学。随着修缮，篮球场变成了晒场，教室变成了加工车间，校舍变成了度假村。过程中，李梅英和同事们帮了大忙。通水、通电、通路，眼看着山路修起来、网线拉起来。

官勇的来珠克庄园坐落在孟连的山间，集生态旅游、咖啡文化、乡村度假、咖啡品鉴、线上销售于一体。人民网记者 寇杰摄

从基础设施到技术培训，从项目资金到市场对接，当地政府提供的服务和帮助贯穿了官勇创业的全过程。官勇说：“政府在我们发展的时候帮一把，将来我们发展好了也能反哺家乡。”他的咖啡庄园在2022至2023产季发放鲜果款650万元，带动86户286人增收，户均增收7.56万元。

妻子负责线上直播，妹妹负责庄园运营，一家人各司其职。从一个人的热爱，到一家人的事业，再到一方百姓的营生——这座由废弃小学改造的庄园，连接着个人梦想和乡村振兴。

从老一辈干部带领群众开台地、种咖啡，到李梅英这一代干部跑展会、做推介、建平台，再到官勇、赵华这一代年轻人返乡创业、做品牌——这是一场跨越时间的接力。

“把每件小事做扎实、做好，就是最好的诠释。”李梅英这样理解“为人民服务”这句话的分量。没有豪言壮语，是修缮时拉来的电线，是下班后帮忙看店的夜晚，是四处奔波推介咖啡的旅途，是一个个具体的人，为一件件具体的事，付出了实实在在的努力。这些努力汇聚在一起，改变了这座咖啡小城。

来 源丨人民网 “孟连发布”微信公众号

编 辑丨陈思彤

二 审丨陈武傲其

终 审丨马永睿

Recently, at the United Nations Conference on Trade and Development event in Geneva, an article titled "Serving the People in a Cup of Coffee" written by People's Daily Online was promoted. The content of the article and a printed version of the People's Daily Online website were distributed to attendees for reading, attracting international attention. Kiyoshi Adachi, Director of the Intellectual Property Unit of the United Nations Conference on Trade and Development and current official of the Bangladesh office, specially took a photo with articles from People's Daily Online and Yunnan Menglian Coffee as a memento.

Little coffee beans have already formed an inseparable bond with the United Nations. In May 2021, Ambassador Zhang Jun, the then Permanent Representative of China to the United Nations, presented coffee beans produced in Menglian Dai, Lahu, and Va Autonomous County as a special gift to representatives of Security Council member states. These coffee beans, carefully cultivated by the wealthy leader Ye Ping and various ethnic coffee farmers, symbolize the fruitful achievements of China's poverty alleviation campaign and are a vivid epitome of rural revitalization.

Nowadays, as the "number one county for premium coffee in China", Menglian relies on its unique geographical and climatic conditions to deeply cultivate the coffee specialty industry. With technological support and industrial cultivation, it has turned deep mountain coffee beans into "golden beans" for ordinary people to increase their income and become prosperous. The transformation of Manshan Coffee Park is the most vivid portrayal of the reality of "serving the people". The development of the industry benefits thousands of ordinary people and truly enhances the well-being of the people in the border areas.

From diplomatic gifts from the Security Council to the "Serve the People" article co hosted with People's Daily Online at the United Nations Conference on Trade and Development in Geneva, Menglian Coffee not only continues the warm friendship from the Chinese border, but also showcases the continuous dissemination and deep expression of China's grassroots development story on the international stage.

Original reading:

Serving the People in a Cup of Coffee

The morning light falls on a coffee shop in Menglian County, Yunnan Province. Zhao Hua, a Wa girl, stood behind the bar, carefully making a cup of hand brewed coffee.

Zhao Hua's parents were one of the earliest coffee growers in the area. My dad has been growing coffee all his life, but he can't bear to drink it himself. He doesn't know where these bitter coffee beans end up, he only knows that someone will come to collect them and exchange them for money

Zhao Hua's coffee shop is now one of the most popular shops on the boutique coffee street of Menglian. Her short videos have made more and more people aware of this small border town and its coffee. The coffee beans have also been exported to overseas markets such as Japan and Australia through suppliers. It's different now. Our generation has truly tasted the sweetness of coffee, "she said with a smile.

Zhao Hua is in his own coffee shop. Photo by Hu Zunhui, a reporter from People's Daily Online

From "bitter coffee beans" to "a sweet cup of coffee", behind the change in taste is the fate of a border town.

Menglian, in Dai language, means "a good place to find". The connection between this small southwestern border town and coffee began in 1958, and its large-scale promotion began in the 1980s. Li Meiying, director of the Tea and Characteristic Biotechnology Industry Development Center in Menglian County, still remembers when she was a child, on her way to school, officials and people worked together in the fields. The long terrace was dug out with hoes, and coffee seedlings were planted one by one. Nowadays, looking around, there are coffee gardens all over the mountains and fields.

Zhao Hua's father was one of the coffee farmers who opened the terrace with the officials back then. Decades later, his daughter returned to Menglian to start her own business, and it was Li Meiying, the successor of those cadres at that time, who extended a helping hand.

Li Meiying has a deep understanding of the Menglian coffee brand and the development of the local coffee industry. Photo by Hu Zunhui, a reporter from People's Daily Online

When I was a child, I watched the older generation of cadres planting coffee on the field with everyone. Now, I take my hometown's coffee out, which is a kind of inheritance, "said Li Meiying. From the fields to exhibitions, from planting coffee with the masses to helping young people sell coffee, the lives of two generations are different, but they carry the same thing in their hearts.

When Menglian Coffee Boutique Street first opened in April 2023, coffee farmers and shop owners were unsure. Li Meiying and her colleagues went to help look after the store and entertain guests after work. At that time, business was not very good, but Zhao Hua and her sister handed over the key to the store to Li Meiying, saying, "I'll leave the key to you, I can rest assured." Even now, Li Meiying still carries this key.

Later, Zhao Hua and his sister opened a reservoir coffee shop in the mountains. As the business was just starting, Li Meiying and her colleagues often went to lend a hand. Zhao Hua recalled, "During those months, government leaders came every day to coordinate work, from the laying of roads and water and electricity pipelines to the construction of every brick and tile, all of which were built by government workers hand in hand with us from scratch

A key entrusted to the trust of coffee farmers in their officials. This trust comes from those evenings after work when I helped to look at the store, from the promise of 'I'll figure it out if you need anything' being fulfilled time and time again.

Later, when the county organized exhibitions in other places, Li Meiying was the first to think of Zhao Hua. These young people are very good at telling stories about local coffee. If Menglian Coffee wants to go out, it needs good ideas and new creativity from young people. To attract more young people to return to their hometowns, Menglian has created a "digital homeless community".

The development of Menglian coffee industry has also driven the employment of Wa women. More and more Wa women have fallen in love with the taste of coffee and have achieved income and wealth through it. Zhao Hua provides pictures

Nowadays, Zhao Hua's coffee business is steadily developing. Her coffee farm has over 20 employees, and many Wa aunties have been growing coffee for decades, hardly ever traveling far. Last year, Zhao Hua took them to Shangri La, Lijiang, and Dali, and they were particularly happy.

If Zhao Hua went from the planting end to the market, then Meng Lian and Guan Yong went from the market end to support the planting. Starting from the market, tell the land what to grow and what flavor to cultivate. After tasting freshly ground specialty coffee for the first time while working in Kunming, he returned to his hometown in 2017 and embarked on a reverse entrepreneurial path of "opening a store first, then building a roasting factory, followed by initial processing, and finally laying out planting".

Since opening my first coffee shop, I have been constantly exploring how the flavor of coffee comes about. Later, I researched rough processing, roasting, and finally planting

When Guan Yong was searching for a processing site, he discovered an abandoned rural primary school in the mountains that had been abandoned for many years. With the renovation, the basketball court has become a sunbathing area, classrooms have become processing workshops, and school buildings have become resorts. During the process, Li Meiying and her colleagues were very helpful. Connect water, electricity, and roads, watching as the mountain roads are repaired and the network cables are pulled up.

Guanyong's Laizhuke Manor is located in the mountains of Menglian, integrating eco-tourism, coffee culture, rural vacation, coffee tasting, and online sales. Photo by Kou Jie, a reporter from People's Daily Online

From infrastructure to technical training, from project funding to market integration, the services and assistance provided by the local government run through the entire process of official entrepreneurship. Guan Yong said, "The government can help us in our development, and in the future, we can also give back to our hometown when we develop well." His coffee plantation distributed 6.5 million yuan in fresh fruit payments during the 2022-2023 season, driving an increase in income for 286 people in 86 households, with an average increase of 75600 yuan per household.

My wife is responsible for online live streaming, my younger sister is responsible for estate operation, and each family member has their own responsibilities. From a person's passion, to a family's career, to the livelihood of a local people - this estate, transformed from an abandoned elementary school, connects personal dreams and rural revitalization.

From the older generation of cadres leading the masses to open platforms and grow coffee, to Li Meiying's generation of cadres running exhibitions, making recommendations, and building platforms, to the younger generation of Guan Yong and Zhao Hua returning home to start businesses and build brands - this is a relay that spans time.

To do every small thing solidly and well is the best interpretation, "Li Meiying understood the weight of the phrase" serving the people "in this way. There are no grandiose words, it's the wires pulled during repairs, the nights spent helping to look at shops after work, the journey of rushing around to recommend coffee, and the concrete efforts made by each person for each specific thing. These efforts converged and changed this coffee town.

Source | People's Daily "Menglian Release" WeChat official account

Editor | Chen Sitong

Second instance | Chen Wu Aoqi

Final Review | Ma Yongrui