千余份消费券热销 武汉黄陂山野咖啡馆悄然走红More than a thousand consumer coupons are selling well, and the Huangpi Mountain Wild Cafe in Wuhan has quietly become popular

来源：中新网湖北

周末午后，武汉黄陂木兰山半山腰的车流沿着山路蜿蜒而下，不是去景区，是去一家藏在林间的咖啡馆。这家叫“gugu谷”的咖啡馆自8月7日开业以来，78元一张的入谷消费券，网上已经卖出一千多份。

从孝感来的游客张花花穿了一身白裙，开了一个半小时车，专门来这里拍照打卡，“这里都不用构图，手机一举就是一张好看的照片。”

半山腰的森系咖啡馆

孝感游客开车一个半小时穿白裙来打卡

“你看我这身白裙子，就是专门为了拍照而搭配的。这片森林自然、清新，我真的很喜欢。”张花花说。来咖啡馆的前一天，张花花就和朋友在网上找好了机位、做好攻略，进门直奔咖啡馆的几扇大窗户开始拍照。

在店里的另一堵“歪墙”下，顾客王燕窝在懒人沙发里，透过墙和天花板之间的那道缝隙，看着外面时下时停的雨。“我比较喜欢安静，也喜欢自然。躺在这里的时候看着天光从顶上透下来，真的感觉是在森林里休息。”她说。

户外的山林里，汉口来的陈勇带着孩子找昆虫，两人在林子里玩了半小时，已经找到不少天牛。“他今天一点没闹。以前去景区走两步就喊回家，今天自己玩得不想走了。”陈勇说。

半山腰上，云雾时聚时散。店里店外到处都是举着手机的客人，各个角落都有人停下来，或拍照或休息。

歪墙、落地窗、手写招牌

主理人一点点去掉城市味

“咖啡馆里的‘歪墙’是专门设计的，顶上留一条窄缝，就是想让客人躺在这里的时候能看到天色变化，能感觉到自己就在山里、在树下。”主理人雷达说。

店里的两扇占据整面墙的大玻璃，也是为自然体验而设计。窗户没有刻意布景，就是朝着林子随意开。未经修剪的杉林枝条直接伸到玻璃跟前，“那感觉就是坐在山林里，同时还有空调吹。”王燕笑着说。

店里的标识、门口的招牌，都是主理人团队自己画的。“没有做太多城市感的东西，保留了自然的味道。”雷达说。

但这并不意味着局限体验。咖啡馆旁边还有一栋通体漆黑的房子，雷达想要在这里尝试开展艺术沙龙、品牌IP联名等。

歪墙原本是为民宿设计

因“意外发现”改成咖啡馆

2022年，这片旧林场就有意启动改造，改造方是樾和林泉系列品牌民宿负责人刘泊宁及团队。当初，他们也想过把这里建设成民宿。

“gugu谷”咖啡馆的午后，4位老友围坐闲谈。

然而，这小小的一亩地最多放四五间房，而木兰山上也已经有了两家同品牌民宿。再造民宿，体验不一定好。

真正让团队改主意的是自家另一个项目“樾和林泉·一号院”里的“意外”发现。开在这里的vanas咖啡，原本是服务住店客人，结果周末一天靠过路客流就能卖两百多杯。

“周末来武汉玩、到黄陂徒步旅行或者微度假的人越来越多。”刘泊宁说。过去一个文旅项目常说“多大规模”“多少间房”，现在一亩地、只是喝杯咖啡的地方，也能让人专程来打卡。

于是，临近完成的民宿方案被推翻，咖啡馆开起来，歪墙也留了下来，成了一个设计亮点。

一杯咖啡的时间就能完成一次“微度假”，这个转变在武汉不是孤例。据了解，“渡口咖啡”“山岛里·SATORI”等类似空间也正在以设计感和丰富体验“出圈”。

Source: China News Network Hubei

On a weekend afternoon, the traffic on the mountainside of Mulan Mountain in Huangpi, Wuhan winds down the mountain road, not to the scenic area, but to a coffee shop hidden in the forest. Since its opening on August 7th, this coffee shop called "Gugu Valley" has sold over a thousand copies of a 78 yuan voucher for entering the valley online.

Tourist Zhang Huahua from Xiaogan wore a white dress and drove here for an hour and a half to take photos and check in. "There's no need for composition here, just a beautiful photo on your phone," she said

A forest style caf é halfway up the mountain

Tourists from Xiaogan drive for an hour and a half wearing white dresses to check in

Look at my white dress, it's specially designed for taking photos. This forest is natural and fresh, and I really like it, "Zhang Huahua said. The day before coming to the coffee shop, Zhang Huahua and her friends had already found a parking spot online, prepared a guide, and walked straight into the caf é to take photos through several large windows.

Under another "crooked wall" in the store, customer Wang Yanwo is sitting on a lazy sofa, looking through the gap between the wall and the ceiling at the intermittent rain outside. I prefer quietness and nature. When I lie here and watch the sky shining from above, I really feel like I'm resting in the forest, "she said.

In the outdoor mountains and forests, Chen Yong from Hankou took his child to search for insects. The two of them played in the woods for half an hour and had already found many longhorn beetles. He didn't make a fuss at all today. He used to call home after taking two steps to the scenic area, but today he didn't want to leave because he was playing alone, "Chen Yong said.

Halfway up the mountain, clouds and mist gather and disperse at times. Customers holding mobile phones are everywhere inside and outside the store, and people stop in every corner to take photos or rest.

Skew wall, french window, handwritten signboard

The manager gradually removes the urban flavor

The 'crooked wall' in the coffee shop is specially designed with a narrow gap on top, so that customers can see the changes in the sky and feel like they are in the mountains or under the trees when lying here, "said the manager, Radar.

The two large glass windows occupying the entire wall in the store are also designed for a natural experience. The window is not intentionally set, it just opens freely towards the woods. The untrimmed branches of the fir forest stretched directly in front of the glass, 'It feels like sitting in the forest with air conditioning,' Wang Yan said with a smile.

The signs in the store and the signboard at the entrance were all drawn by the management team themselves. I didn't do too much urban feel, I kept the natural flavor, "Radar said.

But this does not mean limiting the experience. There is also a pitch black house next to the coffee shop, where Radar wants to explore art salons, brand IP collaborations, and more.

The crooked wall was originally designed for homestays

Change to coffee shop due to 'unexpected discovery'

In 2022, this old forest farm intends to initiate renovation by Liu Boning, the head of the Yuehe Linquan series of branded homestays, and his team. At first, they also considered building this place into a homestay.

In the afternoon at the "Gugu Valley" caf é, four old friends sat around and chatted.

However, this small piece of land can accommodate up to four or five rooms, and there are already two homestays of the same brand on Mulan Mountain. Rebuilding a homestay may not necessarily provide a good experience.

What really changed the team's mind was the "unexpected" discovery in their other project, "Yuehe Linquan No.1 Courtyard". The Vanas coffee opened here was originally designed to serve hotel guests, but on weekends, it can sell over 200 cups in a single day due to passing foot traffic.

More and more people are coming to Wuhan to play on weekends, hiking in Huangpi, or taking a short vacation, "said Liu Boning. In the past, a cultural and tourism project often referred to "how large the scale" and "how many rooms". Now, even a single acre of land, just a place for a cup of coffee, can attract people to come and check in.

So, the almost completed homestay plan was overturned, the caf é opened, and the crooked walls were left behind, becoming a design highlight.

A 'micro vacation' can be completed in just one cup of coffee, and this transformation is not uncommon in Wuhan. It is reported that spaces such as "Ferry Coffee" and "Mountain Island · SATORI" are also gaining popularity with their design sense and rich experience.